It’s a genuinely good company. And they always deliver. Worst case call customer support or go to one of the shops. Everything will always be sorted and any kind of defect exchanged without any prob... See more
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The best seller for casual pants imo. It looks and feels great. The delivery is fast, and an interface for sending back the refunds is easy. Moreover, the offline shop experience is one of the best: t... See more
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Top quality clothes. Have purchased two pair of pants and a shirt from them and they just fit so well. The delivery (to Italy) has been very quick and I've also had no issues with returns before. Grea... See more
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I passed by the Copenhagen store in Købmagergade and saw some corderoy trousers in the window display. In the shop I was greeted very friendly and immediately shown where the relevant trousers were, i... See more
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Company details
- Men's Clothing Store
- Jeans Shop
- Outerwear Store
- T-Shirt Store
- Women's Clothing Store
- Youth Clothing Store
About SHAPING NEW TOMORROW
Written by the company
Comfort and style without compromise.
Founded in Denmark in 2015, SHAPING NEW TOMORROW set out to revolutionize classic clothing with Scandinavian design and innovative materials. It all began with The Perfect Pants for men—combining style and all-day comfort—and expanded to include a women’s collection in 2022, crafted by women, for women.
With 12 retail stores across Denmark, Germany, and Sweden, plus a global online shop, SHAPING NEW TOMORROW delivers timeless, comfortable fashion for modern lives.
Gratis levering og ombytning - Hver gang!
Vi leverer til dig efter dit ønske og senest på 3 dage
Vi vil gerne have du skal føle dig sikker når du handler hos os, derfor giver vi gratis levering og omytning i Danmark
Contact info
Østre Havnegade 12, 1. th, 9000, Aalborg, Denmark
- +45 42 90 90 24
- help@shapingnewtomorrow.com
- shapingnewtomorrow.com
4.6
Excellent
17K reviews
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After a few orders
I LOVE the quality of their products. I have 6-8 different pants, jeans, essentials, suit pants and so on. Shaping New Tomorrow is 1 of the few companies that actually does nice 30/28 sizes.
Wish to have 30/28 to the regular fit jeans tho.
But I have to say that I won't buy my pants somewhere else again.
I really like the material of the 2 shirts I've ordered. Feels really nice in the materail, stretchy aswell. The only thing that I wish for the future is to make a model with a little bit more "classic" collar. Today the shirts only have a more "slim" and futuristic collar, which isn't my kind of shirt.
28 November 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Elias
Thank you so much for your review 😊
It really means a lot to hear how much you love the quality of our products and that you’ve built up such a solid SNT wardrobe over time. We’re especially happy to hear that our 30/28 sizing makes a real difference for you – that’s exactly why we offer those combinations. Your wish for 30/28 in the regular fit jeans is noted and very relevant feedback 👍
Great to hear that the shirts feel nice and stretchy, and thank you for sharing your honest thoughts about the collar design as well. Preferences around collars are very personal, and your input about a more classic option is valuable for our future development. We truly appreciate you taking the time to explain it so clearly.
If you feel like it, we’d love to hear what we could have done to earn that last star next time 😊
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Strong recommendation after more than 6 years of use!
I have been extremely satisfied with Shaping New Tomorrow for many years. I bought my first pair of trousers from them about six years ago. While every other pair of jeans from various brands wore out within a year, the trousers from Shaping New Tomorrow lasted a full six years despite heavy use. This exceptional durability convinced me to order from them again right away.
I would particularly like to highlight their customer support: response times are very fast, refunds are issued without hesitation even for minor defects, and replacements are provided effortlessly. Returns have always been smooth and straightforward. Even shipping to a hotel address while travelling worked without any issues.
The products themselves are outstanding in terms of comfort. Although the prices are somewhat higher, the trousers offer a comfort level comparable to sweatpants – in fact, I find them even more comfortable. The freedom of movement is so great that I can easily do yoga in their clothes, including in one of their suits.
Another major advantage is the fit. For years, I struggled to find jeans that fit properly and often had to order around 30 pairs from other brands, with only a few fitting well. At Shaping New Tomorrow, however, every single pair fits perfectly right away and is exceptionally comfortable.
For all these reasons, I can wholeheartedly and unreservedly recommend Shaping New Tomorrow.
9 December 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Adrian
Thank you so much for your review 😊
Reading your experience after more than six years truly means a lot to us. Knowing that your first pair of trousers lasted through heavy use for such a long time – and that it brought you straight back to us – is a huge compliment. Durability, comfort, and reliability are exactly what we aim for, so it’s incredibly rewarding to hear that this has been your reality over the years.
We’re also really happy to hear your kind words about our support and returns process. Quick responses, smooth refunds, easy replacements – even delivery to a hotel while travelling – that flexibility and peace of mind is something we work hard to provide. And hearing that our trousers feel comfortable enough for yoga, even in a suit, honestly made us smile. Add to that a fit that just works right away, without the usual frustration, and your recommendation really hits home for the whole team 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Mobility comfort and functionality
Mobility, comfort and functionality, design adapted to our shape, SNT became essential garment in daily life.
8 December 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Sebastian
Thank you so much for your review 😊
It truly means a lot to read that mobility, comfort, and functionality have made SNT an essential part of your daily life. Designing garments that move with the body and feel right throughout the day is exactly what we strive for, so your words really hit home. I’ll gladly pass the praise on to the team 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Winter utility Jacket
The winter utility jacket has a timeless yet modern look. What is the temperature rating of this jacket. I know my old ubr.no parka was warm and dry for temperatures up to -10c.
4 December 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Davide
Thanks a lot for your question 😊
The Winter Utility Jacket from us is designed with a water- and wind-proof outer layer plus PrimaLoft® insulation to help keep you warm and dry through the colder months. It also has a pretty high water column rating (around 5,000–10,000 mm) and a breathable membrane, which makes it suitable for winter weather and snowy conditions.
That said, we don’t give an exact “temperature rating” in degrees on the product page, as how warm a jacket feels can vary a lot based on what you’re wearing underneath, your activity level and how you personally experience cold. The insulation and wind/water protection are built to handle proper winter days, but it isn’t specifically certified to a set number like -10 °C.
If you’re comparing to another parka you’ve used, this one should keep you dry and comfy in cold, wet winter conditions, but exact “comfort temperatures” can differ from person to person.
If you need detailed guidance on layering or how it performs in certain temperatures, just let us know 😊
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Good quality trousers
Good quality trousers, easy purchase and fast delivery. I liked it
26 November 2025
Reply from SHAPING NEW TOMORROW
Dear António
Thank you so much for your review 😊
It’s great to hear that you’re happy with the quality of the trousers, and that the purchase was easy with fast delivery 🚚💨 That smooth, no-fuss experience is exactly what we aim to give our guests, so your words are truly appreciated.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Antonis
Thank you so much for your great review – we really appreciate it! 😊
It’s wonderful to hear that you enjoy the quality of the clothes and the nice touch and texture. That’s exactly what we strive for with every piece.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Great service in the Copenhagen store
I passed by the Copenhagen store in Købmagergade and saw some corderoy trousers in the window display. In the shop I was greeted very friendly and immediately shown where the relevant trousers were, informed that they had more models in the back office and offered a cappuccino. Excellent service. My size and desired color was available and I went happy out of the store.
1 December 2025
Unprompted review
Reply from SHAPING NEW TOMORROW
Dear Guest
Thank you so much for your wonderful review – it truly made us glad to hear! 😊
It’s fantastic to hear about your visit to our Copenhagen store on Købmagergade and that you felt warmly welcomed right away. Being shown the options, offered a cappuccino ☕️ and leaving with the right size and color is exactly the kind of experience we aim to give. We’re sending a big high-five to the team in the store 🙌
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Nemt og problemfrit at handle på…
Nemt og problemfrit at handle på shapingnewtomorrow.com
21 November 2025
Reply from SHAPING NEW TOMORROW
Kære Kurt
Tusind tak for din fine anmeldelse – det betyder virkelig meget for os! 😊
Dejligt at høre, at det har været nemt og problemfrit at handle hos os. Lige præcis sådan håber vi, oplevelsen skal være for vores gæster.
Hav en rigtig dejlig dag! 🤗
Bedste hilsner,
Nikolaj 🍂
Good quality, good fit and comfortable to wear
I have been considering stocking up with formal work clothes for a while but the item price was a big factor for the waiting - however after taking the leap I must admit that the clothes are in a good quality, has a good fit and are very comfortable to wear. Value for money!
Would definitely recommend the brand.
12 November 2025
Reply from SHAPING NEW TOMORROW
Dear Martin
Thank you so much for your review!
Really great to hear that taking the leap paid off, and that you’re happy with both the quality and the comfort. We put a lot of heart into creating pieces that feel good all day, so your words mean a lot 🤗
Delighted that you’d recommend us — that’s the biggest compliment we can get!
Have a lovely day! 🤗
Best regards,
Nikolaj ☀️
Reply from SHAPING NEW TOMORROW
Dear Dennis
Thank you so much for your fantastic review! 🙏✨
We’re thrilled to hear that the Classic Shirt has become your most comfortable one yet — that’s exactly what we aim for: timeless design combined with real comfort. 👕🌿
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
perfect fit
30 October 2025
Reply from SHAPING NEW TOMORROW
Lieber Jörg
Vielen Dank für deine tolle 5-Sterne-Bewertung! 🙏✨
Es freut uns sehr, dass dir die Passform so gut gefällt – genau dieses Gefühl von perfektem Sitz ist es, was wir mit jedem Stück erreichen möchten. 👖🌿
Hab einen wunderbaren Tag! 🤗
Beste Grüße,
Nikolaj 🍂
10/10 Always
23 October 2025
Reply from SHAPING NEW TOMORROW
Dear Simen
Thank you so much for your fantastic review! 🙏✨
We truly appreciate your support — 10/10 makes us so happy to read! 😄
We’re thrilled to know you’re consistently pleased with your experience. 🌿
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Saina
Thank you so much for your review and for sharing your experience with us. 🙏
We’re truly sorry to hear that your delivery took longer than you expected. I had a look, and since you placed your order in the evening, it was processed the following day — and while we normally deliver within 2–5 business days, shipments to Ireland can sometimes take a little longer due to the international transport flow. 🌍✈️
That’s of course not an excuse, as there’s still room for us to optimise this process — but I hope it helps explain why it took a bit more time this time around. We really appreciate your patience and understanding. 💛
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Steve
Thank you so much for your kind review! 🙏✨
We’re really happy to hear that you found it easy to shop with us, and that both quality and delivery lived up to your expectations. 🚚💨
That means a lot to us! If there’s anything you think we could have done even better to deserve the fifth star, we’d really love to hear your thoughts — feedback like yours helps us keep improving. 👕
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Very happy with the white sneakers
Very happy with the white sneakers, comfortable and stylish. Delivery and packaging were also good.
20 February 2025
Reply from SHAPING NEW TOMORROW
Dear Danny
Thank you so much for your great review! 🙏✨
We’re really happy to hear that you love your white sneakers and that both comfort and style lived up to expectations. 👟🤍
It’s also great to know that delivery and packaging met your expectations — we truly appreciate you taking the time to share that. 🚚💨
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Very happy with the product and the…
Very happy with the product and the delivery was super quick
20 October 2025
Reply from SHAPING NEW TOMORROW
Dear Drofn
Thank you so much for your kind review! 🙏
We’re really glad to hear that you’re happy with both your product and the super quick delivery 🚚💨
– It means a lot to us that you took the time to share your experience.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Scandinavian quality and timeless elegance
I’ve been shopping with this brand for quite a long time and I’m always very satisfied. The materials are high-quality, the prices reflect the craftsmanship, and the whole shopping experience is extremely comfortable and easy. Every year I’m happy to come back and buy something new — it truly represents Scandinavian and Danish elegance at its best.
8 October 2025
Reply from SHAPING NEW TOMORROW
Dear Michal
Thank you so much for your wonderful words! 🙏✨
We’re truly happy to hear that you’ve been with us for such a long time and that you still enjoy both the quality and the experience.
Your description of Scandinavian and Danish elegance really made us smile — that’s exactly what we aim to represent.
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
The parcel came very fast; the clothes are amazing.
10 October 2025
Reply from SHAPING NEW TOMORROW
Dear Helena
Thank you so much for your lovely review! 🙏
We’re thrilled to hear that your parcel arrived quickly and that you love the clothes 🚚💨
– that’s exactly what we aim for! ✨
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Great customer service and very quick…
Great customer service and very quick fulfillment and shopping.
9 October 2025
Reply from SHAPING NEW TOMORROW
Dear Alexander
Thank you so much for your wonderful review! 🙏✨
We’re really happy to hear that you experienced great customer service and fast fulfillment 🚚💨 — that’s exactly how we want it to be!
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
Reply from SHAPING NEW TOMORROW
Dear Rudi
Thank you so much for your great review!
We’re really happy to hear that you were pleased with the fast delivery 🚚💨 and our service 🙏✨
Have a lovely day! 🤗
Best regards,
Nikolaj 🍂
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