I am sharing the below email that I…
I am sharing the below email that I have sent to Pulmans VW dealership at Durham after a very disappointing visit for support today.
I will reach out further a field to Stockton or Newcastle for my new company car needs.
Email sent to Pulmans:
Complaint – Customer Service Experience at Pullman Volkswagen Durham
Dear Sir/Madam,
I am writing to raise a complaint regarding the extremely disappointing experience I encountered at your Durham showroom today.
Only a few days ago I received my 26 plate new company vehicle, a Volkswagen Tiguan R-Line 1.5 Hybrid. As part of my company car scheme, I am required to nominate a preferred dealership to undertake all servicing and maintenance for the vehicle over the next three years. With this in mind, I visited Pullman Volkswagen Durham today intending to register your dealership as my chosen service provider. In addition, as this is my first hybrid vehicle, I hoped that a member of your team might briefly advise me on the most effective way to drive and manage the hybrid system.
Upon arrival, the receptionist was polite and attempted to assist by approaching colleagues in the showroom to find someone available to help me. Unfortunately, the response from the team members she approached was both surprising and disappointing. I understand that three separate members of staff declined to assist. One member of staff was standing close enough that I could clearly hear the exchange. I distinctly heard the comment, “That lady there?” followed by the response, “No, get someone else,” once the nature of my request was explained.
No member of staff subsequently came forward to assist me.
As a customer who had come to your dealership with the intention of establishing a three-year servicing relationship, I found this interaction dismissive and unprofessional. I was not requesting anything unreasonable—simply guidance on a new vehicle and the opportunity to register your dealership as the preferred service centre for my company car.
For context, my previous company vehicles have been BMW models, and the level of customer care consistently provided by their dealerships has been exemplary. Staff were always approachable, knowledgeable, and willing to spend a few minutes ensuring customers understood their vehicles. In contrast, the response I received today conveyed a clear lack of interest in assisting a customer or establishing a long-term relationship.
As a direct result of this experience, I will now be looking to nominate an alternative Volkswagen service centre, even if it requires travelling further afield, in order to receive a more professional and customer-focused service.
I felt it was important to bring this matter to your attention, as the interaction I witnessed today reflects poorly on the standards of customer service that one would reasonably expect from an authorised Volkswagen dealership. I trust that this incident will be reviewed internally so that other customers do not have a similar experience.
I would appreciate acknowledgement of this complaint and any response you feel appropriate.
Sadly Pulmans Durham have not responded but the good news is:
VW Uk and VW Germany have 😊
13 March 2026
Unprompted review