Tourist Japan Reviews 

587
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly knowledgeable tour guides who share fascinating insights into local culture, history, and traditions during their wonderful daily trips. Travelers also deeply appreciate the comprehensive, well-organized itineraries, friendly communication, and engaging activities that make exploring new cities truly memorable and fun. Some reviewers were not happy with specific logistical details, mentioning issues related to hotel transfers, pickup arrangements, and unclear meeting points for tours. Some people occasionally experienced minor communication hurdles or wished for smoother arrangements regarding local transportation and tight schedules during their travels.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their warmth, friendliness, and... See more

Location

Customers had positive experiences with location, noting that the beautiful scenery and fantastic tours... See more

Service

Customers consistently note positive experiences with service, highlighting knowledgeable guides who go above... See more

User experience

Reviewers mention positive feedback about user experience, highlighting engaging guides who are warm,... See more

Holidays

Consumers find holidays to be a wonderful experience, frequently highlighting amazing tours, comprehensive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This tour was an experience I will never forget. The scenery was beautiful, and the different views of Mt. Fugi were AMAZING! But what made the tour most fun was our tour guide Shish. He was second t... See more

Company replied

Rated 5 out of 5 stars

Our tour guide Zero-San made the tour an enjoyable experience and we were delighted that he was so involved, interested, and knowledgeable. He guided us through the journey and we were very pleased w... See more

Company replied

Rated 5 out of 5 stars

I am absolutely greatful, Tourist Japan and Jiro Baba, our guide, made this experience so worth it I'd do it again a hundred times. Thank you Jiro for showing us your beloved homeland and a piece... See more

Company replied

Rated 5 out of 5 stars

My wife and I have just completed a 14 day tour in Japan organised by Tourist Japan. They organised our tours, accomodation and travel between cities. We had a comprehensive itinerary. We also rece... See more

Company replied


Company details

  1. Tour Agency

Written by the company

We're Japan's passionate travel brand because we do things differently. We believe in travel with passion. In experiences. In using technology to give great service. And in showing Japan as more than just a land of history and religion, but as the land it is. A land full of intense flavors, vibrant sounds, diverse faces, fascinating personalities, incredible nature, and most importantly, unrivaled memories. It's also our home. We live it, we breathe it, and we never stop trying to do better. Thousands of people plan trips using our online platform, and many more happy travelers have journeyed to Japan with us. We’re a team of friendly, professional, multi-lingual, and super experienced Japan experts.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

587 reviews

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4.7

All reviews

(587)

131 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic personalized tour with great…

Fantastic personalized tour with great guide and driver!

1 August 2025
Unprompted review
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Reply from Tourist Japan

We are so happy to hear you had a fantastic experience, Lea! We'd love to welcome you back soon for another adventure!

Rated 5 out of 5 stars

Fun and informational

Had a wonderful tour with Elena. She was a wealth of information and a good conversationalist. The tour was a good overview of the Tokyo area and the proper way to respect their culture as we visited the temples and shrines.

27 July 2025
Unprompted review
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Reply from Tourist Japan

We're thrilled to hear you had an amazing Tokyo tour with Elena. We'll be sure to pass along your kind words. Thank you!

Rated 5 out of 5 stars

Daniel is great!

Daniel is great! He was so patient and flexible with our crew. It was so incredibly hot. Foreigners do NOT understand a Tokyo summer. He found many places for us to stop and cool off, and we toured parts of Tokyo we wouldn’t have gone to on our own. I lost the group a couple of times (I’m a talker and a wanderer…) and kept in touch with him the entire time via WhatsApp. So easy and would recommend for anyone!

25 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you so much for your kind words! We're thrilled to hear that you had a great time exploring Tokyo with Daniel. He really is fantastic — always calm, patient, and quick to adapt (especially during those sweltering Tokyo summers!).

We're glad he helped you discover hidden gems and kept things cool and comfortable along the way. And it sounds like you made the most of it — talkers and wanderers are always welcome! 😊

Rated 1 out of 5 stars

changed itinerary and paid twice for a…

changed itinerary and paid twice for a bus trip. Sent a change via e mail 2 days ahead but was already in Japan and was not able to access the email. No phone or text notification of the changes. some meeting sites were difficult to find and a lot of walking to reach the start of the tours.

10 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you for sharing your feedback, Pete. We completely understand how challenging it can be to stay connected in a new country, and we’re sorry for any inconvenience this caused during your trip. While we always aim to make communication as smooth as possible, some updates may occur close to the tour date — which is why we recommend using hotel Wi-Fi, portable routers, or eSIMs to stay connected when abroad. This helps ensure you're aware of any last-minute changes, including meeting points or updated schedules.

We truly appreciate you bringing this to our attention, and we’ll continue working to improve the experience for future travelers.

Rated 1 out of 5 stars

This company is a complete scam

This company is a complete scam

The company is not located in Japan, and you cannot get a hold of them when you are in the middle of the trip, as they do not have a 24/7 help desk. They subcontract all the services, which might be fine, but they send you expats who have no real idea of the culture or the history. In one instance, the guide did not arrive, in another, the guide had not even been to the sights and was completely useless. Do not waste your money. It is probably better to contact someone locally directly, this people do not add value.

13 April 2025
Unprompted review
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Reply from Tourist Japan

Thank you for your feedback, Francisco! We're truly sorry to hear that your experience did not meet expectations.

While it’s true that we operate internationally, we work hard to provide reliable support throughout each traveler's journey. We understand how important it is to feel supported during a trip, and we regret that you were not able to reach us at a critical moment. Our team does monitor communications 7 days a week, and we’re working on expanding our response coverage to improve accessibility.

We also take guide quality seriously. We appreciate your feedback about your specific experiences and will follow up with the relevant service providers to ensure this is addressed. In most cases, our guides — both local and expat — are chosen for their expertise, communication skills, and professionalism. However, it’s clear we missed the mark here.
Thank you again for bringing these issues to our attention. We’re always working to improve and sincerely hope future travelers have a smoother and more rewarding experience.

Rated 1 out of 5 stars

Do not book with Tourist Japan

It’s been months since my Japan trip but I put off writing this review because life became hectic. I now finally have the time and energy to play catch up and share my thoughts. I'm convinced the 4 and 5 star ratings are fake.

We booked the 8 day Best of Japan Tour in Sept 2024. Japan was lovely but I would never use this company again and I do not recommend anyone use Tourist Japan either if you like having a frustration free trip.

1. Difficult communication. Their (858) 544-6442 customer service line and what's app numbers are useless. I called several times during what would be normal pacific standard time business hours because after all 858 is a California area code. Despite that I could never reach a human being even with attempts on different days and times. The only option available is to email them and if you’re lucky someone might answer you in 2-3 days which is no help if you need immediate assistance.

2. The inaccurate, confusing and unclear information on the itinerary. It seems Tourist Japan outsources a lot of the daily tours to other operators. Not a big issue but given this companies lack of communication it made for a lot of frustrating experiences mid-tour.



One example is the Tokyo Tsukiji Fish Market & Food tour which was listed on our itinerary with a 9:55 am meet up time just outside of a train station exit. My friend and I arrived 15 min early and over the next several minutes other people started arriving and we all confirmed we were there for the same thing. When guide arrives and is doing check in, my friend and I plus another couple waiting were informed our names were not on the list. Those on the list went on their tour while the rest of us got left standing in the heat. I made multiple attempts calling every number listed with no response as usual. It’s only because of a sweet Japanese lady who worked for another unaffiliated tour company that saw us worried and offered to assist that we were able to get any help. She was familiar with the vendor doing the tour and was able to call and track down someone who could assist us. In the end it turns out that Tourist Japan booked us for the 11:30am tour and not the 9:55 one provided on the itinerary.

Another major issue was airport transportation. You’re given vouchers to exchange for physical tickets for the airport express buses upon arrival at Tokyo with Airport Limousine bus and KATE BUS for departing home via Osaka airport. Tokyo arrival was fine but Osaka Kansai departure was an issue. Despite specific instructions stating we had to exchange voucher for physical ticket at the bus company ticketing office in Kyoto station we were unable to do so. According to the lady at the ticket office you can only exchange those vouchers at their airport based ticket office. We had no choice but to purchase new ones for like 2800 yen to get to airport otherwise get left stuck in Kyoto. According to her this is an ongoing issue with this tour company giving travelers incorrect info regarding ticket voucher redemption.

Explain how with the limited time we had due to tours would we have had extra time in advance to pay for travel all the way to Kansai airport (which isn't close) a day before departure just to redeem voucher for a physical bus ticket we'd be using the very next day to go back to that very same airport on the bus. Make it make sense? I should have pursued a refund for the cost of buying a new ticket but I doubt the company will make things right or even respond.

There were other multiple annoyances and inaccuracies regarding itinerary instructions and meet up areas and I could type forever but this review is long enough. My suggestion is to avoid tourist Japan and just book your own hotels, tours and transportation for more control over your experience. If you must do a package tour research a more reputable company that has actual customer service staff you can easily communicate with in the event issues arise.

5 September 2024
Unprompted review
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Reply from Tourist Japan

Thank you for taking the time to share your feedback, Rina. We sincerely apologize that your experience with us did not meet your expectations. Your comments are invaluable as we continuously improve our services.

Customer Service:
We understand that prompt communication is essential during travel. We have since expanded our customer service coverage to 17 hours a day, 7 days a week, ensuring that guests can reach us via phone, WhatsApp, or email more reliably.

Itinerary & Tour Coordination:
To help avoid confusion, we have always offered welcome calls prior to the trip, as well as pre-purchase calls for planning assistance. This ensures that questions regarding itineraries, hotels, and transfers are clarified in advance.

While it’s true that we coordinate with trusted local partners and tour providers, our tours are carefully curated and led either by our own experienced guides or these specialized partners, who are experts in their respective areas. This approach allows us to offer authentic, high-quality experiences while leveraging local expertise—ensuring that even when a tour is operated by a partner, it meets the same standards and attention to detail that our guests expect.

Specific Issues Raised:
We apologize for the oversight regarding the Tsukiji Fish Market & Food tour. We provide an emergency contact number for guides that guests can call or WhatsApp in case of issues at meet-up points. This ensures that support is available if there is any confusion regarding timing or bookings.

Regarding airport transfers, we have updated our transfer system and no longer use buses. Transfers are now primarily via train, and vouchers include detailed instructions, videos, and pictures, so guests can familiarize themselves with the process before travel. This has significantly reduced issues with ticket redemption and navigation.

We regret any stress, confusion, or inconvenience caused during your trip. We are committed to improving communication, accuracy, and support so that future guests can enjoy a smoother, more seamless experience.

We appreciate your feedback and hope it will help other travelers better understand the improvements we have made since your visit.

Rated 5 out of 5 stars

Aki was a very nice tour guide and…

Aki was a very nice tour guide and super knowledgeable!!

20 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you so much for your kind words! We're thrilled to hear that you enjoyed your time with Aki — he truly is passionate about sharing his knowledge and making each tour special. We'll be sure to pass your feedback along to him! 😊

Rated 5 out of 5 stars

Asakusa Tour with Yuki = Fantastic

I don't know why I forgot to do this. My Asakusa tour with Yuki was really great and very informative! She was very engaging with the questions I had and was really helpful with taking photos! Our tour was a bit longer, but I thoroughly enjoyed it!

20 November 2024
Unprompted review
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Reply from Tourist Japan

Thank you, Tony! It's amazing to hear that you really enjoyed the tour with Yuki. We appreciate your kind words and will be sure to pass them along.

Rated 5 out of 5 stars

Excellent knowledge freely shared

Our guide Vicente demonstrated great knowledge of the areas visited in Kyoto and Nara and provided very useful background information also, which very much helped with the context of the sights. A very enjoyable learning experience!

17 July 2025
Unprompted review
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Reply from Tourist Japan

Hi Paul! Thank you for taking the time to share your experience exploring Kyoto and Nara with us. It's incredible to hear it was both fascinating and enjoyable!

Rated 5 out of 5 stars

Fantastic guide (Vicente)

Fantastic guide (Vicente), even though it was raining we had a great time, and he was incredibly knowledgeable. Nara was the favorite!

17 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you, Kyle. We're so happy that you had a great time despite the rain (Nara is also one of our favorites)!

Rated 5 out of 5 stars

Shirakawa-go

It was a great pleasure to spend a fun day with all of these clients. I am very happy to have had the opportunity to work with

15 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you! We're thrilled you had such an exciting day of exploration with us during your travels in Japan!

Rated 5 out of 5 stars

Shirakawa-Go is a site not to miss

Kosei is fabulous! He gave great information and guidance during our tour. Picked a delicious restaurant for lunch and provided recommendations for our meal.

SHIRAKAWA-GO & GOKAYAMA are awe inspiring sites. Beautiful gardens, and flowing streams throughout the village. The thickness of the thatch of the roofs took us by surprise/ g great craftsmanship We were there in the summer and hope to one day go back to see Shirakawa-Go in the winter.

15 July 2025
Unprompted review
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Reply from Tourist Japan

Dear Jen,

We really appreciate your kind words! We're so happy you had an amazing time in Shirakawa-Go. We agree about the fact that it is a must-see site, and are thrilled you got to explore it with Kosei. It sounds like he really elevated your experience! Thank you again, and we hope to welcome you back for another adventure soon!

Rated 4 out of 5 stars

Shirakawa-go and Gokayama

Today’s trip to Shirakawa-go and Gokayama was great. We went on a weekday and both of the UNESCO World Heritage Sites were quiet which allowed us lots of opportunity to explore. The lunch was delicious and our guide Kosei was excellent and very friendly and helpful.

15 July 2025
Unprompted review
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Reply from Tourist Japan

Thank you! We appreciate hearing about your experience, and are so glad you had an amazing tour with Kosei!

Rated 5 out of 5 stars

Wonderful Tsukiji Fish Market tour!

We had a wonderful walking tour of the Tsukiji Fish Market and lunch. Our guide was Kaori and she made it so interesting and fun. She told us about a lot of the different shops, and kinds of food. The sushi lunch was excellent! She communicated very well throughout the day, and helped us see things that we wanted to see. Highly recommend this tour and tour guide. The fish market is awesome, and the food was so delicious.

29 June 2025
Unprompted review
Rated 5 out of 5 stars

Tourist Japan Exceeds Expectations

Honestly, my family and I didn't know what to expect from Japan and the tour guide. But overall it was perfect! Tourist Japan took really good care of us, from the transportation, the hotels, some meals and the tour guide itself. They definitely exceeded expectations!

21 June 2025
Unprompted review
Rated 5 out of 5 stars

Unforgettable experience

We had Aki Wakabayashi as our Tokyo walking tour guide. He was amazing, even the teenager was impressed. We visited many iconic places such as Asakusa, Takeshita shopping street and the Meiji Shrine taking us through the labyrinth of Tokyo subways that would otherwise taken us ages to figure out. He was patient and flexible allowing us time to stop, shop, eat and explore what took our interest instead of sticking to a rigid schedule. Most valuable was his deep knowledge of the city, its history, cultures and traditions as a Tokyo native. One of the best tour guides we had the opportunity to know. Highly recommended.

2 July 2025
Unprompted review
Rated 5 out of 5 stars

City Tour of Tokyo

Our tour guide, Elena, was friendly, personable and accommodating. It was a very hot day and our guide often checked to make sure we were comfortable as we visited the sights in Tokyo. The tour included different parts of the city and history we would not have learned without a guide.

30 June 2025
Unprompted review
Rated 5 out of 5 stars

Mark was highly engaging and interactive

Mark was highly informative, engaging, and took time to really interact with us in a way that made it fun and challenging, especially with both of my teenagers, answering all of their inquisitive questions. Gives encouraging and positive reinforcements that kept their interest.

23 June 2025
Unprompted review
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Reply from Tourist Japan

Thank you so much for sharing your experience, Kathleen! We’re delighted to hear that Mark made the experience fun and challenging — especially for your teenagers. It’s wonderful to know that his encouragement and positive approach kept them interested throughout. We’ll be sure to pass along your kind words to Mark, and we hope to welcome you and your family again soon!

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