YouGov Shopper logo
Visit website

YouGov Shopper Reviews 115

•
TrustScore 4 out of 5

4.2

Market Researcher
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Market Researcher

Written by the company

YouGov Shopper is a community for individuals who share information about their purchasing habits. By reporting their purchases, our members help companies understand what consumers buy and why, enabling the range of products and shopping experiences to be optimized according to consumer needs and preferences. At YouGov Shopper, we use data to provide strategic insights into purchasing behavior, trends, and developments within the grocery retail sector, with the aim of advancing the market. Members of YouGov Shopper therefore play an important role in shaping the future of shopping and receive a range of benefits as a thank you for sharing their purchase data. YouGov Shopper is owned by YouGov, one of the world’s largest research and analytics companies, operating globally. We analyze everything from media consumption and technology to retail and financial matters. YouGov Shopper specializes in analyzing purchasing habits and consumer behavior. Our skilled analysts take a deep dive into the data registered by our members, ensuring we are always up to date on purchasing behaviors, trends, and developments within the grocery retail sector. As a member of YouGov Shopper, you help make a difference. Sign up today and start earning your first points.

Contact info

4.2

Great

TrustScore 4 out of 5

115 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

Dear YouGov Support Team,


Dear YouGov Support Team,

I am facing a critical issue with my YouGov account. When I try to log in, the system asks for the verification code (OTP), but I am NOT receiving any codes on my registered Gmail address.

I have checked my Spam and Trash folders, and my email storage is completely free, but still, no emails are coming from YouGov.

Please investigate this issue and fix the email delivery from your side so I can access my account.

Registered Email: [mohamedsanyour11
Country: Egypt

26 November 2025
Unprompted review
Rated 2 out of 5 stars

Very disappointing customer service

After being with YouGov for two or three years I was suddenly told I couldn’t log in for no apparent reason. I was given a number to call but I lost that and so I went through their internal customer support. I have waited for several days with no reply. The customer service department is very poor but until then it was a very good survey company.

14 November 2025
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Spencer,

Sorry about the situation, but I just wanted to give you a heads-up that you commented on the page intended for members of the Swedish panel. 🙂 Also just to clarify, YouGov Shopper and YouGov are two different panels.

I hope you managed to get in touch with the correct support team.

Wishing you a nice Tuesday!

/ Lina, YouGov Shopper Sweden

Rated 5 out of 5 stars

The app is easy to use

The app is easy and fun to use to report my purchases that I make during the week. I can also collect points that can then be used to redeem super gift Cards or products.

3 June 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Jeanette,

Thank you for your kind review. Happy to hear you find the app easy to use and that you are enjoying the rewards! :)

Have a lovely day,

Kind Regards,
Jennifer, GfK Sverige

Rated 5 out of 5 stars

The new app is great

The new app is great. I also like the point system and that you can exchange the points for gift cards. There are many stores to choose.

3 June 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Lena!

Thank you for taking the time to write us a review!
Glad to hear that you're enjoying the app and the point system :)

Wish you a lovely summer.

Kind Regards,
Jennifer, GfK Sverige

Rated 5 out of 5 stars

Rewards in points to The loyal members

Rewards to The loyal members
I just love gfk panelen it helps me to keep an close eye on my spending money for grosseris
And l get points if l keep it up and can use giftcard or select something l want in the "shop"

24 April 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Helen!

Thank you for taking the time to share your positive experience with us! Happy to hear you're pleased with the panel and that you value the points and app features! :)

Have a lovely day!

Kind Regards,

Jennifer, Gfk Hushållspanelen

Rated 5 out of 5 stars

It´s easy to use and collect points to…

It´s easy to use and collect points to exchange for stuff I need/ want

13 November 2022
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Martina,

Thank you for your comment! Glad to hear that you are happy with the Panel :-)

Wish you a nice day!

Best, GfK Sverige

Show reviews in all languages. (115 reviews)

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look