Kaiia The Label Reviews 1,228

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 500 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the clothing, noting its softness, thickness, and ability to maintain shape after washing, often exceeding expectations. Many appreciate the wide selection of styles and colors, making it easy to build a collection, and frequently highlight the excellent customer service for its quick, efficient, and understanding responses. However, some customers also noted issues with order processing, including delays, lack of updates, and difficulties with size changes or cancellations. A few other people also felt that the quality of some items deteriorated quickly after a few wears or washes, with seams fraying or fabric bobbling, despite initial impressions.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, with many praising the excellent quality of... See more

Quality

People report positive experiences with quality, often praising the excellent material, comfort, and... See more

Order

Users describe ambiguous interactions with order, with many customers expressing satisfaction with quick... See more

Customer service

Clients share positive opinions on customer service, with many describing it as fabulous, excellent, and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, efficiency, and professional... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If you’re leaving a 5-star review for Kaiia The Label, you could write: I had a great experience shopping with Kaiia The Label. The quality of the clothing exceeded my expectations, and everythin... See more

Company replied

Rated 5 out of 5 stars

Really good quality clothing. Always the softest material and so comfortable. Everything feels nice and thick and well Made. Been purchasing Kaiia clothing since last year, & probably a quarter of my... See more

Company replied

Rated 5 out of 5 stars

I had a few issues with quality of clothing I received but I would say this was a one off as as I have ordered other items and the quality is great. I contacted customer services and Amy and Anna res... See more

Company replied

Rated 5 out of 5 stars

Amy dealt with my query from start to finish, with several emails going back and forth. Very helpful to have the continuity of the same advisor each time. She was as helpful as she could be, within th... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store
  3. Lingerie Store
  4. Outerwear Store
  5. Plus Size Clothing Store
  6. T-Shirt Store

Written by the company

Designed exclusively in the UK, KAIIA was born to inspire and deliver an elevated approach to fashion-forward street style for the modern, urban, cool-girl. With a laid back edge at the core, KAIIA THE LABEL is on a mission to make young women feel empowered through a curated wardrobe that provides wardrobe staples with a fearless edge and a subtle sexy aesthetic, no matter what shape or size. Elevation is our ethos. #WEAREKAIIA


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

MY FAV HOODIE EVERRR.

MY FAV HOODIE EVERRR.
I love the color and it’s so comfy. I would size down the size as it is baggy and oversized. It did take a while to come but it’s worth the wait.

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Aoife,

Thank you for sharing your feedback with us! We're thrilled to hear that you love your hoodie and find it incredibly comfortable. The colour choice is indeed a standout, and we appreciate your insight regarding the sizing.

Your suggestion to size down for a more fitted look is valuable, and we will make sure to pass that along to our team. We understand that the shipping time was longer than expected, and we appreciate your patience. It’s great to know that you feel the wait was worth it.

Thank you for choosing Kaiia.

Sam x

Rated 5 out of 5 stars

I’ve built up quite a collection from…

I’ve built up quite a collection from Kaiia The Label now (10 hoodies and 6 tracksuits 😅) and honestly I love every single piece. The quality is consistently amazing — super soft, thick material that actually holds its shape after washing, which is rare, and everything fits really well, especially the hoodies that are perfectly oversized without looking sloppy. The tracksuits are probably my favourite though because they’re so comfortable but still look really put together, so I can wear them out and not feel underdressed, and I always get compliments when I have them on. The colours and styles are always on trend but still feel timeless, so nothing feels like a one-season purchase. If you’re thinking about ordering, I’d definitely recommend — it’s become one of my go-to brands 🤍

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Olivia,

We are thrilled to hear about your positive experience with Kaiia The Label. It’s wonderful to know that you have built such an impressive collection of 10 hoodies and 6 tracksuits.

Your insights into the quality and fit of the pieces are invaluable. We take pride in ensuring our products are made from super soft, thick materials that maintain their shape even after multiple washes. It’s great to hear that you find the oversized hoodies to be both comfortable and stylish, and that the tracksuits are your favourite for their versatility and comfort.

Your recommendation means a lot to us, and we appreciate you taking the time to share your thoughts. Thank you for being a valued customer of Kaiia.

Laura x

Rated 5 out of 5 stars

A lovely experience with kaiia

Such a lovely experience with this brand! The team is very responsive and helpful, and the ordering process was super smooth. You can tell they really care about their customers. I’m so excited to receive my order and try everything!

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you for sharing your wonderful feedback about your experience with Kaiia! We are thrilled to hear that you found our team to be responsive and helpful throughout the ordering process.

At Kaiia, we strive to ensure that every interaction is smooth and enjoyable, and it’s heartening to know that our efforts are making a positive impact. Your excitement about receiving your order and trying out our products means a lot to us, and we can't wait for you to experience them!

Thank you once again for your kind words, and we look forward to serving you in the future!

Sarah x

Rated 5 out of 5 stars

This is my new favourite brand

This is my new favourite brand! The clothes are really flattering and comfy.

30 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sarah,

Thank you for your wonderful feedback! We are thrilled to hear that Kaiia has become your new favourite brand.

We take great pride in offering clothing that is not only stylish but also flattering and comfortable. Your satisfaction is our top priority, and it’s fantastic to know that our designs resonate with you.

Thank you for choosing Kaiia and we look forward to serving you again soon!

Laura x

Rated 4 out of 5 stars

I literally live in these hoodies

I literally live in these hoodies and joggers! the sizes can be a little bit confusing as a uk18 might be very big for me in some styles and a little bit smaller in others, but never too small! So comfortable and they wash so well :)

27 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Meg,

Thank you so much for sharing your feedback! We’re thrilled to hear that you find our hoodies and joggers so comfortable and that they fit well after washing. Your insights about sizing are invaluable, and we understand how it can vary across different styles.

At Kaiia, we strive to provide a range of sizes that cater to our diverse customers, and we appreciate your understanding regarding the sizing differences. We are constantly working to improve our product offerings, and your feedback will help us in this process.

If you ever have questions about specific styles or need assistance with sizing, please don’t hesitate to reach out. We’re here to help ensure you have the best experience possible with our products. Thank you for being a valued customer, and we look forward to serving you again soon!

Sam x

Rated 5 out of 5 stars

I’ve seen so many people wear from this…

I’ve seen so many people wear from this brand so had to order and I’m in love

29 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sophie,

Thank you for sharing your feedback with us! We're thrilled to hear that you've seen so many people wearing Kaiia and that you've decided to order from us. Your satisfaction is our top priority, and we're delighted to know that you are in love with your purchase.

At Kaiia, we strive to provide stylish and high-quality products that our customers will adore. We appreciate your support and look forward to serving you again in the future.

Amy x

Rated 5 out of 5 stars

Super fast delivery

Super fast delivery , jumper is amazing, fit exactly how I wanted it to. Excellent company will be buying more very soon

28 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Kimberley,

Thank you for taking the time to share your feedback with us! We're thrilled to hear that you experienced super fast delivery and that the jumper fits exactly how you wanted it to.

At Kaiia, we strive to provide our customers with high-quality products and excellent service, so your satisfaction is incredibly important to us. We are delighted that you had such a positive experience and appreciate your kind words about our company.

We look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

Unreal quality

28 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sabs,

Thank you for your feedback regarding the quality of our products. We are committed to providing our customers with the highest standards, and it’s wonderful to hear that you have experienced our offerings as "unreal quality."

We appreciate your support and look forward to serving you again soon.

Sarah x

Rated 5 out of 5 stars

Lovely quality at a good price point.

Lovely quality at a good price point.

20 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sunny,

Thank you for taking the time to share your feedback! We are thrilled to hear that you found the quality of our products to be lovely and at a price point that meets your expectations. At Kaiia, we strive to offer stylish and affordable options for our customers, and your satisfaction is our top priority.

We value your input and look forward to serving you again in the future.

Thank you once again for your support!

Laura x

Rated 5 out of 5 stars

Clothes are such great quality and so…

Clothes are such great quality and so many different styles and colours to choose from

28 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Megan,

Thank you for your feedback! We're thrilled to hear that you are enjoying the quality of our clothing and appreciate the variety of styles and colours we offer. At Kaiia, we strive to provide a diverse selection that meets the tastes and preferences of all our customers.

We look forward to serving you again soon! If you have any further questions or need assistance, don’t hesitate to reach out.

Amy x

Rated 5 out of 5 stars

Online ordering

I’ve ordered Kaiia clothing from both ASOS and Tik Tok shop. Both times the process was very easy and delivery was very quick also. The quality of the clothing items are amazing! They do some of the best tracksuits on the market, and they’re gorgeous. I’ve got three different coloured tracksuits, all match the same as they were pictured on the website. And I’m hoping to try more in the future!

23 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Demi,

Thank you for taking the time to share your feedback regarding your recent experiences with Kaiia clothing from both ASOS and TikTok shop. We are thrilled to hear that you found the ordering process to be easy and that your items arrived promptly.

We take great pride in offering stylish and high-quality tracksuits, and it’s fantastic to hear that the three different colours you purchased matched the images on our website perfectly.

We appreciate your enthusiasm for our products and are excited to hear that you are considering trying more in the future. If you have any specific styles or colours in mind that you would like to see, please feel free to share your thoughts. Your feedback is invaluable as we strive to enhance our offerings.

Thank you once again for your positive review. We look forward to serving you again soon at Kaiia.

Sam x

Rated 5 out of 5 stars

Incredible quality clothing

Incredible quality clothing, so comfortable!

27 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Erin,

Thank you for your wonderful feedback! We are thrilled to hear that you find our clothing to be of incredible quality and extremely comfortable. At Kaiia, we strive to provide our customers with the best possible experience, and your satisfaction is our top priority.

Thank you for being a valued customer!

Sarah x

Rated 4 out of 5 stars

I find it good

I find it good

26 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Erin,

Thank you for taking the time to share your feedback with us. We are delighted to hear that you find our services to be good. Your satisfaction is our top priority, and we are always striving to improve and enhance our offerings.

If there are any specific aspects of your experience that you particularly enjoyed or any suggestions you might have for us, we would love to hear them. Your insights are invaluable in helping us provide the best possible experience for our customers.

We appreciate your support and look forward to serving you again soon.

Laura x

Rated 5 out of 5 stars

Absolutely lovely tracksuits

Absolutely lovely tracksuits! They are beautiful and comfortable

24 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Kiera,

Thank you for taking the time to share your thoughts with us! We are thrilled to hear that you find our tracksuits to be both beautiful and comfortable. At Kaiia, we strive to provide high-quality products that not only look great but also feel great to wear.

Thank you once again for your kind words!

Sam x

Rated 5 out of 5 stars

Love it so much

Love it so much

25 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi,

Thank you so much for your wonderful feedback! We are thrilled to hear that you love our products. At Kaiia, we strive to provide our customers with exceptional quality and style, and it’s rewarding to know that we have met your expectations.

Thank you once again for your support and for being a part of the Kaiia community.

Laura x

Rated 5 out of 5 stars

Kaiia

So good amazing quality

13 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Billie,

Thank you for your wonderful feedback! We're thrilled to hear that you found our products to be of amazing quality. At Kaiia, we strive to provide our customers with the best possible experience, and it's always rewarding to know that our efforts are appreciated.

We look forward to seeing you again soon!

Sarah x

Rated 5 out of 5 stars

Absolutely love this clothing brand

Absolutely love this clothing brand! Always recommend to people

17 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Kayleigh,

Thank you so much for your wonderful feedback! We are thrilled to hear that you absolutely love Kaiia. Your support means the world to us, and we truly appreciate you recommending our brand to others.

At Kaiia, we strive to provide stylish and high-quality clothing that our customers can feel confident in. If there’s anything specific you love about our products or any suggestions you might have, we would love to hear more. Your insights help us continue to improve and serve our customers better.

Thank you once again for your support, and we look forward to serving you again soon!

For more information about our latest collections, feel free to visit our website at https://www.kaiiathelabel.com/

Sarah x

Rated 5 out of 5 stars

Absolutely amazing quality of clothing

Absolutely amazing quality of clothing

24 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Sian,

Thank you for your feedback! We are thrilled to hear that you find the quality of our clothing to be absolutely amazing. At Kaiia, we strive to provide our customers with the finest materials and craftsmanship, ensuring that every piece not only looks great but also feels great to wear.

Your satisfaction is our top priority, and we appreciate your support. If you have any further comments or suggestions, please feel free to share them. We are always looking for ways to improve and enhance our offerings.

Thank you for being a valued customer of Kaiia. We look forward to serving you again soon!

Laura x

Rated 5 out of 5 stars

I adore Kaiia

I adore Kaiia. Their products are beautifully made, consistently high‑quality, and always make me feel amazing. Truly one of my favourite brands.

24 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Emily,

Thank you so much for your wonderful feedback! We are thrilled to hear that you adore Kaiia and appreciate the quality and craftsmanship of our products.

Your satisfaction is our top priority, and it’s incredibly rewarding to know that our items not only meet but exceed your expectations. We strive to create pieces that make our customers feel amazing, and your kind words affirm that we are on the right track.

If you have any further thoughts or suggestions, or if there's anything else we can assist you with, please don't hesitate to reach out. We value your input and look forward to continuing to serve you with the best in fashion.

Thank you for being a part of the Kaiia family!

Sam x

Rated 5 out of 5 stars

Lovely quality of clothing

Lovely quality of clothing, washes super well. Extremely comfy and fast delivery!

24 March 2026
Unprompted review
Kaiia The Label logo

Reply from Kaiia The Label

Hi Liv,

Thank you for your wonderful feedback! We are thrilled to hear that you are enjoying the quality of our clothing. It’s great to know that our pieces not only look good but also wash well and provide exceptional comfort.

At Kaiia, we strive to ensure that our customers receive their orders promptly, so we are pleased to hear that you experienced fast delivery. Your satisfaction is our top priority, and your positive remarks motivate us to continue delivering the best possible products and service.

If you have any further comments or suggestions, please feel free to share. We appreciate your support and look forward to serving you again soon!

Amy x

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