Needed to book airport parking, did Google search, followed a link straight to booking form very easy and quick process even got a discount code, all booked and confirmed in minutes
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I have used this business for a long time as they are competitively priced and discounted. More recently I needed support from them because I was impacted by the recent hostilities impacting the UAE.... See more
Company replied
Booked airport lounge as a present for someone, no confirmation from priority booker of my booking no emails nothing. Can’t call them says to email them now 3 days in still no reply. I had a response... See more
Company replied
Have used Priority Booker a few times for airport parking. My most recent bookings have required amendment due to timing changes at my end and Priority Booker could not have been more responsive or h... See more
Company details
Written by the company
Service-driven airport parking company providing a range of on and off site airport car parks and lounges.
Contact info
9c Darwin Court, FY2 0JN, Blackpool, United Kingdom
- support@prioritybooker.com
- prioritybooker.com
4.6
Excellent
355 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Poor Customer Service
I parked my car at Heathrow airport on 10th April and picked it up on 14th April.
The car was left in clean and pristine condition. Upon collection it was greatly covered in mud all down both sides of the car and around the wheel arches, to an unacceptable level.
I went find someone at their desk at the airport, and waited 10 mins but no one attended, so I left. The car was so muddy that I took it straight to a car wash.
Upon emailing the company, they ignored several messages and eventually responded saying that they were not prepared to pay towards the cleaning in any way. A minor issue perhaps, but very poor customer service.
I shall not use that company again.
14 April 2025
Unprompted review
Reply from Priority Booker
Thank you however I feel giving the booking agent (us) a 1 star review instead of the car park operator themselves because your car became muddy is somewhat unfair. It is your right of course, but any amount of rain during your holiday especially if you choose a car park which was not tarmac and (by the sound of it) sand/stone/grass based, mud is inevitable. I do not have details of your booking but assume it was a service whereby the car park parked for you, so in future I would suggest using a self-park service if you require your car to remain in position as you left it for your trip. The determination of 'unacceptable' condition through mud is subjective and though I appreciate you are unhappy with the service, I would in future self-park in a covered tarmacked site.
No discount for the lounge
No big discount for the lounge, just the same price you could get anywhere. Their website advertises as VIP price £44.5 for 2 adults lounge access, never going to be happen. Why I have to waste money on this membership?
12 May 2025
Unprompted review
Reply from Priority Booker
We have never and still do not advertise our service as a discount club. We have a VIP members service which is what you have paid for, which includes additional perks and services included in every booking. We also give our best prices to our VIP customers, although these may not always be the cheapest on the market as we do not monitor the prices of our competitors (who will run their own promotions), they do tend to be competitive and quite often are also the cheapest on the market. We would encourage you to get a refund on your VIP voucher (we presume you purchased it through wowcher or some other merchant who you should obtain the refund from as we do not collect this money) and we will honour the memberships terms for you regardless. Priority Booker was created for travellers who value service and standards over price. Our slogan is 'price isn't everything, service matters', and we do this because of the concerning volume of rogue traders who sell and run airport parking websites and car parks. Buying cheap often results in ultimate pain, whether it's not being able to cancel or even amend a booking, not getting a response fast enough, or in the worst cases, incurring damage or total loss of your vehicle. We are the only agent in the UK to hold the Trading Standards Approved Buy With Confidence Accreditation which requires random customer audits by external parties, so you must wonder why no other agent in the UK has it. We stand by our pricing model and believe it to be fair in light of the fact we go to extra length to ensure no rogue products are offered on our site. We hope you will return to us in future for your next trip. Best regards.
There when I needed them.
Booked meet and greet parking at Heathrow. There was a problem at drop off, which I contacted Priority Booker about whilst I was away. They dealt with the issue with Maple Parking and sorted it so it would be corrected for my return. Whilst I wouldn't use Maple Parking at Heathrow again, I would definitely use Priority Booker rather than other, larger companies for holiday add ons. Thanks for your help.
13 February 2025
Unprompted review
Reply from Priority Booker
Thank you :-)
Save your money, try other sites
I must say, I feel like I’ve pulled off the heist of the century bagging a membership for just £2 through Wowcher. Meanwhile, I can’t help but shed a tear for those who’ve forked out full price directly from the site.
So far, I’ve attempted to book airport parking seven times, and not once have I seen a saving. Their prices are identical to Holiday Extras, and in some cases, even more expensive than other options out there.
Thinking I’d give them another shot, I tried booking an airport lounge, same story. No magical discounts, no exclusive deals, just the same prices I could find everywhere else. So, remind me again… why exactly are people paying for this membership?
Just to really test the waters, I even attempted a last minute booking, as their site suggests you can get great savings. And yes, there was a discount if you count a £10 premium over other sites as a saving.
All in all, I’d say the only real deal here was my £2 membership. At least I can take comfort in the fact that I didn’t pay full price to be underwhelmed!
27 February 2025
Unprompted review
Reply from Priority Booker
We have never and still do not advertise our service as a discount club. We have a VIP members service which is what you have paid for, which includes additional perks and services included in every booking (for example free cancellation and luggage tags) and premium customer service response times. We also give our best prices to our VIP customers, although these may not always be the cheapest on the market as we do not monitor the prices of our competitors (who will run their own promotions), they do tend to be competitive and quite often are also the cheapest on the market. It varies by time, date, and location on a daily basis. We would encourage you to get a refund on your VIP voucher (we presume you purchased it through wowcher or some other merchant who you should obtain the refund from as we do not collect this money) and we will honour the memberships terms for you regardless. Priority Booker was created for travellers who value service and standards over price. Our slogan is 'price isn't everything, service matters', and we do this because of the concerning volume of rogue traders who sell and run airport parking websites and car parks. Buying cheap often results in ultimate pain, whether it's not being able to cancel or even amend a booking, not getting a response fast enough, or in the worst cases, incurring damage or total loss of your vehicle. We are the only agent in the UK to hold the Trading Standards Approved Buy With Confidence Accreditation which requires random customer audits by external parties, so you must wonder why no other agent in the UK has it. We stand by our pricing model and believe it to be fair in light of the fact we go to extra lengths to ensure no rogue products are offered on our site. We hope you will return to us in future for your next trip. Best regards.
Waste of money
Follow up to your reply... This doesnt need a follow up, the review is honest and the truth in my opinion, it's called feedback.
Original review Waste of money, cheaper booking direct on the website itself.
26 January 2025
Unprompted review
Reply from Priority Booker
Michael. We’ve asked for further information on this review but never received a reply. Scoring us 1* is a bit harsh considering we have not been given any opportunity to rectify your concern. I have no context of what cheaper on the website means but will presume you mean booking direct with the supplier. And yes, that can happen, because we are a booking agent, and sometimes we have promotions and sometimes the supplier has promotions and these intertwine. If you mean cheaper when you include the cost of our membership, that’s a different story as we are not a discount club and don’t advertise cheap prices for members, that’s not what membership is for, though members more than often do get the cheapest prices, it can’t be guaranteed because we don’t control all suppliers prices and promotions. We would have happily refunded your membership fees if you had given us a chance.
In response to your edit. Again, we are not a discount club, we’re a members booking agency, so a poor review based entirely on price is like scoring us as poorly because of the weather. We will agree to disagree and wish you all the best.
No1 lounge should of been club
I booked club lounge at Birmingham airport on arrival i was told it was the no1 lounge,which definitely wasn't my choice I had even told husband it was a sit down and be served has we wouldn't eat the food at the no1 lounge and we would have 3 hrs here also
Menu also included cocktails this lounge comes up at over 80 pound but with the discount it was 74
On arrival we had cheese and crackers to eat and a watered down vodka so £74 was wasted thanks priorty booker
Also your customer service attitude needs looking at especially the wording of your reply
Please avoid this site also it's cheaper to just pay on the day £34 each so don't give these your hard earned money
14 November 2024
Unprompted review
Reply from Priority Booker
Dear Mrs Williams,
Since you have chosen to continue your complaint in the public domain I will respond with the facts.
You complained to our Customer Service team stating you had booked into the Clubrooms through our website and had been turned away and told to go to the No1 Lounge as the booking was for there, not the Clubrooms.
I checked your booking and proved to you that you had in fact booked the No1 Lounge and NOT the Clubrooms Lounge as you stated. You unfortunately made a mistake when making your booking. Our booking system did not change your booking from the Clubrooms to the No1 Lounge – it has no functionality to do this, the booking error was made by you at the time of booking.
When I reported this back to you, you then claimed that the No1 Lounge access time is 2.5 hours, and the Clubrooms time is 3 hours. This is incorrect - all lounges are accessible from 3 hours prior to flight time.
You also claimed that the food in the lounge was “totally uneatable” and that the drinks were watered down, the latter being a serious accusation that I have forwarded on to No1 Lounges. I suspect they will be in touch with you in due course regarding this matter.
As far as the attitude of our customer service replies is concerned, I have included our responses (only) to your communications below so others can judge for themselves:
1. Response you your initial complaint:
“Dear Ms. Williams,
With respect I am not exactly sure what your complaint is. If you chose and booked the No1 lounge then that is the lounge you would be allowed into. If you had chosen and booked the Club Room Lounge then you would have been allowed into that lounge. Priority Booker cannot be held responsible for you booking the wrong lounge. The lounges are clearly displayed at the time of booking.
Also, we have no record of your booking under this email address. Do you have a reference number? If not, please can you tell me the date and time that you booked the lounge for.
Best regards,
John
Priority Booker”
2. Follow up to your response:
“Hi Dawn,
Thanks for this. So just to clarify. You booked the Clubrooms Lounge and were refused entry and told to go to the No1 Lounge - is this correct? Did you enter the No1 Lounge?
Many thanks,
John
Priority Booker”
3. Third response:
“Hi Dawn,
I will investigate this for you. It will take me a few days.
Many thanks,
John
Priority Booker”
4. My final response:
“Hi Dawn,
I have investigated your booking and I can see that you actually booked a No1 Lounge and not the Clubrooms. I have also checked with our technical team and it isn't possible for a booking to switch lounges (or we would have this happen thousands of times a month).
Please see the booking below:
[Redacted]
Also, the price you paid was £[Redacted]. If this had been a Club Rooms booking the price would have been over £[Redacted].
I can see that the logos are very similar (as they are both owned by No1 Lounges):
So. in light of the above I can confirm that you actually booked the No1 Lounge and not the ClubRooms. However, if you check your booking email confirmation and it states Club Rooms please forward this to me and I will investigate further.
Many thanks,
John
Priority Booker”
---
We stand by the professionalism in which your complaint was dealt with (we are in fact the only agent in this sector to carry the Trading Standards Approved accreditation) and can find no issues with any of the wording of our replies.
As far as being cheaper on the day is concerned, this is a spurious claim and poor advice. Many lounges will not even allow same day bookings, and often sell out in advance. As always, people have the right to choose who they use to book with and we would always advise pre-booking to guarantee entry.
Regards,
Customer Service Team
Priority Booker
Not the best company to deal with
Not the best company to deal with. After making a booking for Airport parking I changed my mind within 30 minutes of making the booking. I did send an email asking to cancel the booking but as it was a Sunday they didn’t respond till Monday.
I was under the impression that I would be covered by the 14 day cooling off period but it doesn’t seem to be the case.
They did agree to cancel my booking but charged me £5.00 plus the £1.99 booking fee to cancel. They told me it should of been a £10.00 charge but they would reduce it to £5.00
Not impressed at all.
4 November 2024
Unprompted review
Reply from Priority Booker
The 14 day cooling off period gives you the right to cancel and receive a refund.
We did cancel your booking and refund you within 24 hours of your request.
Cancellations normally incur a £10 charge (as per T&C’s) as cancellation cover was not added to this booking, but we reduced this to £5 given the circumstances.
There is an admin burden when cancelling a booking; contacting the car park, contact with you the customer, and processing the refund, so the cost is necessary, and fair.
Priority Booker Customer Service Team
I am attempting to book lounge services…
I am attempting to book lounge services at Heathrow Terminal 4, but there doesn't seem to be any available options. Additionally, I am unable to find lounge booking options for Abu Dhabi International (AUH) and Chennai International airports.
Your list inaccurately shows a lounge option for Chennai International in Terminal 1, which is a domestic terminal, not international, as indicated.
Lastly, the admin fee applied during booking essentially negates the discount offered through VIP Club membership, making the membership benefits feel ineffective.
19 October 2024
Unprompted review
Wowcher Priority Pass poor discount
I just bought a priority booker pass on Wowcher today. The 3 i bought cost £6. When i went to book the lounge the discount was a measly £6 for 3 people. So you break even. Thats not a discount. You can get a 10 percent discount code for free very simply online which would give you double your discount. Your deal is very misleading and miserly.
27 September 2024
Unprompted review
Excellent quick and service
Excellent service. Got delayed returning by approximately 30 hours. Car parking charged an extra £15 and because I had taken return cover at £2.99 got this refunded within 24 hours. Could not fault.
Also when booking costs of parking and lounges were the best around. Thx
23 September 2024
Unprompted review
Outstanding customer service.
Outstanding customer service.
I'm a technophobe and was having a few problems, I sent an e-mail and got an almost immediate response that solved all of my 'problems'.
If only every company was this efficient.
4 September 2024
Unprompted review
Great service
Easy booking, detailed directions on how to get to their parking.
On my journey, my satnav took me the wrong way which subsequently took me to the wrong Long Term car park. There was no signage anywhere so I didn’t realise until I got back and had to pay an extra £104.
I explained this to customer services and they have been brilliant in sorting this out for me.
I Will definitely use Priority Booker again
30 August 2024
Unprompted review
Spoke with John in customer services…
Spoke with John in customer services after receiving issues with my first payment for the airport lounge.
He was quick to respond and very helpful and reassuring.
I rebooked and John confirmed straight away that the booking was made and confirmed.
Thank you for the excellent customer service, I will definitely be using priority booker again because of the service received
30 July 2024
Unprompted review
First time processing a booking with…
First time processing a booking with Priority Booker.
An easy process through their straightforward website.
I, however, made an error with the booking and while its easy to amend some parts of the booking on their website (arrival time/reg number etc) you cannot amend the dates, instead you need to email their 'Support'. I did so, including all the necessary amendments and within an hour or so I had a reply confirming all the amendments along with a new booking confirmation. Excellent service.
24 July 2024
Unprompted review
Very happy with this company
Very happy with this company! Customer service was very helpful and got me a full refund when I made the mistake of parking in Gatwick airports long stay and returned to a payment of £138 😬…. Totally my mistake but they gave me a full refund for the parking I did not use!
Very very grateful.
Thank you
4 July 2024
Unprompted review
Fab service, highly recommended!
This was my first time using a booking company like this, having never usually taken my car to the airport, and I was so nervous, but Priority Booker were really great!
The booking process is nice and easy to navigate, the confirmation was quick, and I booked feeling confident that I could go away knowing that everything was sorted and my car would be safe! Thanks so much! Would deffinately use again and highly recommended!
5 July 2024
Unprompted review
Airport lounge amendment
Accidentally put in wrong arrival time and they took care of it absolutely brilliantly! I will use them every time from now on .John was so helpful
10 July 2024
Unprompted review
Disappointed as never receive a response
Having booked and paid for my up and coming holiday I have not received to date my booking confirmation. I have emailed this company on several occasions asking for this with no response. Having raised it as a dispute with my bank who advised me to send a complaint and request a refund, I still have not received a response. This is very disappointing and will have to go back to my bank to carry out the dispute and find extra money to park using another company
8 July 2024
Unprompted review
Reply from Priority Booker
Karen, having received your correct email address through trust pilot we have now sent your confirmation email. We are also looking into why your email query did not arrive in our inbox. We hope this rectifies your query and wish you a pleasant trip.
Failure to deliver service or respond to complaint
We booked meet and greet carparking at Heathrow with Priority Booker through the Emergency Services Blue Light Card app. On arrival at Heathrow at 0430 on 20 Jun we found there was no one to meet us from Blue Circle, the company Priority Booker had placed our parking request with. We called the numbers provided with no answer. Another parking company present informed us Blue Circle had gone out of business some time ago, Priority Booker should have contacted us and provided an alternative. They had not. There is no phone contact for Priority Booker, just a 24hour turn around customer services email address. We had no option but to book with another provider at three times the cost of what we had already paid to Priority Booker. To date I have posted three emails to Priority Booker customer services and have received no response. There site proclaims the importance they set customer service in and also heralds their accreditation with UK Trading Standards. I find this somewhat laughable in light of what occurred and their apparent indifference. I would hope there is an unfortunate technical issue behind the whole shables rather than incompetence, indifference, theft etc. I welcome a response and will wait a while, if nothing heard I will raise with Trading Standards, Blue Light, Defence Discount and other appropriate entities
Priority Booker's response to my Trust pilot review is baffling. We have never received the emails they claim to have sent, either from themselves or Terminal Parking. Note that the text they have presented has no email record or trail associated with it, it has no provenance, it is not evidence of a communication. What is very easy to confirm is the fact that we have sent them three mails which they claim they have not seen. Why also are we receiving almost daily mails from them advertising their services but nothing from customer services? Whilst the promised refund is welcome I still hold Priority Booker liable for the significant additional cost incurred due to their failure to deliver. I also expect this to be resolved by their customer services team and not over Trust pilot.
Sounds like a way forward. This morning I posted (Royal Mail) copies of my emails and a covering letter to your Blackpool office address. However, if you email me I can also provide soft copies.My bkg ref is PB8-4C7F74. Can you find me on your system and email me? I will reply to that mail to ensure no further complications.
Priority Booker have refunded my excess costs. They have stated that they never received my complaint emails but have reacted to this review and the copies of my mails sent via Royal Mail. I have no answer as to why various emails apparently failed to land though using the correct address. Clearly somthing for PB to investigate. I now consider the matter closed.
20 June 2024
Unprompted review
Reply from Priority Booker
Mike, below is the email we sent to you on 23 May 2024, to which you sent us no reply. We have not had any communications from you since. We notified all customers at the time of the issue and had everyone moved to a new car park at our expense. As a goodwill gesture we will refund your booking fee in addition to this.
Edit: We are happy to provide screenshots and time stamped evidence if required. We send marketing emails on a Sunday and Tuesday. If you can provide evidence of the emails you have sent previously to support@prioritybooker.com we will address your query there.
Dear Michael,
We are writing to you regarding your booking with Blue Circle Parking at London Heathrow Airport.
Unfortunately, Blue Circle have informed us that they have ceased trading and all future bookings have been cancelled.
We are transferring your booking over to Terminal Parking. Terminal Parking is slightly more expensive than Blue Circle, but Priority Booker has made the decision to cover this extra cost for you.
We will do the transfer to Terminal Parking - you do not need to do anything. You will shortly receive a new booking confirmation and instructions from Terminal Parking.
Should you wish not to use Terminal Parking and cancel your booking completely, please contact support@prioritybooker.com.
Thank you for your understanding,
Thanks
Priority Booker Support
support@prioritybooker.com
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