The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... See more
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A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another... See more
Company replied
I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick... See more
Company replied
As a mum of a teenage curly girl, life can be frustratingly hard when it comes to shopping for quality products for her. She pointed me in the direction of Ruka and here we are today, building a nice... See more
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Company details
Written by the company
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Contact info
United Kingdom
- help@rukahair.com
- rukahair.com
4.0
Great
147 reviews
Replied to 100% of negative reviews
Typically replies within 2 weeks
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See how their reviews and ratings are sourced, scored, and moderated.
I love the concept of this company
I love the concept of this company. I NEED the concept of this company. The hair styles and textures are a god send. The first time EVER I’ve not needed to relax my hair and felt comfortable using extensions similar to my hair.
I’ve bought hair from around the world and know that it’s a complete gamble. I think they are still figuring out which companies are rogue.
That being said when the hair comes it’s amazing. Constant compliments it feels wonderful and looks it too.
But unfortunately it isn’t lasting and is matting.
I know they have sent some batches back.
I for one won’t be giving up though and will keep trying because of what Ruka hair are doing for black women is amazing.
5 October 2022
Unprompted review
Reply from rukahair.com
Hey A,
Thank you ever so much for your support, and for taking the time to leave this review.
We're really sorry to hear that your order hasn't met your expectations, and from what you've described it certainly doesn't sound emblematic of the quality we usually pride ourselves on.
I would really like to look into this further for you, so when you do have a free moment, could you please get in touch by emailing help@rukahair.com with your order number.
Hope to speak soon!
Nneka
Team Ruka, xx
I wanted so much to like ruka hair…
I wanted so much to like ruka hair after hearing so much about it but reality was it was nothing short of rubbish. Got knotty within a day, poor quality and so disappointing having spent a lot of money to get installed
Yes they have me a refund for the hair but you shouldn’t have to buy hair, get it installed, find out it is rubbish hair then have to get it reinstalled.
Very poor
1 September 2022
Unprompted review
Reply from rukahair.com
Hey Pam,
We're incredibly sorry to hear about your experience and appreciate how disappointing it must have been - especially because we know what it's like to receive extensions that simply don't meet expectations.
For complete transparency Pam, operating within the hair industry which is largely unregulated means that we remain vulnerable still to poor supplier behaviour and faulty goods, which occasionally and unfortunately leads to some of our stock falling short of the quality benchmarks we would usually pride ourselves on.
We would hate for you to be left disappointed though, so if there is anything further we can do to make this up to you, please do let us know my dropping an email to help@rukahair.com.
Hope to hear from you soon.
Nneka
Team Ruka, xx
My nan thought it was my REAL hair!
I ordered my hair on the 28th August and received it on the 30th August and honestly, this is the best hair I've bought by far!!!!!! I got the Think Kink ponytail and it matches with my hair perfectly, my nan genuinely thought it was my hair!
30 August 2022
Unprompted review
Reply from rukahair.com
So happy to hear that you are enjoying your order Shantelle!
Feel free to email us photos of your immaculate blend (help@rukahair.com) that even had your nan fooled - we'd love to see your finished look☺️✨
With love,
Team Ruka
Rubbish hair matts and breaks to…
Rubbish hair matts and breaks to nothing!! If I could give zero stars I would. I don’t usually give bad reviews but I don’t want others to fall down the trap of buying this rubbish hair.
1 June 2022
Unprompted review
Reply from rukahair.com
Hey MG,
We're truly sorry to have missed the mark here as this is far from the experience we would want you to have!
So that I can assist you further, can you please send us some photos of the issues you describe when you have a chance to help@rukahair.com (remember to include your order number) and I can arrange a replacement or refund for you depending on your preference.
With love,
Nneka
Team Ruka xx
Scam company!!
Scam company!!! I didn't like the hair colour or texture so I followed the returns procedure to the letter - bearing in mind the hair was unused (I didn't even draw the string on the ponytail to try and affix it to my hair). I was told refunds take upto 14 working days to process from the day they (Ruka Team) receive the return. I have now waited over 17 days, and Ruka has stopped responding to my emails.
I paid with paypal, so I'll try to raise a dispute with them. I'll advise others to NEVER buy from this company. It shouldn't take this long for a UK company to issue a refund. If a company cannot fulfill refunds in the timefame THEY say it should take then they need to hire more admin staff. What a scam.
24 July 2022
Unprompted review
Reply from rukahair.com
We're incredibly sorry to hear about this experience K, and would like to get this resolved for you without any further delay at all.
Please do reach out to us again at help@rukahair.com with your order number in the subject line at your earliest convenience, and I will see to it that your refund is immediately issued (if not issued already since this review was left).
Thank you so much in advance for the opportunity to get this right and hope to hear from you soon.
With love,
Nneka
Team Ruka xx
Not virgin hair spring fling and think silk
Bought two wigs 1) “spring fling” closure wig - once again over bleach. When washed brown discharge and nasty stench and nape Clumps really badly. The texture dropped within the first wash. Highly doubt hair is virgin and not worth the price given supply is from China. 4/10. When I went to collect the hair they attempted to give me hair that was probably on display when I went to collect the hair. 2) “ think silk” 24 inch - gorgeous but over bleached. And the wig construction isn’t that great. Not suitable for 21” inch head shapes lol
23 July 2022
Unprompted review
Reply from rukahair.com
We're so sorry to hear of your experience Ife and would love the opportunity to see what it is you have received, and arrange a refund or replacement depending on what you would prefer.
We are passionate about building a hair extensions brand that can be trusted and we take pride in the quality of our hair extensions, having worked tirelessly with our sourcing team and manufacturers to create an award-winning product.
However, (and it is a big however!) we are extremely conscious that despite our best efforts, we remain vulnerable still to faulty goods and poor supplier behaviour. We are also aware that this is symptomatic of being part of a highly unregulated industry but with the help of honest feedback from customers like yourself Ife, we can gain the insights necessary to very quickly move on from malpractice suppliers, and remove any potential faults in our products.
Please do send over photos/video of the issues you describe to help@rukahair.com, thank you.
Hope to hear from you soon.
Nneka
Team Ruka, xx
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