Nordictrack UK Reviews 

1,723
TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 112 reviews, reviewers had a great experience with this company. Customers consistently praise the excellent quality and stability of the equipment, often describing it as solid, professional, and a worthwhile investment. Many appreciate the immersive user experience, particularly with the iFIT system, which offers a wide variety of engaging workouts and adjusts to videos for a realistic feel. Reviewers also highlight the ease of setting up and using the machines, alongside exceptional customer service that provides helpful support and ensures smooth transactions. However, some customers experienced product issues, such as consoles or motors failing and parts becoming unavailable, sometimes leading to machines being unusable after a short time. A few people also reported unsatisfactory customer service, citing long repair waits, unhelpful responses, or difficulties with replacements. Some also mentioned concerns about iFIT software, including unresponsive screens or limitations in linking to other apps.

What people talk about most

Product

People report ambiguous experiences with product quality and durability, with many praising the equipment as... See more

Quality

Customers had ambiguous experiences with quality, with many expressing significant disappointment regarding... See more

User experience

Reviewers mention ambiguous feedback about user experience, with many finding the overall experience... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant disappointment.... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the excellent service, wide... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. Fitness Equipment Store

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
Shop Treadmills
Shop Ellipticals
Shop Exercise Bikes
Shop Strength
Shop Rowers

Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 69% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(1,723)

112 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Solid bit of kit let down by software

My S22i is a solid bit of kit, and the incline/decline feature is fantastic. But it is seriously let down by the slow and clunky software and poor customer service.

7 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Stuart, thank you for leaving us a review. We are delighted you're enjoying your new S22i bike but we're really sorry to hear you are not happy with the iFIT and customer service you've received. We've just had a look on our system and can't see any communications from you to our UK team from the details on your order I'm afraid, but our UK customer service and sales team are always on hand to help so if we can be of any assistance whatsoever please don't hesitate to reach out to us using the contact form or details on our website and we will be more than happy to help you out.
Thanks - NordicTrack UK

Rated 5 out of 5 stars

Renewal of Ifit membership

Renewal of Ifit membership - effortlessly carried out with the equipment auto updating with no required actions other than the payment.
Ifit is great and this renewal represents my experience over many years.

7 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi David, thank you for taking the time to leave a 5 star review we really appreciate this. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

No Common Sense, No Working Product After Weeks of Effort

I bought a NordicTrack treadmill in February 2024. It arrived with several defects — the worst being the belt rubbing against the plastic housing, a clear factory fault. I spent hours assembling it myself, only to find it didn’t work.

I asked for a repair to avoid waste, but they insisted on a full replacement. Then they told me I’d need to rebuild it myself AGAIN or pay £200 for assembly — even though the fault was theirs.

I raised a formal complaint on 17 March 2025. It was acknowledged, but weeks later, I still have no working treadmill and no fair resolution. All the time, effort and stress I’ve gone through seems to mean nothing to them.

This could have been resolved easily with a bit of common sense. Sadly, it feels like no one — staff, management or owners — actually cares once the sale is made.

UPDATE following response from NordicTrack UK:
Thank you for responding, but unfortunately your reply reinforces the problem: no flexibility, no fairness, and no common sense.

I spent hours assembling a 135kg treadmill that arrived with a clear factory fault. Now you're asking me to either rebuild the replacement myself again or pay £200 for assembly.

Your time has a value, but MINE doesn’t? That’s how this feels. Policies are important, but when your product is faulty, applying rigid rules without considering the customer’s effort or inconvenience is just poor service.

What’s missing here isn’t just practical help — it’s basic accountability.

20 February 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Anis, we are sorry to receive your review following the issues you've experienced with your new treadmill. I can assure you both our customer service team and sales teams do everything they can to assist customers but we do have to abide by our policies which we try to make fair for all of our customers. We always replace with a like for like delivery service based upon the initial purchase, so if a customer purchases installation with their machine to begin with, we honour a replacement with installation during the machine's warranty period. If a customer has not selected the installation at the time of purchase, we offer customers who enquire at the point of replacement, the opportunity to purchase installation with their replacement machine. Our customer service team have liaised with you regarding this and have offered you a collection and refund based upon your dissatisfaction with our processes. We hope you can resolve this quickly to your satisfaction.
With regards, NordicTrack UK

Rated 3 out of 5 stars

Love the bike, not so much ifit

Love the bike, don't like the ifit integration. Shame you are stuck with it and the bike doesn't work without the screen.

Edit: I appreciate the copy paste reply, however my opinion still stands. For example, there was an update the other week that removed the ability to adjust the resistance by 1, now there are only 12 levels of resistance not 24 as you can only select in increments of 2. I use the bike a lot, but have had to set up a stand for an iPad because ifit is not great and asks for £35 a month! A bit less if you buy in bulk. I use Les Mills for £15 a month and it's way better. But on a separate ipad

4 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Paul, thanks for taking the time to leave a review. We are pleased to hear that you're enjoying your new 24 Studio bike. With the model of bike you've purchased featuring a 24 inch screen, it is designed to be used with the iFIT application in order for you to enjoy the additional features iFIT offers. The experience of trainer-led workouts with automatic resistance control is next level and is how the NordicTrack machines are designed to be enjoyed, but we understand iFIT isn't for everyone. You do require an iFIT profile, which is free of charge to create, to log into the screen on your machine but if you'd rather not have a subscription, you are able to enjoy some free trainer-led workouts on the bike from your profile without a paid for membership and you can access the "manual workout" selection on the top right of the screen to enable you to workout at your leisure, manually changing the resistance as you go along. If you would like any more information about how your bike works with the iFIT, please don't hesitate to reach out to a member of our sales team who will be more than happy to answer any questions you may have.
Many thanks, NordicTrack UK
PS - we personalise all of our responses so I promise, no copy and paste going on here!

Rated 5 out of 5 stars

Great buy

Bought the Nordictrak commercial 2450 treadmill and have been really impressed with the quality, ease of use and the integrated I-FIT content. Have young kids so finding the time to go out for a run can be difficult and in the past I’ve always preferred to run outside but this is game changer. The instructor led runs around some of the amazing places across the globe keep the interest up and are way more fun than I anticipated! Love this purchase and would highly recommend

4 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Mr Turnbull, thank you for taking the time to leave a 5 star review we are delighted to hear how impressed you are with the quality of your commercial 2450. It's great to hear how much you are enjoying the iFIT trainer led workout. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great treadmill

Fast service, great price, delivery prompt and when agreed. I would say that ifit is an absolute must have.

3 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hello, thank you for taking the time to leave a review it's great to hear how happy you are with the service you received. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Good equipment

Good equipment, and delivery

1 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Jo, thank you for taking the time to leave a 5 star review we really appreciate this . Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Commercial 2450 Treadmill

Superb Treadmill, I bought the Nordic commercial 2450, with the ifit membership, it’s amazing can run with trainers all around different locations around the world. I’ve ran London Marathon on it, all be it in stages..it inclines and declines has you run around the streets, goes to -3 decline and 12% incline, watch Netflix listen to Spotify or just hear your trainers voice talking to you has you run with them, all in front of you on the screen. Absolutely love it, can highly recommend 👊

1 April 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Jason, thank you for taking the time to leave a 5 star review, We are delighted to hear how much you are enjoying the iFIT workouts in all the different locations. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Delivery and installation

Delivery and installation

28 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Daniel, thank you for taking the time to leave a review we really appreciate the 5 stars. kind regards, NordicTrack UK

Rated 2 out of 5 stars

Do not buy Norditrack treadmills

Do not buy Norditrack treadmills. I had Two treadmill from them, thoughttheir built quality is very good their belt doesn't last long even for domestic use, both of my belts split within two years, for my first treadmill they replaced with no extra cost however for my second treadmill I was told that belt was not covered by the warranty. This does mean you spend £££ in replacement cost , so be mindful of the potential cost when investing in their treadmills

31 March 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Experience

I am very, very pleased with the entire purchase experience. Communication was excellent, the arrangements to deliver the equipment were organized and the accomdations needed to fit a smaller van into my gated complex were executed perfectly. I purchased the installation service and I couldn't be more pleased with how professional and expert the service team was. I am 100% delighted with the entire experience, and with the equipment.

31 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Good morning Heather, thank you for taking the time to leave a review we are delighted to hear how happy you was with the service you received. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

The customer service is pathetic

The customer service is pathetic. The delivery won’t ring your doorbell. They will call you once and you will he once by the customer service within a minute and they will cancel your order. I would highly recommend not to buy the treadmill of this company. Literally I had to cancel my work because of them. The funny part is that Nordic track won’t take any actions. Please avoid this company .

Reply to your response:

They did not ring my doorbell. They waited only for 2 minutes. I was in the toilet and I called them back after 2 mins.

Also, for delivery I requested you guyz for a next day delivery but you replied it cannot be arranged. Of course due to my work commitments I cannot wait for a week. But refund was issued, an additional discount of 8 but that does not solve my problem. If you are at fault please help the customer as per their need not as per your convenience.

Cannot share the screenshot as there is no option of upload the same. But feel free to share the email that I have sent you when requesting to cancel my order

31 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Vivek, we are extremely sorry to hear your delivery did not go smoothly. Our couriers did attempt to call you and were waiting outside your property for 5 minutes after they tried to contact you. The friendly sales team you spoke with did everything they could to help and offered to assist you with a redelivery but you stated circumstances with your work had changed and you were unable to accept a further delivery attempt. We take every failed delivery seriously as it costs us as a company, so we do always thoroughly investigate with our logistic partners and speak with our customers who have been affected by the failed delivery to see if we can resolve things. Sadly on this occasion you requested to cancel your order and receive a refund which we actioned straight away for you.
We wish you all the best with your future fitness endeavours.
Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Product didn't work as it should from purchase, they failed to respond to tickets and when I complained they voided my warranty

I purchased the NordicTrack EXP 7i directly from them in October 2024. It was a self assembly purchase. The speed buttons on the right handside didn't work correctly. Each speed number would be less than the number, for example if you press 6 it would be 3.1.

I raised 2 support tickets about the issue without reply.

I then raised a compaint and was asked to provide pictures and a short video to show they issue. Then I got this reply:

Good afternoon Adam,

Thank you for sending these photos over.

Unfortunately, based on the photos provided, it would seem that the machine is located in an unsuitable environment, meaning that the warranty is now void.

As our warranty states, it does not cover:
i) improper location including, but not limited to, humid, dusty, or outdoor environments, and locations with unstable temperatures (examples include garages, cellars, sheds, summerhouses, porches, and patios)

If you are able to move your machine to a more suitable location we can look into assisting you further (and we will require photos of this) but if not unfortunately we can't help further.

Kind regards,
Aleks D

My treadmill is in my garage (wasn't aware it couldn't be) but despite the product sold not working correctly from purchase I've recieved 0 help to resolve and it would seem their only intention is to find a way to void warranty Vs providing a product that works.

*** in lieu of their reply below, I want to point out that I first raised a ticket online within the first 2 weeks of purchase when I first realised of the issue, then again after Christmas when I didn't hear back and then made a complaint.

In summary, I can only conclude that NordicTrack are Okay with selling a product that doesn't work as stated and will find a way to invalidate your warranty later rather than fixing their faulty machine.

31 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Adam, we are very sorry to hear you've encountered an issue with your treadmill. Our customer service team have informed you correctly: If you had discovered an issue in the first 28 days after taking delivery and contacted our customer service team to report this, we would have been able to offer you warranty support as per your purchasing rights and we would have been able to put this right for you. Sadly, it sounds like your machine has been kept in an environment which may have potentially contributed to an electrical or motor issue, caused by the build up of moisture within the machine due to the fluctuation in temperature that occurs in an non-insulated garage (breeze block walls, concrete floor, gap around the garage door etc). This is advised in the warranty terms both on our website and in the T&C's to try and protect customers from instances like this by informing them beforehand of the environments that are not suitable for our machines and subsequently not covered by warranty.
We understand your frustration by this but I hope you can appreciate our stance on this as a business. As you've been advised in the email from Aleks, if you can look to move your machine to a more suitable location (e.g. inside your main property where there is an ambient and stable temperature) they can look to assist you further.
Thanks, NordicTrack UK

Rated 5 out of 5 stars

Really pleased with the build quality

Really pleased with the build quality. It is perfect for me as an intermediate runner used to working with gym grade equipment.

26 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Good morning, thank you for taking the time to leave a 5 star review we really appreciate this. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Never replied.

Never replied.

I’ll review when I get a reply. Surely only fair.

21 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi there, we would be more than happy to help you out with your enquiry. I believe one of our sales team colleagues has managed to reach you this afternoon via phone so hopefully we've been able to assist and we look forward to receiving your review! Thanks, NordicTrack UK

Rated 5 out of 5 stars

We love our Nordic track

We love our Nordic track. walking and running. So many programs to follow. Having Netflix and Prime is also a great addition!

25 March 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Kevin, thank you so much for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Solid treadmill, I Fit definitely motivating

Great product, easy to assemble, and great customer service, as ordered over xmas so delivery was delayed by a couple of weeks but they extended my iFit subscription, to cover the delay. the whole thing is great, solid machine for home use and love the ifit app and trainers.

25 March 2025
Nordictrack UK logo

Reply from Nordictrack UK

Good morning Vanessa, thank you so much for taking the time to leave a review we are delighted to hear how happy you was with the service you received. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

iFit (and the NordicTrack treadmill)…

iFit (and the NordicTrack treadmill) have made a massive difference to our lives for my wife and me. We use it pretty much every day (apart from Saturday when we do our local ParkRun - where my PB has gone from 34 minutes to 29 in 4 months. We love it. The only problem comes in scheduling when we use it in the evenings!

It would be nice to have more runs in the UK (and what about some ParkRuns) - and perhaps being able to load runs that you've done in Strava and then replicate on your treadmill.

25 March 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look