Merchant of Magic Reviews 

509
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 192 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the exceptionally knowledgeable and friendly staff who provide wonderful guidance and demonstrate amazing tricks for visitors of all ages in a welcoming environment. Buyers also appreciate the massive collection of high-quality products and easy-to-navigate website, noting that online orders always arrive very quickly and securely packaged. Some people were dissatisfied with unexpected delivery delays, tracking information shortcomings, and slow dispatch times for their online purchases. Additionally, a few shoppers mentioned occasional challenges with product sizing, unreadable markings, or receiving substitute items when specific stock ran low.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive in perfect condition and... See more

Service

Consumers find service to be positive, highlighting professional and helpful experiences every time.... See more

Delivery service

Customers had positive experiences with delivery service, consistently reporting fast and efficient shipping... See more

Staff

Users describe positive interactions with staff, consistently highlighting their professional, helpful, and... See more

Quality

Customers consistently note positive experiences with quality, highlighting that items are well made,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I signed up for the mystery card plan, and I haven't been disappointed yet. I have received 4 different packs of cards so far, and they look great in display cases. I also purchased the display cases... See more

Rated 5 out of 5 stars

The shop allows you to see a potential purchase in action through the short video clips. This makes decision making for any particular item so much easier. The buying process is easy and straightforwa... See more

Rated 5 out of 5 stars

This review is regarding the PDF guidebook “Approaching Magic Practice; How to Practice Magic Tricks Effectively By Dominic Reyes.” This 100 page book is brilliant, “spot on,”incredibly apt. I... See more

Rated 5 out of 5 stars

What an amazing shop. They have everything for any magician of any age whether you’re starting out or already a professional. Lee,one of the staff members, showed off magical talents by showing as a... See more


Company details

  1. Magic Store
  2. Toy Store

Written by the company

The Merchant of Magic supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide. Our magic shop offers over 20,000 magic tricks, mind reading magic tricks and illusions. The bricks and mortar magic shop, based in Hampshire, offers Personal Tuition and workshop sessions to take you from beginner to expert! All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UK Magic Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

509 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 35% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(509)

185 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Shipping to Australia….too easy!

I took advantage of a discount offer and purchased myself the Card College “Light” series. Being in Australia, I thought it would take weeks to arrive. It arrived in a little over a week! I will definitely be purchasing items in the future knowing how easy it is to get them

23 February 2026
Rated 5 out of 5 stars

Fantastic company

Fantastic company. Cards always arrive in perfect condition, and are easily tracked from ordering to arrival. Also, if you ever need to speak with them, they are always lovely to deal with. Top marks, all-round. :-)

23 February 2026
Rated 3 out of 5 stars

Long shipping times

Not sure why it took three working days before item was dispatched, 7 days for item to arrive not really acceptable in my opinion. If they spent as much effort in dispatching my goods than bombarding me with marketing emails I might consider purchasing from them again.

23 February 2026
Merchant of Magic logo

Reply from Merchant of Magic

Hi Richard. Thank you for your order.

You ordered at 7pm on Thursday 19th and your order was delivered on Wednesday morning 25th, so your order took 3 working days. The shipping method you selected at the checkout was the economy 3-7 working day option. So it was right on time. We do also offer a faster shipping service which costs £2.49 more You can also choose express shipping at the checkout for next day delivery for in stock items.

You also ordered a special order item. We advised you on the product page that it needed to be ordered in for you from an external warehouse, and you should allow an extra few days for dispatch as we order it in fir you. We then double checked with you on the order confirmation page that you were aware of the slower shipping on this item.

The shop is one of the last bricks and mortar shops still open in the UK Your continued business is really appreciated so it’s important to me to assure you of our best intentions

Your friend in magic
Dominic

Rated 5 out of 5 stars

Lee was very helpful

Lee was very helpful when we were choosing a brick set, giving us lots of information about the Lego/CADA/FO sets. Kept us entertained with some magic tricks and taught our son a trick. We all left with smiles on our faces.

17 February 2026
Unprompted review
Rated 5 out of 5 stars

Lee made our day !!!

Absolutely amazing experience never have I brought anything from a magician shop will certainly return Lee was absolutely amazing!! So much fun to be in merchant of magic makes visiting bishop Waltham allot of fun today, love playing cards he made it so special!!!!

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Very good service

Very good service. Lee showed us a few tricks and helped us out while we were looking for gift ideas. Great little magicians shop and very good knowledge. Lovely person. Would highly recommend.

13 February 2026
Unprompted review
Rated 1 out of 5 stars

I didn’t like that I didn’t learn…

I didn’t like that I didn’t learn anything

31 January 2026
Merchant of Magic logo

Reply from Merchant of Magic

Hi Gracian. Sorry to hear you did not enjoy the free video : Awesome Self Working Card Tricks you downloaded from the site. There was no charge for the video, as it was a free sample of the bestselling Video also available. We haven’t received any contact from you about this.

Rated 5 out of 5 stars

Merchant of Magic always deliver!

Merchant of Magic always deliver great products at very reasonable prices and deliver when they say they will.
Communications are always good, goods well packaged and tracked by Royal Mail, I can't praise their service enough, 5 stars all they way.

29 January 2026
Rated 5 out of 5 stars

My review of “Approaching Magic Practice; How to Practice Magic Tricks Effectively” By Dominic Reyes

This review is regarding the PDF guidebook “Approaching Magic Practice; How to Practice Magic Tricks Effectively By Dominic Reyes.”

This 100 page book is brilliant, “spot on,”incredibly apt. I’m willing to bet that it is exceedingly relevant reading to every one of us, from tyro to professional.

(I learned the word ‘tyro’ when I first encountered it. Where, you didn’t ask? Why it was in the Royal Road to Card Magic. It means novice, or beginner.)

That this book, on how to better oneself at this art form we all love called Magic, is given, or “sold,” at no cost is a real tribute to the kind and giving qualities of its author. Thank you. On behalf of all of us.

26 January 2026

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