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The Retail Champion is a UK retail consultancy helping independent retailers, ecommerce brands, high street businesses and national chains improve profitability, customer experience and long-term growth. Founded by retail expert, speaker and media commentator Clare Bailey, The Retail Champion combines practical retail experience with commercial strategy to help businesses navigate the rapidly changing retail landscape.
With over 30 years of retail industry expertise, The Retail Champion supports businesses across retail strategy, ecommerce, customer experience, visual merchandising, retail operations, marketing, branding and consumer psychology. The consultancy works with a wide range of sectors including fashion, furniture, homeware, garden centres, beauty, gifting, hospitality and lifestyle retail.
The Retail Champion is known for combining straight-talking commercial advice with practical, actionable support that businesses can actually implement. Whether supporting independent shop owners, scaling ecommerce brands or advising larger retail organisations, the focus is always on improving customer engagement, increasing sales performance and helping retailers stand out in competitive markets.
Alongside consultancy projects, The Retail Champion is also recognised through national media appearances, keynote speaking, industry events and the Retail Reckoning podcast, which explores the future of retail, consumer behaviour and the challenges facing modern businesses. Clare Bailey regularly comments on retail trends for the BBC, Sky News, trade press and national media.
Services include retail consultancy, ecommerce strategy, SEO and content marketing, store audits, consumer psychology insight, branding, leadership support and business growth strategy. The Retail Champion works with businesses across the UK to help retailers adapt, grow and build stronger, more commercially successful brands.
Contact info
8 White Hart Mews, NG34 7RY, Sleaford, United Kingdom
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
I have known Claire since 2020 and she has been a great help for my spice business. Her advice and insights have been invaluable for the setting up of my business back in 2020 and at its various stages until this point. I would wholeheartedly recommend her services to the local businesses in the area and beyond.
First engaged with Retail Champion through the Retail Conference, organisation and promotion of all the events was exceptional giving us access to Retailers who we previously would not have been able to get close to. Retail Champion supported is through customer engagement and subsequently website optimisation, enabling us to switch marketing spend from paid ad words to better SEO resulting in better margins and more effective reach for not only our hardware products but also our retail software solutions. Now the team that has coalesced have an even greater wealth of experience and Retail Champion is perfectly placed to help any business looking to improve moving forward
The Retail Champion helped me enormously after Covid, giving amazing advice to keep my small business open and thriving. Recently I’ve been given great support and help in navigating a change of provider for my POS system. Clare is very friendly and hugely knowledgeable. Highly recommended.
19 September 2025
Unprompted review
Reply from The Retail Champion
Thank you for taking the time to leave a review. It's been a pleasure working with you Gail and seeing Stitchwitch thrive.
Claire's experience of the retail sector is so valuable. Her insights and hands-on engagement can enhance projects and programmes of all shapes and sizes.
Working with The Retail Champion was smooth, easy and effective. The team was results driven and took my initial requests and problem very seriously. Met with 2 relevant team leads so we could hone in on the exact issues and our needs, which was refreshing as previous experiences were more focused on their accolades rather than our exact pain points.
After a few days we got to work and implemented the initial suggestions made by the Marketing and Customer relations team.
Needless to say, we began to see results quickly after. We're now working on a longer term strategy plan to tackle the 2nd half of 2026 and all of 2027.
Thanks team! Would highly recommend.
19 May 2026
Unprompted review
Reply from The Retail Champion
Thank you for your fabulous review. It was a pleasure working with you
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