SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Offered £1000 PX for a bike that is worth £5k

I felt I was quite poorly handled during the PX process for my enquiry.

There was reluctance to engage over the phone, and I was repeatedly asked to provide more and more information. After supplying three sets of photographs, I then received no response at all to my follow-up email.

Overall, it felt like a significant amount of my time was wasted, particularly as I was ready to progress the purchase and could have easily bought elsewhere.

Disappointing experience. Had an offer of £1000 for a 2014 MV Agusta 800 Brutale with 8500 Miles. Chepest on BIKE Trader in the UK was £5000 atthetime ofthe offer

3 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate you sharing your experience with us. We are concerned to hear about the difficulties you encountered during the PX process and the lack of a timely response. We are reviewing our procedures to prevent similar situations.

Rated 4 out of 5 stars

Was pretty straightforward to deal…

Was pretty straightforward to deal with, even though a reschedule took place on account of some technical problems. The price offered was fair (you will never get the same as waiting for a private sale, but that is the cost of convenience). A small bit of haggling took place in the final moments, which could be argued was a bit naughty as none of the issues raised were undeclared, but I sort of expected it, and the price I got was fair.
The collection guy, Andrew H was decent and helpful, a biker himself, so that was also good.

3 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate your feedback and are glad to hear the process was straightforward despite the reschedule. We understand your points regarding the final negotiation and are pleased you felt the price was fair. It's also great to know our collection team provided good service.

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol…

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a fantastic job so helpful and has great communication skills. I would definitely use this company in the future.

23 May 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear you had such a positive experience with your Honda purchase, even unseen! It's wonderful that the bike exceeded your expectations and that you received such helpful assistance. We appreciate your kind words and look forward to assisting you again.

Rated 5 out of 5 stars

It was nice experience

It was nice experience, Travis communicated all the details, informed time of arrival, payment method, it was smooth and trusted transition.

3 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a nice experience! It's great to know our team provided clear communication and a smooth process. Thank you for your feedback!

Rated 5 out of 5 stars

Great experience

Great experience. Friendly lad turned up on time and checked over the bike with no haggling on price. Hassle free with great customer service.

3 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a great experience with our service. We appreciate your kind words about our customer service.

Rated 5 out of 5 stars

Sold my bike today

Sold my bike today, received the full offer price. Transaction handled by Goldie from Macclesfield branch, excellent service from a top guy. Would happily recommend them and use again if necessary. Cheers.

3 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear you had such a positive experience selling your bike and received excellent service. Thank you for your kind words and recommendation!

Rated 1 out of 5 stars

I purchased a 2024 CBR600RR from sales…

I purchased a 2024 CBR600RR from sales rep Thomas Kemp and paid for the bike in full. I was told at the time of purchasing that it is in for a random spot check recall and would take anywhere from 3 days to 30 days to receive this back. I emailed Thomas a week later for an update but he never responded, I followed up with a chaser email but again got no response. I then called and spoke to a sales rep who advised he would ask Thomas to call me, no response again. A few days later I spoke to a very helpful man called Cameron who explained that the bike never left for recall and would likely be at least 8 weeks before they can book it in. I explained that I would like the bike now and would sign off on me booking the recall myself. The bike has now been delivered but still no word from the sales rep Thomas. I have now found out that this was not a random recall and was in fact a purposeful recall for excessive oil consumption and may require multiple trips to the dealer to resolve, none of this was explained and the sheer lack of care and communication from the rep has made this a terrible experience. I would not use SuperBike Factory again and recommend extreme caution with believing what their sales staff say to earn a quick sale.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate you sharing your experience and feedback with us. We are truly sorry to learn of the communication issues and the misinformation regarding your recent purchase. We are taking your comments seriously and will be reviewing our internal processes and staff training to prevent similar situations. We value your business and are committed to improving.

Rated 4 out of 5 stars

Very good

Good, realistic and competitive offer for my bike. Great communication via email, messages and over the phone. Driver/engineer was brilliant all through the collection process.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're glad to hear you received a competitive offer and appreciated our communication. Thank you for your positive feedback!

Rated 5 out of 5 stars

Lovely service

Lovely service, not pushy and answered all my questions.

31 May 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear that. We appreciate your kind words.

Rated 5 out of 5 stars

Great communication,everything was well…

Great communication,everything was well explained on price, collection and payment.
Collection was great with a friendly driver(Tony)really nice guy.

27 May 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're glad to hear our communication was great and everything was well explained. We appreciate your kind words about our friendly driver!

Rated 5 out of 5 stars

Pleasure doing business

Pleasure doing business. Straightforward inspection and gave me the pre agreed value.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are glad you enjoyed your experience. We appreciate your positive feedback.

Rated 5 out of 5 stars

Simple process to sell my bike

Simple process to sell my bike. Reasonable offer, no haggling, simple handover and the money paid immediately (albeit at an unnecessary extra cost!). Would do so again if I wanted a quick sale.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so pleased you found our selling process simple and efficient. We appreciate your feedback regarding the extra cost and will consider it. Thank you for your kind words!

Rated 5 out of 5 stars

Top selling

Steve Walker a local to the area made me feel very relaxed and gave the bike a good looking over. Top bloke as are Steve and Andy sorting everything in the background. Superbike Factory is a must if you are selling your bike and indeed buying one.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear you felt relaxed and that our team provided excellent service. We appreciate your high recommendation for both buying and selling!

Rated 5 out of 5 stars

Good communication throughout selling…

Good communication throughout selling process. Collection agent was Professional, friendly & quick.

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear our communication was good and our collection agent was professional and quick. Thank you for your feedback.

Rated 5 out of 5 stars

I had new bike deliverd today by john…

I had new bike deliverd today by john ktm 1290 arranged by dave the transport team arranged it no problems at all made me first been a good day john top guy made the handover a breeze very nice bloke thankyou guys again

2 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear your new bike delivery went smoothly and the handover was a breeze. We appreciate your kind words about our team!

Rated 1 out of 5 stars

BE CAREFUL, possible scam

Very disappointed after agreeing to a sale of my bike. The reaction from Superbike seems to resemble a scam and an untrustworthy company.
On the day of pick up I had a call from the guy tasked with coming over to collect the bike to say they could not offer the pay same day as pick up and said they would send the money over 4 days later. Who would ever hand over their bike and V5 on the promise that payment would be made ???. They claimed it was a banking issue but having never heard from them again, it looks more like a scam operation. I am concerned as I have shared my bank account details with them in good faith but now keeping an eye on any activity.
Be wary and never hand over your bike or sign away the V5 unless you have the cash in your bank.

29 May 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are truly sorry to hear about your experience and the concerns you've raised regarding the payment process. We understand how frustrating this situation must be. We are investigating this matter thoroughly to understand what happened and prevent similar issues.

Rated 5 out of 5 stars

Staff were friendly and personable

Staff were friendly and personable, no heavy sale, listened to your wants and gave you their thoughts based on that.
I would not hesitate to buy from them again, great experience all round.

1 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear our team provided a great experience by listening to your needs. We appreciate your kind words!

Rated 5 out of 5 stars

Having purchased my 4th bike from…

Having purchased my 4th bike from superbike factory , I can not complain this time was from Bradford branch and Kris was superb through out , if I decide to get another bike in a few years time I trust them so will go back

1 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad to hear you had another excellent experience with us, especially with our team member. We appreciate your continued trust and look forward to seeing you again!

Rated 5 out of 5 stars

Perfect from start to finish

Perfect from start to finish. Hayden helped with everything I needed and explained all with a smile. Would definitely recommend and if you can, ask for hayden and you won't go wrong

1 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted to hear your experience was perfect from start to finish. We appreciate your kind words and recommendation!

Rated 5 out of 5 stars

Selling out bike

Neil was very friendly, efficient and arrived at the stated time. He explained, in detail, the full process which went seamlessly. Excellent service, thanks.

1 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted to hear the process was seamless and efficient. We appreciate your kind words about our excellent service.

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