UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... See more
Company replied
I did a review last year slating the company as they had changed underwriters who treated you as a brand new customer & had to have all pets history from Vets. I went through the complaints procedur... See more
Company replied
The call centre was excellent Tom sorted my pet insurance out as I couldn't manage with online. Went through policy with me also sending postal copy ad well as online for ease of reading. Would recomm... See more
Company replied
Company details
Written by the company
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Contact info
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, United Kingdom
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4.5
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 85% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Easy and straight forward with no…
Easy and straight forward with no problems signing up at all.
6 March 2026
Reply from Lifetime Pet Cover
Hi Jay, thank you for your feedback. It is great to hear that signing up was easy and straightforward with no issues. Thank you for choosing us to protect your pet.
Initial concerns but great experience once sorted.
Having initially completed my quote online I had to contact by telephone as there was not confirmation of purchase except for a direct debit mandate. On contacting by telephone I was told the policy had not been set up which was concerning as if I hadn't contacted then I would have been left uninsured.
I have given a 5 star review because of the way I was dealt with during the call, the person who discussed everything with me explained fully, including what is, and is not, included, costs, dates of direct debit etc, and was polite and knowledgeable throughout.
9 March 2026
Reply from Lifetime Pet Cover
Hi Mark, thank you for sharing your experience and bringing this to our attention. We’re sorry to hear about the issue you experienced when setting up your policy online and we understand why this would have been concerning. It does sound like an error occurred during the application process and we apologise for the confusion caused by receiving a direct debit mandate without confirmation of the policy being set up. We’re glad you contacted us so our team could identify the issue and ensure everything was arranged correctly. We really appreciate your patience while this was resolved and thank you for the kind feedback about our team, we really appreciate it.
Simple to apply and understand the…
Simple to apply and understand the policy - good price with good cover for 2 dogs and happy so far
9 March 2026
Reply from Lifetime Pet Cover
Thank you for your feedback Patrick 😊 We are really pleased to hear you found the policy simple to apply for and easy to understand. It’s great to know you were able to get good cover for both of your dogs at a price you’re happy with. Thank you for choosing us to protect them!
Excellent customer service
Unable to complete cover on line. The customer service answered promptly, went through all the cover, different options and explained everything. Better cover and less expensive than previous insurer I had for past 5 years.
Very helpful and knowledgeable and nice to speak to a real person. I wasn’t rushed or pressured into purchasing so overall a very positive experience
2 March 2026
Reply from Lifetime Pet Cover
Hi Bernadette, thank you for your feedback. We’re delighted to hear that even though the online process didn’t work as expected, our team was able to guide you through the options and explain everything clearly. Thank you for choosing us and sharing your experience.
Reply from Lifetime Pet Cover
Thank you for your kind feedback. It is great to hear that you found our team helpful and polite. We appreciate you taking the time to share your experience.
Quick to set up and relatively easy to…
Quick to set up and relatively easy to understand what is being covered.
Documents promptly emailed
26 February 2026
Reply from Lifetime Pet Cover
Hi Peter, thank you for your feedback! We’re really pleased to hear that you found the policy quick to set up and the cover easy to understand. It’s also great to know that your documents were received promptly.
Easy website to use.
19 February 2026
Reply from Lifetime Pet Cover
Thank you for your feedback! It is great to hear you found our website easy to use. We really appreciate you choosing us to protect your pet.
Easy online application
Easy online application. Good premium for our nine year old labradoodle. I now have peace of mind that any future issues will be taken care of
16 February 2026
Reply from Lifetime Pet Cover
Hi Catherine, thank you for your kind feedback! We’re delighted to hear you found the application easy, are happy with the premium and feel reassured by your cover. Providing that peace of mind is exactly what we aim to do. Thank you for choosing us to protect your Labradoodle 😊
Totally and utterly inept
Totally and utterly inept. Despite trying to update information it’s always incorrect. Then when you try and claim they will do their best to pay as little as possible. Still getting emails from them over the renewal of insurance on a pet that died over a year ago. Simply lost for words how inept and incompetent a company can be.
14 February 2026
Unprompted review
Reply from Lifetime Pet Cover
Hi Andrew. We’re very sorry to read about your experience and the distress this situation has caused.
We can confirm that we have received your complaint and that our Complaints Manager has now responded to you directly via email to address the concerns you’ve raised.
If you haven’t seen our response, please check your junk or spam folder, or feel free to contact us directly so we can ensure you receive it.
We appreciate you bringing this to our attention and are committed to reviewing the matter thoroughly.
Strait forward easy to apply and not…
Strait forward easy to apply and not having to wait for serches
5 February 2026
Reply from Lifetime Pet Cover
Hi Mary, thank you for your feedback! We’re really pleased to hear you found the process straightforward and easy to apply. Thank you for choosing us 😊
Reply from Lifetime Pet Cover
Thank you for your feedback :) We’re glad to hear you found our service both helpful and fair. We really appreciate you choosing us to protect your pet.
Reply from Lifetime Pet Cover
Thank you for your feedback! We’re really glad to hear you found everything easy to fill in. Thank you for choosing us 😊
Reply from Lifetime Pet Cover
Hi Kate, thank you for your kind feedback! We’re so pleased to hear you found our staff lovely and that you feel reassured by your cover. That peace of mind is exactly what we aim to provide.
French Bulldog owners - dont bother!
the company offers french bulldog owners a competitive price. You would think that as your paying 5x the rate of other dogs that the risks of having a french bulldog are priced in. But they are not, they claim they do not cover congenital issues as they are pre existing. Nearly every french bulldog problems is congenita.. they do not class these issues as charicteristic traits even though they all have them. basically just scamming you as they have a get out clause in the small print. Its just normal DOG insurance that you pay 5x more as its a french bulldog but will not cover french bulldog problems.
4 December 2025
Easy to set up and call handler very…
Easy to set up and call handler very friendly and courteous, very supportive and customer service brilliant.
Thankyou.
4 February 2026
Reply from Lifetime Pet Cover
Hi Donna, thank you so much for your lovely feedback! We’re delighted to hear you found the policy easy to set up and that our call handler was friendly, courteous, and supportive. It’s wonderful to know you had such a positive experience with our customer service. Thank you for choosing us 😊
I’m new to the company but thought it…
I’m new to the company but thought it offered the best cover
2 February 2026
Reply from Lifetime Pet Cover
Hi Joanne, thank you for your review and for choosing us 😊 We are really pleased to hear you are happy with the cover and we hope it gives you peace of mind going forward.
Only just signed up… will review in one…
Only just signed up… will review in one year’s time🤷♀️
26 January 2026
Reply from Lifetime Pet Cover
Thank you so much for choosing us 😊 We will be here if you need any help and we look forward to hearing how you get on.
Clear purchase
26 January 2026
Reply from Lifetime Pet Cover
Hi Linda, thank you for your review! We appreciate you choosing us to protect your pet and taking the time to share your feedback.
It was quick and easy and the customer…
It was quick and easy and the customer service was polite and friendly
27 January 2026
Reply from Lifetime Pet Cover
Hi Gary, thank you for your feedback! We are pleased to hear you found everything quick and easy and that our customer service team were polite and friendly. We really appreciate you choosing us.
Very helpful.
23 January 2026
Reply from Lifetime Pet Cover
Thank you for your review! We are glad to hear you found the service very helpful and appreciate you taking the time to share your feedback.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.