Sofatime Reviews 366

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 172 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being knowledgeable, patient, and helpful, guiding them through various options without being pushy. Many people highlight the excellent customer service, noting that employees made them feel comfortable and at ease during their shopping experience. The overall process is frequently described as easy, stress-free, and a pleasure, with customers appreciating the personalized and attentive approach. However, some people were dissatisfied with the customer service, citing poor communication, unresponsiveness, and issues with faulty products. Reviewers mentioned receiving products that were not as described or had manufacturing defects, and found the customer care department unhelpful in resolving these problems.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, knowledge, and... See more

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with their new sofas,... See more

Service

People report positive experiences with service, with many customers expressing delight and satisfaction.... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the exceptional and... See more

User experience

Users describe positive interactions with the user experience, often highlighting the helpfulness and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had an excellent experience buying our new sofa and recliner. Emma was knowledgeable, patient, and never pushy. They took the time to explain all the options, answered our questions, and made sure... See more

Rated 5 out of 5 stars

Went into Dreams/Sofatime in Coleraine looking for a new bed and mattress advice. The choice was somewhat bewildering. I needn't have worried. Melissa was on hands to assess my needs and ans... See more

Rated 5 out of 5 stars

Tony was extremely knowledgeable, helpful and friendly when we were figuring out which bed and mattresses to buy! Really glad we had him guiding us through the process and would definitely suggest you... See more

Rated 5 out of 5 stars

Fantastic experience ordering our new sofa. Tanya at the Newtownabbey store talked us through different options, not only for the sofa itself but payment and interest free options. She was very friend... See more


Company details

  1. Sofa Store

Written by the company

Established in Belfast in 2012, Sofatime is a family-owned business which has rapidly grown to become Ireland’s leading sofa retailer. Now with 8 stores across the island of Ireland, we are proud to offer a wide range of stylish and affordable sofas, meticulously designed to suit various tastes and preferences. Our sofas are made to withstand the test of time and with that in mind, we are proud to offer a 15 year guarantee.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

366 reviews

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1-star

Replied to 75% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Tony is a legend - seek him out!

Tony was extremely knowledgeable, helpful and friendly when we were figuring out which bed and mattresses to buy! Really glad we had him guiding us through the process and would definitely suggest you seek him out next time you’re in Dreams Coleraine!

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Sofa purchase

Lizzie was very very helpful showing me different ranges of 2 seater and 3 seater sofas. Opted for a 2 seater which I love (didn't want to get off the sofa in showroom!!) 2nd time purchasing a large item from Lizzie, credit to Dreams/Sofatime! Thanks Kimberley A

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Jeff from the Omagh store was…

Jeff from the Omagh store was fantastic. Explained different types of back cushions, fabrics suitable for cats etc. also insurance cover cats scratches which is a must for 6years. Excellent customer service

22 February 2026
Unprompted review
Rated 5 out of 5 stars

We dealt with Jonny in Newtownabbey…

We dealt with Jonny in Newtownabbey today, he was so professional as his product knowledge was second to none. In cases like these you are spending a lot of money on a single item and you want the sales person to reassure you and put your mind at ease. Not only did Jonny do this but he made the experience very enjoyable and good crack, we went in for a quality mattress which we got and he ended up helping us find the perfect sofa also. He had all the time in the world for and I never once felt I was being sold too. Overall a really good experience - thanks Jonny!

15 February 2026
Unprompted review
Rated 5 out of 5 stars

Thanks Tony!

Tony was brilliant in sorting us out, very enthusiastic and great to work with!

14 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company

I fully agree with Clare’s earlier post and strongly advise others to avoid this company, particularly given the unacceptable standard of customer care provided by the Belfast office.
Our first purchase was fundamentally misrepresented. The mattress was advertised in store as having a medium rating, yet the manufacturer later confirmed their own rating is medium firm. At no point in store was it stated that the rating displayed was the retailer’s own system rather than the manufacturer’s official classification. Despite this and the fact the product was also causing me pain, the company refused to issue a full refund.

Dealing with the head office manager has been equally troubling. They repeatedly talk over you, fail to listen, rely on the same scripted responses, and, in my view, use clear scare tactics to pressure customers into accepting exchanges rather than addressing legitimate concerns.

The second product we were forced to exchange too is also not fit for purpose, despite us clearly outlining our requirements at the time of purchase. This replacement item has now caused me further pain, and physical injury. Yet again, a full refund was refused, even though there is no suitable alternative available that meets the purpose we clearly communicated that we can exchange too. As a result, we will have to begin the process of pursuing legal action through the small claims court. We are fortunate to have guidance from someone highly experienced in consumer rights and court procedures.

The managing director should be deeply concerned by the way customers are being treated. The customer care team would do well to remember that without customers, there would be no business and no jobs.

It was also extremely concerning to hear the head office manager admit they have spent “a lot of time in court over the years.” Based on the numerous negative reviews from other customers, this is hardly a surprise. Even more troubling was the manager’s attempt to deter us from pursuing the small claims route by claiming a judge “would not look at it” due to the time elapsed since the first purchase — an assertion that directly contradicts the advice we received from Trading Standards and others. This in my view appeared to be yet another attempt at intimidation. These tactics will not succeed; the facts are clear.

My advice is simple: avoid this company entirely.
For anyone already experiencing genuine issues with a purchase, be prepared for repetitive stock responses, difficulty getting through on the phone, and attempts to dismiss your concerns. Do not allow them to intimidate you. If necessary, pursue your rights through the small claims court — it appears to be the only mechanism that holds this company accountable and ensures customers are treated fairly.

REPLY TO DREAMS CUSTOMER CARE COMMENT BELOW: Thank you for replying, but it’s disappointing and frankly absurd — to receive a standard “please send us your details” message when your customer care manager has already confirmed to us, both by phone on Monday and again in writing, that no refund will be given and a deadlock letter has already been issued.
Your team has every detail, every piece of evidence, and has already closed the case and our formal complaint from your side. Posting a generic public response as if nothing has been discussed doesn’t reflect the reality of how this has been handled.
As there is no suitable alternative product and the issues remain unresolved, we will now be proceeding through the small claims process.

11 November 2025
Unprompted review
Sofatime logo

Reply from Sofatime

Hi Chris,

We’re sorry to read that you feel this way about your experience.

We would really welcome the opportunity to review your concerns properly and discuss this with you directly.

Could you please contact us with your order number and a preferred contact number at customer.care@hometme.co.uk ?

Once we have this, a member of our management team will call you to go through everything in detail.

We take all feedback seriously and would appreciate the chance to look into this further for you.


Kind regards,

Dreams Customer Care

Rated 5 out of 5 stars

We came in for a wee look

We came in for a wee look, but with the help we got from Kerry we found our perfect sofa! Can’t wait for it to arrive in 2 months, 10/10 would recommend! Thank you Kerry for all your help

8 February 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Recieved great customer service from Aaron at the Crescent link store.We had an idea of what we wanted but once we recieved info on promotion from Aaron we returned next day to buy our sofas.
Very pleasant fella to deal with and answered all my questions.

31 January 2026
Unprompted review
Rated 5 out of 5 stars

Melissa sofatime coleraine

Melissa’s customer service was exceptional so mannerly and polite she made shopping for a sofa a lovely experience and I ended up buying a beautiful sofa from her thank you Melissa I appreciate your service and knowledge there should be more people like her working in sales ☺️

30 January 2026
Unprompted review

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