I had a wonderful experience at the Perfume shop thanks to Lina. She was incredibly friendly, patient, and knowledgeable about all the fragrances. Lina took the time to understand what I was looking f... See more
Company replied
Location
Switch locationUnit 51A The Harlequin, WD17 2TQ WATFORD, GB
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See what reviewers are saying
Denisa gave my fiancé and me an amazing experience at the perfume shop. She went out of her way to help us choose the perfect gifts, offered thoughtful and creative ideas, and made sure everything was... See more
Company replied
Had an amazing shopping experience whilst shopping here. A special mention to Safa who really provides genuine customer service and knows how to look after her customers! She spent time going over the... See more
Company replied
Went in today to stock on my favourite YSL. Precious ( at Watford Harlequin) was energetic to ask open questions and make me feel special and welcomed and get the best offers. Other members were helpf... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 51A The Harlequin, WD17 2TQ, WATFORD, United Kingdom
4.6
Excellent
62 reviews
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Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your thoughtful 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The store manager is RUDE
The store manager is RUDE and pushy!
My wife experienced a BAD service with her!
From now on she will certainly use a different store!
20 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello Steven,
Thank you for sharing your feedback. We’re truly sorry to hear about your experience. We take your concerns seriously and would appreciate the opportunity to learn more and make this right. Please reach out to our customer service department through our website, we’re here to listen and improve.
Sincerely,
Jasmyn
The Perfume Shop Customer Services
Price and service
9 May 2026
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Outstanding Customer Service from Lina
I had a wonderful experience at the Perfume shop thanks to Lina. She was incredibly friendly, patient, and knowledgeable about all the fragrances. Lina took the time to understand what I was looking for and gave excellent recommendations without being pushy. Her customer service made the whole shopping experience enjoyable and personal. I’m very happy with my purchase and will definitely come back again. Thank you, Lina!
13 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service all the staff…
Great customer service from all the staff very helpful..Great knowledge .Amazing team !! Specially Denisa who served me ..Really nice and polite
Thank you for help team
7 May 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa was so helpful and…
Denisa was so helpful and understanding, she has a very positive attitude and body language. She made me smile a lot
14 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I had a lovely experience at The…
I had a lovely experience at The Perfume Shop thanks to Lina and Denisa. They were both incredibly helpful, friendly, and patient while assisting me in finding the perfect fragrance. Their knowledge and genuine kindness made the whole visit enjoyable. I really appreciated their excellent customer service and will definitely be coming back!
2 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Lina has been so lovely and helpful in…
Lina has been so lovely and helpful in helping me pick my perfect perfume gift for my birthday! 10/10 customer service! Very happy, will come again!
2 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Today I tried to find new parfumes
Today I tried to find new parfumes , the staff amazing Lina and Precious very kind and helpful . I Find the parfumes I love it
1 April 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Denisa and Lina have been fantastic
Denisa and Lina have been fantastic! Super customer service!
31 March 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice welcoming smile from Denisa and…
Nice welcoming smile from Denisa and Precious ...one that makes you feel like they've been waiting just to help you.
13 March 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Precious’s customer service was…
Precious’s customer service was amazing, she really catered to what I was after and made the whole experience so pleasant! Really really impressed!
23 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
amazing experience
we were serviced by Denisa. she was lovely she helped me with all i needed help with and there was amazing service. i will be back
14 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Elena was brilliant
13 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing experience with elena and…
Amazing experience with elena and denisa, extremely friendly, lovely service! They were so helpful! Loved visiting the perfume shop in Watford
13 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing customer service
Got served today by Denisa in the Watford shopping centre. Amazing customer service, very polite and helpful and the whole interaction ran quickly and smoothly! Lovely, would recommend!
12 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Exceptional service and a lovely experience
Denisa gave my fiancé and me an amazing experience at the perfume shop. She went out of her way to help us choose the perfect gifts, offered thoughtful and creative ideas, and made sure everything was beautifully wrapped. Her attention to detail and genuine care really stood out, and she also ensured we got the best value without any pressure. Excellent service from start to finish — we’ll definitely be back and would highly recommend asking for Denisa.
7 February 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service…
Went in today to stock on my favourite YSL. Precious ( at Watford Harlequin) was energetic to ask open questions and make me feel special and welcomed and get the best offers. Other members were helpful but Precious went above and made customer connection. Another team member had to process the transaction as there was login issue. And Precious kept smiling and calm, what a treasure!
12 January 2026
Unprompted review
Reply from The Perfume Shop - Watford 45
Hello,
We're happy to hear that you enjoyed your visit and found our team helpful. We appreciate your positive comments regarding the service you received; it's wonderful to know that one of our team members made you feel so welcomed. Thank you for your feedback!
Many thanks,
Jasmyn
The Perfume Shop
Good perfume in one instance
Good perfume in one instance, other was wrong one but as I had opened the box to check this was not allowed a refund - was offered an exchange but did not like other offered in line.
28 November 2025
Reply from The Perfume Shop - Watford 45
Hi,
We regret you received an incorrect item and were unsatisfied with the exchange options. We appreciate your feedback and will use it to improve our processes.
The Perfume Shop
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