The Ordinary Reviews 734

TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Considering 125 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, finding it unresponsive and difficult to reach a human representative. They frequently reported issues with orders not arriving, being incomplete, or facing problems with delivery services. The delivery process, often handled by UPS, was a common source of frustration, with complaints about lost packages, incorrect deliveries, and lack of tracking updates. Conversely, some people were satisfied with the products themselves, praising their effectiveness and value, with many noting positive results on their skin. A few customers also reported positive experiences with customer service resolving their issues, leading to refunds or satisfactory solutions. Additionally, some reviewers received their orders quickly and found them well-packaged and accurate.

What people talk about most

Product

Clients share ambiguous opinions on product quality and efficacy, with many expressing satisfaction and love... See more

Order

Users describe ambiguous interactions with order, with many reporting significant issues such as orders not... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with some customers reporting positive... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as one of the most... See more

Customer communications

Reviewers highlight negative aspects of contact, with many reporting an inability to reach a human... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered from the ordinary company through a tiktok live birthday give away, I won a prize to receive a full refund of my purchases. This was read out live on the stream. I've contacted them several... See more

Company replied

Rated 3 out of 5 stars

The products are 5 stars brilliant value nice to use and proven to work on my skin. I ordered 3 weeks ago, nothing arrived, I used the chat it to try and track my order but had no contact from a human... See more

Company replied

Rated 3 out of 5 stars

***Update...customer service replied and following an investigation there seems to have been an issue with the courier. They were very apologetic and processed a full refund. They said if the goods a... See more

Company replied

Rated 3 out of 5 stars

After waiting a month I still hadn’t received my order. The track and trace wasn’t working so there was no way to know where my package was. After sending multiple messages to customer care and w... See more


Company details


Contact info

2.2

Poor

TrustScore 2 out of 5

734 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

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Rated 5 out of 5 stars

Great Skincare Routine Provider

In the last few weeks I’ve built up and started a skincare routine to help with my oily/blemishprone skin.

There is a definite improvement in skin congestion/redness/pore size and texture. I purchased a full routine

- Glucoside wash

- Milky Toner

- Aloe2% & NAG

- Clarifying & Balancing

- Nicinamide 10% & Zinc

-Moisturiser & Beta Glucan

- SPF

considering the amount of products the price is very agreeable and improvement in my skin is noticeable and is improving day by day! Thank you the ordinary I will be purchasing again !

14 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks so much for sharing your feedback! We hope you continue to love your regimen <3

- Customer Happiness

Rated 1 out of 5 stars

No confirmation emails

Difficult just to place the order and then once placed finally I received no confirmation email and not in my order history but the money was taken from my bank. Not sure if I should wait or just cancel with bank. I submitted a claim no response. I tired customer support and is no help as it says no person is available.

26 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for letting us know about this! We've requested more information from you so we can look further into this.

We hope to hear back from you soon.

- Customer Happiness

Rated 2 out of 5 stars

Tiktok service

This is about customer service than the products. I had duplicate orders sent to me so i needed to return some products from the tiktok shop. I packed the order and sent to the locker and used the QR code they sent to me, a few days later it arrives at my house. I had to wait two weeks for a reply from the ordinary customer service saying they cant change the qr code and to speak to tiktok shop support and they have also said they cant do anything. How can i send these products back so i dont lose£ 40.00?

3 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch with us! We're sorry to hear about the trouble with returning items from TikTok Shop.

QR Codes for Returns are automatically issued from TikTok Shop when a Return is initiated via the platform. Sadly, as much as we'd love to help, as Sellers on TikTok Shop, we do not have the ability to generate QR Codes ourselves. We do apologize for the inconvenience.

The best immediate steps to take would be to contact TikTok Ship Support to let them know about the issue with your QR Code. We have also flagged this issue with our The Ordinary team who will be in touch via email to help, if it's still needed.

We look forward to assisting further!

- Customer Happiness

Rated 1 out of 5 stars

Issue with Missing Promotional Gift and Order Handling

I noticed there was a promotion saying that any purchase made before 14/11 would come with a free serum. However, when my order arrived, the gift was missing. I reported it to the team immediately on the same day I received the package (which was on the 16th).

On the 20th, I got a reply saying that if the item was missed in the shipment, I would need to make another purchase in order to receive the free gift. This doesn’t make sense, because I only bought everything before the deadline because of the promotion.

Just a reminder to everyone — make sure to double-check your orders. There seem to be quite a lot of mistakes and missing items.

16 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry that your gift was missing from your order.

Please know that when an item is included on your invoice, it is absolutely our intention to include that item in your order. We're sad to hear it was missing in this case.

We've requested some more information from you to help locate your order and resolve this for you.

We hope to hear from you soon!

- Customer Happiness

Rated 4 out of 5 stars

Good P/P

It took awhile before their customer service got back on me, but as they explained it was during the sales period and as my problem was with their carrier UPS, I understand there is not much that they can do.

On the other hand, I like their products so I wish they would change their carrier so I could feel more comfortable while ordering from their website.

3 November 2025
Unprompted review
Rated 1 out of 5 stars

Where is my order???

Ordered my items and they were ready for despatch a couple of days later, no update after that. Two weeks later after numerous attempts to contact them they still haven’t got back in touch and I still have no order. Fuming. I loved the ordinary now I will not be using their products on principle and I’ll also be spreading the word that they are a terrible company to deal with. Awful customer service.

11 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for getting in touch with us!

We have looked further into this for you and can see that your order was sadly returned to our warehouse due to an unsuccessful delivery. Due to this, a refund has been processed.

We do apologize for this. If any further support is required, please get in touch with us via our Contact Page: www.theordinary.com/contact

- Customer Happiness

Rated 3 out of 5 stars

I placed an order on 1st November

***Update...customer service replied and following an investigation there seems to have been an issue with the courier. They were very apologetic and processed a full refund. They said if the goods arrive in the meantime to accept them as a gift. Very good customer service and follow up. Thus increasing stars from 1 to 3.
I placed an order on 1st November. It was scanned for departure from the transit company on 5th November. I still haven't received my goods but payment has been taken in full. I emailed customer service and just got an automated reply. I used to be a regular customer, but I won't be ordering again.

1 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear about this.

Our team are actively responding to emails in the order they're submitted; being our busiest period of the year, we do apologize that our response times are not as quick as they would normally be.

We've requested some more information from you to ensure this issue has been resolved. We hope to hear back from you soon!

- Customer Happiness

Rated 1 out of 5 stars

They have no customer service

They have no customer service. Waiting for an order placed on the 31st if October, stuck in transit since 5th if November. Logged in 4 cases, no response. Tried the chat, you get the chatbot.
Probably scammed of 50+ euro. Stay away!

21 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

We're very sorry to hear that you have not received any updates on the whereabouts of your order.

We've located your email to us and a member of our team will be in touch shortly to further support.

- Customer Happiness

Rated 5 out of 5 stars

Positive experience

Was a bit concerned having placed my order before reading negative reviews. Although I’ve used the ordinary products for a while this was the first time I have ordered direct. Ordered 17th November, delivered 20th November by Royal Mail. Well packaged, delivered intact, exactly as I ordered, happy customer!

20 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks so much for taking the time to share your positive experience with us <3 We hope you are enjoying the products!

- Customer Happiness

Rated 1 out of 5 stars

Where’s my order

Where’s my order? I contacted the customer services by email and left the voice message, no one get back to me. The phone line does not work. Order created on 15/nov, UPS indicates that the order was delivered on 14/nov. I keep all the screenshots. Please explain. Furthermore, I have never received my order. I need a solution.

20 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for your message! We're sorry to hear that you have not received your order.

We've located your email to us and a member of our team will be in touch shortly to assist further.

- Customer Happiness

Rated 1 out of 5 stars

Missing product and no reply - edited

First of all, the order was left by the courier while I was out of the house and they signed with my name, despite me not being there.
I was lucky and found it so I opened it, only to see that inside the package one of the boxes was different than what I ordered and also empty! They sent me an empty box. I tried contacting them both with the form and on the live chat but the chat keeps saying no one's available (yesterday it made me wait for 5 hours and still didn't connect me to anyone) and they don't reply through emails. I demand either a refund or that you send me the missing product.

Edit: after this review, which seems to be the only way of contacting them, they sent me an e-mail asking if I wanted a refund or they could ship the item again. I asked for the item and it arrived today, all good. Nevertheless, I will not change my rating just because I deem it absurd to have to write a bad review to get ahold of them. Thank you for the item though.

18 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

We're very sorry to hear that you received an incorrect item. :-(

We've located the email you sent to us and a member of our team will sort this out for you asap.

We appreciate your patience!

Edit: Thank you for your update! We are glad to hear this has been resolved for you.

Our team addresses all interactions in the order in which they're received and at the moment, we're handling a higher volume of inquiries than normal. Since Trustpilot is monitored separately, we may, at times, escalate certain urgent cases to be responded to outside of the standard queue. We appreciate your understanding and patience!

- Customer Happiness

Rated 1 out of 5 stars

Extremely disappointing experience.

Extremely disappointing experience. My order was marked as delivered, yet I never received anything. When I tried to reach out for assistance, the only replies I got were automated chatbot messages that didn’t resolve the issue. At this point, I’d rather pay more for a brand that values its customers and provides real support. I won’t be purchasing here again, and I definitely wouldn’t recommend it to anyone.

18 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're sorry to hear that you did not receive your order as expected :-(

Weve requested some more information from you so we can be in touch to offer further support.

We hope to hear back from you soon!

- Customer Happiness

Rated 5 out of 5 stars

I recently ordered the foundation

I recently ordered the foundation, (oops I think poss. from Boots), anyhow I am in my late 50's with dryish skin and darkish circles under my eyes (genetics), I really like this product, initially it looks like peanut butter but it goes on well (full coverage). I have tried other products and yes some of them can sting a little but they are acids, it's only momentarily, most beauty treatments at a salon sting a bit too.
Most of the negative reviews here seem to be for customer service and items not being delivered, but the products themselves for the money are some of the best on the market.
Over a few weeks there has actually been a difference in my skin (for the better).

17 November 2025
Unprompted review
Rated 1 out of 5 stars

I have being a customer for a few…

I have being a customer for a few years. A few great products that I repurchased many times. This time I ordered 15 products and got the package delivered to me in the worst state I have ever seen a package. Only I got only 10 out of 15 products. There is no one product with intact packaging. Everything has been pulled out of the package and looks dirty. One of the bottles were broken, when I opened the package the broken glass cut a bit my finger.
I don't know how is that possible to pack things like this. Almost like they hated me for buying too much and decided I shall not receive what I bought entirely.

14 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for taking time to get in touch here. We're sorry to hear about the condition you received your parcel!

We located the case you submitted over the weekend and a member of our team will review and be in touch with you shortly. We look forward to helping further.

- Customer Happiness

Rated 1 out of 5 stars

Ordered and was supposed to receive a…

Ordered and was supposed to receive a complimentary moisturiser. I swear this was in my basket but has mysteriously disappeared and not been received. Customer service inaccessible and therefore may as well be existent. When is a bot ever useful. Have been a customer for a number of years but I feel scammed and will now not use this company again.

13 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thank you for getting in touch with us! We're very sorry to hear about this.

We've requested some information from you and will be in touch to learn more about your experience. We hope to hear back soon!

- Customer Happiness

Rated 1 out of 5 stars

What a disappointing experience — I truly did not expect this from The Ordinary!

On November 12th, I placed an order but have not received any confirmation email. The order also does not appear in my account, yet the payment has already been deducted from my bank account.

I have since tried to contact customer service, but it seems nearly impossible. There are only two options available: chat or phone. Through the chat, I have been receiving the same automated message for three days now: “Apologies, there are currently no agents online to support. Please return later or submit a case and we’ll get back to you as soon as we can.” Calling the customer service number doesn’t help either, as I am informed that no one is available to assist.

I am therefore left with no other choice but to reach out through this platform. Could someone from The Ordinary please contact me to resolve this issue?

Edit November 16th:
It’s is now 3 days after the reply and still no one contacted me to solve this problem. Can someone please contact me on Monday 17th? This is absolutely not okay.

12 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear that you did not receive a confirmation email.

We've requested some more information from you so we can look further into this for you.

We hope to hear from you soon!

(Edit: Thanks for your contact information! A member of our Service Team will be in touch shortly.)

- Customer Happiness

Rated 5 out of 5 stars

Good value during Slowvember and quick delivery

I ordered the retinal emulsion on Saturday the 1st Nov, I received it quickly on Tuesday the 4th.
When I ordered the year before it was even quicker with UPS.
I'm happy with my order and the product, I wish it was bigger than 15ml though.

4 November 2025
Unprompted review
Rated 1 out of 5 stars

On November 1st

On November 1st, I placed an order on The Ordinary website. The payment went through, but the order was not confirmed, and nothing appeared in my account. I assumed the payment didn’t go through properly.

On November 3rd, I placed the same order again. This time it was confirmed (Order No. 21941091). Later, I checked my bank and saw that €87.01 had been charged twice — once on Nov 1st and once on Nov 3rd.

Since then, I have sent 5–6 messages to customer support (via email, web form, and Instagram DM), and I still haven’t received any reply.

The issue is simple:
I just want a refund of the extra €87.01 that was taken on November 1st for an order that was never created.

I have screenshots of both payments and am ready to provide them.

If I don’t receive an answer soon, I will have to contact my bank and consumer protection services.
It’s really disappointing to experience such silence from support.

1 November 2025
Unprompted review
The Ordinary logo

Reply from The Ordinary

Hi there,

Thanks for getting in touch! We're very sorry to hear about this.

Sadly, we are unable to locate your email communication but we did manage to find your order. We have cancelled the extra order for you and you should receive the funds back to your account in up to 7 business days.

Please be in touch via email or phone for immediate assistance, if you experience any further issues!

- Customer Happiness

Rated 1 out of 5 stars

Don't use this .

I have used the ordinary products before but this time changed my usual serum for the ordinary vitamin c suspension serum it's awful stings like mad even when diluted and i don't have sensitive skin it's also very greasy and doesn't absorb ,tried it 3 times my husband also tried it, threw it away .

1 November 2025
Unprompted review

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