IQOS UK Reviews 

9,479
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 991 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their exceptional helpfulness, professionalism, and understanding approach, making interactions pleasant and efficient. People consistently highlight the excellent customer service, noting quick resolutions and personalized support. Many consumers are also satisfied with the overall service and product quality, appreciating the positive experience provided. However, some customers also noted issues with order fulfillment, such as delayed deliveries, missing packages, or receiving incorrect items. A few other people also felt that customer service could be inconsistent, with experiences including dropped calls, difficulty contacting support, or unhelpful interactions. Additionally, some reviewers expressed dissatisfaction with product aspects like short life cycles, unpleasant smells, or ineffective device performance.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

Reviewers mention positive feedback about customer service, with many expressing gratitude and satisfaction... See more

Product

Consumers find product to be positive, with many expressing satisfaction with the devices and the overall... See more

Service

Users describe positive interactions with service, with many reviewers consistently reporting excellent... See more

Order

Clients share ambiguous opinions on order experiences, with some reporting significant issues such as never... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible... See more

Company replied

Rated 4 out of 5 stars

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault �... See more

Company replied

Rated 5 out of 5 stars

Always an excellent service received from iqos service desk. Any issues resolved quickly through to completion. Tina was great yesterday when I had a question and wanted to change my subscription d... See more

Rated 5 out of 5 stars

'Customer Care' may often be a disappointment but when you meet BILAL, the word 'CARE' takes another meaning. You can feel Bilal's heart when he speaks to a customer. He handles every situation with a... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

About IQOS UK

Written by the company

Welcome to IQOS! If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Our heat-not burn products combine an electronic device IQOS, with specially designed tobacco sticks called HEETS and TEREA. IQOS also heats tobacco-free sticks called LEVIA. IQOS and heat-not-burnsticks are not risk-free. HEETS ,TEREA and LEVIA contain nicotine, which are addictive. For adult use only.

Try IQOS ILUMA ONE for £5. Use our ILUMA ONE heated tobacco device for 14 days before deciding to buy.

TRY IQOS


Welcome to VEEV One! If you are an adult vaper looking for a new vape that offers a range of flavours, VEEV One is here for you. VEEV One is an affordable, user-friendly pod-based vape device. We offer 2000 puffs* in our starter kit for only £9.99, as well as a range of 12 different pods flavours to choose from. VEEV One Pods contain nicotine, which are addictive. For adult use only.

*Up to 1000 puffs on a single pod based on a 1 second puff duration. May vary depending on individual usage patterns.

BUY VEEV ONE


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(9,479)

990 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolutely ridiculous

Absolutely ridiculous. I have 4 devices of 3 duo iqos, but because no more heets for these devices have to throw them away. Now iluma iqos and Terea is not good at all. You can’t have satisfaction same as with old devices and old heets. Shame…

13 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi AB, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Ysssine is very polite

Ysssine is very polite, helpful and professional. He dealt with my query quickly and efficiently

12 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, thank you for the positive feedback!
Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best. Marion, IQOS Team

Rated 5 out of 5 stars

Very quickly and helpful

Very quickly and helpful. 5star customer support

12 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Anca, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 1 out of 5 stars

totally inept online chat and phone customer services

totally inept , service desk , package not delivered , contacted on line support 3 times , they dont make any sense , parcel was meant to be next delivery , all they say is your case will escalated in 72hrs , even after sending them an email from DHL stating parcel was lost , very poor customer service and a waste of time , little shout out to Saad he was one of the most unhelpful , Update have contacted IQOS both on chat and phone , After being told on friday a replacement would be sent out now being told IQOS have still to contact DHL to confirm parcel lost , IQOS unwilling to send out a replacement until they investigate with DHL and this will take 72hrs and that is working hours so could be another 12 days before they will even bother to contact me , a totally disrepectful way to treat customers , I have been a customer for approx 6 years but as soon as I find another replacement for cigarettes I will not use them again

12 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Martin, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 1 out of 5 stars

It was a problem issue with the website…

It was a problem issue with the website IQOS, is blocking there show me is still error and to try back later, after It was deleted my account from my side. I try to contact the team office about my problem and they help me an agent Maria to recover my account, 5 stars for agent chat MARIA from IQOS. When I speak with agent Maria, the chat IQOS they have issues when I want to write something on the chat to message to Maria. Resolve the problem IQOS and congratulations for agent Maria they help me quickly and with precision.

11 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Stefan, we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email.
Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 5 out of 5 stars

Ejdan

Best aftersales team

11 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Ejdan, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 4 out of 5 stars

The customer service operator Saad was…

The customer service operator Saad was very helpful and understood what the issues were. It was great that everything Saad asked was straight to the point to resolve the query as quickly as possible and without passing me from pillar to post as customer service operatives frequently do. Thank you Saad

11 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Jan, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

i had a little issue that was quickly…

i had a little issue that was quickly resolved by an agent named Mehdi.great customer service, extremely polite and issue was swiftly corrected

11 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Jamie, thank you for the positive feedback! Should you ever need support with your IQOS in the future, we are here to help. Indeed, our biggest focus it to do our best to always be available and supportive to our customers in order to offer them a pleasant and unique experience.
All the best. Marion, IQOS Team

Rated 5 out of 5 stars

Amazing customer service

Thank you so much Farouk to call me back and follow up my case - also he helps me to make a order and hope the delivery this time going smooth...

11 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Vincent.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Daisy was brilliant in helping me…

Daisy was brilliant in helping me purchase more products for a cheap price

10 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Sandra, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

Customer services

In customer services, I had misplaced an order using Zyn's code for a free sample after wanting a different flavour. Tina assisted me, and our conversation was very efficient and professional. As a gesture of good will, she had replaced the order for me with my desired flavour. I am very happy with my experience with Zyn and the service their member Tina provided!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Farouk was really helpful

Farouk was really helpful! Thank you so much. I always find Iqos customer services very helpful.

10 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, thank you for the kind words!
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

Rated 3 out of 5 stars

Until I get my refund I could not mark…

Until I get my refund I could not mark it higher. The gentleman I spoke to today was helpful and polite

10 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello, thank you for sharing with us your experience and we are really sorry about all the hassle you have been through.
Customer feedback is highly important to us, as we are striving to provide a smooth experience at all times.

We wish you all the best.
Marion, IQOS Team

Rated 5 out of 5 stars

I got a call from Daisy to follow up…

I got a call from Daisy to follow up how I get on with the device since I am a new user and Daisy was very helpful and very nice and patient with me. Also still exploring all the flavours and looking for the one I am going to enjoy and it was nice to get welcome special offer.

10 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Olimpia.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 1 out of 5 stars

Extremely poor experience with IQOS delivery and online support.

IQOS advertised next-day delivery, and my order qualified for free next-day delivery because I spent over the required amount. I placed the order on that basis. However, IQOS failed to deliver the parcel the next day as promised.

The online chat was also extremely frustrating. It appeared to be a robot, but this was not clearly indicated to the customer. I wasted my time trying to explain the problem, but the system did not properly understand the issue and failed to provide any meaningful help. Customers should be told clearly when they are speaking to a robot, instead of being left to waste time with an automated system that cannot resolve the problem.

IQOS should also seriously reconsider using DPD. This was not only a communication issue. DPD failed to deliver the parcel on time, and the delivery communication was unacceptable. I only received a delivery update after I complained directly to IQOS. Before that, there was no proper delivery schedule. If I had not contacted IQOS myself, I believe the parcel would still have had no clear arrangement for delivery.

This is not just a minor delay. IQOS promoted next-day delivery, took the order on that basis, and then failed to meet the promised service. The poor performance from DPD and the lack of effective support from IQOS made the situation even worse.

I expected much better from IQOS. This was a very disappointing and unprofessional experience, and IQOS should offer a proper goodwill gesture when their promised next-day delivery service fails.

10 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi Kim,
we are very sorry you feel this way.
We have contacted you privately as we'd like to provide you with the necessary support.
We kindly advise you to check your email address you used for registering Trust Pilot, you should have received an email. Also, please note that maybe the message has landed into the “spam” section of your mailbox.

We hope to hear back from you soon.
Marion, IQOS Team

Rated 4 out of 5 stars

Friendly and helpful advisors, some frustrations

Friendly and helpful advisors on the helpline, it's frustrating that my package (with devices for recycling) went missing in the post so I won't get the credit for it, but that isn't their fault 🤷

Call was dropped while on hold and I had to call back to get it sorted, which again is frustrating - but overall a positive experience.

Just wish they did low / no nicotine pods rather than them all being high nic 🤷

9 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hello, thank you for your review.
As part of our ongoing efforts to improve our customer experience, we would like to learn more about your feedback and provide you with the appropriate support.
We have contacted you privately via the email address linked to your Trustpilot account. Kindly check your inbox (and your spam/junk folder) for our message.
We hope to hear from you soon.
IQOS Team

Rated 5 out of 5 stars

IQOS customer service

my customer service agent was Mehdi. he was very helpful and informative in every question i have asked. thank you for his service!

9 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Dilan.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Azzy was really helpful today

Azzy was really helpful today. Thank you Azzy

9 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Vilma.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

great customer service agent

Mehdi helped me and I appreciate his time and patience

8 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, Mehemmed.
Thank you for your kind words, we are happy to have managed to reach your expectations.
Our Customer Care team is always there and happy to support you; via phone, chat or email.

Have a great day.
Marion, IQOS Team

Rated 5 out of 5 stars

Tetra silver

Had a lovely chat with Daisy today . Arranged three packs of IQOS Terea silver at a very good price.

8 June 2026
Unprompted review
IQOS UK logo

Reply from IQOS UK

Hi, thank you for the kind words.
I am happy that you have been satisfied with the support given to you and should you ever need us again, we are always here to help.
We wish you all the best.
Marion, IQOS Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look