Tom.co.uk Reviews 4,320

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional knowledge, helpfulness, and professional yet friendly demeanor, making the process easy and stress-free. Many appreciate the personalized approach, where advisors take the time to explain options clearly and ensure policies fit individual needs and budgets. The overall service and user experience are frequently highlighted as outstanding, with people feeling well-informed and supported without any pressure. However, some customers expressed dissatisfaction with the contact experience, specifically mentioning receiving numerous calls after providing their contact details. A few people also reported difficulties in managing these communications.

What people talk about most

Staff

Users describe positive interactions with staff. Customers consistently praise the staff for being... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the helpful and knowledgeable staff,... See more

User experience

People report positive experiences with user experience. Many customers found the process easy,... See more

Customer communications

Customers had ambiguous experiences with contact. While some reviewers found the contact process... See more

Based on these reviews

Rated 5 out of 5 stars

Filled out the contact form on the website. Had a phone within a few hours. Spoke with Julian Saunders, great mannerisms and rapport building. Wasn't pushy at all, steered the conversation in a nice... See more

Company replied

Rated 5 out of 5 stars

I spoke and set up my account with Julian Saunders who from start to finish was excellent. He knew exactly what he was talking about and helped me configure my insurance how I wanted and within a budg... See more

Company replied

Rated 5 out of 5 stars

Filled in the brief online form, had an email to say I’d receive a call. Following day, received said call from James @ Tom, what a guy, went through everything quickly and professionally, answered... See more

Company replied

Rated 5 out of 5 stars

After a few calls cut short due to work, LR called and was really helpful and explained everything in plain English. He made the experience more personal by asking about family and life more than the... See more

Company replied


Company details

  1. Insurance Broker

Written by the company

Tom.co.uk helps dads find the right life insurance, for free. It’s quick and easy, and means your family is protected financially if anything happened to you.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

4K reviews

5-star
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Rated 5 out of 5 stars

Spoke to Simon Strange today with…

Spoke to Simon Strange today with regards to setting up some cover for myself, he was super professional and easy to speak to, covered everything I needed to know and made the whole process a breeze from start to finish...10/10

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Emma Hayes - bloody brilliant.

Just had a call with Emma Hayes.
A courtesy call which i very much appreciated, no question was too much. Emma was fantastic spending her time explaining everything to me in an understandable way and presenting all scenarios/options available whilst being very personable. A real credit to the company, really made me want to stick with Tom for insurance going forward.

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Extremely helpful

Julian Saunders was very helpful now covered for 50 years and at a great price much appreciated!!

16 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi There,

Thank you for your 5 star review, we really appreciate you taking the time to share your experience!

Kind regards
The TOM team

Rated 5 out of 5 stars

Spoke with James Green

Spoke with James Green for my life insurance, wonderful bloke, clear and understood him well and we had a few laughs about a couple things

15 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Connor,

Thank you for your 5 star review, we're happy that James was able to help and provided such good service! Welcome to TOM!

Kind regards
The TOM team

Rated 5 out of 5 stars

Review for Joseph Trupia – TOM Life Insurance

I’m feeling so much more relaxed now that my cover is in place, and I owe a huge thanks to Joseph Trupia at TOM Life Insurance.
The service was lightning-fast—Joseph reached out to me just five minutes after I submitted my initial request. From the start, he was incredibly professional yet brought a friendly, charismatic energy to a topic that usually gives me a lot of anxiety.
What I appreciated most was his honesty. Joseph clearly laid out every option available to me. Instead of pushing me toward the most expensive plan, he actually recommended a lower-cost option that he felt fit my needs. I eventually decided to opt for the highest cover myself for that extra peace of mind, but the fact that he wasn't "hard selling" me made the whole process feel much more authentic and trustworthy.
I now have total financial relief knowing my family is protected for the future. If you want someone who is quick, empathetic, and genuinely looks out for your best interests, Joseph is your man!

15 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi David,

What a fantastic result! We’re so happy Joseph could take the stress out of life insurance for you. Thank you for recognising his honesty and quick response time. We are glad you have that peace of mind now!

Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

I recently arranged my life insurance…

I recently arranged my life insurance through Tom at TOM and couldn’t be happier with the service. Tom was professional, knowledgeable, and made the whole process simple and stress-free. Highly recommend if you’re looking for honest advice and excellent customer service!

17 March 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi David,

Thank you for the high recommendation! We are glad Tom could provide the clarity and support you needed to secure your policy. Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

Ben Walsh, credit to the company

Tried for several months to get life insurance but was never the right time to talk with someone, TOMS rang at a time which was convenient for me and sorted it all out over to phone calls. Ben Walsh gave excellent service and is a credit to the company.

14 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Andrew,

What a great review! We are thrilled that Ben could help you finally tick life insurance off your list at a time that suited you. Thank you for the high praise for Ben and welcome to TOM!

Kind regards
The TOM team

Rated 5 out of 5 stars

Umesh was very helpful and clear in the…

Umesh was very helpful and clear in the information provided and generally a nice guy to speak with and made the whole process comfortable from start to finish.

13 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Kai,

Thanks so much for the 5 star review! We’re thrilled that Umesh made the process so easy and comfortable for you. He really is a great guy to have on your side! Welcome to TOM!

Kind regards
The TOM regards

Rated 5 out of 5 stars

Had a phone call with Julian saunders…

Had a phone call with Julian saunders this morning everything was explained everything was what a was looking for in a policy very straight forward and very easy to deal with

13 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

HI Chris,

Straightforward and easy, just how it should be! We're happy to hear that Julian was able to help you get exactly what you needed this morning. We’re delighted to have you with us. Welcome to TOM!

Kind regards
The TOM team

Rated 5 out of 5 stars

Julian Saunders was very helpful and a…

Julian Saunders was very helpful and a lovely chap to talk to! Highly recommend.

13 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Liam,

Thank you for the 5 star review, we really appreciate you taking the tome to share your experience.

Kind regards
The TOM team

Rated 5 out of 5 stars

Tom's life cover

I spoke and set up my account with Julian Saunders who from start to finish was excellent. He knew exactly what he was talking about and helped me configure my insurance how I wanted and within a budget that was good for me. I was very impressed with the whole experience and customer care he provided. Thank you Julian 👍

7 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Mark,

Thank you for the fantastic feedback. It’s great to see Julian being recognised for his expertise and customer care. At Tom, we always aim to ensure our customer's feel heard and supported throughout the entire process, and it sounds like Julian delivered a top tier experience. We really appreciate you choosing us for your insurance needs.

Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

After searching for 6 years, I now have life insurance.

After searching on and off for 6 years now with multiple businesses which turned me down, I have finally been offered a life insurance policy with Tom, after speaking with Jake Phillips and going through all the questions I was told the news I have been waiting for "Yes we can offer you life insurance". Amazing service and a huge weight has now been lifted.

9 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Luke,

Persistence pays off! We're so glad that Jake was able to turn those years of searching into a "Yes." It’s a huge relief to have that cover in place, and we’re thrilled to have played a part in lifting that weight off your shoulders.

Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

Tom team member Umesh Parkar, amazing and informative.

Tom team member Umesh Parkar was so informative, helpful and clear when I came to update my life insurance and critical illness cover. He took me through each step and explained in excellent detail each cover I wanted and I am so pleased to put that thought process to bed. I can now refocus on my life knowing I am covered. Thanks a bunch Umesh.

9 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Devon,

Thanks for the kind words! We’re so happy Umesh was able to help you get your life insurance and critical illness cover sorted with such ease. Enjoy that well-deserved peace of mind!

Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

Scott williams was empathetic polite…

Scott williams was empathetic polite and helpful, thank you for the time taken and care given

8 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Matt,

Thank you for such a thoughtful review. We truly believe that empathy and care are just as important as the policy itself, and we’re so glad Scott took the time to ensure you felt supported. Helping you protect what matters most is a responsibility we take seriously, and it’s wonderful to know you felt that throughout the process. Welcome to TOM!

Kind regards
The TOM team

Rated 5 out of 5 stars

Spoke to Gary

Spoke to Gary. Very helpful and straightforward. Highly recommend.

8 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

H Matt,

We're very happy Gary could help you get cover in place, thank you for your recommendation!

Kind regards
The TOM team

Rated 5 out of 5 stars

Great service and very personable

Umesh was great, very informative, and walked me through the process. Something I had been putting off for a while feels good to finally get it sorted

8 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Donald,

Thank you for your feedback, we're happy we were able to help you get this sorted and off your 'to do' list! Welcome to TOM!

Kind regards
The TOM team

Rated 5 out of 5 stars

Hannah was really helpful and…

Hannah was really helpful and reassuring. Great attitude and patient. If I had a company I would look after that one.

Shaun

7 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Shaun,

Thank you for taking the time to share your experience, this is great feedback! We're really happy Hannah was able to help.

Kind regards
The TOM team

Rated 5 out of 5 stars

Fantastic experience all round

Fantastic experience all round, from the amazing help from James over the phone to the easy to use app and competitive price. TOM make it very easy to choose them over any of the competition and it comes down to great value and brilliant personable staff to make the sign up feel easy and welcoming. Can’t recommend enough.

6 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Hugh,

We really appreciate the recommendation! Our goal is to stand out from the competition by combining competitive pricing with a seamless digital experience and expert staff like James. It’s great to know that the sign up process felt easy and welcoming for you. Thank you for choosing Tom for your life insurance.

Welcome to Tom!

Kind regards
The TOM team

Rated 5 out of 5 stars

Great service, great prices.

Made a quote online and got a pretty fair price but wanted to speak to an agent to make sure everything was correct and I was covered for my children and step children.

I spoke to Lewis Routley and he was amazing, thank you so much for taking your time to talk to me and have lovely conversations rather than just sell.

Lewis made sure I had exactly what I needed and for the right price.

As well as that the process was so easy to get set up and done, in around 30 mins I had all my documents and information I needed.

Thank you so much Tom and especially Lewis.

4 April 2026
Unprompted review
Tom.co.uk logo

Reply from Tom.co.uk

Hi Charlie,

We appreciate the high recommendation! It’s great to know that the transition from your online quote to speaking with Lewis was seamless and that you received all your documents so quickly. Thank you for trusting us with your family's protection.

Welcome to Tom!

Kind regards
The TOM team

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