This tour was an experience I will never forget. The scenery was beautiful, and the different views of Mt. Fugi were AMAZING! But what made the tour most fun was our tour guide Shish. He was second t... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Our tour guide Zero-San made the tour an enjoyable experience and we were delighted that he was so involved, interested, and knowledgeable. He guided us through the journey and we were very pleased w... See more
Company replied
I am absolutely greatful, Tourist Japan and Jiro Baba, our guide, made this experience so worth it I'd do it again a hundred times. Thank you Jiro for showing us your beloved homeland and a piece... See more
Company replied
My wife and I have just completed a 14 day tour in Japan organised by Tourist Japan. They organised our tours, accomodation and travel between cities. We had a comprehensive itinerary. We also rece... See more
Company replied
Company details
Written by the company
We're Japan's passionate travel brand because we do things differently. We believe in travel with passion. In experiences. In using technology to give great service. And in showing Japan as more than just a land of history and religion, but as the land it is. A land full of intense flavors, vibrant sounds, diverse faces, fascinating personalities, incredible nature, and most importantly, unrivaled memories. It's also our home. We live it, we breathe it, and we never stop trying to do better. Thousands of people plan trips using our online platform, and many more happy travelers have journeyed to Japan with us. We’re a team of friendly, professional, multi-lingual, and super experienced Japan experts.
Contact info
4.7
Excellent
584 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Not a great Tour Experience...
Modified original posting. After I posted a one-star rating, Tourist Japan sprung into action and we negotiated to close this out. My original post had 2 errors that Tourist Japan pointed out and I agreed so I removed the post content.
Fresh review....
Not a great Tour Experience for top dollar. We paid about $1K/day/couple and the tour guides that were good were really good and the ones that were not were really not. We had a 50-50 experience.
FYI for all tours: Japan eliminated tour guide certifications across the board... so do your research.
2 April 2026
Unprompted review
Reply from Tourist Japan
Hi Bonnie,
Thank you for updating your review and for confirming that the two inaccuracies from your original post have been corrected.
We're pleased we were able to work with you directly to better understand your experience and address the concerns you raised, and that a resolution was ultimately reached and processed on your case. After learning that your trip had not met your expectations, we reached out proactively to better understand your experience, review the matters you raised in detail, and work towards an appropriate resolution. Throughout our correspondence, we carefully considered your feedback and remained committed to resolving your concerns through direct dialogue. This process formed part of our established customer care approach and was undertaken to address your experience, independent of your public review.
We're pleased that your updated review corrects the factual inaccuracies contained in the original version. We would also welcome the inclusion of the fact that, following extensive correspondence and a detailed review of your experience, the matter was ultimately resolved through an agreed resolution, as this would provide future readers with a more complete picture of the outcome.
Regarding guide quality, we recognise that two of your touring days did not meet your expectations. We'd like to note, however, that all of our guides are part of the same carefully selected team and are held to the same high standards of professionalism, destination knowledge, and guest care.
Every Tourist Japan guide undergoes a rigorous selection, onboarding, and preparation process before leading our guests. Beyond onboarding, our guides receive ongoing training, regular performance reviews, and continuous support to ensure those standards are consistently upheld. We also use guest feedback as an integral part of this process, helping us continually strengthen and refine the experience we provide. This commitment to rigorous selection, comprehensive onboarding, continuous development, and performance management is central to maintaining the consistently high standard of experience we strive to deliver across every tour.
You're correct that Japan removed the national licensing requirement for foreign-language tour guides in 2018, opening the profession to independent guides. Since then, we have selected our guides based on demonstrated expertise, performance, and guest experience rather than government licensing alone. We believe exceptional guiding is the result of rigorous selection, comprehensive onboarding, ongoing training, continuous performance development, and a culture of support and accountability that enables our guides to consistently deliver the standard of experience our travellers expect.
We appreciate the time you took to engage with us throughout this process. Feedback from our guests plays an important role in helping us continually strengthen the experiences we provide, and we wish you all the very best in your future travels.
Kind regards,
Tourist Japan
Wonderful day in Tokyo with Jiro
Wonderful day in Tokyo with the guide Jiro, such a pleasant person, professional, smiling, patient. I recommend him. It was also fun to cross the city with the metro/subway to go from one place to another.
12 May 2026
Unprompted review
Reply from Tourist Japan
Thank you for the wonderful review. Exploring Tokyo by subway is such a big part of experiencing the rhythm of the city, and we’re so pleased Jiro helped make that feel smooth, enjoyable, and approachable throughout the day. At Tourist Japan, we place a strong emphasis on guides who can combine local insight with genuine warmth and professionalism, so it’s lovely to hear this reflected in your experience with Jiro.
Tokyo walking tour
Tokyo walking tour with Jiro was fantastic. He is a wonderful, kind, and knowledgeable person. He is engaging when talking about the place, it's history and freely shares his experiences for advice. Not only is he helpful on the walking tour but offers assistance outside of it such as commuting, places to eat (anywhere in Japan), and any other issues you may have he will do his best to help.
8 May 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing such wonderful feedback. We’re so pleased to hear Jiro brought so much insight, warmth, and genuine care to your Tokyo experience.
Creating tours that feel informative, approachable, and personally supportive is something we value highly at Tourist Japan, and it’s lovely to hear Jiro went above and beyond to help with everything from local recommendations to navigating Japan more comfortably throughout your trip.
Tokyo Tour
Jiro was a fantastic guide and made the tour very easy. He was very welcoming and so helpful when navigating different spaces in Tokyo. Absolutely recommend Jiro for anyone looking to explore Tokyo!
8 May 2026
Unprompted review
Reply from Tourist Japan
Thank you so much for your lovely review. We’re delighted to hear Jiro made the experience feel so comfortable while exploring Tokyo.
One of the things we value most at Tourist Japan is creating tours that help travellers feel fully present in the experience rather than overwhelmed by the logistics of a fast-moving city. It’s wonderful to hear Jiro’s warmth, guidance, and local knowledge helped create exactly that kind of day for you.
tour from Tokyo to Osaka
I booked a tour from Tokyo to Osaka. There was a meeting point listed in the PDF in Tokyo. I went to the meeting point excited and eager and way earlier than the time specified of 8:45am. I waited and waited and noone showed up. It was highly disappointing and stressful.
Tourist Japan claimed that they had made it clear that I was supposed to travel to Osaka by myself. It was NOT CLEAR. Why list a meeting point in Tokyo with a meeting time otherwise???
It is not a tour if one is expected to make one's own way to Osaka. I wanted the reassurance of going in a group, which is why I booked a tour in the first place.
If I am supposed to go on my own, why book a tour at all?
They don't tell you about having to meet the guides at different meeting points in Osaka either til well after the expiry date for refund set by them.
Again if it is not a fully guided tour, it should have been a lot cheaper. Another deceptive behaviour.
Don't go with them. They obviously hire local guides to do day tours for them only. NOT a true tour by any means.
22 April 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing your feedback.
We’re sorry to hear that the experience did not align with the expectations you had when booking the package.
Tourist Japan’s multi-day experiences are designed as a combination of independent travel and guided touring, allowing travelers to enjoy both the flexibility of exploring between destinations independently and the insight of curated local experiences throughout the journey. Separate meeting points and itinerary instructions are provided throughout the package, though we understand from your feedback that the Tokyo to Osaka transfer process and meeting point information did not come across with the level of clarity you were expecting in advance.
Feedback like this is important as we continue refining how our itineraries and travel expectations are communicated prior to departure.
Tourist Japan Team
Tourist Japan - Great tour company and GREAT guide!
Jiro was a wonderful tour guide. He met us on time, exactly where he said he would be. He found us and checked us in with no problems. He was very experienced and gave a very friendly and thorough tour without any sense of hurry or deadline. He was also very kind in helping to get our "technology" working so we could share pictures. Most of the group was on a full day tour, but he took time to help us get a taxi back to our hotel. I'd take a tour with Jiro again anytime.
6 May 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing your experience. We’re so pleased to hear Jiro helped make your day in Tokyo feel relaxed, well organised, and enjoyable throughout.
Helping travellers feel confident and well looked after is a huge part of the experience we aim to create at Tourist Japan, so it’s lovely to hear Jiro went above and beyond to support your group in so many thoughtful ways during the tour.
Tourist Japan have been wonderful and…
Tourist Japan have been wonderful and on the front foot in all their very quick responses to any of my questions, of which there were a few!
Then Jiro was in touch before today's Toyko Tour and was very prompt, helpful and helped the 17 odd thousand steps done very enjoyable 😉
Could not have done the subway without him... also went out of his way to take us to return point for our hotel, 9/10 only 1 point less for the fun of losing him for a moment at the famous Crossing!
2 May 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing such wonderful feedback. We’re so pleased to hear both our team and Jiro helped make your experience feel seamless, supported, and enjoyable throughout.
At Tourist Japan, we carefully design our experiences to help travellers explore Japan with confidence, whether that’s through responsive pre-tour support, knowledgeable guides, or helping guests navigate places that can otherwise feel overwhelming at first. It’s lovely to hear Jiro’s attentiveness, local knowledge, and extra care throughout the day left such a strong impression.
So far I have been having a great time
So far I have been having a great time! The tour guides are so nice and willing to answer any question you may have! I was lucky to have Shish as a tour guide two days in a row! He went above and beyond showing us extra places he found interesting while also providing knowledgeable commentary!
25 April 2026
Unprompted review
Reply from Tourist Japan
Thank you, Erin. It’s great to hear your experience has been so positive and that the guides created that open, engaging atmosphere throughout.
At Tourist Japan, our guides are handpicked not just for their knowledge, but for how they shape the day, going beyond the set route to add meaningful stops while keeping the experience informative and personal.
We’ll be sure to pass your kind words on to Shish.
Great experience
Our Tokyo tour with Shish was truly one of the highlights of our trip. From start to finish, everything was handled seamlessly. His time management was exceptional, allowing us to experience so much without ever feeling rushed. He managed the group effortlessly and made sure everyone felt included and comfortable.
What really stood out was how engaging he was. He didn’t just guide us, he connected with us. Every location came alive through his storytelling, and his knowledge of Tokyo, its history, and culture was incredibly impressive. You could ask him anything and he always had a thoughtful answer.
It wasn’t just a tour, it felt like a meaningful experience. Highly recommended.
21 April 2026
Unprompted review
Reply from Tourist Japan
Thank you so much, It’s great to hear your time with Shish was such a highlight. The seamless flow of the day and strong time management, allowing you to experience more without feeling rushed, is something we place real value on at Tourist Japan.
The connection, storytelling, and depth of knowledge you described are exactly what we value, which is why our guides are carefully handpicked to create experiences that feel both engaging and meaningful from start to finish.
We’ll make sure your kind words are shared with Shish.
The tour guide was amazing
The tour guide was amazing. Very helpful with all her local knowledge. Personality makes such a difference on tours & our guide was wonderful.
16 April 2026
Unprompted review
Reply from Tourist Japan
Thank you so much for the thoughtful review! Tourist Japan guides are chosen as much for who they are as for what they know. Local knowledge opens doors, but it's the warmth that makes the day stick with you.
Tourist Japan SUCKS
Tourist Japan is a company that does not care about its customers. The only thing they seem to care about is their bottom line. Their tours are over priced, provide zero value. They are just a middle man that does not properly vet their guides.
Their customer service is slow and disingenuous.
Take a sec and google what the tour you want they offer and give the actual company providing the tour a chance, you will get better customer service and a better experience.
Don’t waste your time or money with them.
Absolute dirtbags!!
15 April 2026
Unprompted review
Reply from Tourist Japan
Hi Jeffrey,
We’re sorry to hear that your experience left you with this impression of our company.
At Tourist Japan, we work closely with carefully selected local guides and regional teams to create experiences that are thoughtfully organized, engaging, and professionally supported throughout the journey. We place a strong emphasis on clear communication, strong operational standards, and creating experiences that travelers can feel confident booking.
We had also previously attempted to contact you directly regarding your experience, as feedback of this nature is something we take seriously. While we understand that your experience did not meet your expectations, reviews like yours are carefully reviewed internally as we continue refining both our tours and customer support experience.
We appreciate you taking the time to share your perspective.
Tourist Japan Team
We highly recommend this tour and Jiro…
We highly recommend this tour and Jiro in particular. Jiro’s English was very good. Jiro shared not only his extensive knowledge of Tokyo and the sites we visited, but also introduced us to the city’s lesser‑known hidden gems.
6 April 2026
Unprompted review
Reply from Tourist Japan
Thank you for your kind recommendation, Susan.
Guides like Jiro are a big part of what defines the Tourist Japan experience. The way he combines strong local knowledge with a more personal, engaging approach, reflects exactly what we aim to offer on every tour.
Best Tokyo tour guide with knowledge and class
Jiro is an experienced and knowledgeable guide with great english speaking ability who is personable and a joyous companion to spend touring Tokyo. His insight into Japanese history and culture provided us detail. He was flexible friendly and accommodating. He made the tour a stand out for our party of 4 and a memorable experience reflecting his passion for all things Japan and not to mention his international experiences too. A+. A fabulous experience. Arigato
6 April 2026
Unprompted review
Reply from Tourist Japan
Thank you, Christine! We’re so glad to hear Jiro’s knowledge, clear communication, and personable approach made such a strong impression on your experience. His ability to share Japanese history and culture in an engaging and detailed way, while staying flexible and attentive to your group, is a key part of how our tours are designed. It’s especially meaningful to hear how well this came together for your group of four.
Great guide and very knowledgeable
Thank you Jiro for a great day and showing us around your city.
We had a wonderful time and would definitely recommend this city tour
6 April 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing this!
We’re so glad to hear you had such a wonderful time exploring the city with Jiro. His local insight and engaging approach are a key part of the experience we aim to offer, and we truly appreciate your recommendation.
We had an excellent first day touring…
We had an excellent first day touring Mount Fuji and Lake Kawaguchi! We were so lucky to have Jiro as our guide—he is incredibly knowledgeable, helpful, and friendly, with a great sense of humor. It was a truly memorable experience!
5 April 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing this!
We’re so pleased to hear your first day at Mt. Fuji and Lake Kawaguchi was such a memorable start to your trip. Jiro’s knowledge, friendliness, and sense of humour make him a standout guide, and it’s great to hear he helped shape such an enjoyable experience. At Tourist Japan, we value working with guides who can bring both insight and personality to each tour, and it’s especially nice to hear that reflected in your day.
Fantastic holiday to japan
Fantastic holiday to japan. Tourist japan were excellent from their booking staff to guides on tous etc. Choice of hotels by tourist japan top notch and we love everyone we stayed in. This hoilday was fir out 40th wedding anniversary and every part of it was really special. Whole trip couldnt have gone better, so well done and thank you so much to the tourist japan team
17 March 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing this!
We’re so pleased to hear your experience in Japan was so memorable, especially for such a special occasion. It’s wonderful to know everything came together so well, from the booking process through to your guides and hotel stays. At Tourist Japan, we aim to ensure each part of the journey feels considered and seamless, and it’s especially meaningful to hear this made your 40th anniversary trip so special. We truly appreciate your kind words.
A very culturally rich tour
A very culturally rich tour, and delicious too. Jira was a wonderful tour guide and kept things light but informative enough for my two young kids. I definitely recommend the tour with Jira, we will meet these memories forever.
2 April 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing this!
We’re so pleased to hear you enjoyed such a culturally rich and delicious experience, and that Jira kept the tour engaging while making it accessible and enjoyable for your children. At Tourist Japan, we value working with local guides who can bring that balance of insight and approachability, and it’s especially meaningful to hear how memorable the day was for your family.
A great experience so far
We have had several tours with TJ. They arranged also our hotel.
Everything went without a hitch.
For the Fuji trip the weather didn't cooperate. Our imperial palace tour was great and the tour guide was very knowledgeable. Our tour with the fish market was awesome as the guide lives in the neighborhood.
28 March 2026
Unprompted review
Reply from Tourist Japan
Thank you for sharing this, Nick!
We’re so pleased to hear everything came together across your tours and hotel arrangements. The Imperial Palace and Tsukiji tours are designed to be led by knowledgeable, locally connected guides, and it’s great to hear that came through in your experience.
Tokyo tour in March
Jiro gave my family a most excellent tour of Tokyo. He has tremendous knowledge of Japan and a genuine excitement as he explains the culture and history of the locations. He went above and beyond taking us to our train back to our hotel and checking on us later to ensure we made it back. Highly recommended!
22 March 2026
Unprompted review
Reply from Tourist Japan
Thank you so much for your thoughtful review, Thomas! We are delighted to hear that Jiro created such a meaningful journey for your family. His knowledge and enthusiasm truly reflect the standard that we hold at Tourist Japan. Thank you for sharing that you felt so looked after, beyond the tour itself. Making sure that our guests are in safe hands is a core value at Tourist Japan. We hope to welcome you back again soon.
We did the tourist Japan trip with… Jiro
We did the tourist Japan trip with Jiro, the trip was amazing - he was a fantastic guide, who socialised as well as being a guide. He was very Down to Earth and all in all, it was a very good Experience.
20 March 2026
Unprompted review
Reply from Tourist Japan
Thank you! We are so glad to hear how Jiro's warmth shaped your journey. Ensuring our guests feel in safe hands is something we truly value, and we’re glad that came through. We hope to welcome you again on a future journey.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.