Klaviyo Reviews 359

TrustScore 2 out of 5

1.8

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Review summary

Created with AI, based on recent reviews

Looking at 70 reviews, most reviewers were unhappy with their experience overall. Many customers found the customer service to be abysmal, describing it as incompetent, unprofessional, and unhelpful, often leading to wasted time and frustration. People frequently reported issues with the platform's functionality, including slow loading pages, broken automations, and persistent bugs that support was unable to resolve. Reviewers also expressed dissatisfaction with the company's pricing, noting that it kept climbing while service quality declined, and some felt they were being charged for services they didn't use or for outdated data. However, some customers also noted positive aspects, praising the platform's integration with Shopify and Woocommerce, and finding it to be a best-in-class email service provider with a better interface and ease of use compared to alternatives. A few other people also felt that the customer service was great, highlighting specific staff members for being helpful and thoughtful in their responses.

What people talk about most

Customer service

Users describe negative interactions with customer service, often citing it as highly unsatisfactory, with... See more

Website

Reviewers highlight negative aspects of the website, with many experiencing constant unreliability, pages not... See more

Service

Reviewers express strong dissatisfaction with the service, describing it as "horrific" and the "worst... See more

Staff

Customers consistently note negative experiences with staff, describing them as unhelpful, unprofessional,... See more

User experience

People report negative experiences with user experience, with many reviewers describing it as "absolutely... See more

Reviews shaping this summary

Rated 2 out of 5 stars

During Black Friday, I've had 2 campaigns already where a shared IP ban caused 22.5 and 60% of my emails to bounce. After research, this turned out to be a problem on Klaviyo its end, who have a l... See more

Rated 2 out of 5 stars

Don't get lured in by the Shopify integration alone. Klaviyo has become an endless money pit where you pay a premium for 'bloatware'—features that sound good on paper but offer no real utility. Their... See more

Rated 2 out of 5 stars

I’ve lost revenue and wasted hours dealing with broken automations, confusing dashboards, and slow support. Definitely frustrating.

Rated 2 out of 5 stars

Klaviyo charges like a high-end platform, yet the website constantly feels unreliable. Pages don’t load properly, changes don’t always update, and simple tasks become unnecessarily time-consuming. For... See more


Company details

  1. CRM Provider
  2. Email Service Provider
  3. Internet Marketing Service
  4. Software Company

Written by the company

Klaviyo powers smarter digital relationships. We make it easy for B2C businesses to transform all their data into more valuable customer experiences across every touchpoint — from email and SMS to web and reviews. More than 157,000 businesses rely on Klaviyo to grow their revenue faster and more efficiently.


Contact info

1.8

Poor

TrustScore 2 out of 5

359 reviews

5-star
4-star
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1-star

No history of asking for reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

After 9 Years, This Is How They Treat You

I’ve been a paying Klaviyo customer for 9 years. After the Christmas peak, I forgot to downgrade our plan. Our usage dropped, but we continued to be charged at a much higher tier — even though we didn’t use the additional capacity.

I hold my hands up — it was my oversight. But there was no cost to Klaviyo, as we didn’t use the extra service. I explained everything clearly and asked if they’d consider a refund for the unused months.

They refunded the current month (which hadn't ended yet), but refused to consider the identical previous months. No discussion. No flexibility. Just a copy-paste policy response and a flat “this decision is final.”

Even after nearly a decade as a loyal customer, there was zero goodwill. They charged us for services we didn’t use, and wouldn't make it right — even when it would’ve cost them nothing.

I can't see a genuine reason for Klaviyo's decision. They would lose nothing by issuing a refund as the services were not used. As a business owner myself, I would not treat a customer this way.

If you’re thinking of using Klaviyo, be aware: once they’ve charged you, that’s where the support ends. You’re on your own.

4 April 2025
Unprompted review
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Reply from Klaviyo

Hi there, thank you for your candid feedback - and for your 9 years of loyalty with Klaviyo. We want to make it as simple as possible for customers to manage their plan. While it's always been easy to upgrade or downgrade your plan to suit your sending needs, we've recently launched an auto-downgrade option for customers who pay by credit card, so that you don't need to remember to do it when your usage falls after a busy period. If you pay by card, you'll see this option available to you in the billing section of your account. Kind regards, Claire

Rated 1 out of 5 stars

Customer support does not help

Lot of issues - I keep opening tickets with Klaviyo customer support and nothing has been resolved. I am losing customers everyday as the click rate that Klaviyo shows is wrong as I am tracking the clicks in Clarity and clearly there are a lot of clicks that are not showing in Klaviyo.

1 April 2025
Unprompted review
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Reply from Klaviyo

HI Boomi, I'm sorry to read about the frustrations you've described. By default, all links - and therefore clicks - within a Klaviyo email are tracked (with a few exceptions). Microsoft Clarity is not designed specifically for tracking email clicks and may not provide accurate or detailed data for that purpose.

If you'd like to share a few more details about the other issues you've mentioned, please drop me a line at feedback@klaviyo.com, and I'll look into them. Kind regards, Claire

Rated 1 out of 5 stars

The worst email marketing company in…

The worst email marketing company in the market
and the wordst support 0/10

2 April 2025
Unprompted review
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Reply from Klaviyo

Hi Anouar, thank you for sharing your feedback. If you'd be open to sharing a few more details about your experience, please drop me a line at feedback@klaviyo.com, and I'll investigate. Kind regards, Claire

Rated 3 out of 5 stars

Is there some light........?

I would like to award more due to the fact of a couple advisors were brilliant and helped me set up a sign up form. This coupled with my own work and looking on YouTube, Casey Luck, i am now fairly proficient on Klaviyo.
The truth has always been the product is really good, with the caveat that it currently is not working due to technically issue for the last 48 hours? However it is potluck as to what advisor you get!! I have had live chat so many times, i eventually find a couple of good ones.
For this reason i can not give anything more than 3 stars, the level of competency within the support is still really poor throughout tho whole team, some shine brightly, others are awful!
Better but only because i have taught myself!!

31 March 2025
Unprompted review
Rated 1 out of 5 stars

If I could I would give them ZERO…

If I could I would give them ZERO Stars. I have been trying to cancel my subscription for 2 weeks now. No success online nor with their Support. What they advise is useless and does not work.

In the meantime they are trying to deduct money from my card.

This is straight forward fraud! DO NOT USE THEM!

27 March 2025
Unprompted review
Rated 1 out of 5 stars

Klaviyo keeps changing its pricing…

Klaviyo keeps changing its pricing policies. What used to be a flexible usage-based plan has become a forced subscriber-based model, where you're pushed to pay for inactive profiles. You're left deleting users blindly just to avoid getting overcharged.

There’s no real customer support, no one to talk to, and no transparency. It feels like a company that's lost its way — no wonder their stock has dropped so significantly.

31 March 2025
Unprompted review
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Reply from Klaviyo

Hi there, thank you for taking the time to write a review. Our pricing has always been based on the number of active profiles a customer has, but we've recently adjusted the fees of those users whose active profile count exceeds their plan's limit.

You are only paying for active profiles - not inactive profiles - but you need to manage your list to make sure that inactive profiles are not being counted. We've shared lots of guidance on how to do this (e.g. https://help.klaviyo.com/hc/en-us/articles/24263920096027).

If you still need assistance, please reach out to our support team via the support link in your account. Kind regards, Claire

Rated 1 out of 5 stars

Great product but provokingly bad customer support

Great product, but the worst customer support that doesn’t match the very high price they charge. Every time I have been in touch with support, they either misunderstand, or close the case without resolving the issue. Is it AI-agents answering customer support tickets? This is reason enough for us to look for other options, this is too tiring.

28 March 2025
Unprompted review
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Reply from Klaviyo

Hi Vendela, I'm sorry to read about the frustrations you've described. Unfortunately it appears that you tried to contact our support team via two unused email aliases. Your messages will have triggered an email to you explaining that a support ticket had not been created, and explaining how to contact the support team (via email or by using the support button in your account).

It looks as though your queries were relating to account closure? You can read how to do that here: https://tinyurl.com/5fvp3kt8

Kind regards, Claire

Rated 5 out of 5 stars

Danielle M. is the BEST!

Danielle M. was AMAZING! I was really concerned regarding an issue with our most recent email campaign and I reached out to Klaviyo chat support. Danielle M. was incredibly patient, extremely knowledgeable, and made sure to answer every question I had to ensure I was feeling confident by the end of the chat. It truly was one of the BEST chat experiences I have ever had! Agents like Danielle M. are what keep me using Klaviyo. Danielle is an amazing employee! I am truly so impressed with their chat responses and for taking the time to help me and make me not feel rushed. I wish every chat agent was like Danielle M. - you are lucky to have her working for Klaviyo and representing your company so well!

18 March 2025
Unprompted review
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Reply from Klaviyo

Hi Erin, that's wonderful to hear! Thank you very much for taking the time to write a review about your experience with Klaviyo. I'll be sure to pass on your kind words to Danielle. Kind regards, Claire

Rated 1 out of 5 stars

$205 per month for a service that is…

$205 per month for a service that is subpar. My card declined because i got a new one and I went it to update the payment within less than 1 hour of it declining and it has now been 3 days and i have swapped to 3 different payment methods and emailed support and no one will help me process the payment to get my account reactivated and the "retry payment" button does not work on the site. TO PAY THIS MUCH MONEY AND HAVE NO ONE HELP YOU PROCESS A PAYMENT IS ABSURD. i have now lost out of many things in the last 72 hours of this service not being active. leaving and moving to a different platform.

7 March 2025
Unprompted review
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Reply from Klaviyo

Hi there, I'm sorry to read about the payment difficulties you've described. If you're still experiencing problems, please drop me a line at feedback@klaviyo.com with your account name, and I'll ask the support team to look into it. Kind regards, Claire

Rated 1 out of 5 stars

Poor value for money

Im just not getting click-through at any measurable rate with this service. I already moved up a tier an support only suggests paying for an even more expensive tier. I have had far better returns from Shopify. Really does not live up to claims and modest expectations.

3 March 2025
Unprompted review
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Reply from Klaviyo

Hi Aaron, I'm sorry to hear that your click rates have been disappointing. Subscriber engagement can be influenced by so many factors - please do check out our helpcentre for guidance on how to increase click rates (this article is particularly useful: https://help.klaviyo.com/hc/en-us/articles/360057459931).

If you're already following best practice, please do reach out to our support team who will be able to advise you further. Kind regards, Claire

Rated 5 out of 5 stars

great support

great support, everything is fine

2 March 2025
Unprompted review
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Reply from Klaviyo

That's great to hear - thank you, Philip. Kind regards, Claire

Rated 1 out of 5 stars

Terrible Customer Service

Like other reviews my experience with klaviyo customer service has been terrible. I identified spam emails syncing to klaviyo and requested details on how to stop this from happening and marking the profiles as inactive. Instead of helping with the issue klaviyo customer support advised that the new pricing based on active profiles "is a great deal!". How is paying an ongoing subscription for "active profiles" who have never consented to any email marketing and who provide no commercial benefit to my business a great deal. It is only a great deal for klaviyo! Despite emailing klaviyo for more than 30 days and klaviyo taking up to 10 days to respond the issue persists. I have not consented to increased billing and klaviyo customer service abruptly ended the call. I would not recommend.

21 February 2025
Unprompted review
Rated 1 out of 5 stars

STAY AWAY FROM KLAVIYO

We have used Klaviyo for close to 10 years now. We are officially cancelling our account as of today. The lack of support for its high paying users is nothing short of mind boggling. Since implementing MFA, their support tanked. We cannot get access to our account as the SMS messages do not come. No matter how many times we try. We are told it can take 2-3 DAYS to get a response on this issue. The only way to get support is to create a ticket through zen desk and because they have little support, it can take days to now access your account as an owner. YOU ARE HINDERING MY ABILITY TO MAKE MONEY!!! Get a system that is functioning for customers first before you cut off all remaining access for communication. DO NOT use their system. You can bet I will be removing all contacts today and closing this account effective immediately. Probably the worst decision you ever made as a company!

17 February 2025
Unprompted review
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Reply from Klaviyo

Hi there, I'm sorry to hear that you've had difficulty setting up multi-factor authentication - that's very frustrating.

It's worth bearing in mind that only the account owner or admin can set up MFA. (This guide explains the process in some detail, just in case you haven't seen it: https://help.klaviyo.com/hc/en-us/articles/360026617692)

We usually respond to support requests within a day, but if you've been waiting longer, please drop me an email at feedback@klaviyo.com and I'll flag your ticket with the support team. Kind regards, Claire

Rated 1 out of 5 stars

Klaviyo is not as good as it used to…

Klaviyo is not as good as it used to be.
The inbuilt pop up option does not work on android and the connection with shopify does not work well. It also slows down shopify store speed. The support is not very good anymore - the chat option disconnects and it takes anyone days to respond on email. I would not recommend using klaviyo as your email platform research other providers.

17 February 2025
Unprompted review
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Reply from Klaviyo

Hi Amy, I'm sorry to hear about the frustrations you've been experiencing. If you'd be willing to share more specific details about the issues you've encountered, please contact me at feedback@klaviyo.com and I'll investigate. Kind regards, Claire

Rated 5 out of 5 stars

Thank you Danielle for the help!

Danielle helped me solve all my problems!

17 February 2025
Unprompted review
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Reply from Klaviyo

Hi Max, thank you very much for taking the time to write a review - that's great to hear! Kind regards, Claire

Rated 1 out of 5 stars

NO support on the free trial...forget it.

So I use their plugin on the free version, install and get my form on my website to test the system integration. All looking good, form works. Then the next day, the form is gone. So I triple check all troubleshooting. All is ok on integration double checked, but the form is not showing. So I contact SUPPORT. But you have to PAY for support!! WTF guys, we are trying out and installing your plugin and you want us to PAY to test the plugin??? What a scam. No. If there is NO free access to support at all when trying out and deciding if it is worth it, then no business! ...btw, bot was useless.

15 February 2025
Unprompted review
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Reply from Klaviyo

Hi there, thank you for the feedback. To clarify, customers on a free plan do have access to email support for their first 60 days, which should be enough time to cover the set-up period. If you created your account less than 60 days ago, please contact me at feedback@klaviyo.com and I'll investigate. Kind regards, Claire

Rated 1 out of 5 stars

Scum of the earth email provider of…

Scum of the earth email provider of retail scammers. Since the beginning of the year, I have been receiving over 75 emails a day from scam retailers that send their emails through klaviyo or klaviyomail. Working to get anyone that sends emails through them to be blacklisted.

12 February 2025
Unprompted review
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Reply from Klaviyo

Hi Pat, spam is awful, and here at Klaviyo we enforce strict terms of use designed to prevent users from sending unwanted emails. We terminate the account of anyone who misuses our platform. Please contact me at feedback@klaviyo.com with the email address that is being targeted and the sender's domain, and our compliance team will investigate. We can globally suppress your email from all senders, if you wish. Kind regards, Claire

Rated 1 out of 5 stars

Klaviyo’s New Pricing Model is a Joke!

Klaviyo’s New Pricing Model is a Joke!

We've been loyal Klaviyo users for years, but their recent change to charge based on active profiles—not just the ones we actually email—is an absolute joke. Penalising businesses for simply storing contacts, even if they aren’t being emailed, is beyond ridiculous.

This greedy move has forced us to look elsewhere for a better provider. We’ve always appreciated Klaviyo’s features, but this change is a dealbreaker. Do the right thing for what’s left of your user base—DO NOT charge customers just for having emails in the system that they are not actively using.

For any business owners considering Klaviyo, I’d strongly recommend looking at alternative platforms that don’t punish you for simply maintaining a list.

10 February 2025
Unprompted review
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Reply from Klaviyo

Hi there, thank you for sharing your feedback. Klaviyo's monthly pricing plan has always been based on active profiles. We're adjusting the fees of customers who have a higher number of profiles than their plan allows.

If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress to send communications to them at future times. It's easy to do - but check out this help centre article for more details: https://tinyurl.com/4sc7r63r. Kind regards, Claire

Rated 1 out of 5 stars

Biggest Mistake, $20000+

Departing from Klaviyo permanently. Spent $20000+ on email and sms marketing. Much of which some sms campaigns never delivered. I complained and they disabled my account for compliance and not responding. Disappoint and unethical for a public company. This corporation will cripple small businesses and not care - do yourself a favor and do not risk your customers for their greed. It’s sad they would do this to small businesses.

1 January 2025
Unprompted review
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Reply from Klaviyo

Hi Ethan, thank you for taking the time to share your experience. I would like to learn more about what happened. If you'd be open to sharing some details please drop me a line at feedback@klaviyo.com. Kind regards, Claire

Rated 1 out of 5 stars

Disgusting corporate greed

Disgusting corporate greed! Once again Klaviyo hikes their prices by over 25% with no corresponding improvement in the product or support.

No customer service, poor deliverability, overpriced, and simply not worth it. Our customers do not care from which ESP they receive their emails from. We are moving to Omnisend after more than 5 years with Klaviyo.

27 January 2025
Unprompted review
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Reply from Klaviyo

Hi there, I'm sorry to hear that you intend to switch to another platform. It sounds as though the cost of your monthly plan is increasing because you have many more profiles than the plan you've selected covers. Where a customer's plan and profile count don't align, we are adjusting their fee accordingly - but increases are being capped to protect customers from large price jumps. Kind regards, Claire

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