faultless professionalism from start to finish once again i invested in gold 3.5 years ago following superb advice from Ben i have needed to release some funds twice recently and on both occasion... See more
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I wanted to invest in gold in 2020, but it wasn't until 2024 that I stumbled upon Josh Saul & The Pure Gold Company. Even better, I discovered Alex Kaye - quite an earth angel - who is not only brilli... See more
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I had a great experience working with Tom Paramor at The Pure Gold Company. He guided me through my first investment in gold and made the whole process smooth and straightforward from start to finish.... See more
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As a first time buyer with 10k to spend i didn't have a clue where to begin. Tbe Pure Gold Company was suggested by a Google search. Obviously being wary of any investment with a co.pany.i didn't kn... See more
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Company details
About The Pure Gold Company
Written by the company
The Pure Gold Company exists to make investing in physical bullion as simple as possible.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our team of brokers are here to help you to buy the right bullion at the right time for the right price. We offer free consultations so you can speak directly to professional brokers who will answer all of your gold and silver investment questions. Helping you to make the right choices so you don’t pay over the odds or miss an opportunity to purchase entirely tax-free.
We are LBMA members and only deal with LBMA member bullion suppliers and vaults, giving you that extra layer of confidence in where you bullion originates from, and how safely it is stored (if you choose secure storage instead of insured home delivery).
Importantly, we offer all of our clients a buy back guarantee. We know the providence of all the bullion we sell and hence are more than happy to buy it back when the time comes.
We are always competitively priced and our brokers love to speak about all things gold and silver, so why not give us a call if you are considering investing in physical bullion. And see for yourself why we are trusted by so many investors.
Our Buyback Guarantee
We buy back quickly, at a fair price
We buy back
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
We know the provenance of all the bullion we sell. So we are confident in buying it back.
At a fair price
You don’t have to sell your bullion back to us. If you do, you will find we are very competitive.
Without delay
If it’s time to sell then you don’t want to wait. We provide quick valuations and settlement.
Contact info
1 Royal Exchange Avenue, EC3V 3LT, London, United Kingdom
- 02070606902
- info@thepuregoldcompany.co.uk
- thepuregoldcompany.co.uk
Free Gold Bullion Investment Guide
4.7
Excellent
308 reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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It was a very professional and diligent…
It was a very professional and diligent service. Dealing with Pure Gold, was a golden experience particularly with Jamie Oglesby, who was very professional, prompt and knowledgable of the market and the product of offer. Thank you!!
26 March 2025
Unprompted review
Reply from The Pure Gold Company
Hi Hussam,
So glad to hear you had a positive experience! We hope to continue offering a golden service.
Best,
The Pure Gold Company
Initial concerns dispelled
I was a little perturbed at first by the order of things happening in relation to the purchase.
However, all went smoothly and I am a satisfied customer
22 March 2025
Reply from The Pure Gold Company
Hi Ian,
We're glad the process went smoothly and that you're satisfied. Hopefully your initial concerns were settled accordingly.
Best Wishes
- The Pure Gold Company
Reply from The Pure Gold Company
Hi Steven,
Thanks for leaving us your feedback! It's good to hear you are happy with the service you received. It's important to go at a pace you are comfortable with when making purchases this significant!
Thanks,
The Pure Gold Company
I’ve never bought this type of asset before...
I’ve never bought this type of asset before. The broker Kallum explained everything clearly including their buy back policy. The purchase and process through to arrival was excellent.
4 December 2024
Unprompted review
Reply from The Pure Gold Company
Hi David,
Its good to hear that Kallum communicated the information you needed to make an informed decision. With the current economy, many investors are losing faith and making the move to gold, so more and more we are speaking to new investors. Thank you again for your kind words!
Thanks,
The Pure Gold Company
Helpful responsive staff
Took a little longer to receive my funds than hoped for but overall fine .
Helpful responsive staff
7 March 2025
Unprompted review
Reply from The Pure Gold Company
Hi Sarah,
We're glad to hear the buying process was smooth overall. Apologies about the lack of clarity regarding the arrival time of the funds. I appreciate the transfer was made late in the afternoon and so may have cleared at your end later than expected. I am glad to hear that this our staff were responsive and efficient.
Sorry for any inconvenience caused.
Thanks,
The Pure Gold Company
Excellent experience - flexible and willing to go the extra mile
Excellent experience of using this company. My account manager, Jamie, gave me all the information I needed to make my decision and was happy to openly discuss the pros and cons of all the options I was considering. He never put pressure on me and was open and flexible about meeting my specific investment needs. He went the extra mile for me in my most recent transaction and managed an improvement I was very happy with. Overall the business process has been smooth and efficient and 100% met my needs.
7 March 2025
Unprompted review
Reply from The Pure Gold Company
Hi M,
We're glad to hear that you were properly informed and given everything you needed to make your decision. We take pride in giving people all the time they need to make a decision in their own time. Thank you for the kind words!
Thanks,
The Pure Gold Company
Efficient service delivery
Efficient service delivery. No hassles and fuss. Staff were all clear on the process to follow in selling some gold I bought in May 2023.
Thank you to Alfie that was persistent in helping me and followed through the process with patience.
Alfie was also very supportive and reassuring when I was concerned about the quality of the service I got from the Post Office employee who helped me on the day I post my package.
Renskie
21 February 2025
Unprompted review
Reply from The Pure Gold Company
Hi Rene,
It's great to hear that your purchasing process was smooth and that your gold arrived in a timely manner. Thank you for your kind word about Alfie's service, we really value making the process as clear, easy and simple as possible, so it's good to hear that was reflected in your experience.
Best Wishes,
The Pure Gold Company
As always Tom was amazing for ever…
As always Tom was amazing for ever helpful . Thank you
25 February 2025
Reply from The Pure Gold Company
Hi Vivienne,
It's great to hear that you felt that Tom was very helpful throughout the process. We really value giving the best customer service, so it's greatly appreciated when it's noticed, thanks for taking the time to leave us a review!
Best Wishes,
The Pure Gold Company
Great service plenty of help and advice
6 January 2025
Unprompted review
Reply from The Pure Gold Company
Dear Lynne,
Thank you for your lovely feedback! We're glad to hear that you were satisfied with the service.
We believe in giving our clients the time and clarity they need, to make sure you're happy and comfortable!
Best wishes,
The Pure Gold Company
Good detailed advice explained in…
Good detailed advice explained in laymans terms, clear and concise.
My purchase through to delivery went smoothly and as described.
Thank you
21 February 2025
Reply from The Pure Gold Company
Dear Richard,
Thank you for taking the time to give us feedback on our service. We are glad to hear that our focus on clear communication was up to your expectations!
Best Wishes,
The Pure Gold Company
Purchasing (of course) seems…
Purchasing (of course) seems effortlessly easy and simple. 4 years after purcashing a few gold sovereigns, i requested to sell. I had to call them twice to receive an email to sign my signature. The buy back price was ridiculous, the coins would sell for the exact same price as I purchased them for- despite the gold price increasing significantly since buying. Thank God it was only a tiny amount of money i put into buying these coins, I will be selling somewhere else for a better valuation.
13 February 2025
Unprompted review
Reply from The Pure Gold Company
Hi Jennifer,
We are obviously glad to hear you found purchasing through us to be effortlessly easy and simple – this is exactly what we strive for with our service.
However it is obvious from your review that our buyback process has left you feeling let down, and that is a real concern for us. Firstly, you shouldn’t have had to call our team twice - we will look into what happened there. And secondly, we know from benchmarking that our buyback prices are among the most competitive in the market and always based on the live gold spot price. We have rechecked the buy back price you were offered and can see it is significantly higher than the price you originally paid.
Clearly something is not right here and we have been trying to get in touch to try and resolve it as we don’t want to leave you feeling like this. Please do call us back if you read this in the meantime.
Best wishes,
The Pure Gold Company
Incredibly easy and helpful
Easy process, from start to finish. Entirely faultless. A fantastic commodities investment firm.
23 January 2025
Reply from The Pure Gold Company
Dear Brandon,
Thank you for your fantastic feedback! We’re thrilled to hear that you found the process easy and seamless from start to finish. It’s wonderful to know you had a faultless experience, and we truly appreciate your kind words.
Best wishes,
The Pure Gold Company
Convenient to deal with
The service is to the high standard. I was payed a lot of attention and my broker Kallum was very helpful. I was granted an opportunity to visit their office so that I made sure that they were genuine company and I was done some favors. For example, Kallum sourced me exactly the coins which I wanted - fresh out of mind gold Britannia. Or, they made it possible for me to come and collect the product on my own, instead of having it delivered to my doorstep(which I would hate, delivery is annoying isn't it?), so that I could use my preferred time slot and day, and so that I could check thoroughly every coin before taking them out.
11 December 2024
Unprompted review
Reply from The Pure Gold Company
Dear Marat,
Thank you for your kind words! We’re delighted to hear that you had a high-standard experience and that Kallum was so helpful throughout the process. It’s great that you had the opportunity to visit our office for added peace of mind and that we could accommodate your specific requests, from sourcing freshly minted coins to arranging in-person collection. We truly appreciate your trust and look forward to assisting you again in the future.
Best wishes,
The Pure Gold Company
When I called Pure Gold Lucy answered…
When I called Pure Gold Lucy answered and explained clearly how I could invest in gold. She continues to help as I have increased my purchase of gold.
Once my gold had been purchased delivery was arranged and completed efficiently.
10 October 2024
Reply from The Pure Gold Company
Dear Maurice,
Thank you for your kind feedback! We’re delighted to hear that Lucy provided clear guidance on investing in gold and has continued to support you as you expanded your purchases. It’s wonderful to know that delivery was arranged and completed efficiently. We’re here to assist you whenever you need.
Best wishes,
The Pure Gold Company
Good company to deal with
Good company to deal with, and honoured there word when it came to a buy back, they were way ahead of any one else on price.
6 November 2024
Unprompted review
Reply from The Pure Gold Company
Hi Charles,
We’re glad you had the opportunity to see firsthand how our buyback service is highly competitive in the market. Thank you for the 5 star review!
Best wishes,
The Pure Gold Company
Exceptional Experience
My first experience with the company but Lucy (my Broker) 'held my hand'throughout and patiently & expertly explained the procedure without applying any pressure to buy. I was then confident to proceed and was kept informed throughout the process up to delivery & beyond.
An excellent, friendly & knowledgeable team whom I'm happy to recommend .......
In fact, they are 'Pure Gold'!!
1 November 2024
Unprompted review
Reply from The Pure Gold Company
Dear Brian,
Thank you for such a wonderful review! We're delighted that Lucy was able to guide you through the process with patience and expertise, making you feel confident every step of the way. It’s fantastic to hear that you felt supported and well-informed from start to finish. Your recommendation is very important to us, and we’re thrilled to be considered "Pure Gold!"
Best wishes,
The Pure Gold Company
It was the first time I used the…
It was the first time I used the buyback service so approached it with trepidation but thanks to Alfie I was walked through the process making it pretty stress free. I was treated like a friend and delighted with the service
29 October 2024
Unprompted review
Reply from The Pure Gold Company
Dear Glyn,
Thank you for your kind review! We're thrilled to hear that Alfie was able to guide you through your first experience with our buyback service, making it a stress-free process. It’s wonderful to know you felt welcomed and well-supported. We’re delighted to have provided a service that left you happy.
Best wishes,
The Pure Gold Company
Very responsive and professional…
Very responsive and professional outfit.
Explained everything really well.
10 October 2024
Reply from The Pure Gold Company
Dear Oliver,
Thank you for your feedback! We're glad to hear that you found our team responsive and professional, and that everything was explained clearly. We're here to provide support whenever you need it.
Best wishes,
The Pure Gold Company
Was simple and easy transaction
Was simple and easy transaction, very friendly and helpful on the phone, arranged quickly with care and thought.
28 July 2024
Reply from The Pure Gold Company
Dear Tim,
Thank you for your kind review! We're delighted to hear that your transaction was simple and easy, and that our team provided friendly, helpful service over the phone. It’s wonderful to know everything was arranged swiftly with care.
Best wishes,
The Pure Gold Company
Excellent, professional advice and support.
We would highly recommend The Gold Company if you are planning to invest. They were extremely professional, helpful and made the whole experience easy and understandable.
18 September 2024
Reply from The Pure Gold Company
Dear Sandy,
Thank you so much for your recommendation! We’re thrilled to hear that you found our service professional, helpful, and straightforward. Making your investment experience easy and understandable is our goal, and we’re glad we could achieve that for you.
Best wishes,
The Pure Gold Company
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