Their CRM system is responsive
Their CRM system is responsive, user friendly and student centric. Highly recommend.
3 March 2026
Unprompted review
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Company details
Written by the company
SAMS Global is an EdTech company specialising in technology solutions that support all aspects of international student mobility. Our platforms are designed to connect universities, recruitment partners, and students—offering purpose-built tools that enhance transparency, compliance, and collaboration across the sector. Since our founding in 2019, we’ve focused exclusively on building software that responds to the real operational needs of international education teams. We launched our first products, SAMS Apply and SAMS CRM, in 2020. SAMS Pay followed in 2023, providing a powerful commission processing solution. Most recently, we’ve been developing SAMS360, a modular suite to support agent performance management, planning, and quality assurance—with a working group of seven universities actively shaping its development. At SAMS Global, we don’t just create software that works—we design technology that solves real problems, promotes good practice, and adapts to the changing landscape of international recruitment. Whether it's enabling agents to manage student journeys more efficiently through our CRM, or helping institutions meet compliance requirements with SAMS Pay and SAMS360, our mission is to support a smarter, fairer, and more student-centred global education ecosystem.
Contact info
United Kingdom
- samsglobal.co.uk
SAMS CRM has been essential to our workflow since 2020
We have been using SAMS CRM since December 2020, and it has become an essential part of our student recruitment operation.
From onboarding a student through every stage of the journey right up to enrolment, the platform keeps everything organised and easy to manage. It offers a wide range of features and functionalities that genuinely make day-to-day work smoother, helping our team maintain a high standard of service while efficiently managing a large volume of students.
Overall, SAMS CRM has made our process far more structured and streamlined, and I’d confidently recommend it to other education and recruitment teams looking for a reliable CRM to manage the full student lifecycle.
8 February 2026
Unprompted review
Practicality
As an student recruitment company, we have been using SAMS CRM for 4 years now.
We have found it very practical and agent focused.
I am especially excited at the way the 'Reporting' information is provided.
4 February 2026
Unprompted review
We have been using SAMS CRM for 3 years…
We have been using SAMS CRM for 3 years and it has been nothing but fantastic. As an agent the CRM has streamlined our process improving performance and saving time and cost's.
14 January 2026
Unprompted review
SAMS CRM has made a real difference
SAMS CRM has made a real difference to our student recruitment process. It is easy to use, intuitive, and helps us manage applications much more efficiently. The support the team provide is fantastic; they are always responsive and helpful. One of the key benefits I love is how it supports compliance with the UK Agent Quality Framework, promoting ethical agent practices and competency. I highly recommend SAMS CRM to any agency; it will streamline recruitment and admissions processes while maintaining high standards.
16 October 2025
Unprompted review
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