SoNaturalBeauty Reviews 28

TrustScore 4.5 out of 5

4.7

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Company details

  1. Cosmetics Store

Written by the company

Si vous souhaitez connaître notre histoire, c’est par ici… Bonjour à tous, moi c’est Letizia, la fondatrice de So Natural Beauty. Tout a commencé il y a quelques années, lors d’un voyage aux Etats-Unis. J’ai eu l’occasion de tester un déodorant naturel super efficace qu’on ne trouvait pas en Europe. Quelle agréable et surprenante découverte! Cela faisait longtemps que je recherchais un déodorant non toxique et efficace, j’étais donc conquise. Dès mon retour en Belgique, j’ai voulu essayer d’autres produits afin de découvrir de nouvelles marques, de nouveaux produits et d’élargir ma découverte dans le monde de la Green Beauty. Et quelle surprise: j’ai découvert des produits efficaces, qui sentaient bon (les plantes et non le synthétique) et avec un packaging élégant. Cette expérience m’a donné envie de proposer ces produits ici en Europe: j’ai alors décidé de créer ma boutique en ligne. C’est donc en avril 2015 que So Natural Beauty a vu le jour avec quelques jolies petites marques. Au cours des 5 premières années, j’ai énormément appris: aussi bien au niveau marketing que comptabilité, logistique, échange commercial avec les clients et les fournisseurs,… La boutique a alors commencé à grandir et prendre de la place dans ma vie. Le métier d’indépendant couplé à ma vie de maman demandaient beaucoup de sacrifices, de volonté et de temps. En 2020, j’ai donc demandé à ma sœur, Sophie, si elle voulait me rejoindre chez So Natural Beauty et de m’accompagner dans cette formidable aventure! La réponse fut enthousiaste et sans équivoque. Nous voilà maintenant à 2 pour tester et sélectionner pour vous les meilleurs produits cosmétiques naturels actuellement disponibles sur le marché. Il y a tant de produits qu’il n’est pas toujours évident de s’y retrouver et de faire le bon choix. Nous sommes donc heureuses de pouvoir vous aider à choisir les produits qui vous correspondent. Merci pour votre visite et n’hésitez pas à nous contacter si vous avez des questions, des remarques ou des idées à nous proposer. A bientôt, Letizia & Sophie


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

28 reviews

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Rated 5 out of 5 stars

A Dream Come True!

So natural beauty is a Wonderful boutique that offers a great range of beauty products. I have been shopping here for many years and have always had a lovely experience. At the very first I was impressed by the calm and elegant atmosphere of the site; an atmosphere that proved to be genuine and a reflection of the lovely women who run it.

There are so many natural products available here that are chosen with care and excellent taste. Some of these products are very hard to find over here in Europe (so it’s great that they supply them!), while others are real gems that I would otherwise never have known about.
Shipping is fast and efficient and I have never had a problem with it. I can shop here with confidence which is a great relief for me as a customer.

Honestly this shop is a dream come true! I am a very happy customer. So thank you So Natural Beauty!

19 September 2025
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you from the bottom of our hearts 💚

Reading your words, especially knowing that you’ve been with us for many years, means so much. The fact that you’ve felt the calm and elegance we try to create, not just on the site, but in everything we do, is the greatest compliment we could receive.

We’re so happy to know you’ve discovered special gems through us, including those hard-to-find treasures. Carefully curating our selection is something we’re passionate about, and it’s incredibly rewarding to hear how much you appreciate it.

Your continued trust and kind words are the best motivation. Thank you for being such a loyal and thoughtful customer, we’re truly grateful to have you in our community.

See you :-)
Letizia & Sophie

Rated 5 out of 5 stars

SoNaturalBeauty is by far the absolute…

SoNaturalBeauty is by far the absolute best purveyor of all clean beauty products shipped from within Europe. I have been ordering from them for many years and have never once been disappointed. They have an extensive selection of the best lovingly curated clean beauty brands, many of which are my favorites from North America that I can't find anywhere else but here when I am outside of the US. Extremely fast shipping, great customer service that doesn't miss a beat. This is a company that truly has integrity and customer service at its core. Super happy!

18 August 2025
Unprompted review
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Reply from SoNaturalBeauty

Dear Brittany,

Thank you so much for your kind and thoughtful words! We are truly honored to have earned your trust and loyalty over the years. It means the world to us to hear that you appreciate our curated selection of clean beauty brands, especially those from North America that are hard to find elsewhere in Europe.
We’re also thrilled that our shipping and customer service have met your expectations. We genuinely strive to offer the best experience possible, and your feedback reminds us why we do what we do.

Thank you again for being such a valued part of the So Natural Beauty family. We look forward to continuing to serve you with care!

Letizia & Sophie

Rated 5 out of 5 stars

Excellent products and service

I've been a customer of theirs for years and the service has been great every single time. Highly recommend buying from them :)

16 February 2025
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Dear Shannon,

Thank you so much for your continued trust over the years. It truly means the world to us! 💚
We’re so happy to know that you’ve consistently had a great experience. Your recommendation is the greatest compliment we could receive.

Looking forward to pampering you again soon!

Letizia & Sophie

Rated 5 out of 5 stars

Completely amazed and impressed by this…

Completely amazed and impressed by this company’s excellent customer service! Also extremely fast shipping! I placed my order while So Natural Beauty was on holiday and when they returned, they shipped my order right away. I reside in New York and my order is already in New York today which is a day after they processed my order. Also, customer service goes above and beyond to answer any questions/concerns that a customer may have. I am so glad I found So Natural Beauty and look forward to purchasing more products from them in the future! ♥️

15 May 2024
Unprompted review
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Reply from SoNaturalBeauty

Dear Ashley,

Thank you so much for your amazing message, it truly made our day! 💚

We’re so happy to hear that your order reached New York so quickly, even right after our holiday break. We always do our best to process everything with care and efficiency, and it means a lot to know it was appreciated.

Your kind words about our customer service touch us deeply, being there for our customers is at the heart of everything we do. We're so glad you found us, and we can't wait to welcome you back for future orders!

Letizia & Sophie

Rated 5 out of 5 stars

I cannot put into adequate words how…

I cannot put into adequate words how phenomenal this company are.
I ordered at 8.30 am Monday and products arrived at 11.01am Tuesday!!!!
It's as if they were sent before I even ordered.. Staggering !!
The products were wrapped exquisitely and the attention to detail was exceptional.. even a darling little package containing the most beautiful little samples of beauty products as a complimentary gift .

So Natural Beauty should give lessons to other companies on how to operate as they are second to none.

I am actually quite lost for words over how incredible an experience its been!!

Thank you !!!!♥️

5 March 2024
Unprompted review
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Reply from SoNaturalBeauty

From the bottom of our heart, we thank you so much for your kind words. ♥️♥️♥️

Rated 5 out of 5 stars

Fantastic service!

Ordered from Ireland on Thursday night and arrived on Saturday morning. Fantastic service with a personal touch. So impressive! Thank you!

2 December 2023
Unprompted review
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Reply from SoNaturalBeauty

Dear Deirdre,

Thank you so much for your lovely message!
We're so happy to hear your order reached you in Ireland so quickly, and that you felt the personal touch we love to include with every package.

Your kind words and continued loyalty mean the world to us 💚

Letizia & Sophie

Rated 5 out of 5 stars

I've been a customer of So Natural…

I've been a customer of So Natural Beauty for a few years now. They deliver fast.

Recently I messed up an order---or something got mixed up---and my order was being sent to the US.
The order was already shipped when I realized the mistake.
I contacted SNB, thinking that there was little to be done.
With speed and understanding, SNB somehow rerouted my shipment to me---AMAZING.

Thank you SNB for going above and beyond in responding quickly in your emails and figuring out what to do about this hiccup. Appreciate it.

28 October 2021
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you so much for your kind words and for being such a loyal customer over the years! 💚

We’re really glad we could help sort out the mix-up quickly and get your order to you without too much hassle. Going above and beyond for our customers is something we truly believe in, and it’s wonderful to hear it made a difference for you.

We appreciate your trust and look forward to continuing to serve you with fast, reliable service!

See you :-)

Letizia & Sophie

Rated 5 out of 5 stars

Best online customer experience I've ever had!

Ordered a couple of hair products late on a Thursday evening. By Friday morning I got an e-mail saying my order was being handled. Before noon on the same day I got another e-mail, saying the order had been shipped. By Monday morning, the package arrived on my doorstep. Keeping in mind the packages are shipped from Belgium, and I ordered to Northern Scandinavia, the delivery was exceptionally fast. The quality of the customer service was also excellent - they wrote a personal and very kind message on the inside of the box, and added a little gift as well.
Without a doubt the greatest customer service experience I have ever had with an online store! Will definitely order again :)

19 July 2021
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you so much for your wonderful feedback! 💚

We’re truly touched by your kind words and so happy to hear that your order reached you in Northern Scandinavia so quickly! We always aim to ship orders as fast as possible, but hearing that everything went so smoothly really means a lot to us.

It’s also lovely to know that the little personal touches, the note and the small gift, made a difference. We genuinely enjoy making each package feel special, because every customer is special to us ✨

Thank you again for your trust, and we can’t wait to welcome you back soon!

Warmest wishes,
Letizia & Sophie

Rated 5 out of 5 stars

Amazing!!!

You can tell this is a very reliable company to order from. The delivery is quick and they write a personal message in every box. The items are well packed and protected, you can see how careful they are. The customer service is amazing, always ready to offer assistance, and with real humans who give you real answers, not robots! This is by far the best supplier to order from if you live in Europe and want to use natural products that come from overseas. I strongly recommend SoNaturalBeauty!!!

16 May 2021
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you so much for your wonderful feedback and recommendation! 💚
We take great pride in providing careful packaging, personal touches, and truly human customer service. It means the world to hear that it makes a difference for you.

We’re delighted to be your trusted supplier for natural products here in Europe and look forward to continuing to serve you with care.

See you :-)

Letizia & Sophie

Rated 5 out of 5 stars

Super store

Super store!

Delivery was very fast, all products were well packed including a kind and personal touch. I highly recommend!

16 April 2021
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Dear Mathilde,

Thank you so much for your kind words! 💚
We’re delighted that you enjoyed the fast delivery and our personal touch. Your recommendation means a lot to us!

Looking forward to welcoming you back soon,

Letizia & Sophie

Rated 5 out of 5 stars

A M A Z I N G

Great Shop! Amazing products and fast delivery.
The box was well packed, wrapped and made with so much love. 🥰
Will order again!
Highly recommended!

2 February 2021
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you so much for your wonderful feedback! 💚
We’re thrilled to hear you loved the products and felt the love in our packaging. Fast delivery and happy customers are what we strive for!

Can’t wait to welcome you back soon!

Letizia & Sophie

Rated 5 out of 5 stars

Amazing shop

Amazing shop! Very fast delivery, excellent selection of international products that would have otherwise cost an arm and a leg to ship to Europe, not to mention an annoying trip to the customs office. Last time I ordered it was a rainy day and my package arrived soggy, but because they wrapped it carefully in multiple layers my products arrived in a perfect state! I will definitely order again.
I also like how they always write a cute message on the delivery box, it's a very nice touch 🥰

4 September 2020
Unprompted review
SoNaturalBeauty logo

Reply from SoNaturalBeauty

Thank you so much for your wonderful feedback! 💚

We’re delighted to hear that our careful packaging protected your order even on a rainy day, and that our selection helps make international products more accessible without the customs hassle.

It’s lovely to know you appreciate the little personal messages we include; we believe those touches make all the difference.

We can’t wait to welcome you back for your next order!

Letizia & Sophie

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