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Company details

  1. Software Company
  2. Design Agency
  3. Research and Product Development
  4. Software Vendor
  5. Website Designer

Written by the company

Optimal is a comprehensive user insights platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth. With Optimal, you can gather real user insights to test, validate, and optimize your products, designs, and experiences. Join thousands of teams and leading companies like Apple, Netflix, Amazon, Spotify, Nike, and Lego using Optimal to make confident decisions in days, not weeks.


Contact info

2.0

Poor

TrustScore 2 out of 5

19 reviews

5-star
4-star
3-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Lures you in with a free trial to test…

Lures you in with a free trial to test a study. Doing a test study with several participants and putting in all the data I could not use any of it because trial has a 2 participant limit? How can I test the tool which uses testing methods and analysis with only two participants. Worst customer experience in a while and total waste of time. Thank you!

20 November 2024
Unprompted review
Rated 1 out of 5 stars

Oh OW... fleecing your long time users

Oh OW. It used to be brilliant... but then they changed their pricing strategy, to fund other products. Once the subscription has expired there's no access to your studies for analysis, despite having paid for the study. With that, I wouldn't recommend, nor will be using again going forward.

31 July 2024
Unprompted review
Rated 4 out of 5 stars

I like the platform and the support…

I like the platform and the support provided but in comparison to other similar survey providers Optimal is quite expensive. I have used the survey and the card sort. The experience so far has been rewarding. I really do not like the automatic renewal . I believe it is impersonal

26 July 2022
Rated 5 out of 5 stars

We have used Optimalworkshop in our…Optimalworkshop the best tool for web communication projects from a UX perspective

We have used Optimalworkshop in our university in some UX studies for academic purposes. We have developed the design phase of the web communication project with the Optimalsort, Treejack and Chalmark tools.
In our experience, there is no UX toolkit like Optimalworkshop globally. We are completely satisfied and we absolutely recommend its use in web communication projects with a UX perspective.

20 June 2022
Optimal logo

Reply from Optimal

Thank you for your kind words. We appreciate your support.

Rated 5 out of 5 stars

This platform is easy to use

This platform is easy to use. and I appreciate for the students discount.

20 June 2022
Optimal logo

Reply from Optimal

Great to hear you find it easy to use, that's super important to us.

Rated 5 out of 5 stars

Very useful

It was very useful although I don’t have a regular use for it just yet.
Hopefully in the future

20 June 2022
Optimal logo

Reply from Optimal

We are pleased to hear you found our tools really useful. Thank you for your review

Rated 5 out of 5 stars

11/10

I have worked in industry and now teach UX evaluation. I always recommend Optimal Workshop to my students, and use the products myself in research projects. The products are easy to use and effective, and the staff are always helpful and responsive. Top marks from me.

20 June 2022
Optimal logo

Reply from Optimal

Thank you so much for your kind words and recommendations. We really appreciate your support.

Rated 5 out of 5 stars

Great product

Great product, easy to use and launch a study quickly - great analytical tools that you can leverage in so many ways to gain user insight and design direction!

20 June 2022
Optimal logo

Reply from Optimal

Thank you so much for your kind words, it means a lot to the team.

Rated 5 out of 5 stars

Loved it

Loved it. Easy and intuitive to use.

18 June 2022
Optimal logo

Reply from Optimal

Yay, that's brilliant to hear. Thank you for your review.

Rated 5 out of 5 stars

So Useful

I used Optimal Workshop for its Card Sort feature. It worked great for my needs -- I had a small group to work with and limited resources. Was very easy to use and the analytics were insightful.

13 June 2022
Optimal logo

Reply from Optimal

Brilliant to hear, thank you for your kind words.

Rated 5 out of 5 stars

Perfect for students

An intuitive application, which offers a wide range of tools for qualitative and quantitative testing. The Free Plan is generous and allows you to conduct real studies, which really helps you to get the feel of the tool. Perfect for students.

13 June 2022
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