EE Store Reviews 

23,582
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 131 reviews, most reviewers were somewhat happy with their experience overall. Active consumers generally find the prices very competitive and truly appreciate the prompt delivery times for their purchases. Many people mention that placing an order online is simple and efficient, while the items usually meet their everyday expectations. Some reviewers were not happy with the delivery service, noting that packages occasionally arrived damaged or experienced significant delays. Other shoppers also pointed out problems with items arriving with incorrect specifications or unexpected software issues upon opening the box. Buyers additionally shared frustrations regarding unhelpful customer support when trying to resolve warranty questions or return processes.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly among... See more

Delivery service

People report ambiguous experiences with delivery service, reflecting mixed opinions among reviewers. While... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear divide in consumer feedback.... See more

Price

Consumers find price to be positive and note that items are reasonably competitive and very reasonably... See more

Service

Customers consistently note ambiguous experiences with service. Reviewers frequently report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more

Rated 4 out of 5 stars

Great products and at a great price, would be 5 star but my order came at the same time in two different vans and a day or two earlier than told but it wasn’t a problem

Rated 3 out of 5 stars

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmatio... See more


Company details

  1. Electronics Store
  2. Cell Phone Store
  3. Hi-fi shop
  4. Photo Shop
  5. Telecommunications Service Provider
  6. TV store

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(23,582)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

BT PREMIUM CORDLESS PHONES

I purchased the phones but, even though I am a BT shareholder, was told that I can no longer claim a discount. The phones themselves sound more tinny than the Panasonic ones they replaced. When making or receiving calls the reception is fuzzy and indistinct at times. The lettering on the screen is smaller. You have to wait for the contact list to load when you quickly want a number, which is frustrating if the call is urgent. The only bonus is that there are three of them rather than the two I had. Would not recommend.

8 September 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience – not recommended

I ordered 2 JBL earbuds, but my order was cancelled without any notification. Worse, I was still charged and had to wait several days to get my money back, after exchanging multiple emails with EE Store and involving PayPal. A complete waste of time and energy. I would not recommend this store to anyone.

29 September 2025
Unprompted review
Rated 1 out of 5 stars

Awful Experience

If I could give less than 1 star I would. I ordered 10 days ago. Still yet to receive my item. I’ve emailed for a 16 working hour response? I then get a reply saying give us 48 hours after waiting 3 days. No other methods of contacting EE. Awful experience and you have the brass neck to ask me for a review. Utter incompetence

19 September 2025
Unprompted review
Rated 5 out of 5 stars

Very Good Experience

Ordering a product from the EE Store website was straightforward and I received both an email and text to confirm the order within a few minutes.
I was able to track my order and it was delivered promptly and in perfect condition.
The price of the item was competitive and I'd be happy to order in future.

17 September 2025
Unprompted review
Rated 5 out of 5 stars

Free Digital Adapter

I required an adapter for the new digital phone system. Ordering was easy and efficient. Delivery was prompt and the item was packaged well. The bonus was that it was all free.

24 September 2025
Unprompted review
Rated 1 out of 5 stars

Attempted to return and faulty item

I ordered a Toshiba TV. When it arrived, I spent the morning trying to get it to work, but it was stuck in a loop during the initial upload. I then spent time on to Toshiba technical support and evetually got a reference number for EE. I emailed straight away asking to return and for a refund. I received an automatic reply stating that I would be contacted within 2 working days. By the end of Tuesday, I'd heard nothing. On Wednesday, I attempted to ring to get it resolved, whilst the staff were nice and tried to be helpful, no one seemed to know who the team were that deal with electrical goods sales (I was transferred a few times internally), and Ididn't really get anywhere, so also reached out on X. I got a response today that basically says that it will get responded to at some point. So still waiting to hear from them so I can return an item that I was sold that doesn't work. I don't know how a vulnerable person would cope with this terrible service, I expect they would be exploited and forced to keep an expensive item that doesn't work. Its very sad.

25 September 2025
Unprompted review
EE Store logo

Reply from EE Store

Hello,
Thank you for your feedback.
I am sorry to hear there was a problem with your order.
Please email us at resolutions-store@ee.co.uk with your order number so our team can look into this further for you.

Rated 1 out of 5 stars

Shocking service

Shocking service. Damaged item delivered, no number to call. Slow response to email. A week later and still not resolved

Would not recommend

25 September 2025
Unprompted review

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