Very welcoming store on Chiswick High Road - my grandchildren, called Arlo and Jacob funnily enough, were delighted by the cookies and lots of games to play - genius because it gave myself and my... See more
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Exception friendly staff on hand to advise and help learn more about product ranges and made to feel very welcome. After one and half hours we finally walked away knowing we'd chosen the right sofa, t... See more
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I don’t think I can give a proper review if I am still waiting for the pillowcase. How is it appropriate to ask for a review before customers have tried out the product? I didn’t expect pillowcases t... See more
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The selling service is good ( excellent in Chiswick, not so good in Battersea) the products are lovely. Communication, waiting time and delivery is below standard. Still waiting for the refund of an o... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Chiswick
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
147 Chiswick High Road, W4 2DT, London, England, United Kingdom
- 02031418300
4.4
Excellent
52 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The comfiest sofas and the most helpful…
The comfiest sofas and the most helpful staff!
A massive thank you to Muna for her help in picking our sofa. We are super excited and can't wait for it to arrive!
28 February 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Magnus,
Thank you for your review.
I’m so pleased to hear you found our sofas wonderfully comfy and that Muna was able to help you choose the perfect one. I’ll be sure to pass on your kind thanks we’re just as excited for it to arrive!
Warm regards,
Cynthia
Great visit to Loaf in Chiswick
Lovely, useful visit to Loaf in Chiswick. Got to try out our preferred sofas and bring home fabric samples to help us make our decision. Lovely friendly welcome from Fatiya, especially for our little dog, and excellent support and advice from Muna. Order for Squishmeister sofa now placed!
30 January 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Linda,
Thank you so much for your lovely feedback!
I’m delighted to hear you had such a helpful visit to our Chiswick store and that you enjoyed trying out the sofas and taking home fabric samples to help with your decision. Fatiya and Muna will be thrilled to receive your kind words and I’m especially glad your little dog felt so welcome too!
Congratulations on ordering your Squishmeister sofa, excellent choice! I can’t wait for you to enjoy it in your home.
Warm regards,
Manny.
Great showroom
Great showroom. Mona was very helpful, enthusiastic and welcoming. ended buying my fav sofa. Thank you Mona
24 January 2026
Unprompted review
Reply from Loaf - Chiswick
Hi,
Thank you so much for your kind words!
I’m thrilled to hear you had a great experience and found your favorite sofa. Mona will be delighted to know her enthusiasm and support made a difference. Enjoy your new sofa and we look forward to welcoming you again!
Warm regards,
Manny.
We had a great experience at Loaf
We had a great experience at Loaf. Muna was extremely patient, helpful and went above and beyond to help us make the right decision. She made the whole experience fun and painless. Thank you for all your knowledge and help.
24 January 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Tiffany,
Thank you so much for your kind words!
I’m thrilled to hear you had such a great experience at Loaf. Muna will be delighted to know her patience, knowledge, and dedication made the process fun and stress free for you.
I truly appreciate you taking the time to share your feedback and hope to welcome you back again soon.
Warm regards,
Manny.
Fabulous service
Brilliant delivery guys. They removed my old chair & fitted my love seat quickly
21 January 2026
Reply from Loaf - Chiswick
Hi,
Thank you for your kind words!
We’re delighted to hear the delivery team took care of everything so smoothly. Enjoy your new loveseat!
Warmest Regards,
Paris
Brilliant service from Muna who was…
Brilliant service from Muna who was really patient and provided really excellent service and advice
23 January 2026
Unprompted review
Reply from Loaf - Chiswick
Hi Dan,
Thank you for the lovely feedback! We’re so glad to hear Muna provided such patient, excellent service and advice, we’ll be sure to pass this on to her.
Kind Regards,
Paris
Having visited the store previously and…
Having visited the store previously and gone away to measure and have a rethink we decided the Queenie was the one! I called the customer service team and spoke to a very helpful team member who suggested I look at the little cheese as another footstool option. Order now placed and awaiting delivery for May 2026.
22 January 2026
Reply from Loaf - Chiswick
Hi Imelda,
Thanks so much for sharing your experience! We love that you took the time to measure, rethink, and ultimately chose the Queenie, great choice. It’s lovely to hear our customer service team could help and suggest the Little Cheese as an alternative footstool option. We hope the wait until May 2026 flies by and that you’ll love everything once it arrives!
Kind Regards,
Paris
Lots of help given in store with…
Lots of help given in store with choosing colour and size .
11 January 2026
Reply from Loaf - Chiswick
Hi Gavin,
Thank you for your feedback.
We’re delighted to hear that you received plenty of help in store with choosing the right colour and size. Your kind words are greatly appreciated and will be shared with the team.
Kind regards,
Paris
Stopped in to have a browse
Stopped in to have a browse, new resident to area and had not been in before. The display was so easy to move around and staff very friendly. Actually bought something on my first visit!
14 January 2026
Reply from Loaf - Chiswick
Hi Jo Anne,
Thank you for your review.
We're delighted to hear you enjoyed your first visit and that the team helped make it such a positive experience.
Lovely to know you found something you loved straight away.
Warm regards,
Cynthia
Great customer service both in the…
Great customer service both in the Chiswick store and on the phone.
13 January 2026
Reply from Loaf - Chiswick
Hi Rachel,
Thank you for the kind feedback! We’re delighted to hear you received great service both in our Chiswick store and over the phone. We look forward to welcoming you again.
Kind Regards,
Paris
We went to two of you shops
We went to two of you shops, Guildford and Chiswick and both times the lovely girls serving us were great! We did know exactly what we wanted so it was very straightforward. Very exciting to get our new sofa .
28 December 2025
Reply from Loaf - Chiswick
Hi Mimi,
Thank you so much for your lovely feedback. We’re really pleased to hear that the teams in both our Guildford and Chiswick showrooms took such good care of you and made everything straightforward.
It’s even more exciting when you know exactly what you want and we’re thrilled to hear you’re looking forward to your new sofa. Thanks again for taking the time to share your experience, and we hope you love it when it arrives.
Kind Regards,
Paris
Excellent service, nice shop, dog friendly
Despite the rather odd invitation to review my loaf experience, here I am. (When did the loaf shop become a “shack”? And I’m puzzled about the “rest-drive” I was supposed to enjoy in the shack).
Anyway, our buying experience was excellent. Friendly, helpful service and a very easy purchase process.
Fortunately for us, an example of the chair we were interested in was available in the shop. This helped us to make a decision.
The fabric swatches, available in the “shack”, are a really useful buying tool.
And, our dog was welcome in the shop.
So far, an excellent experience.
19 December 2025
Unprompted review
Reply from Loaf - Chiswick
Hi Fiona,
Thank you for taking the time to share such a thoughtful review!
We’re really pleased to hear that your buying experience was such a positive one. A friendly, helpful service and an easy purchase process are exactly what we aim for. It’s great that being able to see the chair in person and use the fabric swatches helped you make your decision, and we’re especially glad your dog felt welcome too.
Thank you again for choosing Loaf, and we hope you continue to enjoy the experience as everything progresses.
Warmest Regards,
Paris
Reply from Loaf - Chiswick
Hi Sebnem,
Thank you for your review!
We’re glad to hear you like the materials, we put a lot of care into choosing high-quality fabrics and finishes, so it’s great to know it’s appreciated.
Please let us know if there is anything else we can help with!
Warmest Regards,
Paris
Great Showroom and very friendly…
Great Showroom and very friendly people/sales process!
17 December 2025
Reply from Loaf - Chiswick
Hi,
Thank you so much for your kind words!
We’re thrilled to hear you enjoyed the showroom and found our team friendly, we always aim to make the sales process as smooth and enjoyable as possible.
We hope to welcome you back soon!
Warmest Regards,
Paris
Reply from Loaf - Chiswick
Hi Sunil,
Thank you for your kind review!
We’re delighted to hear you found our staff at the store helpful we’ll be sure to pass your lovely feedback along to the team.
Warm regards,
Cynthia
Helpful, Friendly, Good Sofas
13 December 2025
Reply from Loaf - Chiswick
Hi Jovan
Thank you for your review,
We’re glad you found our team helpful and are enjoying your sofas.
Warm regards
Cynthia
Great product and satisfying experience…
Great product and satisfying experience when minor problems were resolved. Great customer service at the Chiswick show room.
10 December 2025
Reply from Loaf - Chiswick
Hi Ashok,
Thank you for your review,
We’re really pleased to hear you’re happy with the product and that the team at our Chiswick showroom were able to resolve the minor issues and support you along the way.
Warm regards,
Cynthia
Great service
Delivery service was polite, friendly, considerate (like the instore experience) and conveniently early.
Fitted our sofa quickly and cleared all the rubbish away.
The sofa is great.
8 December 2025
Reply from Loaf - Chiswick
Hi Phil,
Thank you so much for your lovely feedback! We’re thrilled to hear that your delivery experience was just as positive as your in-store visit, and that the team were polite, friendly, and efficient.
It’s fantastic to know that your sofa is fitting perfectly and that everything was cleared away for you. We’ll be sure to pass your kind words on to the delivery team, they’ll be delighted to hear this.
Enjoy your new sofa!
Warmest regards,
Paris
Reply from Loaf - Chiswick
Hi Aaron,
Thank you for your review
We’re so pleased to hear you found the information on our website clear, we truly appreciative your review
Warm regards,
Cynthia
Reply from Loaf - Chiswick
Hi there,
Thank you for your review
We’re so glad to hear you had a great experience with our team we’ll be sure to share your lovely feedback with them.
Warm regards,
Cynthia
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