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SuperBike Factory - South Reviews 

282
TrustScore 4.5 out of 5

4.5

SuperBike Factory Limited, 61-65 Gatwick Road, RH10 9RD Crawley, West Sussex, GB


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Rated 5 out of 5 stars

Was enquiring with superbikefactory for roughly 3 days, had the pleasure of having Finlay from the Crawley branch. Could not of asked for more from him,he was so helpful and just a really genuine n... See more

Company replied

Rated 5 out of 5 stars

Finlay and Jack were brilliant! Very quick and attentive service when dealing with a bike exchange. I will be going back to the Crawley branch to buy another bike when the time comes.

Company replied

Rated 5 out of 5 stars

Just bought a Tuono from the Superbike Factory in Crawley. What a great experience. From the moment I contacted them to the moment I collected the bike yesterday, the experience has been second to non... See more

Company replied

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory - South

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.

Motorbike buying made simple

Written by the company

Choice, convenience, and support
With over 2,000 motorbikes in stock, we offer one of the largest selections of used motorbikes in Europe. You can reserve online, arrange finance, or visit one of our showrooms to find the right bike for you.
Bikes, finance, servicing, and more
From choosing your motorbike to arranging finance, servicing, and accessories, we aim to make the whole process straightforward. Our team is here to help you find the right bike and get ready to ride.
Buying with confidence
Every motorbike goes through preparation by our technicians, including servicing and multi-point checks before reaching the showroom. We focus on giving riders clear information and support throughout the buying process.

Added peace of mind

Extra reassurance when buying your motorbike

Extra reassurance when buying your motorbike
Every motorbike comes with a 30-day warranty for added peace of mind. Each bike is prepared by our technicians, including servicing and multi-point checks. If you buy your motorbike online and it’s not right for you, you can return it within 14 days of purchase.

Contact info

  • SuperBike Factory Limited, 61-65 Gatwick Road, RH10 9RD, Crawley, West Sussex, United Kingdom

  • 01293 730160

4.5

Excellent

TrustScore 4.5 out of 5

282 reviews

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4.5

All reviews

(282)

2,205 reviews in the last 12 months

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Rated 5 out of 5 stars

Finlay and Jack were brilliant

Finlay and Jack were brilliant! Very quick and attentive service when dealing with a bike exchange.
I will be going back to the Crawley branch to buy another bike when the time comes.

4 July 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thank you for your fantastic feedback Ben! We're thrilled to hear that Jack and Finlay provided such quick and attentive service during your bike exchange. We look forward to welcoming you back to the Crawley branch for your next bike purchase!

Rated 1 out of 5 stars

Unprofessional business with useless…

Unprofessional business with useless staff!
My son took his bike there for its first MOT. It failed. They told him they couldn’t fix it or didn’t have the parts to fix it(which can be bought on eBay!) So we had to book with another garage who did fix it. They said we had 2 weeks to book in for a free re test. We tried on multiple occasions to call with no answer, then I was told I would be called back.
When they did call to book me in they then told me that they couldn’t do a re-test as it’s past the 10 days! How is it possible to book it in within 10 days if there is nobody there to answer the phone! Plus then get the work done via another garage within that time frame too!
They should be honest from the start and tell people that they wouldn’t be able to fix the bike if it had any issues so we could have looked elsewhere. It was just a minor lightbulb change that it failed on! Avoid at all costs!

6 July 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are truly sorry to hear about the frustrating experience you and your son had with the MOT and subsequent re-test at SBF. Just to make you aware, an investigation has been raised with our service department. We have never come across this issue before.

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UPDATE: 08/07/2026

We'd like to clarify why we were unable to carry out the repairs on your Sons MGB Fantasy 125.

The motorcycle failed its MOT due to the LED rear light unit.
Unfortunately, the LED unit is a complete component that is specific to the bike. As we do not sell or support MGB motorcycles which are manufactured in China. We do not stock these parts and cannot source them with confidence. If the fault had been something straightforward. We would have most likely had a 12v bulb in stock.

Although we are an authorised MOT testing centre, we are not obliged to undertake repair work on every make and model, particularly motorcycles that we do not sell or support. Our responsibility is to carry out the MOT inspection and any repair work we undertake is at our discretion.

Upon investigation with our service team, we actually carried out a FREE MOT retest here at SBF South on Tuesday 7th of July. The motorcycle passed with no additional costs.

Rated 5 out of 5 stars

Perfect salesmanship.

Was enquiring with superbikefactory for roughly 3 days, had the pleasure of having Finlay from the Crawley branch.
Could not of asked for more from him,he was so helpful and just a really genuine nice guy to chat with. He was very patient with my incisiveness and made the whole process very simple and effortless. His salesmanship is spot on and I really hope he is recognised for that.
Would 1000% deal with Finlay and superbikefactory again, would highly recommend.

2 July 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're so pleased to hear about your positive experience with us! It's wonderful that our team member Finlay was so helpful and made the process simple for you. We truly appreciate your kind words and recommendation.

Rated 1 out of 5 stars

LENGTHY PROCESS NOW RESOLVED

NOW RESOLVED

↓↓↓ EXPERIENCE BELOW ↓↓↓

Be very careful Superbike Crawley dealership

I purchased a Yamaha YZF-R1 from Crawley Superbike Factory on 30/3/2026, I paid a large deposit and the rest on Finance through Close Brothers. I returned the bike within 14 days and was told I would get my deposit back within a couple of weeks. We are now nearly ten weeks since I returned the bike and have finally recieved the deposit after months of waiting, I previously called Crawley, they did not answer their phones, I sent text messages and emails and they ignored and did not get back to me. They owed me £1150 and it is a breach of contract that they did not pay me back.
Close Brothers tried to contact them by phone and email but again they could not get in touch with them and advised me to seek help from the Financial Ombudsman and to go through a County Court Judgement (CCJ), which luckily did not end up happening.

Be very cautious if you end up getting finance and pay a deposit to this company.

30 March 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Good morning, We have received your complaint and sincerely apologise. This matter is being treated as a priority and is currently being resolved by the Sales Manager at our Crawley branch.

We have been actively trying to contact you to arrange the refund of your deposit owed to you. The finance agreement has already been unwound. However, your deposit refund was overlooked due to an administrative error. We are working urgently to correct this and ensure the refund is processed as quickly as possible back to your account.

We would also like to reassure you and anyone buying from us that we are not a scam company, despite the concerns raised in your complaint. As part of resolving this matter, we accepted the return of your motorcycle even though it had been ridden for over 300 miles and was not a distant online sale, and we have worked to process the finance unwind accordingly, which was completed in April.

Please accept our sincere apologies for the inconvenience this has caused. We would appreciate the opportunity to resolve this matter promptly, so please get in touch with us at your earliest convenience if you have not yet heard from our team.

-------------------------------------------------
Update - This was resolved within 48hours of notifying the team here at Crawley. The customer has received his £1150 deposit refund. Thank you again for your understanding that this was just missed by an admin error and has been fully resolved.

Rated 5 out of 5 stars

Could have not picked a better spot to…

Could have not picked a better spot to buy a bike from. Can’t recommend it enough. Was picking up the bike during a heath wave and the guys made sure to be as quick and efficient as possible. They even gave me ice cream. Twice lol

26 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're thrilled to hear that you had such a positive experience picking up your bike, especially during a heatwave! We appreciate you noticing our team's efficiency and thoughtfulness. Thank you for the wonderful recommendation and we are glad you enjoyed the ice cream to cool down before riding away!

Rated 5 out of 5 stars

Great experience

Just bought a Tuono from the Superbike Factory in Crawley. What a great experience. From the moment I contacted them to the moment I collected the bike yesterday, the experience has been second to none. The process itself was straightforward, but for me it was the customer care that made it. Shout out to a couple of guys. Arthur who mainly dealt with us. Professional, attentive and helpful throughout. Jack Robinson who made sure the process ran smoothly and Dylan who performed a detailed and professional handover yesterday. All a credit to the Superbike Factory brand. Throughly recommended.

25 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are so pleased to hear about your excellent experience with us! We appreciate you highlighting the exceptional customer care you received by the Crawley Team. We are delighted you are enjoying your new Tuono. Thank you for your wonderful recommendation!

Rated 4 out of 5 stars

I just bought my Triumph Bonneville…

I just bought my Triumph Bonneville from Vin at the SBF and the service was excellent. Vin was very helpful and helped me get back on two wheels after a few years out of it. I would recommend this company as it has a very large range of bikes to choose from. Thank you.

26 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're delighted to hear you had such an excellent experience and that we could help you get back on two wheels. We appreciate your feedback!

Rated 5 out of 5 stars

Kirsty was very kind and helpful

Kirsty was very kind and helpful. The team are really nice and will assist you with whatever you need. I would 100% recommend Kirsty if you want to know anything about bikes. Kirsty and the Superbike Factory team were great in getting my bike back on the road.

26 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're so happy to hear our team provided such kind and helpful assistance. We appreciate your feedback and are glad we could get your bike back on the road!

Rated 5 out of 5 stars

Just brought my second bike in a year…

Just brought my second bike in a year from superbike factory, both times iv dealt with Jack Robinson and the service has been second to none. He couldn’t do enough for me and the knowledge he has on bikes is unreal. If your looking at getting a new bike go see Jack 100%

26 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're so happy to hear about your excellent experience with us! We appreciate your kind words and continued support.

Rated 5 out of 5 stars

Outstanding customer service

Outstanding customer service and really enjoyable transaction. Jack helped us choose a bike and his knowledge and experience was invaluable. Would highly recommend - thank you!

25 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thank you for your wonderful feedback! We're delighted to hear that Jack at Crawley Superbike Factory went above and beyond to provide such helpful service. We pride ourselves on delivering excellent customer experiences, and it's fantastic to know Jack made such a positive impression. We'll be sure to pass on your kind words to him. We really appreciate your support and look forward to welcoming you again in the future!

Rated 5 out of 5 stars

Great service from Jack Robinson at the…

Great service from Jack Robinson at the Crawley Superbike Factory. Went above and beyond with his customer service. Very helpful.
Gary

25 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thank you for your kind words! We're delighted to hear Jack provided such great service. We'll be sure to pass on your feedback to him. Enjoy your new bike and ride safe Gary.

Rated 5 out of 5 stars

staff were absolutely amazing especially kirsty

I placed an enquiry on a bike here and within moments i had contacted by a member of the sales team who helped me every step of the way, he spoke to me like I was a fellow biker and not just a customer. he managed to convince me from what was just a small thought of maybe getting the bike to then knowing for sure I wanted it. After this i called up the south call number and was greeted by kirsty. kirsty spoke through the whole process of how each step will work and offered alternative options for myself, I mentioned i prefer to do things in person for bike sales and within moments she was on google maps locating not just which store was closest to me but how willing i was tp travel to these locations. I had aranged to meet with her in store to set up vehichle finance when my bike started to have indicator malfunctions so I had to postpone. kirsty knew this not because I had told her last minute after not showing up but because she was being attentive enough that i messaged shortly after the incident. this wasnt just kirsty checking up on her plans for the day as she made sure to wish me luck in my repairs and found relatability in a biker missing out on the lovely weather. Kirsty and the Man i innitially spoke to have made this journey of bike purchase feel as if I was really in the dealership Despite my not and I appreciate every second of it. I plan to continue using superbike Factory and I plan to make sure kirsty is who i talk to.

9 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are so glad to hear about your positive experience with Kirsty and our team! It's wonderful to know that we made your bike purchase journey feel seamless and personalized even from a distance. We truly appreciate your kind words and look forward to assisting you again in the future.

Rated 5 out of 5 stars

Went to pick up my new bike today!!!

Went to pick up my new bike today and a kind gent helped me names Jack. Very good service will recommend.

18 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are so glad you had a great experience with us. We appreciate your kind words regarding Jack looking after you and will pass on the great feedback!

Rated 5 out of 5 stars

Recently just bought a 2023 R7 from the…

Recently just bought a 2023 R7 from the store, and the two members of staff Kirsty and Jack made the whole process so easy and gave me such a good deal, I could not recommend them more

16 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thank you for taking the time to leave such a fantastic review. Kirsty and Jack will be over the moon to hear your feedback! We're glad they could make your experience smooth and enjoyable. Wishing you many happy miles on your new R7 ride safe and enjoy every minute of it Paddy!

Rated 5 out of 5 stars

Jack and Kirsty took care of my trade…

Jack and Kirsty took care of my trade in and purchase of a new bike. They were both very professional and also very passionate about bikes. They are both a credit to SuperBike factory.

12 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thank you so much for your kind words and positive feedback. We're delighted to hear that Jack and Kirsty made your trade-in and new bike purchase such a great experience. We'll be sure to pass your comments on to them. Thank you for choosing SuperBike Factory! Ride safe on your new fast epic bike Barry.

Rated 5 out of 5 stars

Jack and his team were very…

Jack and his team were very knowledgeable and helpful. They delivered a great service and excellent customer service

10 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are happy to hear Jack and our team here at South delivered great service and excellent customer service. Thank you for your positive feedback!

Rated 1 out of 5 stars

Absolutely shocking dealership !!

Absolutely shocking !!
My son purchased a Yamaha YZF-R1 from Crawley branch on 30th March 2026, (124929) returned within 14day window. He paid a large deposit to reduce finance payments.
Superbike Factory Crawley have ignored emails and do not answer their phones!
Returned a faulty bike within the 14 days, they took bike back, promised a refund in a couple of weeks but no refund yet and been over eight weeks. Very poor service !

10 April 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We appreciate you sharing your experience and concerned to hear about the refund delay and communication issues. We can't seem to find the bike you have returned with the name provided on your review so we have sent you a message to request more information so we can look into this and help resolve the refund if not already done.

Rated 5 out of 5 stars

Smooth and quick

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained everything, I've got detailed updates by text and email how the preparation is going. I found a great insurance on the home page, and at the pick up they made my Road Tax setup too. Only the weather was not handled by the Superbike Factory! My first ride was in rain.

9 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're so glad to hear you had such a smooth and positive experience with us. We appreciate your kind words and hope you enjoy many more rides, hopefully with better weather!

Rated 5 out of 5 stars

Very easy to look around the showroom…

Very easy to look around the showroom with a good stock of bikes.
Jack and all the staff are all very pleasant.

9 June 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

Thanks for the great review Phill! Glad you enjoyed having plenty of space to browse, We'll be sure to pass on your kind words to Jack and the team at Superbike Factory South!

Rated 1 out of 5 stars

Hi so i put out a bad review and got a…

Hi so i put out a bad review and got a response eventually about a bike I brought from the Crawley branch saying something that they falling behind a backlog bla bla its been 2 or 3 weeks and I still havnt had my bike sorted or fixed or even contacted me I have been totally ignored I DO NOT recommend the superbike factory south as I have been mis sold a bike that broke down on me within 2 weeks and still a non runner what an absolute disgrace my name is Jordan I brought a triumph street triple the sales person was female it wasn't much money but for me as a poor man 3k is a lot of money to spend on a bike that I cannot ride due to it not even starting and to be totally ignored by the superbike factory south is an absolute disgrace I will be taking it further as they dont even care to call me back after all the phone calls I have made trying to sort this out I have rights under the consumer rights act 2015

26 May 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We are truly sorry to hear about the ongoing issues with your bike and the lack of communication. We understand your frustration regarding the situation and the significant investment you made. We are actively looking into this matter to ensure it is resolved promptly.

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