So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
Replied to 50% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Probably the best t-shirt I've ever worn
Probably the best t-shirt I've ever worn. I'll definitely be a lifetime customer!
Product Review
No real interaction with customer service, but relating to product itself has not been good thus far. I ordered the HS-80 socks and the sizing was not what I imagined. After following initial instructions the socks shrunk a bit and after use the sock created small “fiber balls” which would no be ideal for what I would need. I am in the military and thought it would be a good fit for what I would need it for which is physical training, rucking, and walking. The socks after use with boots tend to get very loose from the mid area from using it with the military boots and then tend to sag down. The socks are comfy at first but with at least what I would use then for would not be a fit for me.

Reply from LOOW
It was a very good experience
It was a very good experience. Swift action and follow-up.

Reply from LOOW
It is very comfortable and nice to wear.
Very good customer service
The contact with the customer´s service according to my complaint was very friendly, solution oriented, uncomplicated and generous.
Great products and customer service
Great and fast customer service.
Extremely well made products that are very comfortable to wear and durable.
Recommends LOOW to anyone who wants long lasting quality products.
Amazing quality and beauty
The accessible site and ease to shop, the quality of the products I received and the expedited delivery!!!
I have found my new brand!
I have found my new brand!
This is the best woolen clothes, I ever bought. And most of my t-shirts, underwear and socks are all ready made of wool.
The dress fells really good wearing and looks great.
The T-shirt and the sock are the same.
I can’t wait to buy more for my self and my children.
Highly recommended!!
I received my zip-neck on the next day (!!) after it was sent (total of two days since I made this cross-countries purchase). The quality is very high, the fit is perfect, the fabric is soft and feels nice on the body, and after wearing it for 7 days in a row on a trip, it barely has any bad odor. Highly recommended!!
Extremely comfy and fit very well
Extremely comfy and fit very well! Delivery experience was perfect. Quick!
I love the t-shirt I bought from LOOW!!
I love the t-shirt I bought from LOOW. it is very comfortable and easy to take care of and I love it. it is well matched between price and quality.
Super quick delivery and fantastic…
Super quick delivery and fantastic products. Will enjoy wearing for sure!
First Merino Wool Tee Shirt-Luv it!
Great customer service, short turn around from order time to delivery and I’m really enjoying my first ever merino wool tee shirt. Lol: day 8, no deodorant and shirt is still fresh 😂.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







