We were seen to by Michelle in the Guildford store, she was fantastic and talked us through the whole process but let us get on and choose the sofa and colour and fabric but she checked in multipl... See more
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Staff member was helpful, listened to what we needed and advised us perfectly. We look forward to spending our first night on our new bed, mattress and pillows when they arrive.
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Honestly, I received the bag , couldn’t work out how to use it at first 😂. When I eventually did work it out, after pleading for help from the company in an email I sent them. I thought to myself tha... See more
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Guildford
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, United Kingdom
- 02031418300
4.8
Excellent
152 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Joe and his team are so friendly and…
Joe and his team are so friendly and helpful. They patiently guided us through our indecision on fabrics and colours and nothing was too much trouble! Actually made buying a piece of furniture fun! Will definitely be back 😊
20 January 2026
Reply from Loaf - Guildford
Hi Andrew,
Thank you so much for your lovely review.
We’re delighted to hear that Joe and the team made your visit such an enjoyable experience and helped you feel confident with your fabric and colour choices. It’s great to know they made the process fun exactly what we hope for!
We really appreciate your kind words and look forward to welcoming you back again soon.
Warm regards,
Cynthia
Very helpful assistant in your…
Very helpful assistant in your Guildford shop. Explained different styles of fabric for headboard very clearly. Whole transaction was super smooth.
11 February 2026
Reply from Loaf - Guildford
Hi Gail,
Thank you so much for your kind review. We’re delighted to hear our Guildford team were able to guide you clearly through the fabric options and make the whole process smooth and easy. We’ll be sure to share your lovely feedback with them.
All the best,
Sonia.
Reply from Loaf - Guildford
Hi Ms Brown,
Really appreciate your feedback, friendly, knowledgeable service is what we’re all about. Thank you for sharing!
All the best,
Sonia.
Just to say I have already left a…
Just to say I have already left a lengthy review praising Jo the manager at Loaf Guildford and been thanked for it !
7 February 2026
Reply from Loaf - Guildford
Hi Stephanie, thanks so much for shouting out Jo and our Guildford team, we’ll happily pass your kind words on again. It really does make our day!
All the best,
Sonia.
Incredible customer service and quality of products!
The team (namely the manager Joe in the Guildford) could not have been more helpful. I think I went into loaf about 5 times before choosing my sofa and other bits, and Joe was so patient and helpful. I bought the cuddlemuffin and it is truly the greatest sofa ever!
31 January 2026
Reply from Loaf - Guildford
Hi Jessica,
Thank you so much for your wonderful review.
It’s fantastic to hear how supportive Joe and the Guildford team were throughout your visits and that the Cuddlemuffin has taken top spot as your favourite sofa!
We hope you love your sofa when it arrives
Warm regards,
Cynthia
Reply from Loaf - Guildford
Hi Richard,
Thank you for sharing your experience!
It’s great to hear that our staff made a positive impact and that your visit was enjoyable. Your feedback motivates us to keep providing the best service possible and I hope to see you again soon!
Warm regards,
Manny.
A great all-round experience .
Very attentive staff who were very helpful and well- informed . An excellent experience.
1 February 2026
Reply from Loaf - Guildford
Hi Anne,
Thank you so much for your wonderful feedback!
I’m delighted to hear that our team was attentive, helpful, and well informed.That’s exactly the experience we aim to provide.
It’s fantastic to know your visit was an excellent one and we really appreciate you taking the time to share your experience. We look forward to welcoming you back to Loaf soon!
Warm regards,
Manny.
Super helpful
Super helpful, knowledgeable staff and great options in styles, fabrics and colours. Such a good brand!
11 January 2026
Reply from Loaf - Guildford
Hi Mirella,
Thank you so much for your lovely feedback!
I’m delighted to hear you found our team helpful and knowledgeable and that you enjoyed exploring our range of styles, fabrics and colours. Your kind words about our brand really mean a lot.
I truly appreciate your support and hope to welcome you back again soon!
Warm regards,
Manny.
I went in to decide between three…
I went in to decide between three sofas. Penny found me and was so helpful. She was knowledgeable and generous with her time to help me decide. The showroom is beautiful with the added bonus of having farrow and ball paint swatches available. Penny made the whole process fun and easy. Thank you and can’t wait to receive my new sofa.
30 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Alexa,
Thank you for your review.
I’m so pleased Penny was able to help you choose between the sofas and make the whole process fun and easy. It’s great to hear you enjoyed the showroom too especially the swatches, this is what we love to hear!
Warm regards,
Cynthia
Guildford store
Visited your Guildford store yesterday. As with Stephanie's review earlier we found Chloe and Joe both very helpful in sorting out the style, fabric type and colour of our sofa whilst allowing us to make our choice at our own pace and without any pressure.
1 February 2026
Unprompted review
Reply from Loaf - Guildford
Hi David,
Thank you for your review.
It’s great to hear Chloe and Joe were so helpful in guiding you through styles and fabrics while giving you space to decide at your own pace.
Warm regards,
Cynthia
We visited your Guildford store & loved…
We visited your Guildford store & loved how everything was layed out. The staff were all fantastic & felt welcome to browse without any pressure.
The first time sitting on a Loaf Sofa we were sold!
The hardest part was picking out of the fantastic rage of colours & materials. This was made easier by the swatches & seeing most of the different coloured materials on sofas in store.
31 January 2026
Reply from Loaf - Guildford
Hi Ross,
Thank you for your review.
It’s lovely to hear how much you enjoyed visiting our Guildford store, and that the layout and relaxed atmosphere made it easy to browse without pressure. I’m so pleased the team made you feel welcome and that sitting on a Loaf sofa sealed the deal!
Warm regards,
Cynthia
I bought 2 beds to your…
I bought 2 beds after a visit to your Guildford shack.
Chloe who helped me choose the fabric was so helpful and knowledgeable.
28 January 2026
Reply from Loaf - Guildford
Hi Mr Bentley,
Thank you for your review.
We're pleased to hear about your visit to our Guildford shack, and that Chloe was so helpful and knowledgeable when guiding you through your fabric choices.
Warm regards,
Cynthia
Guildford store
Tabitha, the lady in the Guildford store was brilliant. Very very helpful
31 January 2026
Reply from Loaf - Guildford
Hi Stuart,
Thank you for your review.
It’s wonderful to hear Tabitha was so helpful during your visit to our Guildford store.
Warm regards,
Cynthia
Amazing experience walking around the…
Amazing experience walking around the Guildford Store with a glass of Fizz in hand Joe Goode was so helpful and we have purchased two sofas and a footstool oh and a lamp thank you Joe 💕and all the guilford team
31 January 2026
Reply from Loaf - Guildford
Hi Sherman,
Thank you so much for your lovely feedback!
I’m delighted to hear you had such an amazing experience in our Guildford store. Joe and the whole team will be thrilled to know they made your visit so special. Enjoy your new sofas, footstool and lamp, excellent choices!
I hope to welcome you back again very soon!
Warm regards,
Manny.
Very helpful
Our experience at Guildford shack was a very helpful and friendly service, thanks to Joe & Seren & another assistant we spoke to on the phone(can’t remember her name)
Also customer service very helpful with resolving our queries and payment.
Overall very impressed with everything.
19 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Peter,
Thank you so much for your lovely feedback!
I’m really pleased to hear you had such a positive experience at our Guildford Shack. Joe and Seren will be delighted to know they made a great impression and I’ll be sure to pass on your kind words to the rest of the team, including our customer service staff.
Thanks again for taking the time to share this, I really appreciate it and hope to see you again soon!
Warm regards,
Manny.
Excellent Team in Guildford who spent…
Excellent Team in Guildford who spent time discussing products and rugs answering very knowledgeably my endless questions!!
23 January 2026
Reply from Loaf - Guildford
Hi,
Thank you so much for your kind feedback! We’re delighted to hear the Guildford team took the time to answer all your questions and help you find the right products and rugs. We’ll be sure to pass your lovely comments on to them.
Kind Regards,
Paris
Good service inshore and easy (& quick)…
Good service inshore and easy (& quick) ordering. Had previously used the remote video consultation service which was really helpful for discussing the practicalities of getting our chosen sofa into an apartment with a tricky entrance. All the Loaf team were super helpful.
22 January 2026
Reply from Loaf - Guildford
Hi Sue,
Thank you so much for your lovely feedback!
We’re really pleased to hear that both your in-store visit and the remote video consultation were helpful, especially when it came to navigating a tricky entrance, that’s exactly what the service is there for. It’s great to know the ordering process was quick and easy too. We’ll be sure to pass your kind words on to the whole team. Enjoy your new sofa!
Kind Regards,
Paris
Happy Customer
I was welcomed as I walked through the doors by two lovely ladies who went out of their way to help me.
I returned today to place my order and was met and recognized by one of the staff members who had helped me on my previous visit.
Chloe then helped me choose fabric having explained to me that the fabric covering the sample chair was no longer available .
In a very short time my order was placed and I left the store a very happy customer.
Thank you to the relevant staff on duty.
Regards
Sheila Pacak.
25 January 2026
Unprompted review
Reply from Loaf - Guildford
Hi Sheila,
Thank you for your lovely review.
It’s wonderful to hear how warmly you were welcomed on both visits to our shacks, and that the team remembered you when you returned to place your order.
We're pleased Chloe was able to guide you through the fabric options and help get everything sorted so smoothly. We’ll be sure to pass on your lovely feedback to the team.
Warm regards,
Cynthia
Penny at the Guildford store was most…
Penny at the Guildford store was most helpful, polite and proffessional.
23 January 2026
Reply from Loaf - Guildford
Hi David,
Thank you for your kind words! We’re delighted to hear Penny at our Guildford store was so helpful, polite and professional. We’ll be sure to pass this lovely feedback on to her!
Kind Regards,
Paris
Testing a sofa in store no guarantee of comfort of that delivered
Despite going to the Guildford store to check comfort of sofas, it was no guarantee of the comfort of that delivered. What was delivered was very hard indeed, but we thought the seat would soften with use, so persevered. Not only hasn't it softened with use, one can now feel the springs! it has been a very expensive mistake, A complete waste of money. As the sofa was delivered back in April last year we can't have it returned.
Update. Following a direct email by my daughter, who had bought this sofa for me, Loaf's "engineer" came today to look at the sofa. As soon as he removed the seat cover It was obvious why it was so uncomfortable. There are three very hard channels caused by the folding and stitching of fabric running right across the seat cushion! However this, apparently, is not considered a fault! I refused to accept this as we had experienced no such discomfort when we tested, and then ordered what we expected to be the same model. Given that comfort is essential for a sofa, I consider this either a design fault or a manufacturing fault. My old IKEA sofa, after 6 years wear, was more comfortable than this £1,000+ sofa. Needless to say I am not impressed with this company's manufacturing standards if this level of discomfort caused by either design or manufacture, is not considered a fault.
Further update. Have now been informed that Loaf make nothing, just subcontract to various companies, so the "love seat" we received may not even been made by same company as one we tried in Guildford store, especially as delivery was delayed by several weeks.
25 April 2025
Unprompted review
Reply from Loaf - Guildford
Hi,
Thank you for taking the time to share this and I’m really sorry to hear about your experience, that’s certainly not what we’d want for you.
We appreciate you explaining the situation and while we understand how frustrating this must be, the good news is that your sofa is still within its 1-year warranty. I’ve requested your information so we can look into this properly and we’d really like to arrange for one of our technicians to assess the sofa and see what’s going on with the comfort and springs.
If you could kindly let us know your order details and best contact information, we’ll be able to move this forward for you as quickly as possible. We want to make sure this is looked at thoroughly and fairly.
Kind Regards,
Paris
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