Pure Pet Food Reviews 

16,187
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,477 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's quality and tailored natural ingredients, noting significant improvements in their pets' health, coat, and energy. The ease of preparation, reliable delivery, and exceptional, responsive customer service are also highly valued. However, some people mentioned their dogs did not like the food, finding its smell or texture unappetizing. A few also reported issues with customer service regarding refunds for products their pets wouldn't eat [R16-S2, R32-S2,

What people talk about most

Product

Clients share positive opinions on product, with many reviewers reporting that their dogs love the food and... See more

Quality

Customers had positive experiences with quality, often describing the food as excellent, great, and good... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising its reliability, speed, and ease... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the excellent,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more

Rated 5 out of 5 stars

Nothing is too much trouble! I have emailed with queries a few times about different things and they always give me the answer and more. They make us feel seen and heard, which I love because we have... See more

Company replied

Rated 5 out of 5 stars

Skye absolutely loves her pure food, she is thriving, it is easy to make up and is full of good quality ingredients. I like the fact that you don't need alot of storage space for her bags and its del... See more

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Replied to 98% of negative reviews

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4.7

All reviews

(16,187)

4,653 reviews in the last 12 months

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Rated 5 out of 5 stars

Happy we chose Pure

Great food, puppy loves it. Easy to swap recipes and Daisy’s tried salmon lamb and chicken so far and loves them all. I add a little extra water and find using hot water helps it to rehydrate better. We went on holiday recently and it was so easy to take away and mix up for the day. The treats were a hit too and the free ball is now her favourite toy. Customer service is great and sorts any issues out quickly. Postage is reliable and tracked. Very happy that we went with pure.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

I have been using Pure for a number of…

I have been using Pure for a number of weeks now, and so far so good. My dog has acid reflux, and because the food is quite soft it goes down easily, making it easy to digest. She also enjoys it, which is the main thing. I have contacted them a couple of times with queries, and each time I have had a quick response. Customer service is very good. All in all very happy.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

Although my senior rescue dog who has a heart condition and is on a lot of medication didn’t like the food (I was trying to get her onto a healthier diet) it smells delicious and is nutritionally very good.
The customer service I received from Denise was absolutely fantastic, I cannot thank her enough for all that she did for us.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

fussy cavapoo loves this

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The prep is easy, and whilst there is a slight smell it’s nothing compared to some pet foods.
We are a few months in and I can see the benefits, her weight is better managed , her coat is glossy, and no nasty farts 😂 She looks forward to meal times and clears the dish completely.
A happy little cavapoo !

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Great product

Ordering, rescheduling deliveries is great and my dogs love the food. I have contacted Pure-pet for support. Once for a lost delivery, which was sorted and dispatched again that day with no extra costs for me. The other time was for advice on food as my dog has health issues. Both times, the members of Pure pet were friendly and efficient.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing!

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy and just seemed generally unhappy.

I can now say no dodgy poos, no grass eating or gurgling stomach and a much happier dog. A revelation! Her fur looks fuller, healthier and shinier and she is more like her old self.

110% recommend Pure Pet Food.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Our Girl Loves Pure

She was never wanting to eat much at breakfast and dinner or bothered about eating at all, soon as we switched to Pure shes excited to eat every single meal and licks the bowl clean.
She Also has a sensitive stomach so this food has been brilliant for that too!

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional product

Pure pet food is an amazing product for our precious dogs! No added nasties. It's given one of our pugs a new lease of life - he has gone from having to be lifted onto the couch from jumping up himself!! they both absolutely clear their bowls every time - no waste! Highly recommend

17 July 2026
Unprompted review
Rated 5 out of 5 stars

I love the ease of pure pet food

I love the ease of pure pet food. I can change my pets order any time. I can change the date of delivery (which is very handy if you’re going away and need it sooner) can also skip a delivery if/when needed. I also love how I can just add things to his next order or add to his subscription if I want to. I have a cockapoo and this food was a game changer as he has a super sensitive tummy and pure has settled his tummy right down. 100% worth every penny!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

ive.had this pure dog food for a month…

ice had this pure dog food for a month our jugs coat is so much smoother and shiny healthy looking she can't wait to get her food she sits and waits patiently for it and will only eat it when we tell her I am surprised she knows she will get it and her patience is now amazing it's great thank you lovely people to raise any concerns too particularly now as I am feeling overwhelmed and again I will talking to some one again too to help me so let's hope it's as good as the last conversation I had as I'm sure it will be

17 July 2026
Unprompted review
Rated 5 out of 5 stars

My dog is happier and healthier.

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she used to have quite frequently. Her coat is now shiny and her weight is better and easier to manage. She absolutely loves the food and is overall a much happier and healthier dog.

17 July 2026
Unprompted review

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