Good price offered compared with other London and local companies. Did not feel rushed or pressured. Parking on forecourt handy. Money transferred into my account very quickly same day. Would defi... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Visited the Gold Centre this week, admittedly, I was feeling a little anxious about it all, but as soon as I was met with Kim I felt at ease. Kim was very honest, giving me her advice, friendly, never... See more
Company replied
Amazing. Well worth the trip down to their offices. Got other prices online and at other shops and by far the best. Thanks to Sam. Very efficient. Quick easy and even accommodating when after giving c... See more
Company replied
Top prices paid for my unwanted gold. Jane was super helpful, very professional and polite. Fantastic smooth transaction. Thanks Jane!! Highly recommend this company. They appear to pay more than othe... See more
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Company details
Written by the company
At The Gold Centre, we don’t just buy gold, silver and platinum — we aim to beat quotes from Hatton Garden & the Birmingham Jewellery Quarter. Too many people are still posting their valuables or travelling miles, only to receive less than expected once fees, deductions or delays are factored in. We keep it simple. No posting. No waiting. No surprises. We buy all gold, silver and platinum jewellery, scrap, broken items and dental gold, as well as bullion coins and bars — including gold Sovereigns, Krugerrands, Britannias and silver Britannias — from single items to full collections. Everything is tested and weighed in front of you using professional equipment, so you can see exactly what you have and what it’s worth on the day. We track the live market closely and price accordingly, ensuring strong, competitive payouts nationwide. If you’ve had another quote, bring it with you — we regularly beat them. Payment is made instantly. Cash at the counter or immediate bank transfer while you wait. No delays, no excuses. Every transaction is carried out in a private booth, ensuring a discreet, confidential and comfortable experience throughout — complete with private customer parking directly outside. As a second-generation family-run business established in 1984, with over 40 years’ experience, we’ve built our reputation on straight talking, strong prices and getting it done properly.
Contact info
834 Dunstable Road, LU4 0HG, Luton, United Kingdom
- 07570 756123
- info@thegold-centre.co.uk
- thegold-centre.co.uk
4.8
Excellent
52 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Janes 5 stars
Janes answered all my questions and help with rings find out if pr not were real , also was asked what around about price I was looking to get and was very happy with the price I got , defo will be returning in future if I have anymore to sell kind regards Craig k
21 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for the lovely review Craig. We’re so pleased Jane was able to answer all your questions and help test your rings to find out what was real.
At The Gold Centre Luton, we always aim to make the process relaxed, honest and straightforward, whether you’re selling scrap gold, jewellery, coins or just want items checked professionally. We’re really glad you were happy with the price offered and the service you received.
Your recommendation means a lot to our family-run business, and we look forward to welcoming you back in the future if you have anything else to sell. Thanks again!
Nice and friendly staff and they give a…
Nice and friendly staff and they give a fair price for scrap gold 👍🏼 would definitely recommend
21 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave us a review. We’re really pleased to hear you found the team at The Gold Centre Luton friendly and welcoming, and that you were happy with the price offered for your scrap gold.
We always aim to offer fair, competitive prices based on the live market, along with honest service and instant payment while you wait. Your recommendation means a lot to our family-run business.
Thanks again — we hope to see you again in the future!
Good friendly service and best prices…
Good friendly service and best prices in the area. The staff are very helpful and you feel they are being honest with you.
9 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind review! We’re really pleased you felt looked after by the team at The Gold Centre Luton. Providing friendly, honest service and offering some of the best prices in the area for gold, silver and platinum is exactly what we aim for every day.
It’s great to hear our staff made you feel comfortable and confident throughout the process. We truly appreciate the recommendation and look forward to welcoming you back again in the future.
Selling old gold
Great service very polite and professional staff and very competitive valuations
17 April 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for your kind words! We’re glad to hear you had a great experience with our team. We always strive to provide the best value and professional service to our customers. We look forward to seeing you again!
Lovely staff
Lovely staff, very professional, nothing was too much trouble, honest opinions given.
15 April 2026
Unprompted review
Reply from The Gold Centre
Thank you for such a thoughtful review — we really appreciate it.
We’re glad you found the team at The Gold Centre Luton professional and easy to deal with. Taking the time to give honest, straightforward advice is a big part of how we work, so it’s great to hear that came across.
Thanks again for your kind words — you’re always welcome back anytime.
Always a pleasure
Always a pleasure, lovely staff and good prices, wouldn't go anywhere else!
16 April 2026
Unprompted review
Reply from The Gold Centre
Always nice to hear this — really appreciate you taking the time to leave it.
We’re glad you’ve consistently had a good experience with us at The Gold Centre Luton. Our team always aims to keep things simple, friendly and straightforward, while offering strong, competitive prices based on the live market.
It means a lot that you wouldn’t go anywhere else — we look forward to seeing you again soon!
Went here today to sell some siver and…
Went here today to sell some siver and gold was helped by Kim who was fantastic, knowledgeable and very helpful, was a quick service and I got great price on all my bits, will definitely recommend these guys
31 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave such a great review!
We’re really pleased to hear you were happy with both the service and the price you received for your gold and silver. Kim will be especially glad to know you found her knowledgeable and helpful — we always aim to make the process straightforward and comfortable.
It’s great to hear everything was quick and that you felt well looked after. We truly appreciate your recommendation and look forward to welcoming you back anytime.
I was in urgent need of cash
I was in urgent need of cash, and Sam helped me with her great customer service. Although I'm having a very rough day but she made my day with the excellent customer service
20 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind words 😊
We’re really glad Sam was able to help you when you needed it most. It means a lot to hear that her service made a difference, especially on a tough day.
We’ll be sure to pass your lovely feedback on to her. Wishing you all the best, and we’re always here if you need us again.
Excellent service
Excellent service, excellent prices. Kim was very helpful. Would return in the future.
17 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your great review 😊
We’re really pleased to hear you were happy with both the service and the prices. It’s lovely to know Kim was able to help and make the experience a positive one for you.
We really appreciate your support and look forward to welcoming you back in the future!
Jane from dunstable branch
Jane from dunstable branch was very helpful today explained the process so we could understand everything and ensured the money was in our account before we left excellent customer service thank you jane
17 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind review 😊
We’re really pleased to hear that Jane looked after you so well and took the time to clearly explain everything throughout the process. It’s great to know you felt comfortable and that everything was completed smoothly, including receiving your payment before leaving.
We’ll be sure to pass your lovely feedback on to Jane. Thank you again, and we hope to see you again soon!
Was seen by a lovely lady named Sam…
Was seen by a lovely lady named Sam today, 13-03-2026, was offered a good price for my gold jewellery which I accepted, Sam was very professional in her services today, many thanks.
13 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind review and for visiting us 😊
We’re really pleased to hear that Sam looked after you so well and that you were happy with the price offered for your gold jewellery. Providing a professional, straightforward service is exactly what we aim for, so it’s great to know that came across.
We’ll be sure to pass your lovely feedback on to Sam. Many thanks again, and we hope to see you again in the future!
Jane was quick polite and efficient
Jane was quick polite and efficient. Parking available my choice of denominations were paid
12 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for taking the time to leave a review and for visiting The Gold Centre.
We’re delighted to hear that Jane made the process quick, polite and efficient for you. We always aim to make the experience as straightforward as possible, so it’s great to know the convenient parking and being able to choose the denominations you were paid in helped make your visit smooth.
Thank you again for your feedback — we really appreciate it and hope to see you again in the future. ⭐
Very efficient and professional service
We visited the centre on 27th February and were promptly directed to a private booth and attended to by Kim, who dealt with us in a professional and efficient manner. We were happy with the price we received for our gold items and will return at a future date with other jewellery.
27 February 2026
Unprompted review
Reply from The Gold Centre
Thank you very much for your kind review and for taking the time to visit The Gold Centre Luton. It was a pleasure assisting you.
We’re really pleased to hear you were happy with both the service and the price you received for your gold items. Our private booths at The Gold Centre are designed to make the experience comfortable, private and straightforward, so it’s great to know that worked well for you.
Thank you again for your trust, and we look forward to welcoming you back to The Gold Centre Luton if you ever decide to bring in more jewellery. ⭐
Gold sale
Was served by Kim yesterday. Very helpful. Great service. Sold a small amount of unwanted and broken gold. Got a good price.
4 March 2026
Unprompted review
Reply from The Gold Centre
Thank you for your kind review and for visiting The Gold Centre.
It was a pleasure assisting you, and I’m really pleased to hear you were happy with the service and the price you received for your unwanted and broken gold. Even small amounts can add up, so we’re always happy to help customers turn items they no longer need into something useful.
Thank you again for taking the time to share your experience, and we hope to welcome you back again in the future. ⭐
Great customer care
Great customer care, very friendly and made us feel very comfortable,
Very honest and helpful without attempting to force selling as did not rush or get frustrated with us.
Me was served by Jane,
You was amazing many thanks.
19 February 2026
Unprompted review
Reply from The Gold Centre
Thanks so much for the lovely 5-star review!
We’re really pleased to hear you felt comfortable and well looked after — that’s exactly the experience we aim to give everyone who walks through the door. Jane will be especially happy to read your kind words; we’re lucky to have her on the team and we’ll be sure to pass your feedback on.
Honest, pressure-free service is what we’re all about, so it means a lot that this came across during your visit. You’re always very welcome back anytime.
Many thanks again for taking the time to share this 😊
Amazing
Amazing. Well worth the trip down to their offices. Got other prices online and at other shops and by far the best. Thanks to Sam. Very efficient. Quick easy and even accommodating when after giving cash, I changed my mind to online transfer. Highly recommend.
17 February 2026
Unprompted review
Reply from The Gold Centre
Thank you for such a fantastic review!
We really appreciate you making the trip down to see us — and it’s great to hear we came out on top after you’d checked other prices. That’s exactly what we aim for 💪
Sam will be so pleased to read this. Efficient, straightforward and flexible service is what we pride ourselves on, so we’re glad the switch to bank transfer was handled smoothly for you.
Thank you for the recommendation — it genuinely means a lot. You’re always welcome back anytime!
Excellent service
We visited the branch today and received excellent service from both Sam and Kim
Thanks so much
4 February 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for the lovely 5-star review — we really appreciate you taking the time to leave it.
It was a pleasure meeting you in branch, and we’re so glad you were happy with the service you received from Sam and Kim. We always aim to keep things friendly, straightforward and professional, so it’s great to hear that came across during your visit.
Thanks again for choosing The Gold Centre, and you’re very welcome to pop back in anytime.
All the best,
The Gold Centre – Luton
Great service by a very professional…
Great service by a very professional lady called Sam. 15 minutes to receive a quote and payment. Will definitely return.
3 February 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for taking the time to leave such a wonderful review. We’re delighted to hear that you consistently receive great service from Sam. We take real pride in offering quick, fair, and straightforward assistance, so it means a lot to us to know that our honesty and helpful approach continue to stand out.
Providing a welcoming, hassle-free experience is exactly what we aim for at The Gold Centre Luton, and your feedback reassures us that we’re delivering on that promise. We truly appreciate your continued trust and your high recommendation.
It’s always a pleasure having you visit, and we look forward to seeing you again soon.
Excellent srvice
Excellent srvice, Sam was lovely. Will definitely use again!
Thank you
27 January 2026
Unprompted review
Reply from The Gold Centre
Thank you so much for taking the time to leave such a wonderful review. We’re delighted to hear that you were happy with our service and found our prices competitive. Sam will be especially pleased to know her attentiveness made a positive impression.
Luton Branch
I visited the Luton branch for the second time - having been very impressed on my first visit. As before there was professional but friendly service and a very clear explanation of how the prices were arrived at. I received more than I expected for the items I took in and was very pleased. Highly recommended.
13 October 2025
Unprompted review
Reply from The Gold Centre
Thank you so much for your wonderful 5-star review and for returning to our Luton branch. It truly means a lot to us that your second visit was just as positive as the first. We’re delighted to hear that you felt supported, well-informed, and happy with the offer you received. Your trust and recommendation are deeply appreciated. We look forward to welcoming you again whenever you need us.
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