Such a lovely shop with a fantastic atmosphere! Everyone is so patient and helpful, especially Parastoo, who gave me amazing advice with so much kindness. Their prices are very reasonable too. Check t... See more
Company replied
Location
Switch locationPrince Charles Drive, Unit N8-N9, NW4 3FP London, England, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Atousa was extremely helpful and patient while helping me find a fragrance that i liked today. She gave me excelent suggestions and guidance for what i was looking for.
Company replied
I visited the Brent Cross branch and let me tell you, exceptional service !! The customer service given by Balkees was amazing she really helped me pick the right gift scent and was very patient with... See more
Company replied
Balkees was so helpful in store! She patiently walked us around the store introducing us to so many new scents. Even when we’d say no to one she was more than happy to show us another with a similar s... See more
Company replied
Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Prince Charles Drive, Unit N8-N9, NW4 3FP, London, England, United Kingdom
4.9
Excellent
177 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My experience was very pleasant Zilan…
My experience was very pleasant Zilan made it very joyful and informative every question I asked she answered teaching about the notes in all the perfumes, everything she sprayed me was amazing I can’t wait to be back to buy more!!!
2 April 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The staff who served us was so kind and…
The staff who served us was so kind and welcoming. Her name is MEHR. She helped us find everything we needed, which was so sweet and lovely of her. Overall good staffing 👏🏾. Love every scent we got
1 April 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
AHMAD & SHEQUILA OH MY GOD what a…
AHMAD & SHEQUILA OH MY GOD what a lovely experience with these two lovely people. Treated more than just customers. Spent more than 45 minutes with me showing me someone the best perfumes ever. Ahmad was the best among both.
1 April 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was very helpful showing us all…
Areen was very helpful showing us all the perfumes in the store. Super helpful with telling us the notes and giving us recommendations.
27 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I came to buy a scent for my mum and a…
I came to buy a scent for my mum and a lady called Dura was extremely helpful and very attentive to what I was looking for. She listened to the specific notes which I was looking for and managed to find me the perfect scent. She also wrapped the gift very nicely for me which was much appreciated, great service thanks again.
23 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Dura gave the best customer service
Dura gave the best customer service
Absolutely amazing
The best
21 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Areen was amazing!
Areen was amazing!! Honestly best customer service I’ve had in a while. Any questions I had she answered so well…definitely coming back because of Areen!
20 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Dura fantastic customer service I…
Dura fantastic customer service I recommend to all my relatives and friends 🥰
19 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Khemisa was super helpful at the Brent…
Khemisa was super helpful at the Brent Cross branch and helped me select a lovely perfume for Mothers day.
17 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nyrten
Nyrten, she was amazing and very well spoken. Helped us and was very patient. Very helpful staff and amazing service . Thankyou
17 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nyrtan was amazing help
Nyrtan was amazing help, super friendly and knowledgeable. Made the shopping experience perfect!
17 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The lovely young lady Zilan helped me…
The lovely young lady Zilan helped me find a perfume for my dear wife she was very patient, I was very happy with her service and sold me with her knowledge on the brand eight&bob.
7 March 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very friendly and helpful staff.
1 March 2026
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great Staff
The branch manager is really nice and friendly, the staff have great knowledge on the items I enquired about and the selection of perfumes are wide arrayed. The store is really nice and well presented. Will definitely purchase again from Brent X branch
27 February 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
A happy Sonia
I popped into the Brent Cross store today and was immediately greeted and served by Khemisa. She was very friendly and helped me find perfume scents when I described my scent preferences and likes. She took her time and really made me feel wonderful as we went about the store sniffing perfumes. I decided on the Marc Jacobs Daisy Wild original perfume and she even gave me a 15% discount! I work in customer service too and it makes me so happy to see good, effective customer service when I go to other stores/brands.
A happy Sonia!
17 February 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Helpful colleague :)
Went for a gift to buy and was unsure of what perfume to get however colleague Ahmed helped tremendously and gave options to find what I was looking for. Very impressed :)
14 February 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Zilan was extremely helpful and polite
Zilan was extremely helpful and polite, gave me so many options being very patient spraying so many perfumes explaining all the notes - walked me through the boutique side, ended my experience with her amazing very quick gift wrapping skills helping me personalise my gift. Definitely worth buying a charm. I love it! Thank you Zilan.
9 February 2026
Unprompted review
Reply from The Perfume Shop - Brent Cross Boutique 380
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.