I'm really impressed with the quality of the bookcase. The dimensions are absolutely exact and it was easy to construct. A rubber headed mallet is essential (fortunately I had one) and it was helpful... See more
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See what reviewers are saying
Very pleased with this order. I needed an unusually large display cabinet to house a few ornamental chess sets and couldn't find anything with enough depth anywhere. I happened upon this site and... See more
I had a sideboard that fitted perfectly into an alcove in my dining room, but after over 20 years the hinges on the doors had broken off. I tried to find something equivalent but there was nothing in... See more
Sales service was very good and I can't suggest any improvement. There was an additional piece included with my order when it arrived so someone is missing part of the base of a cupboard. Someone d... See more
Company details
Written by the company
Pickawood is Europe's leading brand for custom-made furniture. Founded in 2012 and based in Hamburg, Germany, the company operates in eight European countries and the UK. All furniture is produced within the European Union using sustainable materials. Renowned for exceptional quality, Pickawood offers bespoke bookshelves, wardrobes, and sideboards in nearly any shape or design.
Pickawood – Order custom-made furniture online
Written by the company
- Over 35,000 satisfied customers
- Numerous customers have been impressed by Pickawood's outstanding quality – why not plan your own customised piece of furniture?
- Plan custom furniture online in just a few minutes
- Simply plan your new favourite piece of furniture in our configurator!
- Special requests?
- Send us your details via email and we will make your dream come true.
Pickawood Measure + Fit Warranty
Your Pickawood order is fully insured by Signal Iduna, providing comprehensive protection against transport damage, measure and fitting issues.
If you discover that your furniture does not fit in the intended space, alteration costs will be covered up to €1.500 / £1,200. Every Pickawood customer automatically benefits from this complimentary service. Our Fit Guarantee is included with every order at no additional cost.
Contact info
Amsinckstraße 34, 20097, Hamburg, Germany
- +4940/524 7777 0
- support@pickawood.com
- pickawood.com
Start your configuration
4.7
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 74% of negative reviews
Typically replies within 2 weeks
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Excellent system for creating a bespoke…
Excellent system for creating a bespoke shelving unit. Everything received precisely as designed. It was even easy to put together. Would definitely get another.
16 December 2024
Great options, great service, good quality
The creation tool is the best I've come across, the delivery time was decent, the instructions perfectly clear, and the bespoke Cabinet I received was excellent quality, even though it was not one of the top of the range options. A little pricey, but very worth it.
14 December 2025
Unprompted review
service support excellent throughout…
service support excellent throughout the process. Arrived 3 weeks earlier than expected. Great quality and easy to assemble. 5 stars well deserved - youre doing a good job there - thank you
24 November 2025
Unprompted review
Awesome customer service and a brilliant product
Great experience throughout the transaction - we got samples of the materials we wanted the unit built in; the web application to build and cost your unit is very easy to use, and the paper instructions included for building it (you can also pay for them to build it) are some of the best I've seen for flat-pack furniture. The unit was to go under the overhang of a kitchen island that we never sit at, and the size was mm perfect, it looks like part of the original kitchen, and it felt like a really solid piece of furniture when complete. We were incredibly pleased.
1 May 2025
Excellent quality delivered on time and…
Excellent quality delivered on time and looks fantastic
1 January 2025
The whole shopping / delivery…
The whole shopping / delivery experience as perfect and then the oak desk and shelves made to measure are just so beautiful. Had them over a year and they still fill me with so much joy. Not cheap but totally worth it .
9 December 2024
Reply from Pickawood
Good day,
thank you very much for your wonderful feedback! We’re thrilled to hear that your shopping experience and the custom-made oak furniture have brought you lasting joy. Your appreciation truly means a lot to our entire team.
Best regards,
Julia Roth
Not recommended for EU citizen
To order was simple. For EU citizen I would not recommend. Delivery time was terrible Long.
In the end, the toaster arrived with an American plug; we now have to reassemble it.
4 December 2025
Reply from Pickawood
Good day,
Thank you for your review. We believe there has been a misunderstanding – Pickawood specializes in custom-made furniture and does not sell electrical appliances such as toasters. It’s possible that your review was intended for a different company. If you have any questions regarding a furniture order, feel free to reach out to us at support@pickawood.com.
Best regards,
Julia Roth
Unable to receive any samples
I ordered some samples online and after 2 weeks, I reported the incident to customer service. A lady replied to me the following day indicating that I ordered them from Germany and she resent them from NL. Yet, after more than two months, and after having had two set of samples shipped from two different countries, I have not received anything. Really bad.
Answering to the reply I got from Pickawood, maybe it was not clear in my comment above that I got in contact with customer services long ago and they sent me the samples from the NL. After waiting for two weeks, I contacted them again once every week of delay, but the only response I got was that they were sorry and that it is not their fault but the transport company. Two months have passed by now and no samples. Embarrassing.
17 November 2025
Unprompted review
Reply from Pickawood
Good day,
We sincerely apologize for the inconvenience you’ve experienced with receiving your samples. It is absolutely not our standard that such delays occur, even across countries. Unfortunately, we cannot clearly assign your case without an order ID. We kindly ask you to get in touch with our customer service team at support@pickawood.com
so we can personally follow up and ensure you receive your samples as soon as possible.
Kind regards,
Julia Roth
Excellent, but larger drawing would be helpful
An excellent service. Item was well made, of quality materials (for the cost) and all components were provided.
Assembly was quite tricky at first, because the font on the component labels and the drawing is extremely tiny. I would prefer it if the manufacturer produced the diagram on A3 so it is a usable size.
25 September 2025
Unprompted review
Reply from Pickawood
Good day,
thank you very much for your positive feedback! We're delighted to hear that you are satisfied with the quality and completeness of your furniture. At the same time, we appreciate your constructive note regarding the assembly instructions and will forward this to our product team for review.
Kind regards,
Julia Roth
Excellent configuration app supported…
Excellent configuration app supported by a very helpful consultation on-line and responsiveness to email follow-up enquiries.
1 October 2025
Unprompted review
Reply from Pickawood
Good day,
thank you very much for your positive feedback! We're delighted to hear that you found our configuration tool helpful and that our online consultation and email support met your expectations. Your satisfaction means a lot to the entire Pickawood team!
Kind regards,
Julia Roth
Very clear feedback
28 September 2025
Unprompted review
Advice and follow-up at every moment
Advice and follow-up at every moment, thanks to our Pickawood interior designer.
5 September 2025
Unprompted review
Reply from Pickawood
Hello,
Thank you very much for your kind words! We’re delighted to hear that you felt well-advised and supported by our Pickawood interior designer throughout the entire process.
Best regards,
Julia Roth
excellent product and service
I am delighted with the shelf unit I purchased from Pickawood. The whole process has been easy, from designing the exact unit I wanted with the on-line design tool, through the order, confirmation, delivery and construction, everything has worked like clockwork and I am really pleased with the end result. From the high quality materials through the assembly to the finish, I have not had reason to be disappointed by anything.
9 May 2025
Unprompted review
Reply from Pickawood
Hello, thank you for your wonderful feedback. We're thrilled to hear that you are so delighted with your shelf unit and that the entire process met your expectations. Your satisfaction with the quality and finish of our furniture means a lot to us.
Best regards,
Julia Roth
Great service with a personal touch
Very quick response to my order with some advice on configuration (and indeed a suggested re-configuration to better fit the space). Personal and very professional service - excellent!
19 August 2025
Unprompted review
Reply from Pickawood
Good day,
thank you very much for your kind words! We are delighted to hear that you appreciated both the quick response and the personal, professional advice. It’s always our goal to support our customers in finding the perfect configuration.
Kind regards,
Julia Roth
Reply from Pickawood
Hello,
thank you very much for your kind feedback! We are delighted to hear that you are satisfied with our service. Your words motivate us to keep giving our best every day.
Best regards,
Julia Roth
[review of customer service…
[review of customer service pre-purchase only - will update when the cabinet arrives]
I had a really good experience with Isabella F. - she was very patient, understanding and thorough in providing detailed information that I requested. I am very happy with the project - but will update once the cabinet arrives to give my thoughts on the quality of the furniture itself.
27 July 2025
Unprompted review
Reply from Pickawood
Good morning,
thank you very much for your kind feedback! We're delighted to hear that you had such a positive experience with our colleague Isabella F. and that you felt well-supported throughout your project. We look forward to your update once your cabinet arrives and hope it meets all your expectations.
Best regards,
Your Pickawood-Team
Excellent help from Tseard on what we…
Excellent help from Tseard on what we needed.
22 July 2025
Unprompted review
Reply from Pickawood
Hello,
Thank you very much for your positive feedback! We're delighted to hear that Tseard was able to assist you so well. We'll be sure to pass your kind words along to him.
Best regards,
Your Pickawood Team
Excellent quality shelving and easy to…
Excellent quality shelving and easy to assemble.
3 July 2025
Unprompted review
Reply from Pickawood
Hello,
thank you very much for your positive feedback! We're delighted to hear that you are happy with the quality of our shelves and found the assembly easy.
Best regards,
Your Pickawood Team
Long delays, medium quality
Long delays, low quality. The instructions are bad. The quality of the wood and the assembly is poor.
13 June 2025
Unprompted review
Reply from Pickawood
Dear Kevin,
Thank you for your review.
We’re very sorry to hear about your experience. Unfortunately, we are unable to identify your order in our system. To look into this further and understand what happened, we kindly ask you to contact us directly at support@pickawood.com.
Your feedback is very unusual for us, as we generally receive very positive responses regarding both the quality of our wood and the precision of our furniture. That’s why we would appreciate the opportunity to investigate your case in more detail and find a solution.
We look forward to hearing from you.
Best regards,
The Pickawood Team
Good overall, but with a glitch
It's a good, clever system and I was amazed at how well it worked. But I do have one gripe, which is that the machining of the side-panel holes for my bookcase, the holes into which shelf supports are inserted, was, for at least one of the side-panels, an irregular match with the others. This meant shelves which are slightly wonky. I've fixed this by drilling replacement holes. But still, that was a pain and the problem ought not to have occurred in the first place.
11 June 2025
Unprompted review
Reply from Pickawood
Dear Mr Willmer,
thank you very much for your honest and constructive feedback.
We’re delighted to hear that you found our system clever and effective – that means a lot to us! At the same time, we truly regret that there was an issue with the alignment of the shelf holes on one of the side panels. That should not have happened, and we completely understand how frustrating it must have been to have to fix it yourself.
Please accept our sincere apologies for the inconvenience. We’re continuously working to improve our quality control processes, and your feedback is incredibly valuable in helping us do so.
If you haven’t already, feel free to contact our customer service team at support@pickawood.com, as we'd be happy to look into a compensation or a goodwill gesture for the trouble caused.
Thank you again for your trust in us and your understanding.
Best regards,
Your Pickawood Team
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