The product is not worth £40 the metal parts used on my bag is so bad you can tell it’s tacky and doesn’t match the photos posted on their website, also the tie doesn’t match the photos either, my ord... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
My items arrived 3 & a half weeks later. Ordered on the 11th of November, items arrived (after they said it was already delivered) on 7th December! The delivery information given is for a warehouse... See more
Company replied
After the abysmal reviews I read I didn’t have high hopes, but I am really pleasantly surprised! The jumper looks just like the Massimo Dutti one and seems really good quality. Arrived relatively quic... See more
Company replied
Item arrived much later than the expected delivery date. I returned the product as I did not like it which needs to be sent to China. After 1 month they acknowledged the returned that a refund... See more
Company replied
Company details
Written by the company
Soera brings you the latest fashion trends with stylish, high-quality, and affordable clothing and accessories. Our mission is to help you express your individuality with confidence and effortless style. Shop with us and discover fashion that inspires.
Contact info
2 VENTURE DR, #19-21 , 608526, Singapore
- +1 786-686-0503
- support@soera-store.com
- soera-store.com
3.0
Average
1K reviews
Replied to 99% of negative reviews
Typically replies within 1 week
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Avoid this company
The product took a long time to arrive e, which left me feeling worried but when it did finally arrive the sizing was off and the style was not as described by the photos. Customer service will refund if you pay the shipping to China, which for a coat going that far will cost a fortune. The company is a scam and I would avoid at all costs.
18 January 2026
Unprompted review
Reply from SOERA
Hey Brianna
We’re sorry to hear about your experience. International shipping times can vary, and we regret that the fit and style didn’t meet your expectations.
Please contact us at support@soera-store.com with your order number, and our team will be glad to assist you.
Edelle
Beware, scam never received the coats.
Beware, I did not receive the two coats I ordered. I've commented on thier Instagram page and I will co it now to do so. I've also messaged them and told them to cancel my order and refund my money. I have recievd no response.
16 January 2026
Unprompted review
Reply from SOERA
Hey Heather,
We’re truly sorry to hear about your experience and apologize for the frustration caused. This is certainly not the level of service we aim to provide.
Please contact us directly at support@soera-store.com
with your order number, and our team will be glad to assist you promptly by checking the status of your shipment and resolving this matter as quickly as possible.
We look forward to helping you and clarifying this for you.
Edelle
Love the product, especially the customer service!!
I have ordered products from overseas in the past. I am always nervous about the quality of the product that I would receive. I ordered a Faux Fur coat for my wife, it was beautiful and of great quality for price. When we received the coat there was a small discrepancy in the picture and the sizing chart, which was an oversight on my part. We reached out the company to see what they could do. Edelle the customer service representative explained the situation and guided us in finding what we were looking for. Her assistance was extremely valuable, professional and extremely appreciated. We were so impressed with the quality and professionalism given to us by Edelle, that we decided to keep the first coat and ordered the second one plus some accessory.
I would not hesitate to recommend this company to friends and family members. The quality is fantastic and as I said before, Edelle in customer support was fantastic!!!!
Thank you
And a happy new year
27 December 2025
Unprompted review
Reply from SOERA
Hey there,
Thank you so much for this wonderful review and for taking the time to share your experience 🤍
We’re delighted to hear that you were happy with the quality of the faux fur coat and that everything worked out in the end. It truly means a lot to know that our support helped turn an initial concern into a positive experience, and that you felt confident enough to place another order.
I sincerely appreciate your kind words about my assistance. Providing clear, honest, and professional support is always our goal, and feedback like this makes it incredibly rewarding.
Thank you again for your trust, recommendation, and support. We wish you and your wife a very happy New Year!
Edelle
Absolutely shocking
Absolutely shocking! Delivery took over three weeks. Customer Service is terrible. Quality of clothing is cheap and not worth the money. My order took over three weeks to reach me. It did not arrive in time for when I needed it so wanted to return it only to find it was going to cost me £31.25. Soera offered me 30% discount as a partial refund which I accepted. To date they have only returned 20% of the refund!
Wish I had looked at the reviews before purchasing as I would never have bought from them.
6 December 2025
Unprompted review
Reply from SOERA
Hey Tanya,
We’re very sorry to hear about your experience and understand how disappointing this must have been.
We sincerely apologise for the delivery delay, the dissatisfaction with the item received, and especially for the confusion regarding the partial refund.
I have reached out to you directly via email so I can personally review your case and ensure the remaining refund is issued promptly.
Thank you for taking the time to share your feedback. We truly regret the inconvenience caused and appreciate the opportunity to resolve this properly.
Edelle
DO NOT SHOP HERE
I should have checked the reviews on this website before shopping at SOERA! I received my package 17 days after ordering to find the lowest quality jacket i have ever purchased! This site is not worth spending your money on! Shipping is extremely expensive to return the jacket so I have no other option than to try and sell it. Now i am trying to put a bad review on their website to warn others and it won't allow me to. Extremely disappointed.
15 January 2026
Unprompted review
Reply from SOERA
Hey Jade
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear about your disappointment with your order and your overall experience.
We take concerns about product quality and transparency very seriously, and this is not the experience we aim to provide. I have reached out to you directly via email so we can better understand the issue and explore possible ways to resolve this with you.
Regarding reviews on our website, we do not remove or block reviews based on sentiment, but some submissions may require moderation or verification before publishing.
We truly appreciate you bringing this to our attention and hope to connect with you via email soon.
Edelle
I received prompt replies back on the…
I received prompt replies back on the chat box feauture from Kristina. She was very helpful in answering all my questions.
9 January 2026
Unprompted review
Reply from SOERA
Hey there,
Thank you so much for taking the time to share your experience! We’re glad to hear you received prompt replies and that Kristina was able to assist you clearly and helpfully. We’ll be sure to pass along your kind words to her. If you ever need anything else, we’re always here to help!
Edelle
Scam do not buy from them
Scam do not buy from them
As all other people on here a didnt read the reviews first I won't make that mistake again and please don't make it too.
China.
Product not what it says it was and charges £32 to return with tracer on.
Said its been delivered and now saying it has not.
Am fumming please dont buy from this company
18 December 2025
Unprompted review
Reply from SOERA
Hey Paul
We’re truly sorry to read about your experience and understand how upsetting this situation feels. This is certainly not the experience we want any customer to have.
We take concerns about product quality, returns, and delivery status very seriously. If there is any confusion regarding tracking or return costs, we would really appreciate the opportunity to review your order details and assist you properly.
Please contact our customer support team directly via support@soera-store.com with your order number so we can investigate this fully and work toward a resolution for you. We’re committed to addressing issues fairly and transparently.
Thank you for sharing your feedback, it helps us improve.
Edelle
Went above and beyond!!
I was frustrated trying to make a simple return when I found shipping back to China was over $200. I expressed my disappointment with the return procedure and assumed that would be the end of the conversation. Instead I got an immediate response from Erick. Not only did he listen to my concerns empathetically he offer two very generous options to make the situation a positive one. The entire encounter was just unbelievable.
12 January 2026
Unprompted review
Reply from SOERA
Hey Andrea,
Thank you so much for taking the time to share your experience!
We truly understand how frustrating international return shipping can be, and we’re really glad Erick was able to step in, listen to your concerns, and turn the situation around.
Providing empathetic, solution-focused support is very important to us, and your feedback means a lot. We sincerely appreciate your patience and are grateful for the opportunity to make this a positive experience for you. 💛
Edelle
Do not purchase from this company
Urgent 🚨 to anyone that would like to purchase from this company I would highly recommend you stay will clear and unsubscribe. This is literally the worst site I have ever purchased from. Please please to not purchase from this company. Not only did they charge me £32.50 to send parcel back to china that also charge me $25 for taxes. They don’t tell you it’s coming from china. It’s criminal.
10 January 2026
Unprompted review
Reply from SOERA
Hey Sophie,
We’re truly sorry to hear about your experience and understand how upsetting this situation must have been. It’s never our intention for any customer to feel misled or disappointed.
We take feedback like yours very seriously and would appreciate the opportunity to review your case and assist further. Please contact us directly at support@soera-store.com and our dedicated customer service team will be happy to help look into this for you.
Thank you for taking the time to share your experience.
Edelle
Amazing
Amazing, Merriame was such a huge help and provided me with fantastic assistnce
7 January 2026
Unprompted review
Reply from SOERA
Hey Evan
Thank you so much for your kind words! We’re thrilled to hear that Merriame was such a huge help and provided fantastic assistance. We’ll be sure to share your feedback with her, it will absolutely make her day.
We truly appreciate your support and look forward to assisting you again in the future! 😊
Edelle
Very satisfied with bag quality and…
Very satisfied with bag quality and good communication with Soera representative Erika, she helped me a lot with my order and delivery ❤️
8 January 2026
Unprompted review
Reply from SOERA
Hey Victoria
Thank you so much for your kind words! ❤️ We’re thrilled to hear you’re happy with your bag and that Erika could assist you. We’ll be sure to share your feedback with her, it means a lot!
We look forward to serving you again soon.
Edelle
This is one of the worst retail…worstRetail
This is one of the worst retail companies I’ve ever used and will never use again. Ordered a couple items before Christmas like two weeks before Christmas and still have not received. It contacted the company and they kept apologizing, but still did not get the item I will never buy from them again ever stay away from this company. They don’t do anything. It takes forever. It’s not worth it.
16 December 2025
Unprompted review
Reply from SOERA
Hello there,
We’re very sorry for the delay and the frustration this has caused. We understand how disappointing it can be to not receive your order on time, especially during the holidays.
Please contact us at support@soera-store.com with your order details so we can investigate and make this right for you. Your experience is important to us, and we’d like the opportunity to resolve it.
Edelle
I do not recommend this store
I do not recommend this store. My experience was terrible. The products I ordered took over a month to arrive from China and turned out to be very poor quality – completely different from the photos and descriptions on the website.
The worst part was dealing with the return. I sent multiple emails clearly stating that I wanted to cancel my order due to the delay and poor product quality. Instead of a proper response, the company used various tricks and distractions to avoid issuing a refund.
Customer service shows no respect at all, and shopping here is a waste of time and money. Definitely avoid.
15 December 2025
Unprompted review
Reply from SOERA
Hey Milena,
We’re very sorry to hear about your experience and the frustration it caused. We take all feedback seriously and want to assure you that we do have a return and resolution process in place.
Please contact us at support@soera-store.com with your order details so we can review your case and work toward a proper resolution. Your experience matters to us, and we’d like the opportunity to make this right.
Edelle
Do not buy !It is a scam.Please please…
Do not buy !It is a scam.Please please check the reviews before you buy from them .Quality is super poor and they come from China which isn’t a stated in the website !Contact your bank as soon as you can !
7 January 2026
Unprompted review
Reply from SOERA
Hey Olga,
We’re sorry to hear about your experience. We want to assure you that we are a legitimate business, and our products are fulfilled through international partners, which is why some items ship from overseas.
We do take quality concerns seriously and have a return and resolution process in place. Please contact us at support@soera-store.com
with your order details so we can review this and assist you further.
Edelle
Brown fur coat
Customer service promp and great with a satisfied solution to a fur coat that wasn’t long enough for my liking .
6 January 2026
Unprompted review
Reply from SOERA
Hey there,
Thank you for your feedback! We’re glad our team could assist and find a solution that worked for you.
Your satisfaction is our top priority, and we appreciate you taking the time to share your experience.
Edelle
LOVED my experience
LOVED my experience
I bought a leather jacket, it was so stylish, warm and comfortable. It looked better than the pictures even! I had a small issue with my sizing and Erick was able to help me quickly, with no issue. I really liked my experience!
7 January 2026
Unprompted review
Reply from SOERA
Hey Nala
Thank you so much for your kind words! ❤️
We’re thrilled to hear you love your jacket and that Erick could assist with your sizing quickly. Your experience means a lot to us, and we’re so glad you enjoyed shopping with Soera!
Edelle
Scam
I bought boots for 60 euros over a year ago, but they never arrived. Customer service spent months promising me the package was already on its way and they couldn't cancel it. But it seemed like the journey was a dead end.
8 January 2025
Unprompted review
Reply from SOERA
Hey Evgeniiia,
We’re very sorry for the frustration and delay you’ve experienced. This is not the experience we want for our customers, and we take situations like this seriously.
Please contact us at support@soera-store.com with your order details so we can investigate and work toward a proper resolution. We truly appreciate your patience and the opportunity to make this right.
Edelle
Even though my item was late that kept…
Even though my item was late that kept in touch with me even gave me a big credit to spend on any of their goods because my item was late will definitely buy from this company again 👍🏻
6 January 2026
Unprompted review
Reply from SOERA
Hey there,
Thank you for your understanding and kind words!
We’re glad we could stay in touch and make it right for you. Your continued support means a lot, and we look forward to serving you again soon!
Edelle
Brought a coat for my mums Christmas…
Brought a coat for my mums Christmas present there was no visible mention of the company being in china waited nearly 2 weeks after Christmas for it to arrive when it did it wasn’t anything like the picture on the site with very poor customer service and would never use them again my recommendation is to avoid them!
6 January 2026
Unprompted review
Reply from SOERA
Hey Charlie
We’re truly sorry to hear about your experience and understand how disappointing this must have been, especially when purchasing a Christmas gift.
We regret that the delivery timeframe and the product did not meet your expectations. While our items are shipped from international warehouses, we acknowledge that this may not have been clear enough and we appreciate this feedback as it helps us improve transparency. We also take concerns about product quality and customer service very seriously.
We would still like the opportunity to review your order and see if there’s a way we can assist or resolve this for you. Please reach out to us at support@soera-store.com with your order details.
Edelle
Kristina was great! I was concerned about the…
I was concerned about the return/exchange policy, as the item wasn’t defective, but the sizing was just off. Kristina was wonderful in her communication and offers of a solution for us. We were pleasantly surprised and grateful for her excellent customer service!
6 January 2026
Unprompted review
Reply from SOERA
Hey Monica
Thank you so much for your kind words! We’re really happy to hear that Kristina was able to put your mind at ease and help find a solution that worked for you. Providing clear communication and excellent support is very important to us, and your feedback truly means a lot.
We appreciate you taking the time to share your experience and are grateful for your support!
Edelle
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