Reviewed the sofa at the St Albans showroom but I love the way you are left to have a good look around and try things out etc, plenty of people on hand if you need help but without being harassed whil... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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See what reviewers are saying
The staff were very helpful. The initial member of staff gave us the information we needed in order to browse through the range of sofas, in our own time, and make an informed choice. There was a thor... See more
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Very relaxed shopping experience. Friendly greeting from Ellen who was highly knowledgeable and helpful while giving us plenty of space to make up our minds. Great range of sofas and we found th... See more
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Loaf sofas are beautiful and the showroom staff are very helpful. But the aftersales service is poor. My first pair of Dixie sofas (a 3 and a 4 seater arrived after 9 months from date of order (b... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.6
Excellent
142 reviews
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This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
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Helpful advice
Helpful advice. Informative showroom. Beautiful products. Loaf is a quality standard..
20 December 2025
Reply from Loaf - St Albans
Hi Azhar ,
Thank you for your kind review!
We’re so glad to hear you found our team advice helpful and informative we’ll be sure to pass along your lovely feedback.
Warm regards,
Cynthia
Very friendly staff..plenty of settees…
Very friendly staff..plenty of settees to look at and every swatch in every colour big enough to place on the settees to get an idea of colour choice
21 December 2025
Reply from Loaf - St Albans
Hi Sacha,
Thank you for taking the time to share your feedback.
We’re really pleased to hear that you found our team friendly and enjoyed having such a wide choice of settees and fabric swatches. Being able to see and feel the colours on the furniture is something we know makes a big difference when choosing the right piece, so it’s great to know this was helpful for you.
Thank you again for visiting us, and we hope to welcome you back again soon.
Kind regards,
Paris
Reply from Loaf - St Albans
Hi Peter,
Thank you for your kind feedback.
We’re delighted to hear that Siri was very helpful and made the process easy for you. I’ll be sure to pass this on to her, she’ll be really pleased to hear it.
If there’s anything else we can help with, please don’t hesitate to get in touch.
Kind regards,
Paris
Exceptional service
the range of options is impressive, but the real difference was made by the service and knowledge of the sales lady - in our case it was Rosina (St Albans store)
9 November 2025
Reply from Loaf - St Albans
Hi David,
Thank you for your wonderful feedback! We’re delighted to hear that you enjoyed our range of options and that Rosina at the St Albans store made such a positive difference with her service and knowledge. We’ll be sure to pass your kind words on, she’ll be thrilled to hear them!
Warmest Regards,
Paris
Great company to deal with from start…
Great company to deal with from start to finish. Very helpful at the St Albans branch, following their advice, I ordered exactly what I wanted from the website. I contacted customer support because of a change in the dates for delivery and they were very helpful and did exactly what they promised.
Love my footstool, colour is great and being able to have swatches of fabric is perfect. Thoroughly recommend them
9 November 2025
Reply from Loaf - St Albans
Hi Pally,
Thank you for such a lovely review! We’re so pleased you had a great experience from start to finish, both in store and with customer support. Enjoy your footstool, and thank you for the recommendation!
Warmest Regards,
Paris
Because the items were not in stock at…
Because the items were not in stock at the store I planned to visit, I was given free delivery.
4 December 2025
Reply from Loaf - St Albans
Hi Sonia,
Thank you for leaving us review,
We're glad to hear you're happy with free delivery, we hope you enjoy your new item.
Warm regards
Cynthia
Great service in St Albans store
Thank you very much to the young women who helped us make our order. Staff were all very friendly and helpful. Even got a glass of Prosecco while we put the order through!
30 November 2025
Reply from Loaf - St Albans
Hi Beth,
Thank you for your wonderful review
We’re so pleased to hear you had such a great experience in our St Albans store, the team will be delighted to know how helpful you found them and we love that you enjoyed your glass of Prosecco while we put your order through
Warm regards,
Cynthia
All Rounders
We received our delivery today, flawless experience from start to finish. Wished to purchase another chair, done swiftly over the phone, very helpful customer service. Couldn't praise this company more, all round great experience.
27 November 2025
Unprompted review
Reply from Loaf - St Albans
Hi Lynn,
Thank you so much for taking the time to share your feedback, it truly means a lot to us!
We’re absolutely delighted to hear that your delivery went flawlessly from start to finish and that your experience with our customer service team was just as smooth when placing your additional order. Knowing that everything was handled swiftly and helpfully is exactly what we aim for.
Your kind words and praise are genuinely appreciated, and we’re thrilled that you had such a great all-round experience with us.
If there’s ever anything more we can do for you, please don’t hesitate to get in touch.
Warmest regards,
Paris
Excellent friendly service
Buying a new chair was such a lovely experience! I was looked after by the very helpful assistants and advised on the chairs which would be suitable. It will definitely encourage me to return!
21 November 2025
Reply from Loaf - St Albans
Hi Christine.
Thank you for your review,
We’re so pleased to hear you had such a lovely experience choosing your new chair, and that our team were able to help you find the right fit. We’d be delighted to welcome you back again soon
Warm regards,
Cynthia
We visited the store today to purchase multiple items …
We visited the store today to purchase a number of items. Siri was extremely friendly, knowledgable and helpful when placing the order. The whole process was fast and efficient and we can’t wait to get our furniture now!
22 November 2025
Unprompted review
Reply from Loaf - St Albans
Hi Alexander,
Thank you so much for your lovely review!
We're delighted to hear that Siri made your visit such a positive experience, friendly, knowledgeable and efficient service is exactly what we aim for. We’re glad the ordering process felt smooth and quick and we can’t wait for you to receive your new furniture.
Thanks again for choosing us!
Kind Regards,
Paris
the sales girl was really helpfull and…
the sales girl was really helpfull and obliging and promised quick delivery
18 November 2025
Reply from Loaf - St Albans
Hi Neil,
Thank you for your feedback! We're so pleased to hear that our sales colleague was helpful and accommodating. It’s great to know she was able to arrange a quick delivery for you as well.
If you need anything else, we’re always happy to help. Enjoy your purchase!
Kind Regards,
Paris
St Albans store- brilliant experience
Popped into the St Albans branch to try the Curvella before purchasing. Fab was extremely helpful and knowledgeable and went to a lot of effort to entertain your energetic toddler, great experience, much appreciated
16 November 2025
Reply from Loaf - St Albans
Hi Sera,
Thank you for your wonderful review!
We’re so pleased to hear you had such a great experience in our St Albans store. Fab will be delighted to know how helpful you found him and we love that your toddler was kept entertained too
Warm regards,
Cynthia
Really Helpful
Really Helpful! Went above and beyond to go online and find me what I needed - thankyou
9 November 2025
Reply from Loaf - St Albans
Hi Sharon,
Thank you for your lovely review
We’re so pleased to hear our team was able to go the extra mile to help you find exactly what you needed.
Warm regards,
Cynthia
Very professional
Very professional, very helpful Loaf (the company) and its employees are different class.
8 November 2025
Reply from Loaf - St Albans
Hi Sharon,
Thank you so much for your lovely feedback! We’re delighted to hear that you found our team professional and helpful. It really means a lot to know you had such a positive experience with Loaf, we’ll be sure to share your kind words with everyone involved.
We hope you’re loving your new Loaf piece and look forward to welcoming you back soon!
Kind regards,
Paris
Reply from Loaf - St Albans
Hi There,
Thank you so much for your feedback.
I have passed your Kind Words over to our St Albans Shack, hopefully it reaches the Shack assistant who heed you.
Wishing you all the very Best,
Paris
Sales assistant was so attentive and…
Sales assistant was so attentive and helpful very informed and useful information
3 November 2025
Reply from Loaf - St Albans
Hi there,
Thank you so much for your lovely review,
We’re so pleased to hear you found our team at the shack helpful and attentive, it wonderful to know that the team had a information you needed. We really appreciate your kind feedback words.
Warm regards,
Cynthia
Great from St Albans, not so much on the phone
Good experience in the St Albans showroom. V helpful.
However, we booked a call to discuss our order but the representative did not join the video chat. We then got an email saying that they were sorry that we could not make the call! We had made arrangements to join the call and pretty disappointed that
2 November 2025
Reply from Loaf - St Albans
Hi ST,
I sincerely apologise for the confusion and for our representative not joining the scheduled call. I completely understand your frustration, especially after you had made arrangements to attend and I regret the inconvenience caused.
We value your time and your order and I would like to ensure this is addressed promptly.
Thank you for your patience and understanding. I truly appreciate your feedback.
Warm regards
Manny.
Lovely customer service and very helpful
6 November 2025
Reply from Loaf - St Albans
Hi Filippo,
Thank you so much for your lovely feedback!
I’m happy to hear that you found our customer service helpful and friendly. Our team always strives to make sure every customer feels supported and valued, so it’s wonderful to know we met your expectations.
I truly appreciate you taking the time to share your experience and look forward to hearing from you again in the future!
Kind regards
Manny.
Very polite and helpful sales adviser
2 November 2025
Reply from Loaf - St Albans
Hi Gyles,
Thank you for your kind review
We’re delighted to hear you found our sales adviser polite and helpful we’ll be sure to pass your lovely feedback along to the team.
Warm regards,
Cynthia
Reply from Loaf - St Albans
Hi Jan,
Thank you so much for your kind words!
I truly appreciate your kind words and recommendations. Our goal is always to deliver an excellent experience and it’s wonderful to know we met your expectations.
Hope to hear from you soon!
Kind regards,
Manny.
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