Pure Pet Food Reviews 

16,272
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,272)

4,428 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

The dogs love the food but delivery service is unreliable

The dogs love the food. But I have to use more than the recommended 10 scoops per day to stop my lab from losing weight-and he doesn’t need to lose weight.

My main gripe is the delivery/logistics you use is unreliable. Delivery times are shown in the ‘track delivery’ page, then nothing turns up, then the delivery shows coming the following day.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We’d love to help make sure you always have a 5 star experience going forward. Please email us at hello@purepetfood.co.uk with the subject ‘FAO Jess’ so we can look into the delivery issues for you - NR

Rated 3 out of 5 stars

Becoming too expensive

I signed up for Pure as I could just about afford it and it looked like good quality food so worth a try. Unfortunately feeding my dogs the suggested amount resulted in my dogs losing weight quickly. I am now feeding my dogs almost double the initial suggested quantity and so it is costing me almost double what I was expecting when I first subscribed. My dogs love the food and never turn their noses up so I am reluctant to stop feeding them Pure and find something cheaper, but as the cost of living goes up, I’m afraid I might have to. I wonder if you have other clients who have found that the initial suggested feeding guide was too low for what their dog actually needed?
Other than that, the website is easy to use and delivery is quick and food is delicious so 10/10 for that but as for the cost of this food I’m afraid you are pricing a lot of people out

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Linda,
Thank you for taking the time to leave us such a detailed review and share your experience. We’re really pleased to hear that your dogs love Pure, that you’ve found the website easy to use, and that your deliveries have been quick and reliable.
We’re sorry to hear about your concerns regarding the feeding quantities and the impact this has had on the overall cost. We completely understand that affordability is an important factor when choosing a food for your dogs, especially with the rising cost of living.
Our feeding guides are developed in line with FEDIAF nutritional guidelines and are personalised based on the information provided about each dog. However, every dog is an individual, and factors such as breed, activity level, metabolism and body condition can all affect how much food they need to maintain a healthy weight. Some dogs may require adjustments to their feeding amount over time.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like the opportunity to review your dogs’ feeding plans personally and see whether there are any options that may help make Pure more manageable for you while still meeting their needs.
If you could please email me directly at hello@purepetfood.co.uk with the subject line “URGENT - Review”, I’ll be happy to look into this further for you.
Thank you again for your balanced feedback, Linda. We really appreciate you sharing both the positives and the areas where you feel we could improve.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Great Yorkshire Show subscription

Stevan signed me up for this at Great Yorkshire Show. Top sales patter (knew his stuff) has been followed by top dog food. I bloody love it and so does the dog! Easy to store, easy to use and easy to travel with. Dog now had 2 flavours from his starter pack and loves them. Quality dog logs every time. Who knew I could get so excited by dehydrated dog food!

16 July 2026
Unprompted review
Rated 5 out of 5 stars

Great food

Great food - my dog absolutely loves it. Easy to store and mix up. Great delivery and simple to order more. Thank you.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

The online Chat service was excellent

The online Chat service was excellent - quick and soon connected to a real person who was very helpful, answered my query, and then sorted out Yasmin's plan to fit in with what I needed. Thank you. Much appreciated.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

My dog had major stomach surgery to…

My dog had major stomach surgery to remove two cancers. This left him with severe diarrhea. I contacted Pure who tailor made a recipe to suit his condition. After only two weeks on the Pure diet his diarrhea cleared up until sadly he passed away from unrelated health problems.
I contacted Pure as I had an unopened bad of food to see if I could gift it to someone and they said as long as the dog receiving it doesn’t have any known allergies it is perfectly safe for them to have it. To my great surprise they refunded me for the unopened bag of food.
I cannot thank Pure enough for their service and compassion any would highly recommend them to anyone

19 July 2026
Unprompted review
Rated 4 out of 5 stars

Great food my dogs adore it

Great food my dogs adore it. I always run out before it’s due though.

21 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're so pleased to hear your dogs are loving their food!

If the bag isn't quite lasting till your next delivery though, please get in touch by emailing us at hello@purepetfood.co.uk with the subject ‘FAO Jess' so we can review your plan to make sure you're not running out 🐾 NR

Rated 5 out of 5 stars

Healthy dog

Started my dog on Pure food because my son started using it for his dog and the difference it made to him his coat was beautiful and he is in all round great condition and now my dog is aswell

21 May 2026
Unprompted review
Rated 1 out of 5 stars

Spent over £30 on this food

Spent over £30 on this food. Our puppy absolutely hates it won’t even touch it. We contacted the company less than 3 days after receiving a large quantity of food. One large bag completely unopened the other just a tiny amount used as puppy refuses to eat it. It looks and smells horrible, like the texture of paper mache. Company absolutely refusing a refund even for unopened bag. So if you try be prepared to loose your money if your pet doesn’t like it. Don’t be fooled by their advertising.

15 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Victoria,
Thank you for taking the time to leave us a review and share your feedback. We’re sorry to hear that your puppy didn’t take to Pure and that you were disappointed with the experience.
While lots of dogs do love Pure, we completely appreciate that every dog is different and unfortunately it won’t be the right fit for every pet. As Pure is a gently dehydrated food, there are also lots of different ways it can be prepared to create different textures and consistencies, and our team is always happy to share tips and tricks to help dogs transition.
We’re sorry to hear you were disappointed that we couldn’t accept the food back. As a pet food manufacturer, we’re unable to accept returns of food products for safety and quality reasons once they have left our facility, including unopened bags. We do, however, always want to support customers in finding the best approach for their dog.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like to look into your experience personally and see if there is any further support or advice we can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line “URGENT - Review”, I’ll be happy to help.
Thank you again for taking the time to share your feedback, Victoria.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The online ordering arrangements are convenient and you can chose the delivery dates to suit you. The cost is reasonable. Woozle and I are satisfied customers and very happy to recommend Pure Petfood.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Food arrived quickly and after a week…

Food arrived quickly and after a week of changing over to Pura, very carefully as advised, Lexi loves it and it’s so easy to do. Mornings and evenings her bowl is licked clean.
Help is always at hand so no need to struggle. There are so many options. I’m totally hooked. 🥰

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Before I had to say goodbye to…

Before I had to say goodbye to medication and endless trips to the vet, Jess was constantly battling ear infections and itchy skin. Our beautiful brown Labrador is nearly eight years old, and seeing her uncomfortable was heartbreaking.
Since switching to Pure Pet Food, the difference has been remarkable. Jess absolutely loves mealtimes, but it’s so much more than that. Her coat is glossy, she’s more agile, she has so much more energy, and she’s happier and more sociable than ever before. Best of all, her skin and ear problems have improved dramatically.
As she gets older, seeing her healthy, playful and enjoying life means everything to us. Pure Pet Food has genuinely transformed her wellbeing.
I wouldn’t hesitate to recommend it to anyone who wants the very best for their dog. Jess certainly gives it four paws up! 🐾

20 July 2026
Unprompted review

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