I was looking for a perfume to gift my colleague. and I was super confused it was then Gabrielle offered help, she was very patient and showed me options as per my requirement and was very polite... See more
Company replied
Location
Switch locationC/O SUPERDRUG LOWER MALL, BULLRING, BIRMINGHAM, B5 4BA BIRMINGHAM, GB
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See what reviewers are saying
Had a great experience with Gabbie! She is so kind and welcoming. Walked out with a fragrance I loved, all because of Gabbie’s patience and understanding of scents. Hope anyone that visits this... See more
Company replied
Gabby was so welcoming and thorough and she gave me multiple options that relates to the purpose of my purchase making it easier to choose what I wanted. Amazing customer service.
Company replied
a young person called Gabrielle served me for some perfume and she is an amazing young worker , who knows where all the perfumes are and is really patient every time. GREAT CUSTOMER SERVICE Team G... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
C/O SUPERDRUG LOWER MALL, BULLRING, BIRMINGHAM, B5 4BA, BIRMINGHAM, United Kingdom
4.8
Excellent
44 reviews
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Excellent Service
Great service and friendly staff. Holly helped me find exactly what I like. She answered my question above and beyond to ensure my satisfaction. Wonderful person, excellent support - Annabel
7 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Wasn't should which perform i wanted…
Wasn't should which perform i wanted with the help from Micheal I found my new signature perfume which; Balmain. This is a must buy!! Thanks for your Micheal
7 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Got a lot of help and advice by Michael…
Got a lot of help and advice by Michael in the store. We came to buy one perfume and ended up buying multiple ones thanks to his welcoming and lovely personality!!
4 August 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Lorna..
Lorna... amazing girl always very helpful and great personality.. we came for one and end up buying 6 ... always a pleasure to meet her
21 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great customer service
Great customer service, they know there perfumes well and helped me choose one I love and now use daily.
8 June 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing experience
Amazing experience. Can’t remember the name of who served me but they were so helpful.
20 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The staff was wonderful they really…
The staff was wonderful they really helped me find my Mrs perfume for our anniversary. Was very attentive to my need. 5 stars
18 July 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The sales advisor was pleasant
The sales advisor was pleasant, knowledge and patient. Her customer service was exceptional 👏🏿
15 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Gabbie was so helpful in finding me a…
Gabbie was so helpful in finding me a perfume that was affordable but still smelt so good. She served me with a smile on her face.
15 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I just received great service from the…
I just received great service from the store manager named Michael. He was a joy to be around. Very funny and made the whole experience worth it. He even offered to gift wrap the perfume for my mum with a ribbon. She was delighted. Thank you so much.
14 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service from Michael
Great service from Michael. He was very professional and knowledgeable. Helped me find a perfume for my friends bday present. Thank you.
11 May 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My experience was amazing
My experience was amazing. There was a lovely worker named michael. He took extreme care and treated me and my siblings with the upmost respect. He was very very helpful and done a lot more than he should have. He has such a lovely positive attitude and brought smiles to all of our faces. He made my experience a million times better I would definitely return. Best customer service ever. In my opinion michael deserves a raise or a promotion because I have never met such a lovely person like him.
9 April 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing experience by laura
12 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I shopped at perfume Shop last Monday…
I shopped at perfume Shop last Monday and I was served by a lovely person Micheal. He helped me so much with picking a fragrance for my mother. Would highly recommend coming to this perfume shop to receive this customer service. 10/10
9 March 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My experience was above and beyond
My experience was above and beyond, served by Michael who is dedicated and cannot say anything bad about his top customer service. I although have to make a note on how the actual ‚store’ looks - dated, old, and it definitely needs a full refurb and refresh!
9 January 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
We're glad you enjoyed the dedicated service. Thank you for the positive feedback! We appreciate you noting the store's appearance and will consider improvements.
The Perfume Shop
Amirah was helpful
Amirah was helpful, kind and knowledgeable, a real credit to the store!
12 November 2025
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
Thanks for your feedback. We appreciate your kind words.
Kind regards,
Sharain - The Perfume Shop
Leona and Micheal was absolutely…
Leona and Micheal was absolutely fantastic went above and beyond. With their customer service. Would definitely recommend. Kully and tania.
13 November 2025
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
Thanks for your feedback. We appreciate your kind words.
Kind regards,
Sharain - The Perfume Shop
Knowledge
I visited today to bullring superdrug store. Amirah attend me there . She was so beautiful and gave me best suggestion as i was bit confused in between gucci and parada . And she solve it in a sec. Thankyou love xx
13 October 2025
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
Thank you for a lovely review, we appreciate you and thank you for shopping with us.
Kind regards,
Sharain - The Perfume Shop
I had a great experience thanks to…
I had a great experience thanks to Leona. She was friendly, knowledgeable, and really took the time to help me find the right fragrance. It’s rare to get that level of personal service these days, and she made the whole process easy and enjoyable. Really appreciate her help — she’s a credit to the team.
9 October 2025
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
Thanks for your positive review! It's great to hear, we appreciate you.
Kind regards,
Sharain - The Perfume Shop.
Reply from The Perfume Shop - Bullring SD 536
Hi,
We're so happy to hear you have had a 5* experience. Thank you for choosing us to shop with.
The Perfume Shop
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