Smartfi was recommended to me by a fellow broker. So glad, we connected. First, my AE, Jonathan Ruiz is the absolute best. His knowledge, care and professionalism is superb. What all brokers w... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Scott Clarke and Cathey Lowe are GREAT to work with on my proprietary loans. They are prompt to answer my questions and always take the time to explain and help whenever I need from pre-loan to post-l... See more
Faith Gates and Todd Lansbach are always amazing to work with as they assist in finding the solution and how to get across the finish line. Today's files seem to keep getting more challenging and it... See more
Company replied
My AE Todd Lansbach is great, always willing to jump in and help me try to figure out a way to make a deal work if it looks like it wont. The processors, Marie, Debbie and Isabel are always accom... See more
Company replied
Company details
About Smartfi Home Loans, LLC
Written by the company
Establishing our roots in 1911, Smartfi Home Loans, LLC, began as Bankers Guarantee in Ohio, with a mission to serve locals from the beginning of their mortgage loan, to the very end.
Under our new name, Smartfi Home Loans, LLC, we combine the experience and trust we’ve accumulated over the years with our tailored products and a streamlined platform to serve our partners and support American seniors.
With us, you’ll find knowledgeable and friendly experts who enjoy the process of helping our partners get their clients the right mortgage.
NMLS #1862952 | Equal Housing LenderSmartfi Home Loans, a wholesale lender.
Contact info
3636 Nobel Dr Ste 210, 92122, San Diego, United States
- 866-954-6312
- customersuccess@smartfihomeloans.com
- smartfihomeloans.com
4.7
Excellent
82 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The knowledge and kindness by the…
The knowledge and kindness by the representatives has been excellent.
29 July 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Glenn! We’re thrilled to hear that our team’s knowledge and kindness made a positive impact on your experience. Your feedback inspires us to keep providing the best service possible!
Rebecca kept me up to date all the time…
Rebecca kept me up to date all the time
phone calls were called back almost at once if not answered
8 July 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you for your fantastic feedback, Jim! We're thrilled to hear that Rebecca provided such attentive service. Keeping our clients informed is a top priority, and it's great to know that she excelled in that. Your support means a lot to us!
Keeping me updated and understanding…
Keeping me updated and understanding all parts of the process. Letting me know they do care.
17 July 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Larry! We're thrilled to hear that you felt supported throughout the process. Our team is dedicated to keeping clients informed and ensuring a caring experience. Your feedback means a lot to us!
Thank you to Linda and Marie
Both Linda and Marie have been there to answer all my questions and get me through this whole process. The have been a God send. Thank you so much for everything. I really appreciate all you've done. God bless you both.
14 July 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
We’re thrilled to hear about your positive experience with Linda and Marie! Their dedication to helping clients is truly inspiring. Thank you for sharing your kind words and for trusting us with your journey. Your appreciation means the world to us!
Rebekah was amazing
Rebekah was amazing! She was thorough and very helpful. She went above and beyond to help me.
28 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you for your kind words, Michelle! We're thrilled to hear that Rebekah provided such outstanding service. Our team is dedicated to going above and beyond for our clients, and your feedback truly inspires us. We appreciate you taking the time to share your experience!
How ready you were to help me
How ready you were to help me. Thank you, Linda, for getting everything in order and processing it. You and Isabel make a great team. I was hoping to get the money faster, but it all worked out. Thank you again.
Sincerely, Dawn Joy Luna
1 May 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thanks for the wonderful feedback, Dawn! We're thrilled to hear that Linda and Isabel provided you with great support. We strive for efficiency, and we're glad everything worked out in the end. Your satisfaction means a lot to us!
Great people to work with made the entire process a pleasure.
Great people to work with, very helpful and explained everything in details without any rush.
26 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Nino! We're thrilled to hear you had a positive experience with our team. We always strive to provide clear and thorough support. Your feedback means a lot to us!
Review
It’s been a wonderful experience. They are very patient and understanding, always taking the time to make sure I fully understand the process and my options available.
25 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you for your kind words, Bre! We're thrilled to hear you had a wonderful experience and that our team was able to provide the support and clarity you needed. Your satisfaction is our priority, and we appreciate your feedback!
Always a positive experience
Their staff is professional, customer service oriented and knowledgeable. Pleasure to work with.
12 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Chris! We're thrilled to hear you had such a positive experience with our team. Our staff takes pride in providing excellent service, and your feedback means a lot to us. We look forward to assisting you again in the future!
Smartfi !!
Smartfi was recommended to me by a fellow broker. So glad, we connected. First, my AE, Jonathan Ruiz is the absolute best. His knowledge, care and professionalism is superb. What all brokers want and need is fast underwriting and processing g. I have been able to close all my loans with Smartfi within 3-4 weeks. No huge overlays makes the underwriting much simpler. Having the Choice product to offer is a big plus as well.
Thank you Smartfi!
16 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Brenda, for the fantastic review! We're thrilled to hear that Jonathan provided exceptional service and that our streamlined process helped you close your loans efficiently. Your satisfaction means a lot to us, and we’re glad to have you as part of the Smartfi family!
Good
Rebekah was absolutely excellent! She guided us through every step of the loan process with care and professionalism. My son Don and I felt supported the entire time. Compared to the other lender we spoke with, Rebekah was far more knowledgeable, responsive, and kind. We’re so grateful we chose to work with her! — Mrs. Tran & Don
13 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thanks for the fantastic feedback! We’re thrilled to hear about your positive experience with Rebekah. She truly embodies our commitment to exceptional service. Your support means a lot to us, and we’re glad you felt guided and cared for throughout the loan process!
Reply from Smartfi Home Loans, LLC
Thank you, Phillip! We're thrilled to hear you had a positive experience with our team. Providing excellent customer service is our priority, and your feedback motivates us to keep delivering the best. We appreciate your support!
Reply from Smartfi Home Loans, LLC
Thank you for the fantastic feedback, Yalmar! We're thrilled to hear you had a great experience working with us. Your satisfaction is our top priority, and we look forward to assisting you again in the future!
The wholesale team is great
The wholesale team is great; Todd Lansbach & Faith Gates are consistently excellent to work with.
12 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
We’re thrilled to hear about your positive experience with Todd and Faith! Our team is dedicated to providing exceptional service, and your feedback means a lot to us. Thank you for choosing us!
Simple and Easy to work with
Working with smart was easy and transparent! Josh Callison is knowledgeable and very customer service oriented!
1 October 2024
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you for your fantastic feedback! We're thrilled to hear that you had a smooth experience and that Josh provided you with top-notch service. We appreciate your support and look forward to helping you again in the future!
Turn times were super fast
Turn times were super fast. My account rep Channon was super communicative and helpful. We had clear to close a lot sooner than expected. I would highly recommend using SmartFi for your reverse mortgage needs.
12 May 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Cicely! We’re thrilled to hear about your positive experience with Channon and our quick turn times. Your recommendation means a lot to us, and we’re glad we could assist you with your reverse mortgage needs. Looking forward to serving you again!
SmartFi is an awesome company
SmartFi is an awesome company. My rep there, Mac, is always available or returns my calls immediately. They are super with non-FHA approved condos and will take a look at any loan. They really want to help and look for ways to make the deal.
12 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Bruce! We're thrilled to hear about your positive experience with Mac and our team. Our goal is to provide exceptional service and support for all your loan needs. We appreciate your feedback and look forward to assisting you in the future!
Helpful and attentive staff
11 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you for your kind words! We're thrilled to hear that our staff made a positive impact during your experience. Providing exceptional service is our priority, and we appreciate your support!
The process was exceptionally smooth
The process was exceptionally smooth, from file submission to initial approval, thanks to prompt and clear communication. Even with an appraiser issue, we navigated it efficiently. It was a very pleasant experience, acknowledging that appraiser choice isn't within SmartFi's control.
12 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, George! We’re thrilled to hear that you had such a smooth experience and appreciate your understanding with the appraiser situation. Clear communication is key for us, and we’re glad it made a difference. Your feedback inspires us to keep delivering top-notch service!
Diamond is a true GEM.
Diamond is a true GEM.
Aso all support was responsive and friendly.
We are looking forward to a long term relationship.
12 June 2025
Unprompted review
Reply from Smartfi Home Loans, LLC
Thank you, Gregory! We’re thrilled to hear about your positive experience with Diamond and our team. We’re excited to support you in your journey and look forward to building a long-term relationship together. Your satisfaction means the world to us!
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