The pull of a new casino is the offer
The pull of a new casino is the offer, and that is the worst reason to pick one. What has actually mattered for me is who owns it, whether anyone answers at night and whether the first withdrawal goes through without a fus.
This page covers the first two properly and the third as well as it can for a site with no history. If you treat new online casinos in the UK as something to watch for a few months rather than join on day one, you will have a much better time of it. That is the whole lesson, and it took me two bad experiences to learn
