We had such a wonderful experience, and a huge part of that was thanks to Tanvir. He was incredibly helpful, attentive and patient throughout our visit. He took the time to understand what we were l... See more
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Yusuf was an absolute star today. I wasn't sure what perfume i wanted but knew the type of scent I wanted. Yusuf was amazing in getting the perfect scents for me. Will definitely be coming back.
Company replied
Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Company replied
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
162 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Clariese was amazing
Clariese at the Perfume Shop took her time to recommend a number of perfumes to help me pick my perfect gift. She then gift-wrapped it to perfection. Very good customer service!
18 September 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your lovely words and for choosing us to shop with. We appreciate you.
The Perfume Shop.
I brought a Channel Coco and was very…
I brought a Channel Coco and was very please with it l brought the 200ml and l had 25 per cent off plus my points which dropped my balance down to. Very little Thankyou perfume shop. Bullring will shop there again x
26 August 2025
Reply from The Perfume Shop - Bullring 112
Hello,
We're so happy to hear that you were pleased with your Chanel Coco purchase and the discount you received at our Bullring store. We appreciate your positive feedback and look forward to seeing you again!
Kind regards,
Jasmyn
The Perfume Shop
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! We appreciate you and thank you so much for shopping with us.
The Perfume Shop.
Jaye is amazing!
Jaye was amazing she was so helpful and showed us everything we had enquired about, I would recommend her to anyone that’s visiting the bull in Birmingham.
27 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
Yusuf was very helpful!
26 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
Yousuf provided great customer service…
Yousuf provided great customer service and took his time to help me find the exact perfume I was looking for for my partner
25 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so happy to hear you had a positive experience with us. Thank you for choosing us to shop with.
The Perfume Shop Team.
The service is top notch
The service is top notch. Wahaab was especially helpful in getting me lovely fragrances. Definitely coming back to shop for more. Ask for Wahaab and you'd be glad
23 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! We appreciate you and thank you so much for shopping with us.
The Perfume Shop.
Really excellent happy with the service I was…
Really happy with the service I was provided with, I came into store to get a gift for my partner I wasn’t to sure what to buy but I managed to speak to Jaye, she was really polite and helpful and she showed me the latest perfumes which I was really happy I will be back for definite.
23 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thank you for your positive review. We value and appreciate you!
The Perfume Shop
Clariese was amazing very helpful great…
Clariese was amazing very helpful great choices made me feel comfortable defintaly be back 10 out of 10
19 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate your kind words.
Kind regards,
The Perfume Shop.
Great help from Yusuf
Great help from Yusuf, great gift wrapping skills as well.
19 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I'm glad you had a 5* experience, thank you for your review!
The Perfume Shop
Clairese is a very kind and helpful…
Clairese was super kind and helpful she has a great knowledge on this perfume stuff and she helped us get good stuff…
15 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! Thank you for choosing us to shop with, we appreciate you.
The Perfume Shop
Shoutout to Clariese…… She was super…
Shoutout to Clariese…… She was super amazing 🤩
She was so friendly to us and she helped us get the perfect perfumes that we could ask for!!!
Made my day 😇
15 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review! Thank you for choosing us to shop with, we appreciate you.
The Perfume Shop
Wahaab and Jaye gave perfect advice to…
Wahaab and Jaye gave perfect advice to worst customer ever (me) who came with no clue what I want 10/10
8 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am so thrilled to hear of your 5* experience. Thank you for shopping with us, we appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
I had a great experience at Perfume…
I had a great experience at Perfume Shop, Jaye was kind and very helpful during the the entire shopping experience. Will definitely come again to buy more perfume gifts ☺️
5 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. We appreciate you and thank you so much for choosing us to shop with.
The Perfume Shop.
Jaye was so cooperative and gave me…
Jaye was so cooperative and gave me lots of good options, she even wrapped my gift perfectly..
4 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your kind words! We appreciate you.
Kind regards,
Sharain
The Perfume Shop
Thank you Jaye fr making my shopping…
Thank you Jaye fr making my shopping fun and easy to fnd my husband's birthday gift. big help and make my experience fun and easy
3 July 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
I am thrilled to hear of your experience. Thank you for supporting us, we appreciate you.
The Perfume Shop
I’m not really into perfumes but Upon…
I’m not really into perfumes but Upon my visit was helped out by Mr Wahaab who helped me get the exact Fragrance that I was looking for within my budget
30 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
Amazing customer service
Raham made it so easy for us to buy perfumes.He was very kind and patient with us.After buying the perfume he also gave us additional testers which is lovely.thank you
28 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your review. I am so happy to hear you have had a 5* experience. We appreciate you!
Kind regards,
Sharain
The Perfume Shop Team
💯 Recommended
Just had a great experience with The Fragrance shop. Great customer service. Thank you Jaye for being really helpful and patience. Made a good purchase today 👍❤️ great job guys
20 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
I been to bullring store and i had…
I been to bullring store and i had amazing experience with elizabeth.
19 June 2025
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hi,
Thanks for your positive review! We appreciate you.
Kind regards,
Sharain
The Perfume Shop Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.