Normjewels Reviews 

415
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 122 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the products, finding them beautiful, accurately depicted, and well-crafted. Many appreciate the attention to detail, presentation, and item quality. Some also highlight positive customer service interactions, finding them helpful and responsive. However, some customers noted significant issues with delivery times, often much longer than advertised, and poor order status communication. A minority were dissatisfied with customer service, citing unhelpful responses and difficulty with refunds. Others reported quality concerns like tarnishing, falling stones, or poor construction.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality,... See more

Quality

Customers consistently note ambiguous experiences with quality, with many praising the exquisite attention to... See more

Customer service

Users describe ambiguous interactions with customer service, with many reviewers praising the team for being... See more

Order

People report ambiguous experiences with order, with many expressing significant frustration over delays and... See more

Delivery service

Customers had ambiguous experiences with delivery service, with many expressing significant frustration over... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Update: Both pairs of earrings have arrived and are beautifully presented with a free jewellery box. I think the company should be more upfront about delivery timescales to avoid disappointment. Del... See more

Rated 5 out of 5 stars

Ordered a ring for my wife from this unknown site and was worried that I could be taking a chance. When the ring arrived it was exactly as described. The attention to detail was exquisite, even to the... See more

Rated 5 out of 5 stars

Great customer service! I recently ordered a ring but had to return it due to sizing. The Norm team were very helpful and responsive, offering solutions including a full refund. I’ve now received my r... See more

Company replied

Rated 5 out of 5 stars

I bought a pinky signet ring in yellow gold. It’s an absolute perfect fit, and the ring itself is beautiful. Great quality, the inside is hollow but it’s not too thin at all, the edges does not feel... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

Luxury, designer jewellery made sustainable and affordable. The new norm in fine jewellery. Made with recycled gold, fairly sourced and laboured.


Contact info

3.6

Average

TrustScore 3.5 out of 5

415 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(415)

118 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Unique, beautiful jewellery!

I have ordered from Norm several times. The necklace I just received is gorgeous. Designs are unique, timeless and high quality. Also arrived beautifully packaged ❤️

3 April 2026
Unprompted review
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Reply from Normjewels

Thank you so much for your wonderful review!

We are thrilled to hear that you have chosen Norm Jewels several times and that your new necklace has lived up to your expectations. It is truly heartening to know that you appreciate our unique designs and the care we put into our packaging.

We wish you all the best and hope you enjoy wearing your beautiful new piece!

Rated 5 out of 5 stars

I had bought a ring for my wife as a…

I had bought a ring for my wife as a birthday present, and it was beautiful. The stone fell out of the ring within the first year, but when I reach out, the customer service did a stellar job of facilitating the repair of the ring at no charge. They were great with communication and it made me feel valued. Would definitely buy from them again! Beautiful products.

31 March 2026
Unprompted review
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Reply from Normjewels

Thank you so much, Ryan! We really, really appreciate your review. We're super happy to hear that our customer service was able to help you! We hope to see you again! :)

Rated 5 out of 5 stars

Custom bracelet

No complaints, I bought a custom bracelet for my fiance. The measurements and customisations were exactly what I had asked for, was presented nicely, and arrived promptly!

28 January 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Hi Ravi! Thank you so much for your review! We're so happy to hear that we were able to help you with a customized item. We truly appreciate it!

Trustpilot is assessing this review in accordance with our flagging process.

Rated 5 out of 5 stars

Delayed arrival was worth the wait.

I am really pleased with the gold ring which is perfectly sized. Presentation box is beautiful.
The only downside was the expected despatch of 3-6 business days did over run so I advise to order early if the item is for a special occasion.
Customer support was excellent.
I would order again from them.

26 March 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Hi Debbie! Thank you so much for your kind review! We do appreciate it. I do apologize for the fact that our items do take a bit longer to produce, this is because we handcraft each piece so there is production time involved. But I'm glad to know you are happy! :)

Rated 5 out of 5 stars

It took me a while to find what I…

It took me a while to find what I wanted. I visited different places and came upon this ring. It is simple and lovely. The Olive branch leaves, representing peace and new beginnings, a perfect match for me. If you’ve been married a long time as I have, it’s a great piece to have as a reminder of what marriage is and should be every day. The ring is not too big not too small, just right for a person who is always using their hands, whether that be planting a garden, like I do, or typing on a computer, which I try to avoid doing, lol. Anyway a perfect and lovely reminder of how we should live our lives. If you’re that kind of person, this ring is for you, hand crafted and 14kt gold, a small but lovely statement piece.

10 March 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you so much for sharing such a beautiful and personal reflection on your new ring.
It is truly touching to hear that the Olive branch design resonates so deeply with your journey and your perspective on marriage. We are delighted that the ring fits so perfectly into your daily life, whether you are tending to your garden or simply enjoying its symbolic reminder of peace and new beginnings.We wish you many more wonderful years of peace and happiness! :)

Rated 2 out of 5 stars

Do they have a code that can turn back time?

It was my first choice when picking a gift for my wife, but the last time, they couldn’t deliver it by the promised date for Mother’s Day. When I tried to get help, I couldn’t reach them straight away; they got back to me a few days later and simply said this was normal and that they could provide me with a code if I wanted. Do they have a code that can turn back time? Because my order arrived two days after Mother’s Day. It was a real disappointment.

15 March 2026
Unprompted review
Rated 5 out of 5 stars

I didnt know anything about this brand…

I didnt know anything about this brand so l hesitated if l should purchase a ring or not. Contacted a customer service, asked a few questions and all of them were kindly and factually answered so l gave it a go. Happy me.
I can highly recommend this brand and the customer service. Great, very helpful team. My ring is exactly like in the pictures and l believe its a great value for money.

17 March 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you so much, Alicja! We really appreciate your review! :) So glad to hear you liked your order and our customer service. We hope you enjoy your purchase for many years to come!

Rated 1 out of 5 stars

Very disappointing experience

Very disappointing experience. The delivery was delayed far beyond the promised timeframe, and communication was poor.

The ring arrived defective with a missing stone. The seller promised a partial refund but never followed through.

The material is very low quality — a fragile alloy that feels cheap, and a small part of the ring broke off after a short time.

Would not recommend. Lowest rating.

21 February 2026
Unprompted review
Normjewels logo

Reply from Normjewels

Thank you for sharing your feedback. We are truly sorry to hear that your experience did not meet your expectations.
We would like to kindly clarify that because we handcraft each piece individually, the production timeline can sometimes vary; while we strive for perfection, we cannot always control every variable in the artisanal process. However, please be assured that we have thoroughly investigated your case, and our team did everything possible to assist you, including offering solutions to address the issues you encountered.Regarding the materials, we use solid gold rather than alloys to ensure lasting value, though delicate designs do require careful wear. We regret that we were unable to reach a resolution that felt satisfactory to you, but we appreciate your feedback as it helps us improve our service.

Rated 1 out of 5 stars

Absolute waste of money.

I am based in Dubai and waited almost a month to receive two rings. They came in the wrong size and at delivery i was charged with another Aed 350 for import taxes and other stupid charges. There is nothing special about the rings and i regret purchasing them and wasting my money. I now have to bear more costs to return them. This is complete B.S. Do yourself a favor and save your money or buy from your local gold shop.

18 March 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

I ordered a ring with my Christmas gift money which I was really pleased with when it arrived. Unfortunately, one of the gems fell out after a few weeks of wearing the ring which was obviously disheartening. I reached out to the customer service team and they were absolutely incredible. Really helpful and really understanding. They arranged a replacement straight away. Cannot fault at all. Overall, really impressed with both the item (despite the gem coming out) and the customer service as well. Would recommend.

12 March 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and professional customer service

Friendly and professional customer service and great communication. I purchased a gold emerald ring as a surprise for my mom-in-law. She absolutely loved it; I received lots of bonus points as a result! Great quality of jewelry selections at competitive pricing. You can't go wrong. I highly recommend Norm Jewls!

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful bracelet great jewellers

When I broke my beautiful -4 carat gold bracelet with coloured birthstones,I was very upset but with the quick response and willingness to help me from the customer service team,I was truly impressed!.Well done Norm I will be buying my jewellery from you again.

3 March 2026
Unprompted review
Rated 1 out of 5 stars

Cursed at by customer service

Hello,
If you are wise, stay away from them.
Applied for a refund for a package that took over two weeks to even get close to delivered.
They tried to say received the package when I never even accepted it at customs. A whole story, to claim that I recieved it when I never did.

Here’s the interesting part, I called their customer support via their number on their website. An employee picks up, takes my order number and finds my case and says yes we could refund (so he did confirm I called the right number for the right store and correct order number). So I explained my stress with the issue so far, he then fully swears and cusses at me in Turkish. I immediately told him I speak Turkish AND I was recording the call , then he was shocked for a good minute without saying anything only that the refund was issued. I asked for his name he gave me a fake one and hung up. They stopped picking up my calls after.
Via email, another employee denied that they even have an employee that speaks Turkish or that I even called.. hence, glad I recorded. Legal action in progress.

Beware from such stores.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐ HIGHLY RECOMMENDED ⭐⭐⭐

The ring is absolutely GORGEOUS, very high quality and the color is super rich blue. The customer service was very responsive and answered my question quickly and clearly. Shipping was very quick considering it was international.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

NEVER BUY FROM THIS COMPANY

Simply put - THE WORST CUSTOMER SERVICE I've ever encountered. Any of their delivery times means nothing, and their customer service agents will continuously lie and contradict themselves/their website. By the time I got my item, I didn't even open it and just returned it, taking a loss. DO NOT BUY FROM THIS COMPANY!

3 February 2026
Unprompted review
Rated 5 out of 5 stars

This company is outstanding in customer…

This company is outstanding in customer service and quality! I purchased a marquis ring for my daughters a gift and after almost a year of daily wear one of the stones came out. I contacted the company and they immediately sent me a return label and had the ring fixed and sent back quickly for free. They were so kind and responsive in the email and the quality of the ring is superb. I will gladly order from this company again.

11 February 2026
Unprompted review

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