From start to finish the service we received from Sam Lawton was exemplary. He sent us a very comprehensive video of the used car that interested us and gave us lots of helpful information about its... See more
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Terrible experience. Lost all digital display on my Fiesta. Showed photos of blank display to ‘technician’…he said ‘what am I supposed to be looking at ‘ I replied … it’s a Ford …this is a Ford main d... See more
Company replied
The car was poorly prepared and areas I had pointed out prior to collection where not rectified as promised when I arrived to collect the car. Furthermore the dealership have not fixed these issues an... See more
Senior Sales Executive Jon House was so helpful without pressurising us when we purchased a Ford Fiesta recently . Meticulously went through documents/ paperwork/and explained features of the car in g... See more
Company details
Information provided by various external sources
Welcome to Keith Motors, Established in 1951, Family run, Approved Ford Dealership of New & Used Cars with locations in Dorset & Hampshire. Pay us a visit today!
Contact info
Lyndhurst Road, BH23 4SB, Christchurch, United Kingdom
- 01425271371
- contact@keithmotors.com
- keithmotors.com
Hasn’t replied to negative reviews
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Service man rude and miserable
I bought a 2018 Ford fiesta in October 25. Only went for the 3 months warranty as I didn’t want to pay extra. Sam who sold me my car was absolutely amazing and has been from start to finish can’t fault him. However, my 3 months warranty ended Saturday 3rd January. On the 7th Jan, my oil pressure light and engine light appeared when I was driving. I immediately turnt my car off, waited for it to cool down and checked oil levels. Everything was fine. Car was parked safely so left it till morning and called recovery. They took it to Keith motors alongside my grandparents who explained everything to the service department. They booked it into the workshop to have diagnostic testing on the 8th. Was pretty quick and called me on the 8th to explain that the issue was the wet belt that had deteriorated and caused a blockage in the oil filter. Then it went downhill from there. They said that as the warranty had ended, they could only agree to pay for the oil filter and new oil to be put back in but wouldn’t pay for the belt. Asking me to pay £1000. I went back and forth on the phone to them trying to explain that although my warranty had ended, a belt wouldn’t have deteriorated in 3 months so why am I being asked to pay for the most expensive part when the car was obviously sold in that condition. My grandparents went down to understand what was going on as I was at work. They said to my grandparents “we have no proof that the belt is the reason for the blockage” which made no sense as I had been told that the blockage was being caused because of the belt and if I didn’t get it changed it would continue to happen until the belt was completely broken. We sucked it up and paid it because it was not worth the agg that it was causing however I do wish I had pushed further as in no way shape or form was this issue my doing. I called on Saturday morning to ask roughly how long the job would take so I could sort out transport to work and back. The lovely service guy told me “2-3days and should be started today”. I was quite happy with that turn around. All was fine. I called Tuesday afternoon 13th Jan just for an update to see how much longer it would be. The service man I spoke to on the phone I believe his name is Ian. Was nothing but miserable. Cut me off mid sentence when I was being super polite and apologising for calling for an update. Told me very bluntly, “your car has only been started on today so it’s going to be 3-4 more days” I politely replied saying “I understand you must be busy however I wish I had been told that it had been delayed as I now have to struggle to find more transport to work.” He replied again very bluntly and very sternly “we will call u when it’s ready” and hung up. Come 14th Jan I had a missed call from Keith motors but no voicemail so I called them back, starting with the service line as I thought it would be from them as my car was there. I politely said “sorry for bothering you, I had a missed call from you and I’m not sure what it was about” the same rude service guy replied with “well did u have a voice mail” again, I very patiently and politely replied saying “no I didn’t I’m afraid that’s why I’m not sure why I had a missed call. My car is with you in the garage so it may be related to that.” He said to me “I know I’m the one dealing with it, it wasn’t us that called you” and hung up again. I had a missed call same day in the evening to tell me that my car was ready to be picked up which was brilliant but again I had arrange transport as they had told me 3-4 days the previous day so had to cancel all of that which was rather inconvenient. I am only a young girl and I wasn’t sure if that had anything to do with the way this service man was talking to me but I have come to find out that my grandad actually refuses to speak to him if he needs help with anything as he has been rude to him as well. I think if you are going to be answering calls and helping out your “customers” you should at least show some respect like you expect back from your customers.
Motability Customers Beware!
Had our Wheelchair Accessible Vehicle booked in with their Christchurch Centre for Brake Pads and Discs. Dropped it off the night before so they had it first thing in the morning. Made them aware we needed it back the same day as didn’t want to be without it all weekend. Chased them after lunch to check on progress only to be told they were still waiting on the go ahead from Motability. Called Motability who confirmed THEY were contacted AM and requested video evidence from Keith Motors before they gave the go ahead to carry out the work. That Video DID NOT appear until 10 minutes AFTER we had chased, 2.25-2.30pm. Felt like we had been misled. Collected our Vehicle without the job getting done. Obviously there are always two sides to a story but we’ve never once been mislead by Motability. Shame as we’ve used Keith Motors before and they were excellent. Come on Guys…You’re better than this.
Excellent buying experience, great service
From start to finish the service we received from Sam Lawton was exemplary. He sent us a very comprehensive video of the used car that interested us and gave us lots of helpful information about its history. He answered all of our questions in an open and honest way. When we viewed the car in person he wasn't pushy, just efficient and friendly. A great all round experience.
buying a brand new car from Hayden…
buying a brand new car from Hayden excellent
i get my other car serviced here regularly excellent sales and service team 100% recommend
Excellent customer service from the Verwood dealership
Just had my first service on my Focus at the Verwood dealership.
Very pleased with the service!! Richard in the service department has been very helpful and professional throughout (how refreshing that has been!!), excellent member of the team. The work was carried in good time and in a efficient manner, thanks to all in the department.
From this experience , I can easily highly recommend!
Tried to overcharge me £300
I have owned several Fords and always use Keith Motors for services and MOTs, but never again.
They have lost my custom forever after trying to horrendously overcharge me when my car recently failed its MOT.
They quoted me £723 to fix the issues so I took my car to my local garage…same work, like for like parts…but £336 cheaper than Keith Motors!!! It was almost half the price, plus I got my car back a day early.
Irrespective of “quality Ford parts” and all that bullshit, they tried to take me for an absolute mug. Also, the government states that garages can charge a maximum of £54 for an MOT. Keith Motors charges £54, whereas my local garage charges £38! I wish I’d gone to them in the first place but they were booked up.
Also, I booked my MOT in at 08:30 only to be told that there were lots of MOTs to be done and the car wouldn’t be ready until 12:00!!! I couldn’t wait 3 1/2 hours so had to get bus home as they had no courtesy cars and no one to pick up/drop off because it was a Saturday! Why let customers book 08:30 if it’s not being done until 11:30???
Here’s a breakdown of costs:
Brake light bulb: KM = £19.99 My Garage = £3.49
Tyres x 2: KM = £99 (each) My Garage = £76 (each)
Lower arm suspension part: KM = £450 My Garage = £85.98
They even tried to get me to have a cambelt change (at a cost of £1669!) even though I last had it done two years ago!
I thought going to a specialist Ford dealer (and the place where I’d bought several cars from over the years) meant they would show a bit of customer loyalty, but clearly not.
A guy from KM called me yesterday to ask if I was happy with my service and would I recommend them to friends and family! I told him absolutely not and explained why and he said he would feed this back to management.
So just a word of warning. Always get a second quote if dealing with Keith Motors. I can sleep soundly knowing they will never try to rip me off again, but don’t let them make a mug out of you.
Took my Focus to the Ringwood…
Took my Focus to the Ringwood dealership for repair work. Not used this dealer before but very pleased with the standard of service including customer service I received. Barry and his team were excellent and kept me informed as the repair progressed and picked up another fault which they corrected. Drives much better now.

Reply from Keith Motors
Very honest place to buy a car
We are members of a Christian church looking for a 7-seater car for our family with four kids. I had been searching for many days for a good car when I saw one at Keith Motors around 5 PM, just before closing time. Jake started talking with me and patiently answered all our questions. He spent an hour with us, working beyond his regular hours. He advised us to pay £99 to hold the car for 24 hours, as it was likely to sell quickly. We agreed, and he promised to make a video for us the next day. My husband asked him to show us the springs and other details, which he did.
The next day, I drove 110 miles to see the car. I arrived at about 5:35 PM, and Jake was very accommodating. He took me for a test drive, and afterward, I confirmed my deposit to secure the car. I visited on September 18 and thought I would be able to collect the car the same day. However, Jake informed me that they would conduct checks on everything and that the car came with a three-year warranty. They completed the checks and changed the tires. The car was insured for a few days since it was a gift for a family, and the V5 was registered in their name. Everything was perfect.
We collected the car on September 23, and everything was perfect. Jake was very honest with us, and I explained why we were buying a car for a lovely family.
Jake was an angel that God placed in our path to help us find a car for the family. May God bless him for all his assistance and multiply his blessings.

Reply from Keith Motors
Still getting texts from this company…
Still getting texts from this company who took my car for a joyride after it had been serviced. Requested they stopped by calling them but this has made no difference at all. What a shambles of a company- avoid at all costs!

Reply from Keith Motors
STILL texting me marketing stuff…
STILL texting me marketing stuff despite my opting out several times over the past 10 years. Annoying and illegal.

Reply from Keith Motors
Service Keith motors
Hi took my transit custom nugget in for its interim service and an oil and filter change . Booking in easy.
Dropped off 8.0 am picked it up at 10.20. All done
To a great standard. Can’t recommend them enough.
Special thanks to nick. Who looked after my van.
Even a video of the health check. It’s just like being in the workshop ..
Once again thanks Guys. 😁😁

Reply from Keith Motors
Class leading indifference
Great news everyone! Keith Motors at Christchurch is doing so well that it can afford to alienate existing customers, and is indifferent to losing out on a further car purchase. Over the years I have dealt with most of the major brands in this space, with varying degrees of satisfaction. But I have never experienced such incompetence and apathy as I did today at this dealership. Having re-gassed and replaced the air con filter on my wife’s car in March, we found that as the weather became warmer, it was apparent that the air con was not getting cold. On reporting this to Keith Motors a week ago, we were advised to bring the car in for assessment by the foreman, at any time during the day, in order to then book the car in for any requisite remedial work. However, on arriving at service reception there was without exaggeration, blind panic. We were told that due to the inexperience of the person we had spoken to, we had been incorrectly advised. There was not even a job card filled out, for heaven’s sake! The only suggestion offered was that we book the car in at a later date for the requisite assessment. Pointing out that we had travelled from Poole for this miserable experience, the shrugging with indifference began in earnest. There was no apology for our time wasted, and no reaction other than disinterest at the news that I shall not be buying my next car from Keith Motors. I like the brand but this dealership is woefully unprofessional. If it were possible to rate them as zero, I would have. This is just my experience - hopefully yours will be better.

Reply from Keith Motors
My first impression whilst visiting…
My first impression whilst visiting Keith motors (Christchurch branch) was that I could not see what I was looking for because I didnt know myself.
A sales person called Harry came to see if he could help me find what I was looking for or wanted.
After looking at a few differant models and explaining what I would and wouldnt like, I left it to Harry to give me a call if something he felt may interest me comes in and then left.
After approximately 7 days Harry contacted me and said he may have a car that would suit me.
I went back later that day and veiwed an Audi.
Never thought of Audi but it was everything and more than I asked for.
I was not pressured and was very well treated and respected. Im in my 70s and very happy to find a proper company with pleasant staff. Thanks to Harry and to Ben (his trainer).
I think Harry will be a great asset to Keith Motors because he is polite and listens and made me want to buy. Good one. Job done.

Reply from Keith Motors
Loyalty does NOT pay.
It grieves me to award one star as even this has not been earned.
My father bought a C-Max (no longer manufactured ) from Keith Motors Christchurch in 2008. He loved this car and kept it in extremely good order.
He also ensured that he took it back to the dealership every 6months and latterly annually for servicing and MOT testing.
At the end of last year it became obvious that my father needed to give up driving and the car would need to go.
On December 22nd John House came to see the car and offered a small sum and a verbal agreement to take it away after Christmas on December 27th
On his return to the dealership he telephoned my brother to confirm this arrangement and ask that we remove the cherish number plate . This was done immediately after this telephone conversation.
Since then there has been no further communication from either John House or the dealership despite leaving three voicemails on Mr House’s telephone and a message with Reception at the dealership. My father’s car remains on the drive.
My father passed away on December 27th and I am grateful that he did not find out the despicable way that his loyalty to Keith Motors Christchurch was rewarded.
I have no intention of contacting them again but would advocate they be avoided at all costs
Keith Motors Verwood excellent service.
Excellent service provided by Keith Motors Verwood who supported my Ford Protect cover and fixed a sensor fault on my Ford Kuga in a professional and timely manner. They provided excellent communication regarding the work and the vehicle was returned promptly in clean and tidy condition.
Excellent Experience
Senior Sales Executive Jon House was so helpful without pressurising us when we purchased a Ford Fiesta recently . Meticulously went through documents/ paperwork/and explained features of the car in great detail . He had had tyres changed and wheel trims replaced and car looked great when we picked it up . Al in all a very good experience
Terrible experience
Terrible experience. Lost all digital display on my Fiesta. Showed photos of blank display to ‘technician’…he said ‘what am I supposed to be looking at ‘ I replied … it’s a Ford …this is a Ford main dealership…do you not know what’s supposed to be there. He replied .. I don’t know about Fords .. I drive a Fiat. Tried to speak to management … left waiting for 15 mins before I gave up and left. I bought my car 3 yrs ago from them and despite having full PDI it needed a new clutch … Be warned……..

Reply from Keith Motors
Car now smells of oil, thanks KM Ringwood…
Had my car serviced/MOT by KM Ringwood today. It’s was a speedy service and all completed fine, but the staff are sullen and moody. Also my car now smells of oil when driving or first getting into it, I can’t see any spilled oil under the bonnet so I believe that the mechanics have been in and out of it without a seat cover. Great, thanks! First time using them, I won’t be back and I’ll stick to my usual garage next time.

Reply from Keith Motors
Feeling daunted about being given the…
Feeling daunted about being given the heavy-handed sales approach yesterday when looking to buy a new/second-hand car yesterday, I was extremely pleasantly surprised, relieved and impressed with Jonny Saunders the salesman who kindly looked after me. He was completely approachable, laid back, friendly and informative, whilst not being at all “over the top, pushy, or in your face”. As a single woman I worried that I might feel bamboozled with “car-speak” or made to feel ignorant or stupid, but Jonny proved very much to the contrary. I would highly recommend Keith Motors to anyone. Plus for anyone who is worried about having the hard-sell, just ask for Jonny Saunders, he’ll look after you with professionalism mixed with friendliness and approachability assured.
DO NOT BUY HERE BEFORE YOU READ THIS
DO NOT BUY HERE BEFORE YOU READ THIS
Issues with price increase overnight, delivery, prep, extra charges, salesman Jonny and manager Justin.
Reading the claims on their website they sound great. My experience with the E63S they currently have for sale is far from that. They advertised the car for one price, and decided to act like a shoddy back street garage and raise the price by 0000's over night. More fool me, I liked it so decided to pay the extra. Morally and ethically not right IMO and this should have been enough for me to run a mile.
Then comes delivery which was discussed prior to deposit - was assured this could happen but the sales manager decided this wasn't something they would do.
They then claim to have added PPF to the car, which I had enquired about. But pictures received from there prior to purchase show this was already in place from a previous owner. This hasnt stopped them trying to charge me for it tho.
The dealership are obstructive in trying to purchase, god forbid you have an issue with something you buy here, I have no idea how they would resolve.
Do yourself a favour, take your hard earned money and go any where else but do not buy here.
Also please note, back discs are lipped. 3 of the four tyres are around the 4mm mark and as with all AMGs will need changing now to avoid ending up in a hedge.
To those who still deicide to deal with these cow boys, good luck. You will need it.
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