Satti, olivia, vicky, daisy & khaliqa at the Fort shopping centre were amazing!! I was in the shop for an hour being so picky on finding a fragrance and eventually found one!! Great recommendations so... See more
Company replied
Location
Switch location9b The Fort Retail Park, Erdington, B24 9FP BIRMINGHAM, GB
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See what reviewers are saying
I was served by Vicky today at the perfume shop, she was extremely helpful and lovely had great people skills and communication skills and she helped me pick my designated fragrance
Company replied
Daisy was a great help made sure we got everything by we needed very polite and professional will definitely be coming back
Company replied
I ordered this amazing fragrance 'Issey Miyake' from 'The perfume shop', & I am in awe of this fragrance. I ordered this particular fragrance when The perfume shop sent me a little bottle of it with a... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
9b The Fort Retail Park, Erdington, B24 9FP, BIRMINGHAM, United Kingdom
4.7
Excellent
77 reviews
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I was served by Vicky today at the…
I was served by Vicky today at the perfume shop, she was extremely helpful and lovely had great people skills and communication skills and she helped me pick my designated fragrance
29 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Perfect customer service from Vicky…
Perfect customer service from Vicky couldn’t be more happy.
29 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Speedy delivery of the out of stock item
15 July 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Daisy was very helpful!
23 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Daisy was a great help made sure we got…
Daisy was a great help made sure we got everything by we needed very polite and professional will definitely be coming back
23 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The customer service was amazing her…
The customer service was amazing her name was daisy she was very helpful and professional
23 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
lovely customer by daisy
lovely customer by daisy, service was very helpful and patient will 100% be back for more
23 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Satti
Satti, olivia, vicky, daisy & khaliqa at the Fort shopping centre were amazing!! I was in the shop for an hour being so picky on finding a fragrance and eventually found one!! Great recommendations so much to choose from xxo defo will be coming back
23 July 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Out of stock in the shop.
Staff at the shop , very helpful to get my order sent to my house as they had none in the shop . Delivery was quicker than expected . All in I wonder definitely recommend using them again.
2 July 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went first thing in the morning I was…
I went first thing in the morning I was greeted by a lovely ladies Sharon and Farrah. They were so bubbly. Customer service was on point.
25 June 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Farrah 5* Amazing service at the Perfume Shop in…
Amazing service at the Perfume Shop in Fort, Birmingham. Farrah was friendly and full of energy, so knowledgable and a pleasure to talk to. Will come again.
1 June 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a wonderful experience in this shop…
Had a wonderful experience in this shop today. Such a refreshing change to receive excellent customer service. All the staff were helpful and friendly. I was served by Syvin who definitely went the extra mile. She was so helpful and offered me various options before I made my purchase. She then offered to gift wrap my perfume free of charge and did it so beautifully. Was really thankful and impressed as it was a present for my mom. Will definitely buy my perfume from there again. Thankyou
17 May 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great store and staff
Amerjit was great, I went to refill my Alien perfume and to buy some more perfume & cologne for my husband. Very easy purchase, will return again when we run out !
28 April 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Big thanks to Sati!
I came in looking for the miu miu fleur de lait or something similiar and Sati, what a star!! Introduced me to a completely new scent alongside it I’m absolutely obsessed. Thank you so much, phenomenal customer service, I will be back 🤩.
24 April 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Farrah was from the staff she serve me…
Farrah was from the staff she serve me really friendly and she was so good 👍
22 April 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very poor service and i purchased…
Very poor service and i purchased perfume they deliver empty box and almost half and months it’s not sorted out
15 February 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello Suvinda,
I’m really sorry to hear about this experience and completely understand how frustrating it must be. After looking into this personally, I can see that a member of our team is already assisting you and is currently awaiting your response so that we can fully resolve the matter.
We’re looking forward to hearing back from you and getting this sorted as quickly as possible.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Helpful staff managed me to get what I…
Helpful staff managed me to get what I was after at a reasonable price compared to other outlets. Delivered for free as well.
12 January 2026
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent Customer Service
I visited the Fort Shopping Centre today looking for a gift for a family member. I decided to visit The Perfume Shop, on entering I was greeted by Amerjeet who then went on to serve me. She was extremely helpful and showed me all the latest perfumes. I selected the La Vie Est Belle, and she definitely went the extra mile when gift wrapping my item. Her help was amazing and I will definitely visit there again. 5 stars for Amerjeet.
16 January 2026
Unprompted review
Reply from The Perfume Shop - Birmingham Fort 259
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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