This is Unfolded Reviews 1,986

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their excellent quality, beautiful design, and comfortable fit, often highlighting the wide range of sizes and styles available. Many people appreciate the company's commitment to sustainability through its made-to-order model. The customer service is frequently described as exceptional, with many consumers noting the helpfulness and responsiveness of the team. However, some customers experienced significant delays with their orders, with items arriving much later than anticipated or, in a few cases, not at all. There were also occasional issues with incorrect sizing or labels, and a small number of people found the fit of certain garments to be unsatisfactory.

What people talk about most

Product

Customers consistently express satisfaction with the products, particularly praising the quality, fit, and... See more

Order

Consumers have mixed feelings about their orders. Many express frustration with extremely long wait times,... See more

Quality

Reviewers express high satisfaction with the quality of products. Many customers praise the lovely fabrics,... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers acknowledge and accept longer waiting... See more

Customer service

Reviewers highlight positive aspects of customer service. Many customers describe the customer service as... See more

Based on these reviews

Rated 4 out of 5 stars

I am a plus size lady who is also petite in height. Unfolded is one of the few companies that offers a short length in plus size clothing. ALL of their clothes are absolutely brilliant-they look great... See more

Rated 5 out of 5 stars

The clothes are so well made and designed to fit the body shape of actual women. They don't dig in anywhere or constantly need pulling down and most designs even have proper useable pockets! I l... See more

Rated 5 out of 5 stars

The dress arrived in perfect condition and very quickly as it was a returns sale. Absolutely wonderful cut, falls beautifully and the fabric feels amazing. Certainly no corners cut in its production.... See more

Company replied

Rated 5 out of 5 stars

Today I received my first Unfolded dress which I ordered in early January. I had an email last week from Cally letting me know it was on its way. I tried it on immediately and was delighted how well... See more

Company replied


Company details

  1. Clothing Store

Written by the company

At Unfolded every item is designed with our customers and then made after you order. To ensure no waste.... Why? 30% of clothes produced are never sold - this year that will be 26 billion items of clothes! This can't go on. At Unfolded we're on a mission to take on fast fashion. We make sustainable clothes without all of this waste and do good with the savings. What good? With the savings we offer you amazing quality at a great price, pay garment workers better and fund kids near our factories to learn to read and write. Yes - delivery takes longer but it's worth it for the planet, the people who make our clothes and you! Join 75,000 other women shopping better at ThisisUnfolded.com


Contact info

4.1

Great

TrustScore 4 out of 5

2K reviews

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Replied to 95% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

Lovely clothes but a shame returns are so difficult

I really like the ethics of the company and have bought some lovely dresses, which are very good quality. The customer service is also good but the returns policy is awkward which puts me off buying more as I've bought a few items that didn't fit well, despite buying the same size as other items that did fit. The recommended methods of listing the item for re-sale on the Facebook group or listing for exchange do not work well in my experience. I've now stuck to buying the same dress in different patterns as I know it fits well so I don't have to worry about returns.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Lovely clothes and a brilliant ethos behind them.

There is so much that this company does well that it’s hard to know where to start. So I’ll start with the ethos behind it: avoiding the horrendous waste of materials that go to landfill from overproduction of clothes by only shipping material to be made up when there are enough orders to ensure that there is no fabric wastage. The clothes themselves are lovely and another bonus is that customers get to have a say in the designs, fabrics and colours of each collection, which is another way of ensuring that every item that is ordered is something that somebody truly wants. Yes, you have to wait for your garment but the wait is well worth it, customer service is excellent and you are kept informed right throughout the process. All this keeps the quality high, the prices competitive and you end up with an item of clothing you love and the knowledge that you have saved surplus clothing from landfill – and isn’t that important?

4 March 2026
Unprompted review
Rated 5 out of 5 stars

I love my unfolded dress

I love my unfolded dress. It is comfortable to wear and I always feel good in it. I like having the choice of length.
It's a bonus to know that in buying it I am helping to pay for some education and helping the planet. Well done Unfolded!

15 January 2026
Unprompted review
Rated 5 out of 5 stars

My favourite clothes company

My favourite clothes company
I have several dresses and trousers. Lovely fabrics and styles. Easy to wear and wash.
I love the ethics of the whole set up giving decent wages and working conditions in India and educating children.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

Excellent! The dress I ordered is fabulous - certainly worth the wait. I am so pleased that I found This is Unfolded. I so admire their ethos - which they deploy without compromising a lovely choice of products to suit everyone. Great communicators too!

3 January 2026
Unprompted review
Rated 4 out of 5 stars

A lovely dress with a beautiful fit

The dress I bought was lovely, it fitted perfectly. The sleeves were lovely as often I find that some times they can be tight on me. I love the concept of buying an item and having it made rather than see clothes being made by the million and left unsold. The only issue I had was the delay in getting the dress and not being notified about the delay. These things happen but customers need to be kept informed. I will definitely be buying from them again.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Bought several dresses and love them all

I have bought several outfits and love them. They fit really well and because I can choose the length it's perfect. You are kept updated on progress. Yes, you wait for your order as it's made to order but it's worth it. I feel special when I have one of my new dresses on. Can't wait for my next order

12 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent

I first became aware of this company when I saw them on Dragon's Den. I think I remember the then Dragons being very impressed but too greedy for their share! I was personally very impressed by TiU's environmental credentials, and my first very lovely dress purchase led to another two. And recently, yet another two. I don't think I have to say that I like their dresses: it's all in the purchases! Beautifully made and very comfortable. If I had to find any fault, all I would say is that as lover of colour, I would like more vibrant colours and patterns in the range. They sometimes come over as a bit 'safe'. But that's a micro nitpick!

24 February 2026
Unprompted review
Rated 5 out of 5 stars

Love my dress

Love my dress. It's comfortable, looks good, and, yes, it has pockets! On top of that it is making a difference to girls and women in India.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

Good quality fabric. Well made garments

I have 5 dresses and a pair of trousers from Unfolded. The materials they use are good quality and the items are well made. I have received a lot of compliments especially about the dresses. The denim dress is my particular favourite and I wear it most days as it is so comfortable and versatile.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

The blue floral Maddie dress is amazing

I ordered the blue floral Maddie dress in late December. It arrived last week after being kept totally informed as to where it was in the process.
I am absolutely delighted with it and will definitely order from This is Unfolded again. The quality is lovely and the fit excellent (I’m a 12/14 and 5ft 1in tall). I ordered a size 12 short. Cannot fault it at all. Love having pockets. Can’t wait to wear it.

25 February 2026
Unprompted review
Rated 5 out of 5 stars

Worth the wait.

Okay, let's start by understanding what Unfolded want to achieve. They want to stop unsolded clothing going into landfill, which happens because of overproduction of cheap clothes. We all love a bargain, but unfortunately it comes at a price.
I was swayed by Unfolded's vision of only producing clothes to order and paying their workers a decent wage. We have all read the news articles about the exploitation of Chinese workers by the big online sellers.
Having read numerous reviews and seen the styles, it made sense to try them rather than order from a site where everything was mass produced. I placed my order in early December, probably not the best time. Pre Christmas, end of year, likely change of style or fabric in the new year. My preferred fabric was no longer available, but the alternative was appealing to me. Unfolded stated clearly that the dress would not arrive until late January or early February. That was fine, since the dress was a lightweight fabric and I would probably not wear it until Spring. End of January came, no dress, early February came, no dress. I became concerned that maybe I had made a mistake and checked their website. Sure enough my dress was in production and I would be sent an update when it was ready to be dispatched. Mid February I received an email, my dress was ready and about to be sent. February 24th and the postman arrived with my dress.
Yes, 3 months is a very long wait for an item of clothing. It was certainly at the far end of the projected time. Was it worth it? Absolutely. The dress is sized accurately, the fabric is better than I expected, the finish on the dress is excellent. I'm thrilled with my purchase. Next time I won't order over a holiday period or at end of season. I'll ensure that I order in good time for any event. My only negative is that Unfolded could have been a bit more truthful about the impact of the holiday delays and updated the lead times on their website accordingly. It's just a minor gripe from me. Be certain that despite the long wait and the slightly higher price point, Unfolded have a return customer.

24 February 2026
Unprompted review
Rated 1 out of 5 stars

Please do not waste your time or money

Please do not waste your time or money
Very cheap dress which took 8 weeks to arrive, the second dress l ordered at the same time didn’t arrive at all and I’ve had half of my money refunded despite chasing them. SHEIN quality terrible customer service and won’t refund. Scammers pls avoid

6 February 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Hi Nicci,

We've requested more info to understand what has happened to your order and help you with this.

If you need help please email support@thisisunfolded.com and someone will come back to you. We don't have any open support tickets that are older than Friday (today is Sunday) but it can take us a little bit longer to reply around the weekends as we are only a small company.

Team Unfolded

Rated 1 out of 5 stars

Very disappointed at the delivery time

Very disappointed at the delivery time, I have waited six weeks and still no dress.

28 February 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Hi Maggie,

As a zero waste made to order brand we show the timeline on the product before you order and also in the production confirmation email you receive after you order.

If you need help with an order please just email us on support@thisisunfolded.com and we'll be happy to help. It might take a little bit longer around the weekends due to being a small company.

We've requested more info to allow us to reach out directly as well!


Team Unfolded

Rated 5 out of 5 stars

The clothes are amazing quality

The clothes are amazing quality, better than any clothes I've bought before! I'm so impressed. All the pieces I have bought I absoutely love, they all fit so well. I love the idea of the company, it's so refreshing to have a clothing company that are actually working to make a difference! The customer service is also very good!

28 February 2026
Unprompted review
Rated 5 out of 5 stars

More sustainable fashion.

I am always on the hunt for more sustainable clothing brands and Unfolded haven't disappointed. Both dresses I bought fit well and are high quality. If you're after fast fashion this brand isn't for you as each garment is made to order in India and you have to be patient.

28 February 2026
Unprompted review
Rated 1 out of 5 stars

Totally rubbish. Dont waste your time or money.

Received my order. Dress is badly made. Neckline a total mess. Baggy and has a strange lump in the middle of the bodice that makes it look like I have three boobs. Very disappointing. Contacted customer service. No response. Company doesn't want to know. Waste of time and money. 8 weeks to recieve something that cant be worn.

26 February 2026
Unprompted review
This is Unfolded logo

Reply from This is Unfolded

Hi Andrea,

We've requested more information to fix any issue with your order ASAP as this sounds like something has gone wrong with your item in production and it's snuck past QA!

As a small team it can take a couple of days to get back to you emails at busy times around the weekend but we'll get this sorted with a replacement or a full refund ASAP!

Team UNfolded

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