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Rated 5 out of 5 stars

So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more

Rated 5 out of 5 stars

Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.

Rated 5 out of 5 stars

I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more

Rated 3 out of 5 stars

Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more

Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. T-Shirt Store
  4. Underwear Store
  5. Women's Clothing Store

Written by the company

LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 3 out of 5 stars

Product Review

No real interaction with customer service, but relating to product itself has not been good thus far. I ordered the HS-80 socks and the sizing was not what I imagined. After following initial instructions the socks shrunk a bit and after use the sock created small “fiber balls” which would no be ideal for what I would need. I am in the military and thought it would be a good fit for what I would need it for which is physical training, rucking, and walking. The socks after use with boots tend to get very loose from the mid area from using it with the military boots and then tend to sag down. The socks are comfy at first but with at least what I would use then for would not be a fit for me.

17 December 2022
LOOW logo

Reply from LOOW

Hi Julio
I can’t find any messages related to your name, email or order number. Please resend your request to wool@loow.com

As for the socks we do not recommend them for intensive use like hiking, as the wool content is very high. A sock with a more nylon have a better durability for this. If the socks are not the right match you can return them for free and get the money back.

Best regards
Anders/ Team LOOW

Rated 1 out of 5 stars

product was not what they said it would…

product was not what they said it would be

16 November 2022
LOOW logo

Reply from LOOW

Hi Tonmi, I am sorry to hear that we didn't meet your expectations.

You always offer free returns (worldwide), just let us know and we will send you a prepaid return label.

Kind regards
Anders / Team LOOW

Rated 5 out of 5 stars

I have found my new brand!

I have found my new brand!
This is the best woolen clothes, I ever bought. And most of my t-shirts, underwear and socks are all ready made of wool.
The dress fells really good wearing and looks great.
The T-shirt and the sock are the same.
I can’t wait to buy more for my self and my children.

1 October 2022
Rated 5 out of 5 stars

Highly recommended!!

I received my zip-neck on the next day (!!) after it was sent (total of two days since I made this cross-countries purchase). The quality is very high, the fit is perfect, the fabric is soft and feels nice on the body, and after wearing it for 7 days in a row on a trip, it barely has any bad odor. Highly recommended!!

17 September 2022

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