It takes awhile to get your first sale. It took me about 80 pictures to get there. However, I think if I can keep adding my best work, I will eventually get there. The platform is 10 times better than... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I initially signed up in 2021 after some time with another web host whose costs were out of control. Picfair offered a good deal and even though I have not sold any photos the annual cost is cheaper... See more
Company replied
It is fairly seamless and it is by far the most affordable option for a photo store. The cash out process is a bit of a pain for non UK based users. I do like the recent additions for sorting album or... See more
Company replied
Everything is better than some years ago but the order of my photos is disturbed and not correct. That's very bad for me because in a race the time order is very important... My Albums are always diso... See more
Company replied
Company details
Written by the company
Picfair is a global photography platform that helps photographers of all levels showcase and sell their work online. Photographers can create a beautiful, professional photography store, set their own prices, sell images as prints or digital downloads, and retain full copyright over their work. Picfair handles payments, licensing, printing, and shipping, removing the complexity of selling photography online. Designed for photographers at every stage, from beginners to professionals, Picfair provides everything needed to start selling photos, including access to hundreds of professionally written guides covering photography skills, how to sell photography, & more. Picfair is the all in one solution for selling your photography.
Contact info
London, United Kingdom
- hello@picfair.com
- picfair.com
Start Your Own Photography Store
3.5
Average
192 reviews
Replied to 88% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I am liking Picfair very much
14 March 2026
Reply from Picfair
We're happy to hear it. Thanks for taking the time to leave your review.
Good place with things n stuff
14 March 2026
Reply from Picfair
We're so glad you enjoy the things n stuff. We work hard to make Picfair a good place with things n stuff. Thanks for taking the time to leave your review!
Simple to setup and easy to navigate.
12 March 2026
Reply from Picfair
Great to hear! Thanks for taking the time to leave your review.
Easy to use yet professional look.
10 March 2026
Reply from Picfair
That's exactly what we aim for! Thank you for taking the time to leave your review.
If you're a photographer looking for a…
If you're a photographer looking for a platform that puts control back in your hands, Picfair is a name you've likely come across. Launched in 2013, it has built a reputation as a photographer-centric alternative to traditional stock agencies. The core idea is simple: provide a space where you can sell your work on your own terms. After looking at user experiences and expert reviews, here’s a nice, honest look at what makes Picfair a compelling choice.
9 March 2026
Reply from Picfair
Thank you for the kind words!
Excellent service
I have been using Picfair for a couple of years, I was frustrated initially, but I must say they continually improve the service and have especially over the last year made it very easy to use. I’m very happy with the service they provide and suits my needs perfectly.
8 March 2026
Reply from Picfair
Hi there,
Thank you very much for taking the time to share this. It is genuinely great to hear that Picfair has been working well for you, especially after your initial frustrations. We are always putting a lot of effort into improving the platform, so it is really encouraging to hear that those changes have made things easier for you.
We are very glad the service suits your needs. Thanks again for your support and for being part of the Picfair community.
Waste of money not user friendly
Waste of money not user friendly. Didn't make any sense and I never could find my supposed profile when searching for it. 10 out of 10 DO NOT RECOMMEND. Cant get my money back even tho I cancelled the subscription 3 days later smh. Not one inquiry the 2 months my supposedly
9 February 2026
Reply from Picfair
Hi there,
We’re sorry to hear that your experience with Picfair was frustrating.
Picfair is designed to give photographers the tools to create and run their own online store, rather than operating as a traditional marketplace where images are automatically surfaced to buyers. Because of this, success often depends on how photographers promote their store and portfolio.
Regarding refunds, our subscription terms explain that we generally do not provide refunds once a subscription has started. However, users can cancel at any time through their account settings to prevent future renewals.
If you would like us to take a closer look at your account, please contact us at hello@picfair.com and we will be happy to help investigate any issues you experienced.
important for me
great but maybe you can build page with all of your stores that customers can easily access store that they are searching for
8 March 2026
Reply from Picfair
Hi there,
Thanks very much for the kind review. We're really glad to hear you're enjoying Picfair.
We also appreciate the suggestion. Making it easier for customers to discover and navigate between photographers’ stores is something we’re always thinking about as we continue improving the platform.
Thanks again for taking the time to share your feedback, and for being part of the Picfair community.
Currently my opinion is neutral as I am…
Currently my opinion is neutral as I am a new user. I would be happy to provide a better review after I have an opportunity to be honest.
I can say I love the ease of uploading pictures and organizing them. I look forward to experiencing the full benefits of signing up.
5 March 2026
Reply from Picfair
Hi there,
Thanks for taking the time to share your early impressions. We're really glad to hear you're enjoying how easy it is to upload and organise your images.
It’s great to have you on the platform, and we hope you continue discovering the full range of tools available as you spend more time with your store. If your experience continues to be positive as you explore more of the platform, we would of course be delighted if you felt able to update your review in the future.
Thanks again for the thoughtful feedback, and we’re glad to have you as part of the Picfair community.
Reply from Picfair
Hello!
Thanks for your feedback.
Picfair provides a service that helps photographers build and run their own online photography store. To support the development of the platform, maintain the tools we provide, and pay the team that runs it, we charge a subscription fee for publishing and operating a live store.
That said, anyone can create a store and explore the customization options on Picfair for free. The subscription only applies when you want to publish the store and make it live so customers can purchase your images.
We appreciate you taking the time to share your thoughts, and we’re sorry the platform wasn’t what you were looking for.
Its new for me to say anything at tgis…
Its new for me to say anything at tgis point. But what i experienced tge system was slow on administrating my activities.
3 March 2026
Reply from Picfair
We're sorry to hear that you found the moderation experience slow. Our team manually moderates every single image uploaded to Picfair stores, and we endeavour to do it as fast as possible. We appreciate you taking the time to leave your review! Thank you.
Awesome picfair
Well they moderate photos first before adding them, that means a great deal to photographers that like critism. Secondly they explain everything and give tips to better photography
2 March 2026
Reply from Picfair
We're so happy to hear your positive words! Thanks for taking the time to leave your review.
Sadly 5 stars down to 2
Not long ago I left a 5 star review.
Sadly I now my feelings are very different.
I have just found out that Picfair charges buyers a fee in addition to the photo price. This doesn't make me look good when I am promoting my images at a certain price and the client has fees added at checkout. I understand card processing costs money but it shouldn't be added to the price customers pay.
I pay an annual fee for the hosting and I thought that was it. I have a good relationship with my customers. I have had customers look online & then email or phone me to order, now I know why they didn't just buy through Picfair.
If the annual fee doesn't cover card processing fees then maybe charge the seller a small percentage of each sale and not the end buyer.
I still think Picfair are trying to do things right but on occasions I think they miss.
3 March 2026
Unprompted review
Reply from Picfair
Hi Andy,
Thanks for taking the time to leave your feedback. We appreciate you previously sharing a positive review and we are sorry to hear your experience has changed.
To clarify, Picfair does not add a fee to the licence price you set for your images. The price you choose is exactly what you receive when a sale is made. The only additional amount a buyer may see at checkout is a small transaction processing fee from our payment provider, which is based on the total basket value and the payment method used.
All online payment providers charge processing fees in order to handle card, PayPal, Apple Pay or Google Pay transactions. Many platforms simply deduct these fees from the photographer’s payout. Picfair instead chooses to keep the photographer’s price intact and be transparent about the payment processing cost at checkout.
We understand that you would prefer this to be handled differently and we appreciate you sharing that feedback. Different platforms structure transaction costs in different ways, and your perspective is helpful as we continue to evaluate how we present pricing to buyers.
Thanks again for your feedback.
The site is very easy to use and I love…
The site is very easy to use and I love the advice from other photographers
26 February 2026
Reply from Picfair
Thanks so much for taking the time to leave your review. We're happy you're happy!
It provides me feedback on the pictures…
It provides me feedback on the pictures i uploaded.
26 February 2026
Reply from Picfair
We're glad to hear you're enjoying using Picfair!
A great platform to showcase your work.
26 February 2026
Reply from Picfair
Thanks for the review! We love to hear this.
I am very pleased by the way you allow…
I am very pleased by the way you allow me to upload and comment on my photos!
25 February 2026
Reply from Picfair
Thanks for the review, we're glad your enjoying Picfair!
Disorder in my Albums
Everything is better than some years ago but the order of my photos is disturbed and not correct. That's very bad for me because in a race the time order is very important... My Albums are always disorganized. I tried the new function "Order by Name A-Z" but seems that doesn't work properly
22 February 2026
Reply from Picfair
Hi there!
Thanks for taking the time to leave your review. Our team will be very happy to look into the issue you're having. Could you please email hello@picfair.com explaining your issue in as much detail as possible, and we will get back to you.
Thanks again!
The only bad thing is not being able to…
The only bad thing is not being able to set a different currency when setting the price
23 February 2026
Reply from Picfair
Hi there,
We're delighted to have a solution for you!
You can set your store currency in your store settings, and once that’s selected, all image prices will be set in that currency. This applies to both existing and future uploads.
You’re right that the currency can’t be changed directly within the individual price dialogue in the library itself. Instead, it’s managed at store level. You can update it here:
https://www.picfair.com/store_settings
We also have a step by step guide in our Support Centre that explains how currency preferences work and how changes affect your pricing:
https://support.picfair.com/hc/en-us/articles/4417650801297-Currency-Preferences
If you have any issues adjusting it, feel free to contact hello@picfair.com and we’ll be happy to help further.
I wanted to cancel my account as not used in 12 months
I wanted to cancel my account having already told picfair I wanted to cancel 12 months ago.
12 months later they are still taking money from my account. I have not used the account at all in the last 12 months and thought my subscription had been cancelled.
Even though I explained this it was ignored and the money taken.
Do NOT use and be ultra careful before parting with your money.
23 February 2026
Unprompted review
Reply from Picfair
Hi Jason,
We’re sorry to hear you’re frustrated. We’ve reviewed your account history to understand what happened here.
Last year, when you contacted us about cancelling, we offered a 50% refund along with a 50% lifetime discount on your subscription. You accepted this offer, and the subscription remained active at the reduced rate. As with all our plans, subscriptions renew automatically unless cancelled via account settings before the renewal date.
Your subscription renewed this year at £45, which is already 50% below our standard annual price. The cancellation was then completed after the renewal. As our terms explain, we’re unable to provide refunds for renewals once they’ve been processed, particularly where a discounted rate already applies.
We appreciate that automatic renewals can be disappointing if you’re no longer using the service. However, the renewal terms and pricing are made clear at checkout and in your account, and cancellation needs to be completed before the renewal date to prevent further charges.
If you would like us to double check anything specific on your account, please contact hello@picfair.com and we’ll be happy to review it with you.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.