Once Upon Reviews 

20,115
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 2,794 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the mobile application for being extremely easy to navigate, highly intuitive, and exceptionally helpful when creating custom memory books. People are also deeply impressed by the stunning photo and print quality, describing the finished hardcovers as beautiful, durable, and professional. However, some people mentioned that certain app features felt a bit limited, particularly regarding text formatting, page layouts, and cover customization rules. A few reviewers additionally noted occasional challenges with delivery conditions, weather exposure, or longer lead times that affected their overall shipping experience.

What people talk about most

Product

Customers report positive experiences with the product, highlighting the beautiful photo quality,... See more

Quality

Customers consistently note positive experiences with quality, praising the beautiful photo books and... See more

User experience

Users describe positive interactions with user experience, highlighting how intuitive and straightforward the... See more

Delivery service

Reviewers highlight positive aspects of delivery service, consistently reporting very fast shipping times and... See more

Application

Clients share positive opinions on application, highlighting that the platform is very user-friendly,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was a bit apprehensive when I decided to make these picture books; but shouldn’t have been because your app helps guide you in creating your memories book!! Also, if you do have a snag you can reach... See more

Rated 5 out of 5 stars

I loved how all my memories from my trip came together.. Every picture was perfect on every page. The cover and patterns are beautiful. This book i will cherish and will purchase more for future adve... See more

Rated 5 out of 5 stars

I’m really happy with my photobooks! The app was very easy to use and made it simple to create the book exactly how I wanted. The quality of the photos and the finished book is beautiful. I’ll definit... See more

Rated 5 out of 5 stars

The books feel great, the covers are awesome, the service was fast, the photos look great. I will definitely use this business again to have photo books printed. They also have outstanding customer se... See more

Company replied


Company details

  1. Photo Printing Service

Written by the company

We believe that life should be celebrated – always! The big things and the small. Everyday life as well as parties. The good and the not so good. We also believe in sharing and reliving memories together and that sharing stories strengthens relationships. Between siblings and parents, within families, between people.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

20K reviews

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4.6

All reviews

(20,115)

4,990 reviews in the last 12 months

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Rated 1 out of 5 stars

Damaged and missing book

Ordered two books, the package arrived damaged and open with only one book. The book that has arrived is damaged, and I’m concerned the other book is with somebody somewhere with private photos in! Biggest frustration is not being able to call somebody to sort it but instead waiting potentially 48 hours to hear back from an automated service.

11 September 2026
Unprompted review
Once Upon logo

Reply from Once Upon

Hi there Grace! Thank you so much for taking the time to leave a review. We are sorry to hear that your order arrived open and damaged and we fully understand your concern! We see that you've been in touch with one of our colleagues to help you further and that a replacement order is on its way. 💛 Don't hesitate to answer to their latest response and reach out to us if you need any further assistance. We're here to help and we wish you all the best! Warm regards, The Once Upon Team.

Rated 5 out of 5 stars

Absolutely brilliant!

The books feel great, the covers are awesome, the service was fast, the photos look great. I will definitely use this business again to have photo books printed. They also have outstanding customer service.

27 August 2026
Once Upon logo

Reply from Once Upon

Hi Matthew,
Thank you for sharing your feedback. We’re glad to hear you’re happy with the books overall, but we’d really like to take a closer look at why the photos turned out darker than you expected. 
We’ll reach out to you by email so we can look into this properly and make sure there isn’t anything unexpected behind the result, please keep an eye on your inbox.
/Team Once Upon

Rated 2 out of 5 stars

Very long lead time and a birthday…

Very long lead time and a birthday present arrived late. Recommend using another company in future

26 August 2026
Once Upon logo

Reply from Once Upon

Thank you for taking the time to let us know - we appreciate your feedback. We're really sorry about the delayed delivery of your order. We’ll reach out to you right away to help resolve this, so please keep an eye on your inbox 💛 /Team Once Upon

Rated 5 out of 5 stars

quick and easy

I would have loved if the app prompted me about duplicates.
Easy to use and straightforward. Arrived quickly to Iceland.
One thing, I could not use Icelandic letters inside the book when writing a text. Letters like í, ó, ú, á

24 August 2026
Rated 5 out of 5 stars

Really good app

Really good app, very intuitive and easy to use and edit. Was done within 2-3 hours for a 93page book with texts.

18 August 2026
Rated 5 out of 5 stars

Love this company.

Love this company.
They receive feedback well, great customer service, quality of product is consistent. Gives great confidence for repeat purchases.
As mentioned before, would love a page where you can do a grid of 9 - as someone who photographs shells, palms fronds, leaves, patterns and textures of nature etc a page where you can feature these would be great. I tend now not to include them since restricted to 6 photos.

21 August 2026
Rated 5 out of 5 stars

An efficient, quality process

Although it took a while to select all the pictures, the ability to choose specific placements and create captions was fairly straightforward, and their automatic picture arrangement feature enabled a quick collation that was good and pleasing enough for me.

19 August 2026
Rated 4 out of 5 stars

The product itself is excellent &…

The product itself is excellent & relatively easy to use.
It would be good to have some forewarning for amateurs particularly relating to altering one image for another, or repositioning. Is there a way of numbering the images beforehand to establish their order?
Delivery and time of preparing the book were outstanding.
The quality was good.

18 August 2026

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