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Studio 96 is an independent, made-to-order watch brand based in Monsampolo del Tronto, Italy. Every watch is built only after it's ordered. Nothing sits in stock, nothing is pre-assembled. The design starts with five configuration steps: case, dial, logo, hands, and seconds hand color. That produces 96 possible combinations, so the odds of two customers owning the exact same watch are close to zero. Each watch runs on a Japanese NH35 automatic movement, housed in a 40mm case with a sapphire crystal. Turn it over and the caseback is transparent, showing a rotor branded with our own mark instead of a generic stock part, a detail most watches at this price hide behind a solid steel back. The price is fixed at 340€. No flash sales, no discount timers, no inflated "was" prices. What you see is what you pay, whichever combination you choose. Every order ships free worldwide, with a 14-day return window for EU customers and a 1-year warranty on every watch. Studio 96 isn't trying to be a heritage brand or a luxury house. It's built for people who want a watch that reflects a choice they made, not one pulled off a shelf that a thousand other people already own. We're a small, independent team, and we read every email that comes in.
3.8
2 reviews
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Bought a watch and I'm completely satisfied with my purchase and overall experience.
The team behind it is incredibly kind and quick to respond to emails and questions. I Highly recommend them and would definitely shop here again!
I selected the eclipse preset, then added a blue seconds hand as a customization through the online configurator, I had some e-mail exchanges with the support team regarding some doubts I had, and they were very quick and helpful at responding. The watch was assembled after I placed the order, and it arrived in 10 days, and it looks great, quality materials, automatic movement and a beautiful black rotor visible through the glass caseback, great attention to detail and quality overall, it is definitely worth the price, I’d actually expect this quality to be priced at a higher range honestly, well they are a relatively new brand so that’s probably why the price range sits there as of now. The only thing I could suggest would be a few more dial options, and maybe some more cases in the future, while I understand that (as they told me via mail) the brand tries to keep the selection quite focused to maintain an identity, I could’ve worked with some more options, either way I am absolutely satisfied with my purchase, would recommend and would/will buy again.
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