SimplyCook Reviews 12,990

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the product for its quality and the delicious, varied recipes that are easy to follow and quick to prepare. Many appreciate the convenience of having pre-portioned spices and sauces, which helps them create flavorful meals without waste. The customer service is frequently highlighted as excellent, with people noting prompt and helpful responses to their inquiries. However, some customers expressed dissatisfaction with the subscription model, particularly regarding trial periods. A few other people also felt that the spice blends contained too many unhealthy ingredients like sugar and seed oils, and some mentioned that recent orders have been bland.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers praise the great flavors and ease of use, with... See more

Quality

Users describe positive interactions with quality. Many customers praise the excellent flavors and the... See more

Customer service

Reviewers highlight positive aspects of customer service, often describing it as excellent, wonderful, and... See more

Subscription

Clients share ambiguous opinions on subscription. Many customers express frustration, reporting that they... See more

Response time

Consumers generally express satisfaction with the response times. Many reviewers highlight the speedy and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We love SimplyCook. We've subscribed for over a year now and we've never eaten so well. Vegetarian meals at restaurants are very very rarely as good as what we cook ourselves with these magic pots.... See more

Company replied

Rated 5 out of 5 stars

The Team respond promptly to request for assistance. Although, over several rears, I have only had to go to them about three times!! The Recipes are very easy to follow and the ingredients needed... See more

Company replied

Rated 5 out of 5 stars

We enjoy the opportunity to cook different meals without waste. In the past we have bought, for example, spices for a particular dish which have taken cupboard space for years before being thrown out... See more

Company replied

Rated 5 out of 5 stars

So I ordered the free trial £1.98 postage ,but there was a bit of a mix up but it was quickly resolved by Simply cook . I got my pack of 4 recipes and tried the Sicillian chicken with onion mash... See more

Company replied


Company details

  1. Online Food Ordering Service

About SimplyCook

Written by the company




At SimplyCook, we want to get Britain cooking!

Even with our nation’s love of food, TV chefs, and recipe shows, most of us only cook 6 meals or less regularly. We’re here to change that, making cooking simple, hassle-free, and fun, so you can easily expand your repertoire.

😋 We love flavour! Our mission is to make your dinners taste amazing while keeping cooking easy..

We have a few ways to help solve "what’s for dinner"

🔥 Flavour Kits: Letterbox-friendly kits with inspiring recipes. Each kit contains everything you need to create 4 delicious, flavour-packed meals at home. Perfect if you already have ingredients and just want to add exciting flavours. → www.simplycook.com

🥕 All-In Recipe Boxes: Fresh ingredients plus our signature flavour kits delivered straight to your door. Ideal if you want a complete meal solution with no shopping required. → www.simplycookallin.com

🛒 Single Flavour Kits in Supermarkets – Pick up individual SimplyCook Flavour Kits in major UK supermarkets. Great for trying us out or adding extra inspiration to your weekly meals.

👋 We care about our customers. We’re a small team, and every review is read by someone on the team. If something isn’t right, we’ll put it right, plus we love hearing your feedback and suggestions.

Contact info

4.2

Great

TrustScore 4 out of 5

13K reviews

5-star
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1-star

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Another rip off company that lures you…

Another rip off company that lures you in with a free sample in the hope you don't read the small print end up paying for something you don't want.

The law changes soon the stop this practice.

What they sent me for free was a load of rubbish and I've ended up paying for more rubbish.

8 May 2026
Unprompted review
Rated 5 out of 5 stars

A very good company to deal with

A very good company to deal with
They send package fast
They have lots of different menus, all very simple to make, they even give you a shopping list of the ingredients to buy
I have tried several of their boxes, but we have our favourites
Unfortunately I dont like subscriptions, much prefer a one off purchase
But its nice to know they are still here
I would highly recommend this company

4 May 2026
Unprompted review
Rated 5 out of 5 stars

The customers service I received was so quick and efficient.

The customers service I received from simplycook was so quick and was excellent, I wan ted to cancel my subscription as I received my first box and thought it was not for me as my hubby is a fussy eater.
They accepted my cancellation with a kind reply,
I was very impressed.
Then I decided to try that first introduction box and cant believe how easy to cook and wonderful flavour in the
packets. I cooked the recipes for my son and his partner and even my ( fussy ) hubby said the flavours were great.

I have now apologised and asked today to be re-insisted with my subscription .
I do hope they will accept me back as I can’t wait to see what recipes will come next. They are so easy to follow .
Makes cooking so much easier.
Cant recommend this enough,
Regards
Margaret Walker

2 May 2026
Unprompted review
Rated 5 out of 5 stars

Love my recipes

Love my recipes, so tasty and great value

2 May 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Lisa,

Thank you for taking the time to leave this review. Happy to hear you have been enjoying your kits!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

This company really is fantastic to…

This company really is fantastic to deal with. The products are great and their customer service is excellent
A special mention to Lewis to helped me out and resolved everything with utmost professionalism
Thank you x

28 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Gill,

Thank you so much for the lovely review. Happy to hear Lewis was able to help you with your issue😊

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Supportive in sorting out my mistakes in ordering.

30 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you so much for the 5* review. It's great to hear that the team were able to sort out your issue.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Excellent communication with customer…

Excellent communication with customer service & solved my problem immediately without any fuss .

28 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Keith,

Thank you for taking the time to leave a 5* review. Happy to hear we were able to help you with your problem😊

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

The recipe ideas seem to be good but…

The recipe ideas seem to be good but this is a very expensive way of cooking! In general all you get is a spice mix and some stock, will not be continuing after the trial.

29 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Dawn,

Thank you for taking the time to leave this review. Our product has been made to make cooking easier so you do not have to spend time researching recipes and measuring spices. They come ready for you to cook and have been designed to be on your table in 20 minutes without compromising on great flavour. Our kits also make cooking more accessible to many of our customers who may not be able to cook our recipes from scratch at home.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Elevate quick meals to something special

We have our favourites that we order every few weeks. We just order the flavour packs, not the all in whole meal, as that doesn’t work for me, but the ones we like & stick to are always good & elevate the meal to something a bit more special that can be cooked quickly with little fuss.

29 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Kathy,

Thank you so much for the amazing review. This is lovely to hear! I hope you continue to enjoy the kits.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Unwanted Subscription after free trial

Dont order, unless you want a subscription ,Ordered a box for delivery cost only, then to find I've set up a monthly subscription by doing so, top and tail of it is, a free box worth £11.99 for delivery cost only at £1.75 has cost me £8.74 as they gave me 50% back and entered me into a subscription of £11.99 a month , I don't wish to have .

24 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Pointless for most.

It might be ok for sum but if you have absolutely any experience cooking, the recipes are pointless and it boils down to nothing more than a few small pots of seasoning that most people could easily make themselves using a few common herbs and spices and cost pennies rather than pounds.

24 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Matt,

Our product has been made to make cooking easier so you do not have to spend time researching recipes and measuring spices. They come ready for you to cook and have been designed to be on your table in 20 minutes without compromising on great flavour. Our kits also make cooking more accessible to many of our customers who may not be able to cook our recipes from scratch at home.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Amazing recipes

We have been using simply cook for about 2 years now and absolutely love it. Needed to contact customer service today, regarding stopping the delivery in May, due to holidays, and they were great. The menus are lovely. We have a lot of favourites.

23 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Michael,

Thank you so much for the lovely review. Happy to hear we were able to help.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Cannot cancel the subscription

I signed up for a free parcel from SimplyCook and paid the initial postage. However, I have been contracted into a subscription, which I do not want.
As a single person, SimplyCook will not work for me as I will have to eat the same meal two days on the run. It will also mean that most of the fresh ingredients will be wasted, as I would need to throw them away e.g. cream which has a short shelf-life.
I cannot cancel the subscription on the website, nor can I remove my payment details. This is unacceptable and not in line with treating customers fairly. I have emailed the company and awaiting its response.

22 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry for the confusion, we do not provide the fresh ingredients with our kits from simplycook.com. The trial box is an introductory offer to our subscription, however, if you feel the product is not for you- you are free to cancel your account at any time without further charge. You can do this within your 7 day trial period by dropping us an email at hello@simplycook.com

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

"Free Sample"

"Free Sample, Just Pay For Postage" they said
Reality, they will start taking a subscription from you each month without you agreeing to it.
Con artists and dont give phone number. Even thier contact email has to be found through a google search (hello at simply cook dot com)

With regards to the product, yuk! Kept repeating on me all day the other samples went in the bin.

Update: I have no idea how to cancel yet somehow you replied to this public message and not the email I sent you.
I’ll ask here instead - Please refund, delete my payment details from your system which was illegally kept, and delete any personal data you have.

21 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

We are so sorry you feel misled by our trial offer. This an introductory offer to our subscription, however, if you feel the product is not for you- you are free to cancel your account at any time without further charge. You can do this within your 7 day trial period by dropping us an email at hello@simplycook.com

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Very poor customer service!

Very poor customer service!
SimplyCook do not have a customer support phone number… they are only contactable via their email portal.
I am vegan. I did not subscribe to the SimplyCook subscription service because there was not enough variety in their selection boxes. I made it very clear at the start of the process I do not consume meat products.
In spite of this, SimplyCook auto-renewed my order and sent me 4 chicken based recipes. This is unacceptable even for an algorithm. I have made several unsuccessful attempts to return this box to SimplyCook and get a refund for their mistake. SimplyCook have ignored all my emails. Also there is no way to remove my bank card details from their website. I am able to add a new payment card but unable to remove an existing payment card.
On the whole, this is a very unsatisfactory experience, with SimplyCook only interested when you are purchasing boxes from them.
They appear to make it very simple and straightforward to return unwanted boxes, but the reality is they ignore any and all attempts to contact them. So any returns cannot be actioned.

3 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry to hear about your issues here, I have requested more information so we can look into your issue. On your account there is a preference page which you can set to vegan.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

The Simply Cook Website very Misleading

The Simply Cook Website is very misleading. It makes assumptions you accept a monthly subscription when applying for FREE SAMPLE via paying the postage. No Opt In/Opt out option And very last line of website states an acceptance of card collections.

This is sharp practice and NOT Conducive to good business practice

16 March 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry for the confusion, the trial box is an introductory offer to our subscription as explained in the sign up process.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

I was offered a free box from simply…

I was offered a free box from simply cook which I received however, unbeknown to me they took 12.99 out of my account then sent me another box from, I will be sending this back and I have emailed them with my unreserved complaint.

17 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Order 13375898

Order 13375898
Email to say my order would arrive on 8-9th April, nothing by 14th. I emailed customer services….wait longer they said with no regard to all the ingredients I had bought which were now going out of date. Made me wait until 16th April, then said they would post another box. Does this take 7 working days? All the ingredients I originally bought for the recipes are in the bin, do I buy more now or wait to see if this box ever arrives. Costumer services couldn’t care less. Never again.

15 April 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry to hear this, I have requested more information from Trustpilot so we can look into the issue however our boxes can take up to 7 working days to arrive.

Customer Happiness Team
hello@simplycook.com

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