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Love2shop.co.uk Reviews 

37,526
•
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate Gift Supplier
  2. also in
  3. Business to Business Service
  4. Gift Shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.2

Average

TrustScore 3 out of 5

38K reviews

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3.2

All reviews

(37,526)

1,236 reviews in the last 12 months

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Rated 1 out of 5 stars

Do not buy! It’s a con!

I’ve put 1 star but only because I can’t give zero stars. Got a £40 card off someone for Christmas, when I scratched the silver strip off, it took half of the code off. I contacted the company and they said I need a receipt from the shop I got it from. This would be impossible for me to get. They’ve basically just stole £40 off me because of their rubbish card. Do not buy as a gift for anyone as I’m sure it’s a con. The strip is probably made to fail and then they make it impossible for you to retrieve your money.

21 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Steven,

I am sorry to hear you are unhappy.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 1 out of 5 stars

'Unredeemable' voucher despite being advertised on the site

As advertised on the site I purchased a voucher intended to be redeemed against Sainsburys. Once I had purchased the voucher I logged on to redeem however Sainsburys nor any other supermarket was available for redemption. After battling the chatbot to be put into contact with a human I was basically told that this isn't an option anymore, and that I can either 'hold onto the voucher for a future purchase' or go through a very long winded process to redeem the voucher and then request a refund with a 5% transaction fee deduction. Utterly disappointed that I was essentially mis-sold a product that isn't offered anymore and that is will cost me to rectify... I would never use nor recommend this company ever again

11 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi ATS,

I am sorry you felt the need to leave this review.

I'm afraid Supermarket brands are no longer a exchange option for the Love2shop e-gift cards. The only two options are M&S and Waitrose, which is also reflected on our website.

As advised via our Live chat service you would need to request a physical Love2shop card if you would like to exchange for a Sainsbury's e-gift card.

Regards,
Emma

Rated 1 out of 5 stars

Love2shop digital gift cards

Love2shop digital gift cards.

I am writing to make a formal complaint regarding my gift cards, which are not working when I attempt to use them.

I have already contacted you by email regarding this issue, where I was asked to send pictures of the gift cards which I did but despite sending emails and trying to resolve the matter, I have not received a satisfactory response or a solution.

The gift cards were provided to me in good faith from work for having my baby. With this I should be able to use them without experiencing these problems. It is extremely frustrating to have to repeatedly contact customer services about an issue that has still not been resolved.

I would therefore like you to investigate this matter urgently and explain why the gift cards are not working. I would also appreciate confirmation of what steps you will take to resolve the issue, whether that means reactivating the gift cards, replacing them, or providing an alternative solution.

Please also review my previous emails regarding this matter, as I do not want to have to keep repeating the same information.

I would appreciate a written response as soon as possible and confirmation that this complaint has been logged and is being investigated.

I look forward to your prompt response and a satisfactory resolution.

Kind regards,

Bertha Gyamfi

8 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Betha,

I am really sorry to hear you have had issues spending your Love2shop card.

As long as your card is active and is used in a participating retailer there should be no reason this does not work for you.

I have requested your details so I can look into this query for you.

Regards,
Emma

Rated 1 out of 5 stars

What a scam ,and how are they even…

What a scam ,and how are they even allowed to operate ..daylight robbery...
We were gifted 100gbp, converted to virtual master card for use in boots online store, but boots failed to accept this...arrest the owners for running a scam.

20 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Deep,

I am sorry to see you needed to leave this review.

I have requested your details so I can look into your query further for you.

Regards,
Emma

Rated 1 out of 5 stars

Put a full stop by mistake and haven’t…

Put a full stop by mistake and haven’t got the voucher. Have emailed nothing done so I’ve lost £60

12 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Pauline,

I am sorry you have not received your e-gift card order.

I have ran an email search and cannot find a query from you. I have therefore emailed you requesting more details so I can resolve this for you.

Regards,
Emma

Rated 1 out of 5 stars

Inaccessible

The platform and mechanism for exchanging vouchers in totally inaccessible for blind and partially sighted people using screen readers or magnification. We wanted to use this platform for our staff but have had to use another option following some testing.

11 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to share your feedback. We’re sorry to hear that you found our platform and voucher exchange process inaccessible when using screen readers or magnification, and we understand how disappointing this must have been.

Accessibility is important to us, and we’re grateful that you highlighted this experience so we can continue to improve.

If you or your recipients already have e-gift cards and need assistance redeeming the vouchers, our Card Services team can help. Please call 0344 375 0739 and they’ll be happy to assist.

Thanks
Stacey

Rated 1 out of 5 stars

Absolutely painful experience

Absolutely painful experience. It's like they try and make it as extremely frustrating as they can. I was awarded a £50 voucher from work, went online and redeemed it. I tried to swap it for a Boots gift card but I could only find it as a physical gift card to order. Ordered that, took a few days to come. I opened the card and had to create a love2shop account to redeem an existing voucher code I have (that was a pain to find as its not clear at all where to go to redeem the number on the card). Once I done that, I entered the code and the funds were then transferred into that account. I then clicked "spend" which opened a page with around 25 retailers on, none of them were Boots. After clicking around some more I noticed a link which produced a pdf list of retailers to spend it with, Boots and many other retailers were listed, but there was nowhere for me to click to go ahead with that. After a really annoying 15 minutes of trying to get a Boots code I gave up and just used the "transfer to a virtual card" option. After going through all that, I then tried to use the virtual card on the Boots basket I had ready. What a surprise, it doesn't work. I then go back to love2shop and find another pdf link which opens another list which shows Boots cannot be used via the virtual card. I have no idea how such a simple task can be made this difficult. Voucher went straight in the bin. If you are considering this as a gift for someone, I hope you don't like them, because they sure as hell won't like you after this.

18 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Sam,

We’re really sorry to hear about your experience and completely understand how frustrating it must have been to go through the process you described, only to find that your Love2shop card could not be used for your Boots online purchase.

Unfortunately, Boots does not currently accept Love2shop cards for online transactions. However, Love2shop cards can be used at Boots in-store.

You can view the latest list of where you can spend your Love2shop card here: http://bit.ly/46hYgul

If you need any further assistance with your card or have questions about where you can spend it, our Card Services team will be happy to help on 0344 375 0739.

Thank you for taking the time to share your feedback.

Thanks
Stacey

Rated 3 out of 5 stars

Mixed feelings about the service

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service again, hope it works better than last time

8 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Robin,

If you require this to be looked in further, please email the order details to info@love2shop.co.uk

We can then resend the details if required.

Thanks,
Nathan

Rated 3 out of 5 stars

I was actually wanting to purchase a…

I was actually wanting to purchase a reloadable Love to Shop card but couldn't find the way to do it

4 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Elizabeth,

Thank you for your review. We’re sorry for any confusion regarding our reloadable Love2shop cards.

Reloadable Love2shop cards are provided as a reward or gift through participating companies, typically as part of an employee reward or recognition scheme, rather than being available for individual purchase.

We hope this clarifies things, and thank you for your interest in Love2shop.

Thanks
Stacey

Rated 1 out of 5 stars

Essentially a minor scam

I was forced into getting a Love2Shop card as the result of "saving" using the Park Xmas Savings system. Actually registering for the account, using the app and getting your card proved quite a faff, not least because the fingerprint logon option didn't seem to work. And when you get to the end of the process you find ... there's a small fee to pay when you actually translate your Love2Shop card into a gift card.

15 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Matt,

Thank you for taking the time to share your feedback. We’re sorry to hear that you found aspects of the process frustrating.

We’d like to clarify that customers are not required or forced to purchase a particular Love2shop product. The product ordered is selected by the customer during the ordering process, and orders can also be amended at any time before they are dispatched. We’re sorry if this wasn’t clear during your experience.

Regarding the issue you experienced with biometric/fingerprint login, we’d be happy to investigate this further. We have requested some additional information from you so that we can look into what happened.

In relation to the fee when exchanging a Love2shop gift card for another gift card, we appreciate that this may not have been expected. The applicable fee is shown as part of the exchange process. If you have received a digital Love2shop gift card, you may also be able to add it to your Apple Pay or Google Pay wallet and use it directly with participating retailers, without needing to exchange it for another gift card.

If you would like to discuss your experience with us directly, our Card Services team will be happy to assist. You can contact them on 0344 375 0739.

We hope we can resolve the issues you've experienced and thank you again for bringing them to our attention.

Thanks
Stacey

Rated 1 out of 5 stars

Useless app

Useless app. Uninformed employees. Absolute waste of time trying to sort any issues. Not fit for purpose. Gift someone cash. This is useless. So bad I thought it was a scam. Still not able to access gift card nearly two months later.

14 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

We’re really sorry to hear about your experience and completely understand how frustrating it must be to have been unable to access your gift card for such a long time. This is certainly not the level of service we aim to provide.

We have requested further information from you so that we can look into what has happened and work towards resolving this for you.

We’d also like to clarify that the Love2shop app is specifically for Love2shop Digital Gift Cards and is not used to access or manage physical Love2shop Gift Cards.

If you have a physical gift card or need further assistance, please contact our Card Services team directly on 0344 375 0739, who will be happy to help.

Thank you for taking the time to share your feedback. We genuinely appreciate it and hope we can get this resolved for you as soon as possible.

Thanks
Stacey

Rated 1 out of 5 stars

One of the most broken websites ever!

Tried placing an order for a gift card multiple times, it didn't support my Mastercard (first time I have ever had this issue), and when using PayPal the payments were always declined (again not had this issue anywhere else). When I tried to leave a support request to delete my account that form also failed with an issue. By far one of the worst websites I have ever used and in this instance has resulted in a lost sale and a lost customer. Will not be using again, will be using One4All instead!

14 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Matt,

I am sorry to hear you've had issues. If you can email us with further details we can look into this for you, our email address is help@love2shop.co.uk.

Thanks
James

Rated 1 out of 5 stars

Unable to activate cards as new webiste…

Unable to activate cards as new webiste will not send me a code to my email to get into my account!! Why change something that wernt broken to begin with. Been a customer for years for xmas! Now im left with £500 your choice cards and cant use them!

12 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

HI Chloe,

We’re sorry to hear about the difficulties you’ve experienced accessing your account and activating your cards. We completely understand how frustrating this must be, particularly when you have £500 worth of cards waiting to be used.

Please could you give us a call directly on 0344 375 0739 so that we can take you through our security checks and, once completed, we should be able to verbally provide the one-time passcode for you.

Our opening hours are 9am to 5pm, Monday to Friday, excluding bank holidays.

We appreciate your patience and apologise for the inconvenience caused.

Thanks
Stacey

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