Newbie and Me Baby Store Reviews 

Whilst the experience in store ( Birmingham) was great at the time (probably to get a sale) everything since has been sub par. I made my order when I was 33 weeks and was told it would take roughly 4 weeks to arrive which would have been fine - the order was marked as urgent to try and speed this up.
4 weeks passed and I still hadn't heard anything about my order - there is no proactive follow up of delayed order it seems.
My due date (which they ask for) has passed and baby has arrived and I still haven't received my full travel system order which is now becoming an inconvenience to the start of our journey with our new baby. I have had to be the one to chase up my order and must have called about 10+ times to try and sort it with no one taking any ownership once I get through to the store - also no one from the store has ever reached out to try and sort it despite the order being made 7+ weeks ago and my recorded due date having passed.
Avoid if you want to have a travel system for when your baby actually arrives - I wish I'd have ordered from somewhere else!

Laura helped us massively. Demonstrated everything we wanted to look at and ran through it all. Knew her stuff!

Don’t be fooled by how lovely they seem in store. They’ll say all the right things and offer tempting discounts to get your money, but once you’ve paid, everything changes. I spent over £1,000 on an Egg travel system and was given a delivery date that kept getting pushed back – with no updates unless I chased them myself. Their tone quickly turned rude and dismissive, almost as if I was the problem for asking about my order.

Before payment, they couldn’t do enough for me, but afterwards, they completely disappeared. I eventually cancelled my order and went elsewhere. I really wish I’d read the reviews before buying – please don’t make the same mistake I did. Such a disappointing and stressful first baby shopping experience.

It really disappoints me to write this review as our initial experience was positive as per the Google reviews. However I did not see the reviews on here or their stores facebook page.

We ordered the Egg 3 bundle at the Leeds store in July and were told it was on back order until October. They rang two weeks before for the remaining balance to be paid and offered to assist with putting up the pram. Collection date arrives and no phone call received. I tried to ring the next day and no answer. 2 days after my supposed collection date I ring the store and leave a voicemail. An employee gets back to me and says she cannot find my order form and would contact us back. Hours have now passed and no response so my partner and I visited the store.

We explained we were here to collect our pram, the employee stated a collection appointment should have been made and I stated it is past our collection date and no one has contacted us. The employee said our pram hadn’t actually arrived - so why was this not communicated to us? The employee made us feel like she was doing us a favour as could give us most of our pram bundle minus 2 items. She also said we still had £1300 balance to pay in which we did not as had been contacted to make the remaining payment 2 weeks prior.

We received our pram with no offer of helping to put up as we had been told previously and the whole experience ruined what should have been an exciting one as it’s our first child.

I emailed the store the next day expressing my concerns and an employee contacted me the next day to assure me I would have a better end to my experience with them . All they have done is made it worse. One item has come in to stock and the other they said they would contact me about on the 16th October. I am still awaiting a reply. Fortunately we are still not yet at my due date which is next week.

Numerous other people share my experience of late arrivals of orders, constantly chasing their order and that once the store has your money is where the positive customer service ends. I’ve also been informed by ex employees when I visited another baby store that some happened to now be employed by is the reason people receive their orders late/missing is that when some customers visit the store and say they cannot wait for the delivery date they then receive those customers orders instead and those poor customers are expected to wait even longer.

I honestly wish I had ordered from John Lewis instead!

Super friendly colleagues ! Akil and Bob were of great help to me as I was shopping
a stroller for my best friend who’s abroad(Kenya) They explained everything to her via a video call, showed her the options for strollers and helped her and I come to a decision !

Our experience was great in the Birmingham store. I returned to the store after purchasing an icandy peach 7 nearly a year later and was greeted again by David who was exceptional at helping us select our travel system. He was very honest with his reviews and advice. Would definitely recommend friends/ family to speak with David about future purchases.

Do not be fooled by the friendly customer service in this shop! We bought a pram under the premise of it being delivered by end of November (baby due 23rd December). A member of staff reassured us it would be with us by end of November and if not we can cancel the order and get a full refund.
A few days after paying in full for the pram we got an email saying it would not be in stock and ready for delivery until 30th December. We have tried to cancel the order and get a refund which is just being ignored. We said that we were told in person we could cancel, which they said this was untrue so we asked for the instore CCTV so we can review it and they refused. We have been blocked on their Instagram and no one is getting back to us. AVOID THIS STORE! Save yourself the stress and shop elsewhere.

Wish I could give less than 1 star. This company is a scam, they will take your money and change dates, they won’t reply to any of your emails or calls and will not refund you. The staff in the store, Dave, lied directly to my face to get me to part with money and refused to take any responsibility. The company finance team do not reply. I am looking to take this company to small claims court.

I purchased from the Telford Store in July 2025. I was then informed that my order wouldn't be with me until 1st October at the latest.
I then received a call in September to say, the Telford store was going to be closing immediately and i could pick my order up from Crewe or Birmingham. I said this was not acceptable and they agreed to ship my order directly to me.
I have tried to contact via email and telephone a number of times now to be told they can't provide an update on my order even though it is now two weeks after the date it was supposed to be.
My husband has then called today to be told it will "probably be another two weeks or so" because they're busy. Nobody has made any attempt to contact me and inform me of this, when i have emailed asking to cancel the order they have completely ignored this. I would not recommend at all. We are over £1500 down, with no goods and a baby due imminently. The communication has been terrible, or non existent and the customer service matches. I would advise to go to a more reputable store for your Travel Systems and prams, as this has put a real dampener and stress on what should be a happy time.

I purchased a travel stroller set from this retailer, but the experience was disappointing. The pre-purchase service was much better than the post-purchase service, so don’t be fooled.

They promised the stroller would be ready by the start of September, but it was delayed multiple times. They didn’t update us at all, so we had to chase them down daily for updates, which they couldn’t provide.

I also don’t understand their refund policy. You only get seven days from the date of purchase? So, if you don’t even receive the item, you can’t dispute anything after it arrives. It doesn’t make sense at all.

I will give credit to the young blonde girl who dealt with the handover. She was helpful.

NO STARS – AVOID AT ALL COSTS!

Ickle Bubba Leeds is without a doubt the worst shopping experience I’ve ever had. The customer service is absolutely shocking. From start to finish, I was given conflicting information, constant excuses, and zero accountability regarding the delivery of my pram.

The manager, A, should be ashamed of the way he speaks to customers. The way he spoke to me, a 6-month-pregnant woman, was disgusting — rude, dismissive, and completely lacking compassion. I left the store in tears. No one should be treated like that, especially by someone representing a supposedly reputable brand.

To make things even worse, staff in the store quietly told me they wouldn’t buy from here either because of how poorly it’s run. That says everything you need to know.

Their return policy is a complete scam — only 7 days after purchase to return or refund, even when the product hasn’t even been received. How they can justify this is beyond me.

This company is a total disgrace. I genuinely can’t believe they’re still operating with service this appalling. Do yourself a favour and stay far, far away from Ickle Bubba Leeds — and especially from a manager like Ammeer.

Don’t trust the reviews. They make you do a 5 star review in store for hope you will win your full travel system - once they have your money they do not care at all!

Placed an order for a travel stroller and footmuff, totalling over £450. The stroller was delivered to the wrong address! The said they "made an error when creating the shipping label". I had to go retrieve the stroller myself (from the wrong address) AFTER we came back from holiday, and the box had been opened!

2 weeks after placing the order, no update on the footmuff. Contacted them only to be told its out of stock until November! Went on their website, it still said "in stock".

We visited Newbie and Me Baby Store in Shirley Sunday 5th October. We were greeted and let into the store by a friendly member of staff who identified the reason for our visit and then advised us accordingly. The store is set out well and the merchandise displayed positively. David assisted us and answered all our questions in a professional but friendly manner. We were impressed by his product knowledge and helpfulness. Without feeling pressured we placed our order. Thank you David for a great experience

I ordered a bassinet for over £200 from Newbie and Me for a pram purchased from another retailer. I placed the order several weeks ago and have heard nothing since. I have tried to call but their phone line says that the online team is not currently taking calls. I have not had a reply to my email. I'm now concerned that my baby's due date is fast approaching and we do not have the bassinet for the pram, nor any idea when it will arrive. The item is currently showing on their website as unavailable until November. I have requested a cancellation and refund so I can order from elsewhere.

UPDATE: I am grateful to Newbie and Me for issuing a refund on my order at my request. I think it is appropriate to leave this review up though to warn others that their delivery dates are very much just estimates and there is no guarantee that they will have the product you have purchased in stock, even if it is showing as in stock, nor be able to deliver it to you within the timeframe.

Ordered Cossato iso fix fitting for my car on Monday 29 September at roughly 9.30 am - it was delivered on Tuesday 30th September via courier. Fantastic service from Newbie & Me. Also the price was amazing too. It was on special with yourselves at 75 quid and that included the postage. Everywhere else are selling for 149 quid. Will definitely be looking on your web site for further purchases. Thank You.

Visited the Leeds store on Monday after making an apt online. Caitlin was so helpful giving us lots of useful information in helping us choose the right pram/pushchair option.
Lots of choice.
We are delighted with our purchase and want to thank Caitlin for all her help. Great customer service thank you Caitlin.

Poor service was told would get items within around 4 weeks then when about to order in store advised 7 plus week wait time for delivery. website said 5-7 days. Telford store is now showing as permanently closed on Google. Shop info disappeared from website and I am still waiting for my order that was due 20th September.

Served by emily @ the leeds store. Lovely & helpful :)

We visited the Solihull store today and we knew what we wanted to go for but we got some great advice from the staff. Stoh and Laura really make the store what it is, they really care about their jobs and the customers coming through the door. Not pushy but knowledgeable and relatable! I will recommend the store to anyone as they have a lot of choice and worth the travel to visit.

I have visited the Telford store a few time in preparation of our 2 children every single time we have been in it was a lovely visit. Staff are warm and welcoming. They spend time with you to talk through anything about products and can answer any questions. There’s no pressure when shopping or browsing to buy anything. Always very friendly.

I have done an order online recently, the carrier I purchased ended up being out of stock after a couple of emails the issue was resolved and I just chose a different colour. Aneesha was so helpful and efficient at resolving the issue.