Principal Insurance Reviews 

3,571
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,571)

393 reviews in the last 12 months

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Rated 1 out of 5 stars

Never again

Never again will I insure with this company. Took out my bike insurance which was roughtly £400 which was a good price.. I called up to cancel my policy 4 months in as I had sold the bike to be told to cancel it would be in excess of £170 charges leaving me with minumal refund despite only having the policy 4 months. I was due a refund and then also told i would have to wait 60 days to get it!!

18 June 2026
Unprompted review
Rated 1 out of 5 stars

Trying to add a driver on a temporary basis.

Trying to add a driver on a temporary basis (10 days) to my campervan policy.
Day 1 ....2 hours on phone still 19th in the queue. Gave up!
Day 2 eventually managed to reach customer services.They can only add a driver up to the renewal date and would charge £90.00 + as well as £60+ fee for admin update to policy on a temp basis. Really???? Unbelievable!!!
This policyholder won't be renewing.

16 June 2026
Unprompted review
Rated 1 out of 5 stars

If you're a new customer you will have…

If you're a new customer you will have your call answered within three to four minutes. if you're an existing customer expect to be waiting a minimum of one hour only decent member of staff I have spoken to was Kerry at customer services, when speaking to several other representative it sounded like they was running a creche, literally kids screaming and running around by the sounds of things. Never had to claim with them really makes me laugh when on hold it will tell you several times we understand that time is money if this is the case you owe me quite a lot of money for the wait times absolute joke!

16 June 2026
Unprompted review
Rated 1 out of 5 stars

Did not receive any policy documents…

Did not receive any policy documents for my insurance and cancelled after 6 months. Have emailed four times and tried to speak to customer service on the phone in order to get a pro-rata refund and keep getting pushed down the queue. My guess is they don’t have enough people to handle all the calls.

In summary - they don’t answer emails and you can’t get through on the phone to customer service. Thank heaven I never had to make a claim

16 June 2026
Unprompted review
Rated 4 out of 5 stars

Great cover for a competitive price

Great cover for a competitive price. Good but not great communication.
After taking out their insurance, the only documents they asked for was photos of my licence. It wasn't until I called to confirm they had received them, that they told me they needed a copy of my NCD. After I did this however, communication regarding my documents has been good. One other thing, it took over 60 minutes before my call was answered, despite a voice recording telling me it would be under 2 minutes.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Started a policy with this company for…

Started a policy with this company for a motorbike, paid £272 deposit and then 12 days later they wanted £104 as a first payment with a further £99 payment to be made all within the first month of my policy starting, when challenged they recommended that I cancel my policy and give me a refund of £220.01.

9 June 2026
Unprompted review
Rated 5 out of 5 stars

1st class service

This morning I spoke to one of call center staff her name was queeni, This staff member was amazing, in fact more than amazing, she was so polite, understanding, credit to the company, queeni went above and beyond, it's a shame that there are more companies out there with the same customer care that queeni showed today would def give 10 stars if it was possible

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Customer service is terrible i have…

Customer service is terrible i have sent out two emails in the last five days and no response, i tried ringing but on both occasions had to hang up after 45 minutes. I have had a policy accepted but have no insurance certificate. They may provide cheap insurance cover but customer service is non existent buyer beware!

6 June 2026
Unprompted review
Rated 1 out of 5 stars

The scam is you can't leave...

As multiple others have said, absolutely impossible to get through on the phone despite multiple attempts to cancel the 'automatic renewal' that they have put on my account. I have sent an email to them confirming I wish to cancel the automatic renewal but can't imagine I will get a response. I will speak to the bank about blocking payment. Total scam.

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Abysmal service

Abysmal service. I hung on the phone for 3/4 hour this morning and again this afternoon. I have auto renewal on one of my bikes which I have sold. If I don't speak to them they will automatically renew 7 days prior to renewal date. Don't use this company. They don't answer the phone

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Wouldn’t recommend to anyone

Wouldn’t recommend to anyone. I was on an hour before finally being able to speak to someone about cancelling my policy.

The best part is when I cancelled my policy after being insured since November there wasn't any refund as they added cancellation charges and broker fees wiping out the £200+ I should have received.

Don’t always go with the cheaper option for insurance.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

AVOID at all costs

Terrible experience with this insurance company.
After 15+ of trading with insurance company's this one has got to be the worst so far. AVOID!
Great price to begin with but as soon as you want to amend your policy they give you a ridiculous price. After paying in full for the insurance to begin with i needed to take the deal.
Then! I had been send a auto renewal which did not renew leaving my vehicle uninsured!
After being on hold for 40+mins i got put through to a rude employee that told me i have been contacted multiple times (yet he had no record) as i told him i always answer my phone he also said they have tried to email multiple times (yet i had no emails from them)
Even if in future this insurance company is the cheapest i will avoid and pay more just out of "PRINCIPAL"

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars for zero performance.

Zero stars for zero performance.
Absolutely pathetic. Called them today to talk about new insurance. A guy picked up call after 7 minutes. took some details and transfered to some other dept. for next 40 minutes i could only listen to piano. Seriously? You lot think people are dumb and free all day? Dont get into their trap. They are absolutely horrible. I can see where this would go after purchasing insurance. horrible company, ludicrous service. A BIG FAT NO.

3 June 2026
Unprompted review

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